• So it's Halloween again, one of Ava and Elle's favorite holidays...

    And this year they're going as "Pink Supergirls". Not really sure what that means exactly. but I've seen the costumes and my kids will be the cutest on the block--bar none. Just like yours will be. ;)

    All this brings me back to the excitement of going trick or treating as a kid. Remember?

    Spending hours at the local store, eyeing up this season's coolest costumes (all with the words FLAME RETARDANT in massive letters on the box, in case anyone would attempt to trick or treat with a burning torch instead of a flashlight)...

    Finally deciding on the Batman over the Fonzie and the Evel Knievel (Yeah, I'm aging myself here)...

    Then it was house to house, pillow case in hand and a hard, scratchy mask glued to your face. How did we ever breathe in those things?

    And let me just say for the record...at the end of the evening, when everyone got together to compare their loot, I always--ALWAYS--came out with the biggest pile.

    How? It was easy. I had my own little process map.

    Seriously. Every year, I mapped out the entire trick or treat route in my head before leaving the house. Sometimes I even jotted it down on a piece of notebook paper.

    I knew every house in a 3 block radius like the back of my hand. For example...

    --The old lady at the end of the block? Avoid at all costs. She smelled like mothballs and her popcorn treats tasted like Elmer's glue.

    --The new family down the street in the Brady Bunch house? Definite must-stop. They always gave out the expensive stuff, like 3 Musketeers and Milky Way. (And not those mini ones either--full size, baby!). We'd try to hit them several times if we could swing it.

    --That weird guy around the corner? Not in a million years. He never wore a shirt and his dog would hump your leg at the drop of a hat. Plus, he never gave you anything but that cheap, mystery candy in the plain black or red wrappers. Ewwwww...

    And so on, and so on. I mapped the entire route in my head beforehand so I could maximize my efforts in minimal time. And the results were OUTSTANDING. (Unless of course, you asked my dentist.)

    Those memories are wonderful, to say the least. But here's what I want you to take away from all this...

    When it all comes down to it, figuring out my little trick or treat route is really no different than figuring out how to build a business.

    You have a set goal in mind, you're starting from square one, and you're trying to find the path to achieve success in the fastest, easiest way.

    And the most effective way to do that is piece together a roadmap that takes you from A to B to C to D until you reach your goals. Simple right?

    Well, it was when we were 10. But as grown ups, we tend to make things a lot more difficult than they need to be.

    Stuff gets in the way, interruptions stall our progress, and setbacks abound. And when we peek inside our pillow case, all we see inside is a ball of lint...and a lot of frustration.

    That's why you need to be on this call.

    RESERVE YOUR SPOT NOW

    Brian's pulling some of the top operations people together to reveal how process mapping helps their multi-million dollar businesses thrive--even in a tough economy--and how those same principles can apply to your business.

    These are the behind-the-scenes masterminds who work for the biggest gurus in our business, all together for one landmark call.

    And they're going to reveal some mind-blowing techniques and strategies for making your candy sack virtually overflow with goodies--every time.

    How does that sound?

    RESERVE YOUR SPOT NOW

    But it's filling up fast, so you'd better grab a seat now before all the lines are taken.

    I gotta go...I'm working with the kids on their own Halloween process map. Lesson One: Stay away from Brian Johnson's house. Talk about CREEPY!

    (Sorry--but after Brian and I got lambasted for our inside joke in my last post, I had to throw that in.) ;)

    Happy Halloween everyone!

    To Higher Profits,

    Rich

    P.S. I know I took a stroll down memory lane here. And I gotta admit...it was FUN.

    But what about you? Do you have any great Halloween stories? Wear some embarrassing costumes? Have some "interesting" people on your block?

    I'd love to hear them. But first, you need to register for the call here. Then chime in below with your favorite Halloween memories.


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