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- Nov 28 2007
- 543 Comments
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Get the Attention Age Doctrine Part 2.
Whew.... The day has finally arrived.
The report is being downloaded by thousands of online entrepreneurs as you read this.
I got to tell you, I'm really proud of it. Even more importantly, I can't wait to hear what you think.
To be frank, I know many people loved the Attention Age Doctrine 1, but I was somewhat disappointed in myself and the Doctrine for not delivering on the problems I surfaced throughout it.
But now I am ecstatic because I know I have made up for my lapse. Like I said, I know many of you really loved it - but there's a difference between what others say and how you feel about your own creation yourself.
In the Doctrine 2 I lay out the fastest, most certain approach to growing your business faster than you probably believe possible?
How Fast?
Take a look at Strategic Profits in our very first year we went from zero to over $7.5 million. Or how about clients who have gone from $180,000 a year to $4.7 million a year in just twelve short months.
And here's the irony.... what you've been taught and what you've been studying has probably gotten in your way more than it's helped. You'll understand exactly what i mean after you've read page 80-81.
Yes, it's longer than expected, but only because each and every page is pure gold for growing your business and I just didn't feel right robbing you of any nugget.
So now it's your turn, here's what you can do for yourself, for your fellow business owners, and me.
1. Download the report right here
2. Spread the word - let your peers and fellow entrepreneurs know about it.
3. Comment below - let me know what you thought, and what you would like me to teach you over the next few weeks
(the comments I love the most are the ones that are honest, and share the current obstacles you face in applying what you learned in the document)
4. And last but not least (if you read the Doctrine 2 - you know why) please use the social bookmarking buttons immediately following this post. If you've never used any of these sites - it's time to start, and it would be an honor for me to be your very first.
As I wrote in the report, I've got a lot more killer tactics and strategies to share with you but in order to find out about them you are going to have to subscribe to our feed - (press the orange button or green button to the right of our logo).
Stay tuned, I'll be posting here frequently - and I would hate for you to miss what's coming.
To higher profits,
Rich Schefren
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- Oct 13 2007
- 51 Comments
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I have never used this blog to attack anyone personally, that is... until now.
You see, yesterday, I had a unique experience that I want to share with you. I think it illustrates perfectly a key mistake that many business owners (both online and offline) make.
Here's the background...
Continue reading Mal Halperin Owner Of Great Bear Automotive Displays What’s Wrong With Business Today
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- Aug 17 2007
- 24 Comments
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Most online entrepreneurs just like you either suffer from too little or way too much information: There simply is no in-between.Where do you stand? How do you figure out which amount of information is “just right?”
Today, we’ll continue the conversation on information overload that we started in an earlier blog post. And, boy, is there a lot of material to cover …
Let’s begin with one of the biggest issues.
I’m often asked by nervous entrepreneurs:
When is “enough” information really enough?
I can’t tell you how many times I’ve heard this question from clients – “newbie” business owners and veteran business leaders alike.
So many smart people are convincing themselves that they are just not smart enough. Stop doing this to yourself and your business.
As we mentioned in an Aug. 15 posting on this blog about information overload, you can’t possibly know everything, so don’t even try. You just need to recognize what you don’t know and fill in the gaps along the way.
One of our blog readers, Dan Scott, put this urgency in perspective: “Often we keep acquiring more information so we can put off pulling the trigger … at some point, you’ve got sufficient information and should just act.”
Excellent point, Dan.
Think about it:
It’s great to have an impressive vocabulary, but you don’t need to memorize an entire dictionary in order to enjoy a good book. If you don’t understand a new word, simply look it up. It’s that easy to do.
You just have to trust yourself – and your brain. After all, even Albert Einstein couldn’t remember his own telephone number. He reasoned, quite accurately, that he didn’t need to memorize his phone number because he knew where to find it in the phone book.
Einstein didn’t question his knowledge of the unknown, even for little things like remembering a phone number. You shouldn’t either.
Sometimes knowing how to access information is more important than the information itself. Remember that – I’m sure it will become more and more important to you as your business grows.
There’s another puzzling question I hear a lot, and this one is funny when you say it out loud:
How do I know that I’ll know what I need to know when I need to know it?
Questions like these reveal a disturbing unease about strategic business process – and a lack of confidence among business owners. The questions don’t lead to business solutions; they just heighten our anxieties and pick at the scab of uncertainty that irritates us all.
“What if I can’t keep up with my competitors?” …
“What if I don’t buy every business book, read every e-mail, and scan every RSS feed?” …
“What if I miss the one bit of information that could truly set my business on fire?”
“What if …”
This kind of paranoia freezes growth opportunity.
It discourages risk-taking and leads to indecision, inefficiency, and ultimately, paralysis.
This is no way to run a successful business.
Information anxiety plagues many good business people. But the great ones are able to sort through the clutter of information and inaction and get to the part that really matters – the information that leads you to take action.
Again, knowing how to access and interpret information is sometimes more important than the information itself.
Think about this example. What turns the lights on in your house? Simple answer: A light switch.
You don’t need to know about volts, ohms and amperes in order to turn on the lights. You just need the lights to work so you can see what is in front of you.
The ability to see what is in front of you: This is what so many of us seem to have lost.
Instead, we block our own view, and distort our business vision, with needless stacks of irrelevant information. The “stacks” don’t have to be physical. Even a virtual impediment is a blockade to creativity and productive thought.
Oh yeah, one more thing …
Don’t be afraid to make mistakes. You’ll still make them, no matter how much information you have in your memory and at your fingertips.
Let me share a secret with you.
If you’ve done anything at all – not just business – then you have valuable experiences locked inside you that are just waiting to be rediscovered
You know what has worked and what hasn’t in certain situations. This will ALWAYS provide the best information you need to succeed. It is personal to you and it is timely: Two strong reasons why it’s more valuable to you than most information you’ll come across.
Most likely, no other business guru has ever shared this secret with you – because, if they did, it would be bad for business.
But I’m willing to do this for you because I believe you really must understand this. I’ve had some of the best mentors in the world – Jay Abraham, Michael Masterson, etc. – but even with that star-quality guidance, I needed something more.
The most important, impactful and relevant information I ever received that has helped me be successful has come directly from my own experiences – good and bad.
You are the best source of information for your business.
You know what works best and what doesn’t. You’ve thrown yourself into the fire and perhaps you’ve been burned by a few failed business decisions.
So what? That’s nothing to be ashamed of. On the contrary, it may be just what you need to assure success in the future.
Your experiences, your passions, your successes and failures, all come into play as you move forward in any business venture. Each bit of experience you have gained along the way becomes a pebble on the path toward future growth.
Don’t turn that pebble into a boulder by blocking your ability to move forward with confidence.
Often, clients tell me that watching me make a mistake, rebound and leverage it for future growth has inspired them to really change their way of thinking. They are no longer timid with fear of failure. Instead, they are ready to pounce on opportunity, even if it is born of error.
While you may be tempted to ingest all sorts of information from outside sources, and many of these sources may prove remarkably helpful, the ultimate business decisions are made by you.
It is essential that you take control of that decision-making function.
And no matter what, do not discount what you know already or make your own knowledge any less important than anyone else’s. It is your wisdom that has value because you are living with it.
Last year, in a Sept. 8 blog posting, I offered tips on how to attack information overload and the resulting anxiety it causes.
In it, I asked my readers to overcome “the single biggest obstacle to achieving lasting success online and offline.” That obstacle, for many, is their own personal craving for more and more information.
You may be an information junkie, but don’t let information anxiety turn your business into junk.
What’s causing you to delay action in favor of more research? What impulses are preventing you from “pulling the trigger” on action-oriented solutions?
Your responses on information overload have been illuminating, and I’m learning from all that I receive and read.
Share your secrets to “getting going” on new tasks. Do you have a certain ritual you follow? A certain method you use to kick-start your productivity? How do you know when enough is enough?
Let me know how you do it … There are a lot of people hungry for your ideas.
To Higher Profits,
Rich Schefren
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- Jun 30 2007
- 17 Comments
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The Attention Age Doctrine ready!
Well, to say the last few weeks have been crazy is an understatement. It’s all worth it though because the response is already overwhelming. I'm confident it will be the most important document you read all year.
Get it now... http://www.strategicprofits.com/doctrine
As I type this blog post, I am being told by the office that our servers are already being over taxed with people downloading my latest document “The Attention Age Doctrine.†Sorry, thought we were all set... we even upgraded all or services for this release because we knew it was going to overshadow the original manifesto.
As your read my advisory, you'll see that I have included a chance to win PERSONAL advice with several marketing legends. It's a great chance to show off your marketing chops. You'll have chance to win cash... and a chance to show off your marketing skill. Plus, who knows what that could do for your business!
All the details are in the Doctrine.
I now need to take a break so I can wrap up the finishing touches on my live seminar we're doing in two weeks here in South Florida. I'll be unveiling the strategies I've developed to help online business owners to profit from our new Attention-Deficit society.
Now it's time you got down to some serious reading.
Here's the link to get your copy of the The Attention Age Doctrine...
http://www.strategicprofits.com/doctrine
I really want you to get the most from The Doctrine, so print it out, grab a cold drink and your trusty highlighter and make yourself comfortable.
Then get ready for the ride of your life.
And please share your thoughts after reading "The Attention Age Doctrine" by posting your comments here:
To Higher Profits,
Rich Schefren
P.S. If you haven't registered for Jay Abraham's conversation with me this weekend, you better do it now. It's filling up fast.
To register go to: http://www.strategicprofits.com/jayprivate
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- Mar 14 2006
- 1Comment
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During a typical day in the office, you may waste a few minutes every hour.
It may not seem like a big deal, until you consider that those minutes can add up to hours. Those are hours you could be spending accomplishing more work or spending at home or in leisure.
Here are ten tips to help you make the most of every moment.
- Get rid of the clutter in your office. If you’re constantly looking for things amid the junk that’s in your way, you’re wasting time. Get rid of anything that is making your office seem disorderly.
- Set up an efficient workstation. For example, if you use your file cabinet often, put it close to the desk so that you don’t have to walk across the room every time you need something. Keep the things you use often near the area where you’re seated so that it’s always at your fingertips.
- Focus on the task at hand. Multi-tasking is sometimes a necessary part of the workday. However, you may find that you’re flitting from one task to the next unnecessarily. Finish your current project before you go on to the next.
- Keep your email organized. Delete the messages you don’t need and create folders for the ones you do need. That way, when you need to find something, you have a good place to start looking instead of having to filter through hundreds of messages.
- Keep paper organized. Instead of having to sift through piles of paper on every surface of your office, spend 10 minutes at the end of each day filing away the things you aren’t actively using. If you do need to keep some things out, put them in a stand up file rack that will keep them organized.
- Delegate tasks. Many business owners and managers have a hard time handing off work. You need to allow your staff to do what they can to free you up for other opportunities. Let your secretary handle phone messages or emails that don’t need your direct attention.
- Return phone calls right away. Don’t wait for messages to pile up on your desk. Instead of having to spend 10 minutes returning calls, you may spend hours. It’s a lot harder to carve out an hour in your schedule than it is a few minutes each day.
- Be clear about employee roles. Make sure that everyone understands what his or her tasks really are. Employees should not be duplicating each other’s services. Create standard operating procedures for each position in your company.
- Create agendas for meetings and use them. Agendas should have time limits and you should assign someone to make sure everyone stays on topic. Keep them as short as possible.
- Keep one calendar. Agendas should have time limits and you should assign someone to make sure everyone stays on topic. Keep them as short as possible.
You’ll find as you get more organized and delegate tasks that it feels like there are suddenly more hours in the day. There’s not - it’s simply the positive result of running your business in the most efficient way possible.
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