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- Mar 07 2009
- 42 Comments
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So…are you tweeting yet?
Because if you’re not, you’re missing out on one of the biggest opportunities to develop a closer relationship with your prospects and blow the roof off your sales numbers.
Let me explain…
A couple of years ago, when I wrote the Attention Age Doctrine 2, I told you that your future success would depend on things like building buzz, word-of-mouth marketing, the influence of networks, the rise of the Viral Visionary, and more.
I also warned you that, without a positive social media influence in your corner, you were treading on thin ice with your business (remember the Kryptonite Locks fiasco?)
And since then, the social marketing arena has virtually exploded. Today there’s a millions different ways to get a millions different people saying a million different things about you–hopefully all good.)
But there’s been nothing–NOTHING–like the Twitter phenomenon.
Twitter allows you to micro blog, using short, 140 character messages to stay in touch with your followers on a minute by minute basis.
Estimates vary, but there’s roughly 6 million users on Twitter–and more being added every second. In fact, my right hand man, Brian Johnson, finally jumped on the Twitter bandwagon just recently after much prodding from everyone in the office.
So what does this mean to you? One word–PROFITS.
Because Twitter gives you the opportunity to stay in touch with your audience like never before–without relying on them opening an email or going to your static blog.
Now you can instantly message your followers, handing them valuable tips while also giving them a glimpse into your day.
This fosters a stronger, more intimate relationship with your audience And when the time comes to launch a new product, the whole “do I trust this guy or don’t I” objection is non-existent.
And the result? More sales coming in faster and easier than ever!
I’ve been Tweeting for quite a while now, and I must say–it’s addicting. Once you fire off a few tweets and start seeing what’s going on with others in your business, you’ll find yourself hooked on this amazing technology very quickly.
But let’s face it–there’s LOTS of money to be made here. And I want to help you build your business by giving you a few simple tips and tools that can help maximize your profit potential with your followers…
1) Be transparent–TOTALLY transparent. Talk about your life, your family, your work. Be detailed and honest. Tell them about good days and bad. Show them what it’s like to be in your shoes. Your followers want to know about YOU–not just your products or services. So give them that insight. Then when the time comes to promote, you’ll find a much easier road in front of you.
2) Tweet early and often. One of the best ways to do this is to download a free desktop program called TweetDeck. This is a powerful way to stay on top of what’s happening with your followers (especially the ones you’re looking to JV with) and keep tabs on who’s talking about you–without logging in and out all the time.
3) Retweet constantly. Retweeting (or RT) is a fast, easy way to pass along something valuable you’ve found in another tweet by simply clicking on an icon. This is giving back in its purest form, a way to share the best information with your followers without asking for anything in return. And it WORKS. Retweet the good stuff and you’ll soon have a huge group of prospects who know, like and trust you.
Those are just a few things to help you grow your list of followers by leaps and bounds. But if you REALLY want to jump in with both feet and start making money fast using Twitter, you gotta get Joel Comm’s new book, “Twitter Power: How to Dominate Your Market One Tweet at a Time.”
This is the preeminent source for all things Twitter, from getting started to advanced techniques that will have your sales soaring and your bottom line stationed firmly in the black.
I’ve read practically everything out there on Twitter (you know me–information junkie) and this is by far the best resource for marketers and business owners.
Whether you’re just dipping your toes into the Twitter waters or you’re an established force in this arena, Joel’s book will kick-start your efforts and help you build a rabid fanbase who hang on your every word…and buy anything you put in front of them.
Go get your copy NOW!
Grab Your Copy Of Twitter Power Here
That’s it for today. Lots of mind-blowing stuff in the works for the next few months (including a MAJOR announcement to come your way soon), so keep checking back for more updates.
Oh, and if you want to follow Brian and I, here you go:
http://twitter.com/richschefren
http://twitter.com/brianjohnson_sp
Of course, my page is waaaaay cooler than Brian’s. ;)
To Higher Profits,
Rich
P.S. So what about you?
Are you a Twitter veteran or newbie?
How often do you tweet?Are you using it for personal reasons or to grow your business?
What tools do yo use to maximize your Twitter presence?And most importantly–what tips can you pass along to help the rest of us make more money using Twitter?
Post your comments below and don’t forget to include your Twitter address. I want to know more about you!
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- Jan 07 2009
- 40 Comments
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As most of you know, our GPS Coaching program has been a smash success…
Hundreds of entrepreneurs just like yourself are finally blowing through their constraints and moving towards record profits in their business.
One of the most popular segments of the program is the annual Q and A sessions, where I get on the phone and let GPS members fire away with any questions they may have regarding marketing and business building.
And so far, we’ve had some killer sessions–so good in fact, that we’ve decided to let our blog readers in on them.
Over the next few days and weeks, we’ll be posting some of the best questions along with my answers. So without further adieu, let’s dive into the first question…
CALLER: You’ve normally used the "blogging and report" style of launch in the past with great success. But you mentioned earlier that you may use a different style in the future. Can I ask what you’re planning to do differently?
RICH: First off, there are a lot of benefits to incorporating a blog with the release of a report. Because many people won’t link to an opt-in page. But they feel safer linking to a blog page that talks about the report.
So I’ve benefited greatly from people linking to these types of blogs. And the result has been a tremendous amount of traffic to the download page coming from these links.
Plus, there’s the added benefit of the positive comments on the blog about the report. Like I talked about in the Attention Age Doctrine 2, these comments get spidered by Google and turn up high in the rankings for related keywords–which gives us more exposure, driving even more traffic and more downloads. Very, very powerful.
However, to answer your question, we’re going to test a different method in the future–one that I think will be highly successful. And here’s how it works…
In our research, we’ve found that the Web 2.0 community is fine with registering for a toll, application, or template, but they’re just not crazy about opt-in boxes.
So I’m going to take the report and give it away for free with no opt-in whatsoever. All you have to do is download.
Inside will be a variety of links to shortcuts, templates and tools that are closely related to the content and offer an "expanded version" of the report.
To get to these goodies, you have to click on a link that takes you to a different page. When you do, you’ll see the "extra". But then the page quickly grays out and a light box will appear, saying you have to be a registered user of the site to access it.
For example, in the Internet Business Manifesto, I could easily add a link in the report that takes you to a spreadsheet or a program that helps you establish the value of your time by imputing a few numbers. But you must register to have access.
Now, I know what you’re thinking: Won’t forgoing the opt-in substantially reduce the size of the list you’re trying to build? Personally, I don’t think so. And here’s why…
This new method will allow you to get greater penetration into the market because your report can be in more places. Plus, you can give your affiliates copies of the report with their affiliate links imbedded, which can even widen the net further.
My belief is that this could actually result in more opt-ins. And in talking with my good friend David Merriman Scott, author of "The New Rules of Marketing and PR", he agrees. In fact, David estimates that we may get up to 50 times more downloads with this new model.
Now, I don’t know if that’s going to happen (I’d LOVE it if it did!). But what I do know is that by not requiring an opt-in and having the affiliate links embedded in the report, I can go to practically any blog that makes money with Adsense and have them give it away for me.
And even if we do a remotely poor job, they’ll still make money by allowing people to download our report. Because people will stay on their site longer, increasing the chances of getting clicks on Adsense and other affiliate offers. So they get to give away something valuable for free AND make a few bucks while they’re at it.
Hope that answers your question. Let’s move on to the next caller…
Pretty cool, huh?
We’re still tweaking the details, but we’re very excited about utilizing this model and seeing what result it brings.
In the meantime, let me know what you think of it in the comments below, okay? I’d love to hear your thoughts.
To Higher Profits,
Rich
P.S. Keep an eye open for more Q and A posts in the future. We’ve got some REALLY good stuff lined up.
And don’t forget to add your comments below regarding your thoughts on this new direction we’re taking. I’ll be watching…and who knows? I may just chime in from time to time.
Looking forward to your feedback…
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- Mar 11 2008
- 68 Comments
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- Have you ever noticed that when you’re following the path you were meant to travel down… the universe has a weird way of helping you along the way?
Here’s an amazing but true story about what happens when you find your life’s work and the synchronicity, good fortune, and weird circumstances that seem to come out of nowhere.
It all started nine months ago while conducting research for The Attention Age Doctrine 1. I was at a sticking point, struggling with too many competing concepts, and no clear way to distill them down. I had been fraught for days trying to “crack the code” that would crystallize everything swimming inside my mind.
I couldn’t sleep, couldn’t write, and didn’t know what to do with myself. Finally, I sat down checked some emails, and then surfed the web looking for inspiration and clarity.
Then WHAMO! I stumbled onto a blog that changed everything. In fact, reading this blog shifted the direction of my professional life.
Continue reading Kathy Sierra, Gary Vaynerchuk, + Rich Schefren
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