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      • Feb 25 2008
      • Conference Update: The #1 Thing To Test In Your Sales Letter

      • 43 Comments
      • Posted In Blog, Live!
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    • In this video clip, Mike Filsaime asks copywriter Gary Halbert about testing in a sales letter. And Gary responds...as only Gary can.

      Pay close attention--this is a great story.

      Continue reading Conference Update: The #1 Thing To Test In Your Sales Letter

      Tags: copywriter, gary halbert, home study, mike filsaime

      • Nov 13 2007
      • Phrases That Keep Your Reader’s Attention - Download

      • 121 Comments
      • Posted In Blog, Market Attention
        Add Your Comment
    • In the Attention Age, getting your prospect's attention is harder than ever.

      But it gets worse - because once you get attention, your job has just started.

      You see, the real trick is holding onto your reader's attention long enough to get your message across. 

      My good friend and world-class copywriter John Carlton says:

      "The most common blunder rookie copywriters make is to assume the reader will 'hang in there'... Your reader will not hang in there. At the very moment you bore him, confuse him, or ask him to 'bear with you'...he's out of there."

      Think about it: Doesn't your own experience confirm it?

      Continue reading Phrases That Keep Your Reader’s Attention - Download

      Tags: Aaron Wall, Business, Rich Schefren, SEO, copywriter, john carlton, marketers, social bookmarking sites

    • Just ONE Simple Shift...
      ONE Obstacle Overcome...

      Can Bring You The BIG Results You Want From Your Online Business

      Rich Schefren reveals the SIMPLE answer in his newest report...

      The Uncertainty Syndrome: The Entrepreneurial Emergency

      There Is No Reason Why You Can't Have The Success Gurus Have, By Dealing With The Same Simple Factor...Get it Now!

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