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- Oct 09 2008
- 44 Comments
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Gotta make this quick because we're already into the GPS program and my coaching students are chomping at the bit to bust through another constraint...
But I wanted to point something out regarding my latest launch...something I never saw coming, but you could certainly learn from.
You see, my launch model is very simple. It's all based around the free report loaded with solid, actionable content. This is the foundation of my business, going all the way back to the Manifesto. And I wasn't about to deviate from that tried-and-true process.
So I went down the same road again. Only this time, we decided to toss another element into the mix--the 24 hour tele-webcast to promote the report release.
Now, I have to admit: I'm not terribly comfortable on camera. When it comes to writing or speaking them through a phone line, I have no problem. But when the cameras roll, I get a little antsy.
So needless to say, this was a HUGE step for me. I was going to be exposed to the public for 24 hours straight. And who knows what was going to transpire.
But then, something interesting happened...
We got WAY more viewers than we ever thought we would--averaging around 1000 at any given moment (even during the dead of night). And they just kept on comin'.
The video shot straight up to Ustream's #1 position (beating McCain's video), the live chat session was rolling by faster than I could read it, and I was inundated with questions.
However, they weren't necessarily questions about the report. They were all over the map. And that confused me a little.
Because this broadcast was supposed to revolve around "The Uncertainty Syndrome: Entrepreneur's Emergency". We release it, people read it, then they ask me questions about it.
But we quickly saw that the broadcast was actually overshadowing the release. Yes, people were downloading the report, but not taking the time to read it thoroughly at that moment
They were more interested in having direct, one-on-one access to me via live webcast and getting their specific questions answered.
Whoops.
Of course, we seized the opportunity and ran with it. I answered every question you could possibly throw at me over the next 24 (actually 26 hours) and generated a gigantic wave of positive feedback.
And every few minutes, I prompted viewers to download and read my new report.
So what's the takeaway here?
Simple. This is the perfect example of Silver Bullet #1 from "The Uncertainty Syndrome: Entrepreneur's Emergency"...
It says, "Do it wrong fast, because action creates clarity." And in this case, it was clear as a bell--the broadcast was the star of the moment here. And we needed to capitalize on it.
Now, that's not to say the report didn't do as it was supposed to. Backed by the broadcast and our affiliates, it caught fire within the next 24 hours and was downloaded nearly 30,000 times.
But there's a lesson to be learned here...
Sometimes the best laid plans don't turn out exactly like you think they will, and you need to adjust on the fly. This is how successful businesses work.
So don't get caught up in following a set-in-stone plan, no matter what happens. Because opportunity may rise up from out of nowhere and stare you right in the face.
And when it does, you need to be ready to grab it by the throat and squeeze as hard as you can.
Got it?
Great--now back to my coaching students. I got some REALLY cool stuff in store for them today...
To Higher Profits,
Rich
P.S. Follow my lead here and set up your own web broadcast to promote your business.
It's much easier than you think. All you need is a decent webcam and a free online service like Ustream, and you're good to go.
Promote the broadcast using social media outlets in your niche, like blogs and forums. And don't forget places like Twitter and Facebook, where thousands of your potential customers hang out.
You'd be surprised how many people will show up. We certainly were.
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- Sep 29 2008
- 115 Comments
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This past weekend was really difficult for me.
It was a real roller-coaster of emotions. I’ve never had a single event haunt me both positively and negatively at the same time.
And the success of my new program GPS (Guided Profit System) is to blame.
You see, on the one hand I was ecstatic, we hit our projections faster than we thought possible… and the emails I’ve been receiving from my newest clients have me raring to go.
But the other part of me, felt terrible. Because we’ve never received so many emails and phone calls from entrepreneurs who knew the value of GPS, but couldn’t enroll.
And that hurts a lot more than you might think. Because the issue of overcoming constraints hit closer to home with more entrepreneurs worldwide than practically anything else I’ve ever done. And the heartfelt responses I received have moved me tremendously.
The very same men and women I’ve committed my entire professional life to, couldn’t access what both they and I were certain would be the pivot point in their lives.
For some the price was simply outside of their reach, even though we had already sharpened our pencils and were offering my coaching for less than it’s ever been offered.
For others the intensity of the coaching program was scary. They were afraid the pace would be too fast, and the time commitment too big for them to handle.
But what was most disturbing was that each one came from a stressed and struggling online entrepreneur who knew their business and their lives would instantly improve by eliminating the constraints blocking their path.
And all were imploring me to give them another option.
Entreperneurs like:- Scott J – who difficulty outsourcing was keeping him from spending quality time with his family…
- Sheila R – who knew she was only one constraint away from paying off her debts, and seeing the concern of her husband and daughter replaced with the smile that financial security can bring…
- Mike C – who was losing faith about his ability to be successful online but had nowhere else to turn.
- Kim S – who knew she was just two constraints away from turning the tables on her friends and relatives…stated more simply… she’d finally be able to help them instead of always being on the receiving end.
So there is the dilemma I struggled with, lost sleep over, and felt conflicted about.
These entrepreneurs wanted my coaching program, believed I had the answers that were eluding them, and were certain their lives and business would immediately improve.
Stop and think for a second, what would you do if you were me?
If you know me at all, if you’ve read my free reports, watched me on video, or read some of my posts on this blog - you know I care very deeply about everyone who takes the entrepreneurial plunge. And I do my very best to help each and every person I can.
Listen, what I am about to do…
I am doing for Scott J, who wrote me Thursday night… I’m doing this for Sheila R, who called our offices Friday morning… I’m doing this for Mike C…. who got his message to me through customer support
And I am doing this for you.
Because if you are committed to a better outcome, a better business, ultimately a better life for you and your family then I’m committed to do whatever it takes to get you there.
That’s why I canceled my trip to Chicago this past weekend, and hunkered down with my team to come up with a creative solution for you. And that’s exactly what we did.
The best part of it is, what we came up with is a real breakthrough that’ll benefit both the entrepreneurs who contacted us over the past few days, the many who kept their disappointment to themselves, and those who were lucky enough to already get in.
So let’s get into the details…
First of all, if you are already a GPS client: Congratulations, today is your lucky day!
You’ll still receive my daily coaching, the interactive streaming Q+A session available twice a day, and everything else promised you.
But now, you’re also getting lots more. You’ll get access to a private seminar, six months of ongoing support, a physical copy of the entire program, an entire learning acceleration seminar I put on last year, plus many other additions to fast track your success.
With these outstanding additions, your program will now be called “GPS Elite”.
Secondly, if you were one of those entrepreneurs who contacted our office, or find yourself in a similar situation… we’ve got a new and improved option for you.
We call this new option GPS Silver. You’ll get the same incredible constraint eliminating content, only it’ll be delivered over a longer stretch of six months, with some of the bells and whistles removed.
Yes, you’ll have less personal access to me, but we’ve designed it in a way where you’ll still have every opportunity to get your questions answered.
I’m very confident, whether you are in the Silver or Elite programs you’ll achieve and receive a mammoth breakthrough…a breakthrough so monumental in your life and your business I can’t begin to describe the difference it’ll make.
And it all happens tomorrow Tuesday, September 30th at 3pm (eastern time). If you’re interested please don’t delay because when I informed my partners that we created a less expensive option – many cleared their mailing calendar so they could alert their subscribers.
In fact, we’ve had so much excitement from our partners I think the online marketing world may erupt with an explosive flurry of email activity without rival. That’s why it only seems fair to me to give you the heads up now.
But please remember this…
No matter which option you choose, the weight is all on my shoulders here—not yours. Meaning, if you’ve ever been frustrated, disappointed, disillusioned, or just plain deceived, this time you’re guaranteed a happier ending - because you won’t take the hit—I will.
The only thing I ask of you is to have faith. Faith in yourself to follow and do your part and know that success is within reach, the other is faith in me to have your best interests in heart.
So, tomorrow at 3pm (eastern) I invite you to – if nothing else, to open your mind, and consider your options. There is no one else out there that’ll walk you step by step through the minefields of online marketing and business building like I’m prepared to.
Just put your faith in yourself, in me and in my track record for a short while and the rest will be up to me.
Tomorrow, I’ll give you an overview what I have in mind for us… You’ll see the process we’ll undertake together, the impact it can have and the outcome I know it’ll produce.
Oh yes, one more thing before I go, just so we’re clear…
I’m not offering a business in box, a business opportunity, or a deal where I promise you that we'll do all the work. So please don’t sign up unless you’re committed.
I cannot do it all for you, sure I can shorten your timeline, wipe away any confusion or uncertainty you’re experiencing, help you eradicate the constraints standing in your way, and show you the fastest path to success possible. But I can’t do it all.
However, if you’re willing, then hitch your wagon to mine and join me for the most profitable adventure of your lifetime.
To higher profits,
Rich Schefren
P.S. I know you probably have questions. And that’s perfectly natural. So below are links to 2 previous blog posts where I answer a LOT of questions about the GPS program, about overcoming constraints, and about how you can finally achieve the success, wealth, and freedom you deserve so much.
Make sure you look these over carefully. Because chances are I’ve already answered any question you might have. Have a look:
1. Your Top 10 Questions About GPS Answered
2. T-Minus 48:00 And Counting
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Just ONE Simple Shift...
ONE Obstacle Overcome...Can Bring You The BIG Results You Want From Your Online Business
Rich Schefren reveals the SIMPLE answer in his newest report...
The Uncertainty Syndrome: The Entrepreneurial Emergency
There Is No Reason Why You Can't Have The Success Gurus Have, By Dealing With The Same Simple Factor...Get it Now!
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