• Does that line ring a bell? If you grew up in America and had a television, it should.

    It’s from the cinema classic, "The Wizard Of Oz". Dorothy, Scarecrow, Tin Man, and Cowardly Lion are quaking in fear before the smoky, fire-drenched image of Oz.

    toto exposes oz Pay No Attention To That Man Behind The Curtain!But then Dorothy’s little dog, Toto, tugs at a side
    curtain to reveal the REAL Oz–a stocky little fellow
    with a bushy moustache and a bit of a stutter.

    I caught this scene again recently while my daughters were watching on DVD (Ava loves it, though she’s a little scared of the Wicked Witch). And it got me thinking…

    All of the most successful people I know in this business have their own "man behind the curtain".

    It’s true. This person takes care of everything behind the scenes, making sure the business is running smoothly on all cylinders and not missing a beat. And they’re VITAL to its success.

    I’ve got my own version right here at Strategic Profits. His name is Brian Johnson.

    If you’ve ever been to one of my events and seen a pale, dark-headed guy running to and fro with a walkie talkie and a look of complete exhaustion, that would be Brian.

    Brian’s involved in every decision we make, and his tireless efforts and pit bull tenacity have played as MAJOR part in the success of Strategic Profits.

    While I’m doing my work as the "face" of the company, I trust Brian to take care of everything else. Basically all the stuff involved in the day-to-day operations falls on his plate first.

    And I must say, he does a PHENOMENAL job. I honestly don’t know where I’d be without him.

    But I’m not alone. Most of my top guru pals have their own Man (or Girl) Friday.

    People like Tom Beal (Mike Filsaime), Spike Humer (Jay Abraham), MaryEllen Tribby (Michael Masterson), Jon Walker (Jeff Walker), and many others work tirelessly behind the scenes to help generate multi-millions for their companies.

    So what does this mean to you?

    That’s easy–you should already be thinking about adding someone like this to your own business.

    I know, I know–you’re saying "I’m just a one man show Rich. How can I add somebody to the mix when I’m struggling to make ends meet as it is?"

    Well, think back with me for a moment to the All-Star Guru Call I did a couple months ago…

    When I asked these internet marketing household names what their biggest constraint had been, the overwhelming majority made this confession:

    "I was trying to do it all myself. And burning out quickly."

    It wasn’t until they start hiring people–beginning with a "man behind the curtain"–that they experienced the tremendous growth and prosperity that put them over the top.

    Now most of them have a full staff to do all the annoying busywork that kept them–and their profits–from overcoming that constraint.

    Which means they can concentrate on the most important matter at hand: making more money. And to say it’s worked out very well for them would be an understatement.

    But don’t run out and hire the first person you meet to help you. Here’s a few suggestions for finding a winner…

    • Make Sure You’re Compatible With Each Other: This is very important. Remember–you’ll be spending an EXTRAORDINARY amount of time together, so you need to be able to communicate without cringing. And even if they come highly recommended with a long list of top level experience, none of that will matter one iota if you can’t stand being in the same room with them.
    • Get References–And Lots Of Them: You don’t know this person, but friends and former employers do. So make sure you talk to them before pulling the trigger. Find out about work habits and personal issues. Ask how they resolve conflict and why they let their position. Because believe it or not, people have been known to stretch the truth on a resume. So dig deep–you’ll be surprised what you find.
    • Finally, Establish A Trial Period Before Hiring: In the marketing world, what do we do when we have a brand new campaign? We TEST it. Hiring a right-hand person is no different. Make sure they know they’re working on a trial basis (90 days is usually enough time) and at the end of that period, you’ll decide whether to continue the relationship or not. And have everything in writing, so there’s no confusion later.

    Follow these guidelines when hiring your #1 person and you’ll be well on your way to seeing your company explode with monumental growth and record-breaking profits.

    And in the meantime, if you’d like to hear what these "gurus behind the gurus" have to say about creating a mega information publishing empire, you MUST be on this call.

    RESERVE YOUR SPOT NOW

    Brian’s getting some of the top operations people in our business together to compare notes on how they help their companies achieve million dollar profits.

    This will be a highly unusual call, because it’s from a totally different perspective–one that’s never really been explored before.

    And to be honest, I’m a little nervous about it…

    Because all of these behind-the-scenes geniuses have seen us gurus at our best…and our worst. And who knows what they’re going to let slip?

    Yikes…this could get ugly. Better tune in to see what happens.

    RESERVE YOUR SPOT NOW

    I know I will be. With an Employee Termination form right by my side.

    Got that, Brian?

    To Higher Profits,

    Rich

    P.S. Okay, I’m just kidding about the Employee Termination thing. If I can trust Brian with the daily operations of my company, I can trust him on a phone call.

    But I was serious when I said I’d be listening. Because this has all the earmarks of being an outstanding event featuring some killer information…

    So make sure you’re listening as well by reserving your place now. I can’t guarantee we’ll have enough lines for everyone.

    RESERVE YOUR SPOT NOW

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