It was one of the most amazing things I had ever seen.
Last February, during our New Beginnings event at the Walt Disney World Resort in Orlando, one of my guest speakers was Wine Library TV’s Gary Vaynerchuk.
Gary wrapped up the week with a rip-roaring presentation on social media that had everyone in the room standing and cheering.
Continue reading They Stood For Hours, Drinking In Every Word…

Here’s an amazing but true story about what happens when you find your life’s work and the synchronicity, good fortune, and weird circumstances that seem to come out of nowhere.
It all started nine months ago while conducting research for The Attention Age Doctrine 1. I was at a sticking point, struggling with too many competing concepts, and no clear way to distill them down. I had been fraught for days trying to “crack the code” that would crystallize everything swimming inside my mind.
I couldn’t sleep, couldn’t write, and didn’t know what to do with myself. Finally, I sat down checked some emails, and then surfed the web looking for inspiration and clarity.
Then WHAMO! I stumbled onto a blog that changed everything. In fact, reading this blog shifted the direction of my professional life.
Continue reading Kathy Sierra, Gary Vaynerchuk, + Rich Schefren

Watch this video clip now to find out why Gary thinks you are hurting your chances of success by not branding YOU…
… and how you can be helping build the brand of your biggest competitor… RIGHT NOW!

As many of you know, we launched our “66 Seconds Video Contest” about a month back. And I’ve got just one thing to say…
WOW!
We received an incredible 89 videos in response. And let me tell you…it was quite a job to go through all of them.
Continue reading We Have Our Winners
Gadzooks!
I’ve got an incredible contest with big prizes to tell you about. But first, a quick update…
It really is insane over here. Over 30,000 entrepreneurs have downloaded The Doctrine Part 2 already, there’s been over 7,300 downloads of the interview I did with Gary Vaynerchuk, and more and more blogs are linking to us by the hour.
To top things off, the phone has been ringing non-stop, the emails are flooding in and we’ve even had a few curious readers show up at our offices. The pressure has been so intense we’ve even lost a few staff members.
That’s because to stay ahead of the curve we’ve been putting in crazy hours. Even a few all-nighters.
Anyway, late last night… while chowing on delivered pizza with the crew, Alan had an idea…
We needed to do something special to motivate readers of The Doctrine to actually take action on what we’ve already gone over.
Ken suggested we hold a contest with some killer prizes.
Anna and Lauren thought it should revolve around video based on the incredible excitement about The Gary Vaynerchuk interview.
So we all decided – Let’s make it a video contest. Here’s why… Continue reading Get Famous… in 66 seconds or less!
Listen up, this post could actually change your life…
(The super short story: I have an extremely POWERFUL interview to share with you.)
OK, here’s the deal… my team and I have been working all weekend just to finish going over the nearly four-thousand (!) emails that poured in since the release of The Attention Age Doctrine 2.
It’s truly been overwhelming… it’s obviously struck a chord and the response has been staggering.
Look: I knew when I wrote The Doctrine 2 it would create a stir in the Internet Marketing world, but I never thought it would instantly generate the tidal wave of responses it brought with it.
The discussions are heated and full of controversy in the popular marketing forums. Blogs I’ve never known about are dissecting each and every page and slide. In the first 24 hours alone over 20,000 marketers have read and downloaded their own copy.
The insane response has really pushed me to deeply reflect and re-visit my experience to dig deep to provide you with an amazing case study. And to be honest, I had to work like a Tasmanian Devil on amphetamines to secure what I am about to give you.
Check this out…
He began his video blog last year. Now he spends five days a week in front of a video camera consuming alcohol . And so far his drinking on-air has not only skyrocketed profits, but it’s brought him celebrity status.
His hyperkinetic gonzo approach built a $50 million business, attracted a cult following, and caught the media’s attention. In the past year he’s been profiled in The Wall Street Journal, Time, Men’s Health, New York Mag, GQ, The Conan O’Brien Show, The Ellen Degeneres Show, Fox News, and many others…
He’s living proof of everything you’ve read in The Doctrine2.
But it gets better, because I got him to reveal his philosophies, strategies, and his best advice on how you can do the same.
His name is Gary Vaynerchuk, and he’s going to tell you how he leveraged social media to skyrocket his family’s liquor store into the #1 wine seller online.
His site is WineLibraryTV.com, and if there’s a poster boy for the transformational power of being Maven, then Gary is it.
You’re going to hear first-hand exactly how he reached maven status… and his best advice on how you can do the same … in ANY industry.
Gary’s story will excite, inspire, and show you how to take the message from The Doctrine 2 and apply it to your marketing right now.
Right click and select “Save target as”. File size: 21.3MB
File size: 915KB
I even got Gary to give you his best advice, his 5-step strategy to get started and begin to leverage social media for unimaginable success.
So, if you’re ready to take the concepts of The Doctrine 2 and begin to apply them in your market…
If you’re ready to become the Maven of your Market…
And if you’re ready to grow your business to unimaginable levels…
You need to download the audio and the transcript immediately.
Do it right now… What Gary reveals is just too powerful to wait.
To Higher Profits,
Rich Schefren
P.S. – I believe together we’re going to change the face of marketing online. Together we’re getting more and more marketers to realize that the honest, value providing, and customer focused approach is the way to go. So, after you go through my interrogation of Gary, feel free to spread the word and pass along the materials to whomever you think would benefit.
P.P.S – We’ll all get more out of Gary’s advice if you post your best ideas from the Gary right here on the blog. What do you think was the most powerful advice Gary gave? What will you do differently? How could you use Gary’s ideas to pursue your passion… and bring great value to your market?
I want to know, and so do the rest of my readers. So post your comments and use the social bookmarking services below to help me share Gary’s message with the world…