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- Oct 09 2008
- 44 Comments
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Gotta make this quick because we're already into the GPS program and my coaching students are chomping at the bit to bust through another constraint...
But I wanted to point something out regarding my latest launch...something I never saw coming, but you could certainly learn from.
You see, my launch model is very simple. It's all based around the free report loaded with solid, actionable content. This is the foundation of my business, going all the way back to the Manifesto. And I wasn't about to deviate from that tried-and-true process.
So I went down the same road again. Only this time, we decided to toss another element into the mix--the 24 hour tele-webcast to promote the report release.
Now, I have to admit: I'm not terribly comfortable on camera. When it comes to writing or speaking them through a phone line, I have no problem. But when the cameras roll, I get a little antsy.
So needless to say, this was a HUGE step for me. I was going to be exposed to the public for 24 hours straight. And who knows what was going to transpire.
But then, something interesting happened...
We got WAY more viewers than we ever thought we would--averaging around 1000 at any given moment (even during the dead of night). And they just kept on comin'.
The video shot straight up to Ustream's #1 position (beating McCain's video), the live chat session was rolling by faster than I could read it, and I was inundated with questions.
However, they weren't necessarily questions about the report. They were all over the map. And that confused me a little.
Because this broadcast was supposed to revolve around "The Uncertainty Syndrome: Entrepreneur's Emergency". We release it, people read it, then they ask me questions about it.
But we quickly saw that the broadcast was actually overshadowing the release. Yes, people were downloading the report, but not taking the time to read it thoroughly at that moment
They were more interested in having direct, one-on-one access to me via live webcast and getting their specific questions answered.
Whoops.
Of course, we seized the opportunity and ran with it. I answered every question you could possibly throw at me over the next 24 (actually 26 hours) and generated a gigantic wave of positive feedback.
And every few minutes, I prompted viewers to download and read my new report.
So what's the takeaway here?
Simple. This is the perfect example of Silver Bullet #1 from "The Uncertainty Syndrome: Entrepreneur's Emergency"...
It says, "Do it wrong fast, because action creates clarity." And in this case, it was clear as a bell--the broadcast was the star of the moment here. And we needed to capitalize on it.
Now, that's not to say the report didn't do as it was supposed to. Backed by the broadcast and our affiliates, it caught fire within the next 24 hours and was downloaded nearly 30,000 times.
But there's a lesson to be learned here...
Sometimes the best laid plans don't turn out exactly like you think they will, and you need to adjust on the fly. This is how successful businesses work.
So don't get caught up in following a set-in-stone plan, no matter what happens. Because opportunity may rise up from out of nowhere and stare you right in the face.
And when it does, you need to be ready to grab it by the throat and squeeze as hard as you can.
Got it?
Great--now back to my coaching students. I got some REALLY cool stuff in store for them today...
To Higher Profits,
Rich
P.S. Follow my lead here and set up your own web broadcast to promote your business.
It's much easier than you think. All you need is a decent webcam and a free online service like Ustream, and you're good to go.
Promote the broadcast using social media outlets in your niche, like blogs and forums. And don't forget places like Twitter and Facebook, where thousands of your potential customers hang out.
You'd be surprised how many people will show up. We certainly were.
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- Sep 18 2008
- 144 Comments
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Post your questions in a comment here.
You can also watch this video at our special page - Rich's Live24 Video
Rich here, with a few important points you need to know to participate on Rich-TV:
- This blog post will be "Info Central" for Rich-TV... where we'll be posting updates and a schedule of events on-the-fly.
- To ask a question or make a comment , scroll down while you're watching the video feed (you'll still be able to hear me). Enter your details and comment in the comment box and hit submit. Then scroll back to the top of the page to continue watching Rich-TV. It's important to make sure you leave a good email address for Rich to get back to you if he needs more information about your question, and in some cases he may want to talk to you.
NOTE: Your comment may take 10 to 15 minutes to appear on the blog post. Please don't re-enter your comment once you click submit.
- If you have a problem viewing the video feed here on the blog, you watch it directly from Ustream.tv here (link:http://www.ustream.tv/channel/rich-schefren-live
- While you're watching, register to get my newest report... "The Uncertainty Syndrome"... directly under the video.
- Already got my report? Then tell your friends about Rich-TV. Invite them to watch live...copy and paste the link below into an email and send it to your friends now...
Link for your friends:
www.strategicprofits.com/pages/live-tv
Info Central During the Broadcast
- 8:00 am - We go live in 4 hours. Make sure you are here. We just found out MaryEllen Tribby from Early to Rise will be stopping by the office around 4pm EST.
- 12:07 pm - RichTV goes live!. Check out the video and chat at Rich's Live24 Video. Post your questions for Rich here on the blog.
- 1:29 pm - Rich-TV makes it to the front page of Ustream.tv.
- 3:40 pm - 629 watching Rich-TV right now.
- 8:33 pm - Wow, almost 1000 people on the broadcast. Incredible guests have been on, Jay Abraham, Mike Filsaime, etc. More HUGE things coming. Get everyone on and lets blow up Ustream. He's still going and just getting started
- 12:22 AM. Chet Holmes was on. Joel Comm was on, and now Jeff walker is on and is about to do somthing special live. Hit some major records here and still going. Rich is still going strong
- 4:26 AM. Has still not let up. Over 15,000 viewers on the video and still 698 right now. Coming up on 500 comments and questions. Can't wait for the closing. Should be cool.
- 6:00 AM. WOW. Clayton Makepeace Just got off the phone with Rich for what was a pronominal call.
- 9:10 AM. Coming up on 20,000 views. Did you ever think this would happen? Rich is just getting going and who knows how it will end... or when.
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Just ONE Simple Shift...
ONE Obstacle Overcome...Can Bring You The BIG Results You Want From Your Online Business
Rich Schefren reveals the SIMPLE answer in his newest report...
The Uncertainty Syndrome: The Entrepreneurial Emergency
There Is No Reason Why You Can't Have The Success Gurus Have, By Dealing With The Same Simple Factor...Get it Now!
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