-
- Mar 23 2009
- 15 Comments
-
It’s been a whirlwind week…
Ever since word got out about Jay Abraham’s FREE Masters Of Recessionary Income Teleseminar, we’ve been flooded with calls and emails from people virtually gushing about this call.
Thousands of marketers, entrepreneurs, and business owners have listened so far, and they’re raving about the tremendous strategies and tactics for generating MASSIVE income during a down economy.
Have you listened yet? Because if you haven’t, you should.
And the best part is, YOU CAN. Right here, right now.
Listen To Jay’s Call For FREE Here!
Inside, Jay reveals 42 different ways for your business to make big money when all around you are crying doom and gloom.
And today, I wanted to pull out one specific tactic and highlight it specifically–just so you can see the enormous value of what Jay is offering.
It’s called “Capitalizing on Capitalism” and the premise is very simple: you make money for your business by leveraging the assets of OTHER businesses.
Let me explain…
In a recessionary economy, there’s always leverage points or impact areas inside another’s business that they don’t see, but you can tap into.
So you go to these businesses and offer to exploit these leverage points for them on a pure performance basis, where you only get paid out of the added profit results.
No desperate, shell-shocked business owner in their right mind would turn down an offer of newfound profits, above and beyond what they are earning right now, and only pay you a small share of this increase.
For example, four recessions ago, Jay found a struggling brokerage house that was only doing $300,000 in annual commissions by selling and marketing the conventional way.
He quickly shifted their entire marketing approach from one of paid ads to a pure, performance-based revenue sharing deal with a large group of financial advertising sources.
The result? Sales skyrocketed to $500 million and Jay’s investment of effort (and zero risk) made him $2,000,000.00 in just an 18 month period.
Another example: Jay found a seminar company that only offered entry level low priced seminars. So he created the first and only advanced seminar they’d ever offered.
It made them two million dollars in 30 days. Jay’s share? A whopping $200,000.00 for a few days work.
Of course, these are not promises that you’ll earn that kind of money so quickly. But it does show you the amazing POSSIBILITIES that this strategy offers to put a bulging wad of cash in your pockets.
In fact, consistent 4 or 5 figure profit shares for yourself is actually quite doable. And here’s 7 easy ways you can implement this strategy NOW for massive revenue.
Revenue Generating Strategy 1. Go to any company who has lost customers, clients or patients. Offer to reactivate old buyers and turn them into new ones. Even in a recession, it’s possible to restart up to 40% of the people who stopped buying in the past.
Revenue Generating Strategy 2. Show companies how to increase the size of each sale by adding other products or services to the purchase mix. They could even offer bigger financial incentives for people making larger purchases. This tactic has been proven to increase sales (and most importantly profits to the business owner), by as much as 50%.
Revenue Generating Strategy 3. Find other related/complementary products or services that you can offer to the past buyers of a business (that will add 50 to 75% net profit to the owner’s bottom line). They are far more available than you possibly think.
Revenue Generating Strategy 4. Show business owners how, instead of adding more products to increase profits, they can cut up to 40% out of their current overhead and get the same effect. This can be attained by utilizing joint ventures, strategic alliances, and host beneficiary relationships–resulting in HUGE savings.
Revenue Generating Strategy 5. Use a discount media service to cut their advertising costs by 40%. Few business owners know they exist and that this is easily done. Once, Jay took over the rights to acquire full page newspaper ads for a company. He negotiated to keep 80% of all ad savings he generated for them over a certain period. On average, Jay saved them $25,000 a month just by pairing the newspapers together and buying those same ads from a discount media source.
Revenue Generating Strategy 6. If your talents lie in the creative areas, you can always step in and help make all their ads, sales approaches, promotions, and marketing activities perform better just by tweaking the copy or design–for a nice percentage of the increase. Even something as simple as a headline change can easily increase responses, leads, sales and profits up to 21 times.
Revenue Generating Strategy 7. If the sales force consists of person-to-person contact (either face-to-face, on the phone, or in email), some small changes in what they say, how they say it, the way the sale is generated, or even the bonuses that are offered can double, redouble, even redouble again the results a business produces–even in a recession.
Amazing, aren’t they? And that’s just seven.
Jay’s got a LOT more inside here. And they won’t cost you a cent.
Listen To Jay’s Call For FREE Here!
There’s no opt-in necessary. Just click, sit back and listen to the most successful marketer in history spill the beans on how he’s made multiple millions of dollars for his clients during a recession.
If you’re an entrepreneur, marketer or business owner who’s struggling to get by during these tough economic times, then you MUST listen to this call.
Because the sage, time-tested wisdom Jay reveals inside can literally transform your business and start putting serious profits in your bank accounts–today, tomorrow, and for years to come.
And that’s what you REALLY want, right? (Beside, it’s free.)
Listen To Jay’s Call For FREE Here!
See you there…
To Higher Profits,
Rich
P.S. I’ve listened to this call more than once, and I’ve got pages and pages of notes. But what about you?
What takeaways did you come up with? What were your “aha” moments? Which of Jay’s 42 techniques really got your blood pumping as something you could implement immediately for instant cash flow?
Let me know in the comments below. I’ll compare with my notes and we’ll see if we’re thinking on the same wavelength.
-
- Jan 07 2009
- 40 Comments
-
As most of you know, our GPS Coaching program has been a smash success…
Hundreds of entrepreneurs just like yourself are finally blowing through their constraints and moving towards record profits in their business.
One of the most popular segments of the program is the annual Q and A sessions, where I get on the phone and let GPS members fire away with any questions they may have regarding marketing and business building.
And so far, we’ve had some killer sessions–so good in fact, that we’ve decided to let our blog readers in on them.
Over the next few days and weeks, we’ll be posting some of the best questions along with my answers. So without further adieu, let’s dive into the first question…
CALLER: You’ve normally used the "blogging and report" style of launch in the past with great success. But you mentioned earlier that you may use a different style in the future. Can I ask what you’re planning to do differently?
RICH: First off, there are a lot of benefits to incorporating a blog with the release of a report. Because many people won’t link to an opt-in page. But they feel safer linking to a blog page that talks about the report.
So I’ve benefited greatly from people linking to these types of blogs. And the result has been a tremendous amount of traffic to the download page coming from these links.
Plus, there’s the added benefit of the positive comments on the blog about the report. Like I talked about in the Attention Age Doctrine 2, these comments get spidered by Google and turn up high in the rankings for related keywords–which gives us more exposure, driving even more traffic and more downloads. Very, very powerful.
However, to answer your question, we’re going to test a different method in the future–one that I think will be highly successful. And here’s how it works…
In our research, we’ve found that the Web 2.0 community is fine with registering for a toll, application, or template, but they’re just not crazy about opt-in boxes.
So I’m going to take the report and give it away for free with no opt-in whatsoever. All you have to do is download.
Inside will be a variety of links to shortcuts, templates and tools that are closely related to the content and offer an "expanded version" of the report.
To get to these goodies, you have to click on a link that takes you to a different page. When you do, you’ll see the "extra". But then the page quickly grays out and a light box will appear, saying you have to be a registered user of the site to access it.
For example, in the Internet Business Manifesto, I could easily add a link in the report that takes you to a spreadsheet or a program that helps you establish the value of your time by imputing a few numbers. But you must register to have access.
Now, I know what you’re thinking: Won’t forgoing the opt-in substantially reduce the size of the list you’re trying to build? Personally, I don’t think so. And here’s why…
This new method will allow you to get greater penetration into the market because your report can be in more places. Plus, you can give your affiliates copies of the report with their affiliate links imbedded, which can even widen the net further.
My belief is that this could actually result in more opt-ins. And in talking with my good friend David Merriman Scott, author of "The New Rules of Marketing and PR", he agrees. In fact, David estimates that we may get up to 50 times more downloads with this new model.
Now, I don’t know if that’s going to happen (I’d LOVE it if it did!). But what I do know is that by not requiring an opt-in and having the affiliate links embedded in the report, I can go to practically any blog that makes money with Adsense and have them give it away for me.
And even if we do a remotely poor job, they’ll still make money by allowing people to download our report. Because people will stay on their site longer, increasing the chances of getting clicks on Adsense and other affiliate offers. So they get to give away something valuable for free AND make a few bucks while they’re at it.
Hope that answers your question. Let’s move on to the next caller…
Pretty cool, huh?
We’re still tweaking the details, but we’re very excited about utilizing this model and seeing what result it brings.
In the meantime, let me know what you think of it in the comments below, okay? I’d love to hear your thoughts.
To Higher Profits,
Rich
P.S. Keep an eye open for more Q and A posts in the future. We’ve got some REALLY good stuff lined up.
And don’t forget to add your comments below regarding your thoughts on this new direction we’re taking. I’ll be watching…and who knows? I may just chime in from time to time.
Looking forward to your feedback…
-
- Sep 22 2008
- 638 Comments
-
Update Sept 29, 2008, Monday
We’ve narrowed our decision down, but boy is this tough. Stay tuned for the winner!
Ever have one of those days where you were so excited to get started you woke up before your alarm clock was set to go off?
That’s exactly what happened to me this morning. Because I knew exactly what I needed to tell you on my blog today — and I couldn’t wait for you to read it!
See, Friday night, Debi asked me “Do you think all your subscribers fully realize how explosive the elimination of even one, key constraint can be for their businesses?” Frankly, I had to confess I haven’t really connected those dots for you.
- How all the things you’ve already done to grow your business have created enormous back-pressure that is suddenly released; bringing a sudden surge of growth, sales and profits …
- How the demands on your time and energy that have you slaving away 60, 80 even 100 or more hours a week simply vanish; giving you time and energy for the things that really matter to you …
- And how all that new money and time — and the prestige and respect that flow to you as the owner of a business that’s taking your niche by storm — can change your life.
I want you to think about that. Hard.
I want you to ask yourself, “If every major constraint in my businesses suddenly vanished — right now, today — what would my life be like in a month? In two months? On New Year’s Day, 2009?
“How many new customers would I have? How many more sales would I be making every day? How much more could I pay myself?
“How much more fun would it be to go to work each morning and preside over a company that is bursting at the seams … that’s living up to its potential … and that is making me richer than I ever thought possible?
“What would I do … what would I buy … where would I go to celebrate my succsess? What would my new home look like? What car would I be driving? What would my next family vacation be like? How would it feel to see so much money piling up in my shopping cart every day, I’d never have to worry about money ever again?”
Because when you think about it, removing constraints isn’t just about eliminating the frustrating problems you wrestle with every day. It’s not just about spending less time at work and more time with your family.
It’s about breaking through to the next level … making your mark on your entire industry … and guaranteeing yourself and your family all the riches that flow from that kind of success.
I’ve seen it happen scores of times in my clients’ companies. Once I help them identify and eliminate the constraints that are blocking their success, the company is instantly transformed and the owner’s life permanently altered for the better.
And when I discovered this new way of creating success, it happened for me, too. These days, the toughest decision I have to face is whether to buy Debi a new Mercedes or a new Maserati. I have a king’s ransom socked away for a rainy day. My company produces all the money I could ever want — almost instantly, on demand.
But just three, short years ago, none of that was true. The one, huge difference? I learned how to correctly identify and eliminate my constraints.
Back then, my big constraint was my positioning in my market. Sure, I was well known in insider circles as the coach to the gurus, but to the general marketplace I was invisible, nobody knew who I was. So, I combined the one-two-three punch of Silver Bullets #2, #6, and #7.
Specifically, I combined the knowledge gained from silver bullet #2 (fast and frequent intelligence) to write a viral report leveraging silver bullet #6, social psychology marketing, guided by silver bullet #7 (removing the buyers bottlenecks).
The result — a viral report I entitled The Internet Business Manifesto — two weeks later my coaching program sold out in just 2 hours and 14 minutes. Immediately there was $1 million sitting in my PayPal account, plus a $217,000 monthly recurring revenue stream totaling 2.6 million over the next 12 months. In total $3.6 million from a single free report. And of course, millions more have flowed to me in the years since.
The money’s great. The sense of achievement … the knowledge that I alone are in control of my business destiny is even greater. And frankly, the prestige that comes with all of that is amazing.
About a month and a half ago, for example, I was invited to Las Vegas to an invitation-only summit for some of the world’s most successful web entrepreneurs. Later this week I’m flying to another exclusive meeting of the 100 most powerful online marketers at Chicago’s Hard Rock Hotel.
I’m not telling you any of this to brag; only to get you thinking about how quickly and how easily you could be joining us. Remember: I’ve helped put more people in these exclusive meetings than any other business coach alive. And if you’re one of the lucky ones who gets into my Guided Profit System program, I’ll get you there, too!
So, to help you connect with the radical ways your life will change once we identify and eliminate the constraints in your business, we’re going to have a contest.
And to really get your juices flowing, the winner’s going to get:
A full ride scholarship to my upcoming coaching program – where we’ll work together each and every day for thirty days. Together we’ll obliterate one business debilitating constraint after another. The net effect will be that what you write down below will be true for you no latter than Halloween.A one day blitz for your business – we’ll send you your airfare and set you up in a posh hotel right around the corner from my office so my entire team and I can focus exclusively on your business. Every resource I have will be entirely focused on you and your success.A complimentary spot in my $25,000 private reserve club– including private masterminds (with other elite online entrepreneurs) at my office, dedicated time with my staff, and exclusive personal access to me and my vast resources.
Read My New Report – The Uncertainty Syndrome: The Entrepreneurial Emergency
Then Leave A Comment Below and answer these three questions:- Do you know what your single greatest constraint is right now? If so, what is it?
- How many constraints away are you from having the business and the life of your dreams?
- What are the three greatest benefits you’ll enjoy once those constraints are removed?
I’ll even give you some clues to what the winning posts will contain. First, they probably won’t contain sob stories. I don’t want to sound heartless, but frankly, my coaching programs are not about obsessing over your challenges and obstacles to success. It’s about exploding through them with a “Nothing-can-stand-in my way” attitude and the tools that make your success inevitable.
Instead, the winning entries will demonstrate – as specifically as possible – What your single greatest constraint is right now… What would your life be like without these constraints … The benefits you will enjoy when these constraints are removed.
The person who understands the most how much this concept is affecting your business in a negative way, and how miraculous it will be when it is gone, will be the winner.
Then we will turn that into phenomenal business growth in the year ahead.
Beginning this Wednesday 10PM EST – I’ll announce winner right here on this page. Make sure you use your right email address so we can get in touch with you.
So what are you waiting for?
Give me your answers now!
-
- Jun 12 2008
- 8 Comments
-
Silly question, right?
Well, before you dismiss the question…. let me ask you this:
Q: What exactly is an entrepreneur?
um…ah…um… Yeah, I know… It was on the tip of your tongue.
The sad truth is – most online marketers can more accurately explain what a medical doctor is than an entrepreneur, even though they aspire to be one.
The fallout from this lack of clarity is the primary reason why so many wanna-be entrepreneurs end up broke, frustrated, and confused. More to the point… they end up opportunity-seekers, the polar opposite of strategic entrepreneurs.
-
- Mar 07 2008
- 48 Comments
-
Lots of marketers (more than I ever expected!) seem to be fascinated with me, my daily routine, and how I live my life.
I am not.
That’s not fake humility either. It seems to me I’m an ordinary entrepreneur. I live an interesting (but not insanely interesting) life. I just happen to have the uncanny knack to synthesize oodles of information, spot the upcoming trends and pinpoint all of it with laser focus to grow businesses fast.
Still, it seems many online marketers have a tendency to “glorify” me. A few others seem to consider me the evil mastermind behind everything that’s bad in internet marketing.Truth be told, I am not that amazing, nor that wicked.
But, people are curious about me and so I thought I would invite you to come along with me to an incredible web 2.0 event happening in Texas right now… SXSW.
-
- Sep 08 2007
- 31 Comments
-
Man, I love this blog.
I enjoy the give-and-take of this group as we hammer-out the challenges and issues in the Attention Age.
Your comments provide great material for Part 2 of The Attention Age Doctrine, which will be ready later this month. Thanks for your contributions and your patience. I promise, it’s going to be great!
As you may realize, one of the best attention-holding features of blogging is the opportunity to keep conversations alive. I do it here as often as I can.
While each blog post may survive on its own merit, it is also possible – and encouraged – to carry thoughts from one post to another as a viral thread.
After all, this is how some of the best ideas are spread.
That said, let’s return to the topic of Return on Attention (ROA).Return on attention is the performance metric by which we measure the value of the attention we "pay" to other people and ideas.
You’ll remember from a previous post that I asked about the return you are receiving from the attention you freely give to others. Thanks for your comments on this topic and keep them coming. You’ll see in a moment why I asked for them in the first place.
Think of ROA as a financial transaction.
When you pay for a product or service, you expect something of value in return:
- Pay for milk. Bring milk home and drink it.
- Pay for housecleaning services. Come home to a clean house.
- Pay for business coaching. Get Rich Schefren. :)
The return should always be of great value, otherwise, there’s no point in making the purchase.
Yet, as I’ve noted earlier, we tend to give our attention away to many things, asking little or nothing in return. Seems strange, especially if you are trying to succeed as an online entrepreneur.
Since attention is such a scarce resource, we should recognize its value and only exchange it for something of equal worth.
It’s like bartering diamonds for gold pieces. The value of each must be measured accordingly.
Yet each day, we let our mind and our attention wander away from our own business goals. We squander our intellectual capital and waste our energies on lesser subjects and ideas.
By doing so, we take our eyes off the ball with regard to our own business goals. We divide and subdivide our own attention to our detriment, diminishing our power to achieve.
Re-read that last sentence out loud. See if it applies to your own online business situation.
Giving away attention devalues its impact. It dulls the force of our competitive nature.
It’s like giving up diamonds for rubber bands. You probably wouldn’t do it if you were of sound mind – unless you received a helluva lot of rubber bands – so why do we constantly give away our valuable attention?
ROA often comes in the form of knowledge. It’s what we receive as a benefit for having paid attention to a customer, a client, a motivational speaker, or anything else.
What we derive from that experience should have its own reward for us, either in the form of financial gain, wisdom increase or future benefit.
Our goal, as always, is to convert that knowledge into wisdom.
Entrepreneurs are the alchemists of the online world. We are innovative enough to make gold out of straw. But we can’t afford to give away our well-earned wealth – in the form of attention – without receiving greater value for our efforts.
Global business strategist and author John Hagel III has his own take on ROA. He says it is "driven by the proliferation of options available to us in all domains of our life, increasing the relative scarcity of an increasingly valuable resource – our attention."
I couldn’t have said it better myself, so I didn’t. That’s why I’m giving him full credit.
Hagel suggests that virtual communities, such as this blog, can be powerful conduits in delivering ROA by enhancing good fortune.
In other words, you’ll become "lucky" just by paying attention to my blog. I completely agree.Don’t you get a rush of excitement when you "accidentally" discover a valuable, relevant resource of information that you didn’t even know existed?That’s what the StumbleUpon.com web site is all about. It creates value from other sites that we "stumble upon" as we navigate our way around the Web.
As a former baseball executive said a long time ago, "luck is the residue of design." You’ll be amazed at how lucky you’ll feel when you do things with real purpose – not just out of habit – like searching for knowledge to grow your business.
The challenge is to harness the power of these valuable resources and derive a healthy return on the attention we give during our quest.
How can you connect with others to grow? How can you take advantage of your skills for finding relevant "treasure among the trash" and use the materials as key building blocks for your success?
Your attention becomes an investment in that success. You have to mine the gems before you realize their value.
Let’s put it to the test on this blog.
Think like a big shot banker… Where will your attention receive the greatest "bang for the buck?"Share your attention wealth with my blog readers.
Tell me your top three goals for getting a great return on your attention.
It is possible to find treasure in the trash, if you know how to pay attention.
Let’s see if we can turn that attention into business gold.
-
- Aug 20 2007
- 70 Comments
-
I was startled out of sleep the other morning by my 5-year-old daughter Ava. It was 6 a.m. and still dark as she ran into our bedroom screaming the ‘F’ word.
The word flew out of her mouth as if it was launched by NASA.
"FRIDAY! Today Is Friday!!!!"
What a great word… Friday.
Do you remember back when you were in school, how happy you were to finally get to Friday?
Unfortunately, for far too many entrepreneurs, the word has lost all its power. Even worse, that special "Friday-feeling" has also disappeared from our busy lives.
Yet, for self-described cubicle slaves and school kids alike, no matter how heavy the burden or workload, there is always Friday. For them it’s more than just a day; it’s an attitude.
- Friday is freedom from worry.
- Friday is fun, which should be part of every day.
- Friday moves us forward.
- Friday feels fantastic.
Any day can be Friday. It’s a landmark event that signifies triumph: It’s time to race to the FINISH (another favorite ‘F’ word) and begin the process of recovery from a batch of productive work.
I’m sure you’ve used the ‘F’ word on more than one occasion as your grow your business. Sometimes just one word like that can determine your attitude for the entire day.
In my coaching practice I’ve noticed that most entrepreneurs have completely lost the special feeling that comes from the anticipation of downtime after completing a task or project. It’s as if running their business has become a never-ending marathon with no finish line whatsoever.
If you don’t have a finish line, how will you know when the race is won?
So, what about you? How many ‘Friday’ moments have you experienced as an online entrepreneur?
What other words trigger action and emotion as you sprint to complete your projects and achieve your business goals?
I’m no wordsmith, but I’m beginning to pay more attention to language. I give my kids credit for this gift as they teach their dad a thing or two about ‘nice words’ and "bad words."
Watching my daughters learn new vocabulary words, and form their speech patterns, I marvel at the way their minds work. There’s a lot going on inside the brain of a 2-year-old when she tries to say “hippopotamus” for the first time. But the result of her accomplishment, however tortured the pronunciation, is a joy to behold.
I’ve also learned the power of words – their meaning and the images they project.
Some words hurt, others bring smiles. At times, simple words, and the rhythms they create in our minds when spoken, can be quite soothing.
Here are some examples:
Relax…
Replenish…
Recharge…Feels kind of nice, doesn’t it? Now, think about the meaning of those words and the images they place in our minds.
Relax… slow down, lie down, kick up your feet. Feel the ocean breeze and the warmth of the sun on your skin.
Replenish… cool water on a hot summer day, a refreshing dip in the pool after a long day at work. The feeling of nourishment we get after downing a fruit smoothie.
Recharge… the kick of an espresso to start your morning, the turn of an ignition key and the roar of a supercharged engine. You’re built for speed, baby, and ready for action.
Make it a point to incorporate these kinds of words into your business day today.
I know I’ve been talking a lot about information overload recently, but it’s important for you to realize how it will feel when you declare victory over it.
Where once there was information anxiety, now there is recovery.
Recovery is a very important word for all of us. And I am not talking about the type of recovery you get from a 12-step program either (Sorry, Lindsay Lohan fans).
Instead, I am talking about a time where you actually recharge well enough so you can come back with even more energy than before.
When you stop and think about it – and I strongly encourage you to do so – stress followed by recovery stimulates growth. Without recovery, continual stress leads to burnout or breakdown.
If you’ve ever been interested in weight lifting, you know what I mean. When you work out at the gym, you take your muscles past the point of failure. Then you must give your muscles enough time to recover so that they can rebuild and be better prepared for similar stress.
When training your body, if you don’t fully recover you’ll end up overtraining it. The net result is you get weaker instead of stronger: The exact opposite of your original goal.
This happens emotionally, too. Think about the traumatic events that were once devastating, but that you now recognize as empowering: Family crisis, the death of a loved one, the break-up of a relationship, the failing of a business venture, the loss of a job, etc.
The reason for this renewed strength is that you have fully recovered from the trauma and are now better prepared to handle similar stressful situations. But this time, you’ll handle them much better.
If you don’t allow for recovery, and you get hit with another crisis, it can be demoralizing for you, your family, friends and business.
If you’ve read the biographies of as many successful entrepreneurs as I have, then you’ve definitely seen this pattern of trauma, recovery, and victory in their lives. So many successful people go through some horrible reversal, but they recover, and later they’re stronger because of it.
Often, many battles are lost before winning the war.
That’s why the concept of recovery is vital to our growth. And you should strive to incorporate it in all that you do.
So how does this translate into your own life?
It means for every 14-hour workday filled with adrenaline and the promise of financial success, there must be rest and recovery if you want to be at your best.
It also means if you are struggling with information anxiety you’ll never get to experience recovery (and its resulting growth) because there’s no finish line – no end in sight. The race or pace just never lets up.
That’s why a “Just in Time” approach to information is superior to “Just in Case” methodology. By acting upon information as we need it, rather than hoarding information just in case we may need it, we train ourselves to be more efficient and successful. Because there is a finish line, there is a tangible goal by which to measure our growth.
Remember those soothing words: relax, replenish and recharge.
I’ll add another: RESPOND to this blog post and share your entrepreneurial challenges.
Let me know how your “recovery” stories have helped sharpen your business focus.
Some of the toughest times in our lives become the most inspirational. Some of our “lowest lows” provide our greatest life lessons.
Remember, Friday is a metaphor for recovery. With information overload, there is no real recovery, but there can be relief. And with no recovery comes burnout or breakdown. Relief brings its own reward.
As you experience “Friday” every day, let me know how your Friday moments are fueling your business growth.
Your attitude may be your greatest asset as you move forward.
-
- Aug 15 2006
- 13 Comments
-
Is business success just common sense? A lot of people think so. They think if you’re smart and you work hard, you will be successful. But you know what? Most people are wrong because it’s not common sense to success in business.
How do I know?
First of all, most businesses fail, so it takes uncommon sense to win. The biggest contributor to the high business failure rates is that most people were never trained on how to really make a business run and grow. Most people were never taught what an entrepreneur really is. and who you have to be in your business. Because of that, there’s a major price that’s being paid.
The price is the overwhelming majority of businesses fail, and even those that very few that last and still survive most of them are just glorified jobs, with the owner working his / her butt off to make a salary. They’ve got no freedom. They’re probably working harder than they would ever work for somebody else., and have little to show for it.
It’s a fair statement to say that most small businesses, almost all small businesses, do not reach their potential. The big question is why? Why don’t most small businesses reach their potential?
And while the truth stings… the research backs it up, the main reason for the sad state of affairs for small business online and offline is the entrepreneur’s lack of skills and knowledge (Dunn and Bradstreet).
So what are you doing (besides reading this) to improve your entrepreneurial skills?
In my coaching programs Module #1 is completely focused on becoming a better entrepreneur, and many of my most successful clients have told me that right after that first session they already started thinking differently.
Here’s a few of the most recent comments about the first module from current clients:
—Tons of info. Very fast paced, with no fluff or filler. Very refreshing. My mind was totally engaged for the entire 2 hours.
—First time I’ve ever heard someone make sense of the skills and the process of growing a business, in two hours, where I felt like I really learned something cohesive.
—Excellent. Exciting. Informative…Rich seems to have the timing of the material very well orchestrated.
—I am impressed so far by the depth of the information given by Rich. For the first time ever – and I have been searching for that information a long time – am I finally learning what having and building “a business” really is about.
—An excellent overview on entepreneurship, business ownership, the various roles I need to play as my business grows. Instead of diving right into tactics, you start with the basics that MUST be understood before moving forward. Answering the WHY of what I’m doing must direct the HOW’s. But without being told that, it could easily be missed and I could be lead down a path of building a business that becomes something I didn’t want in the first place. Solid information for our first real call. Has me thinking a lot deeper about my business already.
—I feel like a just drank from a fire highdrant, it was a mindblowing amount of information. That being said, the information is absolutely life changing. I had these questions for years, and I had not found real answers until now.
—It was great and it was overwhelming and a little intimidating. Good – what an amount of information to learn, how many changes to make… Guess the best way is to follow your steps and do whatever you figured out to do first and then worry about the rest.
—In my opinion, very valuable information, and lot’s of it. The call was a great overview, and I plan on spending time going through the material, taking notes and answering the questions to have it really sink in before the next call. I could see my perspective changing even as the call was proceeding.
—We’ve worked hard at building our business and have some success, but we knew we needed a shift to get to the next level. Today I had the what, how and why laid out in front of me with the challenge to take responsibility and make it happen! What a great start!
—This call was great, TRULY FABULOUS, but I hope every call is not exactly like this. My head hurts.
—Thanks for sharpening the cutting edge of designing and building a highly profitable business!
—This call absolutely blew me away. The quality of the material was 1st class and the amount was nothing short of mind boggling. It was difficult to keep up at times and that, I believe, was the most powerful aspect of Rich’s unique and cutting edge style. I will be going over this stuff in my head 24 hours a day even if I’m not aware of it. This material is truly inspiring.
Keep your eyes out, I got some big announcements to make.
-
- Jun 28 2006
- 7 Comments
-
Before We dive in…
- If you are looking to get your hands on the controversial
Internet Business Manifesto Click Here
Chapter 1
I open my email box.
There is a great new opportunity to make money.
I buy it.
I work really hard… But the results don’t come.
It must not be the right opportunity.
I waste a lot of time and money.Chapter 2
I open my email box again.
There is a great new opportunity to make money.
I convince myself this time it will be different.
I buy this one too.
I can’t believe I am still not getting results,
It must not be the right opportunity
I waste even more time and more moneyChapter 3
I open my email box yet again.
There is a great new opportunity to make money.
I see it for what it is.
But I still buy it – It’s a habit (addiction)
My eyes are finally open
I realize I am an opportunity seeker
I cancel my purchase
I save my money and my time.Chapter 4
I open my email box again
There is a great new opportunity to make money
I delete it.
Instead, I read The Internet Business ManifestoChapter 5
I have someone else open my email.
I am making a lot more money.
I am having fun building my dream business.
I am finally a strategic entrepreneur. - If you are looking to get your hands on the controversial
-
- Apr 04 2006
- 9 Comments
-
Gee, what do I want to do today?
If you ever started your day by asking yourself that same question then pay very close attention because the question above is the beginning of an ineffective day.
Strategic entrepreneurs don’t start out their day asking "what do I want to do?" They ask themselves "What are the most important, highest leverage activities that need to get done?" and create a list of the most important activities that answer the question.
After that, they estimate the amount of time each activity should take.
Next, they analyze the list of important activities that must get done and determine which activities they should do themselves and who they are going to get to do the remaining activities.
Then when they start work they tackle the most important, highest leverage task or activity first. They do not ask the question of themselves "which one of these task do I want to do now?"
Remember no entrepreneur is born effective you have to cultivate it and you do that by practicing the habits of effectiveness. You wouldn’t want an employee who worked on what they chose and you should respect your business at the very least as much as you want your team to.
Here’s a quote from the Harvard Business Review, June 2004 p59
"Jack Welch realized that what needed to be done at General Electric when he took over as chief executive was not the overseas expansion HE WANTED to launch. It was getting rid of businesses that, no matter how profitable, could not be number one or number two in their industries."
Today be conscious of the choices you make when deciding what to work on.
Are you picking tasks based on what you want or are you picking your activities based on what your company needs from you?
If you pick the most important task to work on first you’ll be more effective, your company will be more profitable, and you’ll be able to work less so you can actually pick fun things to do outside of work instead of the poor substitutes you’ve been using to fill your work days.
So remember – it’s not what you want to do – it’s what your business needs done.
To Increased Effectiveness,
Rich Schefren
-
Just ONE Simple Shift...
ONE Obstacle Overcome...Can Bring You The BIG Results You Want From Your Online Business
Rich Schefren reveals the SIMPLE answer in his newest report...
The Uncertainty Syndrome: The Entrepreneurial Emergency
There Is No Reason Why You Can't Have The Success Gurus Have, By Dealing With The Same Simple Factor...Get it Now!
-
Internet Marketing Reports & Resources
-
Ask Rich
-
Bookmark Us
-
-
Internet Marketing Categories
- Internet Marketing Blog (127)
- Contests (1)
- Customer Value (2)
- Effectiveness (42)
- Online Entrepreneur (5)
- Internet Marketing (25)
- Make Money Online (3)
- Market Attention (9)
- Internet Marketing News (33)
- persuasion techniques (1)
- Quotes (2)
- Business Strategy (15)
- Taking action (8)
- Internet Marketing Tools (7)
-
Internet Marketing Archives
-
Popular Tags
entrepreneur momentum money challenges Tony Robbins business acceleration internet wealth strategic profits founders club coaching program marketing strategies internet marketers internet business internet marketing Rich Schefren constraints jay abraham jeff walker profits entrepreneurs Gary Vaynerchuk Business online business marketing online marketing mike filsaime guru marketing community marketers email maven business acceleration program Brad Fallon business building manifesto Blog business owners business founder business growth home study overcoming constraints founder john carlton youtube frank kern -
Contests
- 66 Seconds Video Contest (
enter)
- 66 Seconds Video Contest (
-
Community
-
Internet Marketing Products
-
Internet Marketing Tools
-
Internet Marketing Resources
-
Links
