• Quick--what's the best selling marketing book on Amazon for the past 18 months or so?

    Well, if you guessed "The New Rules Of Marketing And PR" by David Meerman Scott, you'd be right. This book is truly one of my favorites, because it breaks down some complicated theories to a simple-to-understand level that anyone can immediately implement into their marketing and business building strategy. No kidding--once you finish this book, you'll be all fired up to take action and start putting these principles into play. I had a recent chat with David about his book, and he answered some big questions for me, such as...
    • How does PR fit into today's latest marketing techniques?

    • How do you distinguish between what to give away for free and what to hold "close to the vest"?

    • Are requiring opt-ins a master stroke...or a major mistake?

    • Should I think of myself as a marketer--or publisher?

    • What are the steps needed to take action and get started right away?

    Plus TONS more. And you can get it all right here.

    Download Rich Schefren's Conversation with David Meerman Scott MP3

    No charge. No registration required. Just a cool little freebie to help you along in your "taking action" journey. So do me a favor--listen closely to the interview. Pay attention to what David is saying. The man knows his stuff. And afterwards, tell me what you thought of the interview in the comments below, okay? To Higher Profits, Rich P.S. During this interview, David gave me a brilliant idea... We're talking angels singing, heavens opening, light shining through the clouds, the whole shebang. This mind-boggling approach is something I'll be using for a MONSTER project in the upcoming months. And I can say this with all certainty: It's going to turn internet marketing on its ear. So look for that soon. But in the meantime, download the audio, print out the transcript, take copious notes, and most of all--TAKE ACTION ON WHAT YOU LEARN. It will change your life.

    Download Rich Schefren's Conversation with David Meerman Scott MP3


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