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- Feb 25 2008
- 44 Comments
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In this video clip, Mike Filsaime asks copywriter Gary Halbert about testing in a sales letter. And Gary responds…as only Gary can.
Pay close attention–this is a great story.
Continue reading Conference Update: The #1 Thing To Test In Your Sales Letter
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- Nov 13 2007
- 125 Comments
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In the Attention Age, getting your prospect’s attention is harder than ever.
But it gets worse – because once you get attention, your job has just started.
You see, the real trick is holding onto your reader’s attention long enough to get your message across.
My good friend and world-class copywriter John Carlton says:
"The most common blunder rookie copywriters make is to assume the reader will ‘hang in there’… Your reader will not hang in there. At the very moment you bore him, confuse him, or ask him to ‘bear with you’…he’s out of there."
Think about it: Doesn’t your own experience confirm it?
Continue reading Phrases That Keep Your Reader’s Attention – Download
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