Guru | online marketing | business marketing

- Nov 14 2008
- The Inner Sanctum Exposed
- 22 Comments
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I just finished up with several presentations at the Early To Rise Boot Camp this week…

What a fantastic event. Michael Masterson and MaryEllen Tribby really went over and above for this one. And I was honored to be one of the speakers.

As it usually happens with these types of seminars, most of the speakers gathered in a private suite to relax, catch up, and talk shop.

I was able to reconnect with old friends like Alex Mandossian and Yanik Silver, as well as get to know brilliant people like David Cross and Marc Charles a lot better. Plus, it’s always good to see Buck Rivzi and Brock Felt.

Now, I know what many of you are thinking, because I get it all the time when I mention these “inner sanctums”…

“Wow, Rich… I would have loved to be a fly on the wall in there!”

I can understand that. When you get some of the world’s greatest marketing and business building minds in one room, creative sparks tend to fly. And million dollar deals tend to be struck.

But I’ll let you in on a little secret…

Our private suite wasn’t where the REAL action was.

Nope–the meaty, juicy stuff was inside our COO Brian Johnson’s circle.

Let me explain…

If you read my “Man Behind The Curtain” post a week or two ago, you know Brian takes care of the business at Strategic Profits. He’s my number one guy.

And whenever there was a break at the event, Brian was huddled with a handful of his contemporaries, comparing notes on recent promotions, future launches, and current trends.

But all that took a back seat to the main topic of conversation–how to effectively run the day-to-day operations of a multi-million dollar business.

Because Brian opened the proverbial can of worms with this call.

Internet Business Secrets Revealed

A couple of weeks back, Brian got a few of the top operations people on the phone to discuss their most productive strategies for keeping these mega-empires running smoothly.

And the call was a major success. We had masses of people flooding the phone lines when it ran live, and even more when we offered replays last weekend.

It was so good, in fact, that many of his pals at the event were scampering to get an MP3 and transcript to the call (which he promptly gave them).

But then I got to thinking, “If we give it to them, it’s only fair that we make it available to everyone else for the asking.”

So here you go.

Online Business Success Guide

Listening to this call will be like stepping inside Brian’s huddle this week…

You’ll get the inside scoop on what it takes to REALLY make things happen–from the people who pull all the strings.

We’re talking the brains behind the scenes for leading gurus including Jay Abraham, Joel Comm, Eben Pagan, Mike Filsaime and more–all in one place and all spilling their biggest secrets for multiplying sales and creating a business that virtually runs itself.

It’s unlike anything call you’ve ever listened to before, and you can hear every word–with my compliments–right here.

How To Make Money Online

I implore you–do NOT miss this. We’ll even throw in the transcript for free so you can highlight your favorite parts.

Sound good?

To Higher Profits,

Rich

P.S. Once you listen (or if you heard it earlier) let us know what you think by posting in the comments below…

I’d like to hear your biggest takeaways from the call along with one strategy you’ll be implementing into your own business immediately.

I’ll be monitoring your responses and chiming in myself from time to time. So make sure you post your comment below, okay?

Can’t wait to hear your input…

Free Internet Business Tips

Tags: business building, greatest marketing, guru, internet business, internet marketing, Make Money Online

- Jun 28 2007
- “The Attention Age Doctrine Part 1″ – Releasing Friday…
- 8 Comments
- Posted In Effectiveness, News, Strategy
  
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A quick note about the release of my new report “The Attention Age Doctrine.”

I’m really, really close to having my new advisory ready for you. Actually, I had planned to release it today… then there was the minor emergency that popped up very early this morning. Don’t worry, everyone at the Schefren home is going to be fine. But it really threw a wrench into my plans.

If you’ve read or commented of my last two posts, you’ll agree that family comes first. Your comments really helped me confirm my suspicion of what’s most important to all of us… and what we can achieve by harnessing and mastering our scarcest resource – our attention.

So now that I’m paying attention to the most important person in my life, today’s release is going to be tomorrow’s release.

I’ve been getting tons of email about the advisory.. especially since my presentation over the past weekend, where I spoke at Jeff Walker’s Product Launch Formula seminar.

Since I didn’t really have too much time to prepare, I decided to summarized what was covered on the first 20 pages.

And you know what?

The crowd was blown away!

I also showed it to a few ‘guru’ friends with the same result. They were completely blown away too.

Their feedback actually shocked me. (I knew it was good, but…WOW!)

I am planning on finishing it once I have made sure all is OK with Debi… which should be later on tomorrow.

If you’ve already reserved your copy, you’ll get an email IMMEDIATELY when it’s ready.

If you haven’t reserved your copy yet – here’s your chance to get it.

Also, Jay Abraham has even agreed to to a teleseminar with me to discuss the impact for you, which will be announced tomorrow.

Reserve your copy here now:
http://www.strategicprofits.com/doctrine

The Attention Age Doctrine will be released on a limited basis. That means not everyone will get a copy (I’m thinking of creating a product from it soon after this limited release.)

So that’s all for now.

The next time you hear from me… I’ll have a download link for you so you can start transforming your business and your life – when you fully understand what “The Attention Age” means to your future.

To Higher Profits,
Rich Schefren

P.S. Keep an eye on your email for your download link. And if you haven’t reserved your copy of The Doctrine, you can do so here:
http://www.strategicprofits.com/doctrine

Tags: guru, jay abraham, jeff walker, paying attention, product launch

- Apr 06 2007
- Make Up Your Mind Already
- 107 Comments
- Posted In Blog, Effectiveness
  
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Have you ever met an idiot that is more successful than you are?

We all have, right?

Frequently, when I am coaching, a client will say something along the lines of "I’m just as smart as (blank "guru"), so why am I working so much harder yet making so much less than them?

When they ask, I’m never quite sure… Do they really want the truth, or are they simply venting their frustrations? To play it safe, I usually say nothing and wait to hear what comes out next. After a silent pause, the client speaks…

The next few words out of their mouth tell me everything I need to know. If they are serious they’ll press me and ask again. If not they’ll simply move on to the next topic.

You see, I need to know if they are serious, because if they’re not… they aren’t ready to hear the cold, hard truth.

What about you? Do you want to know why people with half your smarts are making ten times more than you? If so, keep reading…

Today, the internet provides an overwhelming amount of information. Never before have so many people been so well informed… And yet, so utterly confused.

Lots of entrepreneurs go around thinking that "Access to information is what separates the winners from the losers" and, "The smartest person in the room should be the most successful". Not true. If it were, then whoever bought the most products, or read the most books would be richest, and we both know how outrageous that is.

That’s not to say that getting the right information isn’t important, but it’s only a tool.

When it comes to being successful in business, there are a few easily overlooked elements that are absolutely vital. They’re truly the deciding factors.

So, what are the crucial "winning" elements at the core of all successful entrepreneurs (even the "idiots")?

1.) Action Orientation. Taking action is the real difference between the super-successful and the wannabes. Wannabes simply absorb information and at their very best, react to it. And with such an overwhelming supply of information, most of them are simply numbed by it.

Contrast that with the successful entrepreneurs out there. When they get good information… they act on it – as soon as they possibly can. The main reason why so many don’t take action is because they are paralyzed by the prospect of failure. Add to that, their mistaken belief that the next information nugget they come across will be the difference between success and failure, and it becomes obvious why their "waiting" has them stuck.

If they press on, they only become more confused by conflicting facts. All the while, becoming increasingly frustrated that they still haven’t found the magic they’ve been seeking.

If you’ve ever been there, here’s my advice – Stay focused! Take a deep breath, and ask yourself, -What do I have to get done today?- Not tomorrow, or next week, or even next month. Today! And not what do I have to learn, but what do I have to DO to further my success?!?! It’s easy to lose your focus on today when you are thinking about tomorrow. And it’s just as tempting to believe that the next pearl of wisdom you come across is going to make all the difference. But it won’t. You’ll never reach the level of success you crave without taking specific DAILY steps that take you there.

It’s pretty straightforward. To build a successful business you have to train your brain to crystallize a future vision, break it into small details, and organize them into daily tasks. After that, all you need is the courage to commit to the completion of these daily tasks – despite all the obstacles that get in your way.

Sounds easy enough, right? So what will sabotage your success? Mainly fear! Fear is your enemy. The little voice whispering – what if it doesn’t work? What if I’m wrong? Look, some self-doubt is natural – but when it prevents you from achieving the success you deserve it’s a problem. Which leads to our next point:

2.) Rise Above Your Fears & Doubts. You have to get far enough above your doubts to keep working or you’re doomed. What works for me is to forget it all. And the easiest way to do that, is to get lost in a project. It works for me and it’ll work for you. Just throw yourself so deep into your work that your fears stay far enough away until you’ve finished all that’s needed to be done. Every successful business owner learns how to do this, sooner or later. What makes it easier is knowing…

Experience will always be your best teacher

When it comes to business you are going to make mistakes. We all do. Even the Intels, Microsofts, and Googles of the world mis-step from time to time. Building a successful company is complex, and there are always factors that lie beyond your control.

The trick is to learn from your mistakes. Just do your best to limit your risk, focus every day, keep trying, learn what works, and don’t torture yourself when you take a wrong turn. Just notice it, learn from it, and change your approach.

And since we are talking about mistakes… Do you know what’s at the root of most mistakes that you’ll make? I see it over and over again, playing out in so many online businesses. Yet, most people would never guess what it is, in a million years. Even though practically everyone who struggles in business is guilty of it.

For some strange reason, everyone wants to make things more complicated than they need to be. It’s as if everyone is fascinated by the overly complex, so instead of keeping things simple, they burden themselves with too much to do and too little time to do any of it right. Which leads to the next crucial element…

3.) Keep Things As Simple As You Can To Avoid The "Stupidity Tax". This a big one. It’s so easily avoidable but for some reason it’s one almost everyone online seems to walk right into.

Here‘s an example how this flawed approach plays out…

Instead of picking one way to drive traffic to your website, mastering it, and then moving on – most people do the opposite. They want to learn about launches, pay-per-click, search engine optimization, affiliate marketing, and every other method under the sun, all at the same time without developing any level of mastery in any of the tactics whatsoever.

Yet, the most successful online businesses I know do the opposite. Agora for example focused primarily on pay-per-click for their first 50 million in online sales. My company focused on jv/affiliate launches and in 9 months we’ve done over 7 million in sales.

When you pursue multiple directions in your business all at the same time you end up making very little progress. And it doesn’t matter if you are smarter and working harder than other successful people because you are spread way too thin.

On the internet, making this mistake can really kill your business, here’s why: In the online marketing world your results are directly related to how your skills stack up against your competitors. In Google adwords if your competition is better they’ll pay less for traffic and convert more of it than you will. In search engine optimization they’ll rank higher than you. In the affiliate world whoever converts better, sells more, and therefore can pay affiliates more, which locks other competitors out of the market.

It doesn’t work this way offline. You don’t pay more if your ad or commercial sucks. You might not get the number of responses but you’re not locked out, and you’re not forced into an inferior position, saddled with paying the "stupidity tax."

The Solution -> Isolate the fewest activities you can be successful with. Then knock them off one at a time. Don’t make the mistake of trying to do too much and marginalizing your results.

Remember: Confucius said "Man who chases two rabbits catches neither".

If you follow my advice you’ll get to take back quite a bit of time you’re currently wasting. You’ll be free from wasting time trying to learn too much about too many tactics at once. Plus you’ll get back the time youvre wasting trying to execute with a superficial level of knowledge. What you do with your newfound free time leads us to our fourth and final success-component, which is…

4.) Know Where The Money Is. It takes time to know your market, but it’s time you must invest if you’re serious about your business’s success.

The first step is quite simply to open your eyes and look at what’s going on around you. You need to keep your finger on the pulse of your market to know what’s "hot" in it. But that’s only 1/2 the equation. The second step is to do your best to understand WHY it’s hot. Until you understand your market on a deeper level you’ll keep scratching your head wondering why you are making less than your "dumb" counterparts.

The good news is that once you get it – When you really understand the psychology of your market; your results will improve immediately in all the marketing you do. From emails to pay-per-click your results will multiply because you’ll know your prospects better than any of your competitors.

So there you have it. If you’ve ever wondered why you make less than others even if you are smarter than they are, now you know. And it’s up to you. Are you going to make up your mind to keep plodding along somewhat frustrated with your progress or are you going to embrace the 4 points I shared with you here and decide once and for all that you are going to do what it takes to be successful.

Only time will tell…

To Higher Profits,
Rich Schefren

P.S. Please let me know how you’ll use these ideas in your business. You can do this by posting your thoughts right here.

Tags: action orientation, guru, successful entrepreneurs

- Oct 24 2006
- What’s Happening On November 1st?
- 128 Comments
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Hey Guys,

As you can probably imagine, my office has been getting HAMMERED with phone calls and emails regarding the Final Chapter.

The MAIN question people are asking is, what’s the deal with your next program, and how can I get in?

Up until now, I’ve been TRYING to keep it under wraps.

I REALLY want the ideas from the Final Chapter to resonate with everyone. I want people to take their business to next level.

And I STRONGLY believe the Manifesto trilogy can do tha

t.

The many, many emails and blog posts I’ve seen are FILLED with brilliant observations and insights on how to grow a business.

But since the doors to my office are CAVING in, and my staff is tired of answering the same questions over and over, I need to address the issue RIGHT now, once and for all.

So here’s the OFFICIAL statement:

YES, I’m introducing a new program on November 1st @ 4:00PM Eastern Time (mark your calendars).

…and yes, it’s going to be my best program to date.

Now as you know, I’ve made the transition to working with Agora nearly full time, in addition to working with my current clients.

But there is MASSIVE internal debate going on about the program.

Everyone involved, (Early To Rise, Strategic Profits, and my Internet Marketing Guru friends) ALL have different ideas on how to make this program the greatest program EVER to be offered.

Here’s the main issue, and I’m hoping you can help me out.

The program that is coming up on November 1st is going to be a hybrid program. It’s based off the knowledge and experience of the world’s most successful direct response business, Agora Publishing.

Agora (more specifically Early To Rise) is essentially a goldmine of business building knowledge. I’ve been mining their wisdom for a while, and even with my background and experience, I still can’t find an end to the mine shaft.

So that leads us to the issue at hand. We have what we believe is a VERY strong foundation for an INCREDIBLE program.

It’s called the Internet Wealth Alliance and it’s built around four fundamental principles. Briefly, they are:

1. List & Relationship Building: The cornerstone of any online business that has longevity. We’ll show you the most powerful ways to build a list, from the pros who have more names than any other direct response business in existence. Absolutely no one else can claim that. We’re talking millions and millions of names here.

2. Alliances and Joint Ventures: You can’t do it alone. You need alliance partners to expand the market and to leverage the efforts of others. You understand this already, especially if you’ve read any of my work. But in this program, we’ll show you how to develop powerful alliances, and even facilitate joint ventures between members, and potentially (IF it’s a good fit, Early To Rise).

3. Market Analysis: It’s important to provide the market what they want. This program will teach you how to find and develop your niche, and (this is UNPRECEDENTED) share some of our marketing experiments for you to see what’s hot and what’s not. This program will teach you advanced competitive intelligence, and go into great depth on how to setup a front-end that works. Agora is spending hundreds of thousands of dollars per year on market tests. Sharing some of these results with you is valuable BEYOND calculation.

4. Proven Direct Response Models: To top things off, even if you know how to build a list, in the right niche, and have access to the right joint venture partners, that doesn’t guarantee success. Case in point, the big Internet gurus. Even THEY are doing things backwards. This fundamental cornerstone will teach you how you can build a multimillion dollar profit model that works, and works VERY, VERY well.

So there you have it, the four cornerstones of the program, complete with a panel of experts to guide you through every step of the way.

Everyone I talk to says this program WILL be the HOLY GRAIL of Internet Marketing programs, since it’s grounded in real world experience (and success) that is second to none.

But I STILL need to know one thing in order to feel that this program has everything it needs in order to go down in the history books as a massive success.

What is the ONE question that you absolutely need to have answered, in order for this program to be THE best investment of your life?

Please answer this one question, by commenting below.

More than ever, I am looking forward to your important feedback.

Warm Regards,
Rich Schefren

P.S. As far as the contest goes, you guys are off to a GREAT start. You can learn a TON just from reading all the brilliant responses on the blog. So keep the entries coming. I have a few favorites, but I’ll be looking for a few more over the next several days.

Tags: business building, direct response, goldmine, guru, internet wealth, manifesto, response business

- Jul 17 2006
- Less Than 18 Hours Till The Doors Break Open
- 27 Comments
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The pressure is INTENSE.

The anticipation, ELECTRIFYING.

The doors to the coaching program are ready to BURST.

Tomorrow is the day when the gates will open and allow a select few the opportunity to work with me in my LAST personal coaching club.

I’ve been getting calls from my Guru friends asking me to RESERVE a spot in the program. They thought I was kidding when I said I wasn’t letting anyone in early.

Boy were they wrong.

Tomorrow, at 12PM EST, your chance to work with me to
build the business of your dreams will FINALLY arrive.

The location of this invitation?

http://www.strategicprofits.com/invitation/

Bookmark it. Don’t miss your chance.

Rich

P.S. The 1500 who requested a front of the line pass will be slipped in the back door one hour early. And
keep this in mind, I’m only giving away 150 spots.

Tags: guru, invitation, personal coaching