-
- Oct 16 2006
- 214 Comments
-
Hey Guys,
I have some exciting news!
The Final Chapter has JUST been through the last phase of editing, polishing, and waxing.
It's FRESH out of the oven and it's ready to be DEVOURED.
In all seriousness, I'm confident this document will send SHOCKWAVES through the Internet marketing community. I realize it’s VERY cliché to say that it will become a 'MUST-READ' but the fact is...this is some of my BEST work to date.
The thing is, some of the concepts that I present in the Final Chapter are for ADVANCED marketers, and those who crave a better business model.
Even if you're NOT a seasoned pro, THAT'S OK, because this document will provide a profitable foundation.
I actually think it's MORE important that you read it NOW, because the marketplace is changing VERY rapidly, and it's important that you understand what's happening, if you desire BIG time profits.
So without further ado, feast your mind on "The Final Chapter," of the Internet Business Manifesto Trilogy.
To grab your copy, please visit: http://www.strategicprofits.com/finalchapter
I can G.U.A.R.A.N.T.E.E this document will be worth at a MINIMUM, 10x more than the last ebook you bought.
After you take a look at this report, please let me know your thoughts by posting a comment on the blog.
Warm Regards,
Rich SchefrenPS - If you haven't read The Internet Business Manifesto and/or The Missing Chapter you need to. You can get both right here: http://www.strategicprofits.com/manifesto
-
- Save / Promote This Post
- If you enjoyed this post, your vote is always highly appreciated!!
-
214 Comments to “Hot Off The Press, The Final Chapter”
Well what can I say rich. You just continue to blow me away. The only problem is you that you surface a bunch of new problems in my current business model. But thanks again, I can’t believe how generous you are. Best wishes, Mike
i’d like to say thanks. you’ve been providing some incredible material here, and i know if i can just figureout what my niche is, that i’ll be a huge success, mostly as a result of your manifesto. ~ shelly
Great information! You guys are great!
Once again Rich, you’ve provided a clear tunnel of vision through the fog. This is the longest tunnel in the series so far.
Your Critical Elements to Your Business Success slide will be a useful focus point for keeping progress on track.
And I agree with you on partnerships - I was lucky enough to hook up with some truly great guys recently, and its raised my game to new heights in a very short space of time.
And finally (because I could comment on each and every one of your golden nuggets!) I was inspired by your means of subdivision, breaking through to niche after niche until you find a market you can dominate.
I was touched by this during your keynote speech at TIMME in September, and I’m glad to be reminded of it.
This, to me, is a killer strategy for forming a successful business, and since hearing you talk about it first in September, I’ve been zooming into my niche…
Thanks Rich - I could go on, but heck, maybe by following your advice in these three chapters I’ll build my business big enough to afford to be one of your clients one of these days…
Then I’ll tell you all I really think of it!
Best wishes
Tim
Rich,
U R Just R S…a Unique Master Mind.
Murtaza.
Rich,
BRAVO ZULO for a job well done!
What an impressive read!
Thanks for helping to spread the word about where all the REAL money and opprtunities lie.
Thanks for providing further evidence and UNDENIABLE PROOF that if you don’t have a “Back End” marketing system, then you DO NOT have a business. Period.
Enjoy your success, it’s well deserved.
All the best,
Joe Lavery - Chief Trainer
Insider Secrets to Back-End Marketing
Hi Rick,
This is amazing information that I have to dissect to know how to implement it into my long range plans. It is perfect timing for me as I am presently doing some much needed soul searching into what I really want in life and in business.
This fits in well with another e-book I read on ‘The Big Lie’ relating to using your subconscious to really get what you want.
I also just read the E-myth Manager yesterday, and much of what you talk about is touched on in that book.
The main idea that I am seeing in all of this is to think BIG. Then when you can clearly see that BIG IDEA, then put a clear action plan into force that will take you there.
Don’t get stuck in the mud doing the small stuff. Plan for tomorrow, plan for multi-millions - plan for the future.
And when putting that plan together - get the tools and resources from the big boys - from the experts - not from uncle harry or the internet marketer running out of his basement.
Jack
Wow, Wow and WOW! And that’s for all 3 of your Manifesto manuscripts.
After reading the first I went deep into process mapping which has saved me invaluable amounts of time. And gave me also a great tool to convey concepts to others.
Then the big question: opportunity seeker or entrepreneur? Ouch…
I just finished the final chapter and I have to tell you that the first half really got me feeling that perhaps I should simply give up.
But then you started to talk about going horizontal with your business - and things have gone clear in my head again. I’ve been doing loads of little projects (opportunities of course) and finding excuses for actually not developing the one thing which has my passion and for which I actually do have a vision.
I know what my strengths are but I’m continuing to focus on the stuff that I convinced myself would be the short-cut to earning more. So that nice diagram of yours shows WAY to many empty spaces here.
Confusion, anxiety, unmotivated, frustration, limited success, slugish results, false starts. I’ve been there…
Whereas my real opportunities lie in the niche I’ve been neglecting.
Can’t thank you enough Rich. What an awesome gift!
Patricia
Once again Rick a pdf packed with profunditity and more proof that people with a passion prosper.
I must say that your information is spot on and since I have started to apply the principles to my own business model things have really started to pick up.
I have moved from a one man business to creating and providing a huge range of product and services with a team which I could have never done alone. While producing a lot more I am working less so this is the true measure that the ideas work.
Quentin
where do I begin…
well, let’s start with a big THNX and see where that takes us
I can’t say that everything you talked about was unheard of BUT…
your PERSPECTIVE on things - the way you highlighted THE crucial elements of running a successful AND SUSTAINABLE business is the BEST concept I’ve come accross till now (and I can tell you I have quite a few GB on internet marketing
I’m a marketing student, and by the way I have an exam in Marketing Research tomorrow morning and I just spent the last 2-3 hours literally GLUED to this not-so-comfortable chair — postponing my “academic enlightment”
(cause there’s clearly not a lot of “efforts to make people desire to purchase my products” involved 
…
I am planning to go into online marketing - or should I say online SELLING
As I said, I am a student. Being one, I don’t have the resources (time and money) to specialize in any given niche and build such a complex strategy AT THE MOMENT (keyword being at the moment
But for the time being I’ll carry on with my plans… again… you just focused my strategy A LOT - and also gave birth to other ideas…
thnx a lot:
I should thank you because you’re sharing very valuable info here …
But on the other hand… which is even MORE AMAZING, is that I see that you practice what you preach. you MAY have just won yourself a future costumer
Thnx
Korab Krasniqi
P.S. The new graph is much better than the old one - and I’ll make sure to stick it on my wall
Hi Rich,
Well I just finished reading “The Final Chapter” and I’ll just bet that is isn’t!
I have to say that the insights and the “uncommon” sense delivered in your piece, are really “must know” stuff for anyone in this business that desires to take things to the “big league” level.
In particular, the difference in focus as it relates to “front end” and “back end” should really give pause to a whole slew of “marketers” or should I say “sellers”?
Your pointing out the differences between selling and actually marketing is so very critical for long term business success. Some may see it as a “duh”, but I bet it even jolted them since they were probably not focused on the distinction in their own business anyway!
Funny you should mention that there are about 70 “gurus” in your coaching program. I just checked, and I am on about 76 lists! Now I will quickly say that I am not on those lists because I am an “opportunity seeker” going from “guru to guru” like so many are doing, rather I am on those lists for a specific purpose. I know YOU know why, and I’ll let the rest figure it out
In short, the “Final Chapter” had me frozen in my seat until I was finished, even to the point that my wife had to bring my dinner plate in to my office at home!
As always Rich, you have the gift of peeling back the layers and showing us what is really in there. Thanks!
Looking forward to what’s coming…
Regards,
Russell Hallonquist
Infolife Marketing
Ij use eZ pdf viewer and I keep getting an exception so it will not beyond the first page.
Could you remove the graphic first page and send it to me? Perhaps I can read this Final Chapter too.
Thanks!
Wow!!
You’ve really made the lightbulb go on in my head and I’m still reeling from the powerpacked content you’ve delivered in “The Final Chapter”. It is really true that I believe in playing the Internet Marketing Game it becomes easier to go after a quick buck than aggressively build a strategic business that will give us most of what we desire. I believe the problem lies in who we have relied on for our expert information and how we have used just the bits and pieces that they have given us to make important but totally misinformed decisions. I guess that your decisions are only as good as the wisdom that goes into them that comes from your information source! Thanks Rich for opening my eyes more to what i should really focus on in building my business>
Boy this is good stuff. All reports have been great but I think this on takes the cake… only way you will not be successful is if you think it’s anything more complicated than this! It’s all there right infront of your eyes..
Hello Rich,
I have been completely Fascinated by the first two and now that third and final version is out here.
I will be spending some time this week going through all three of them and will get my notepads and pens in hand and taking some serious notes.
I have already given your other two volumes to my friends and customers.
I have been sitting down for the last couple weeks figuring where am going in my life and why I am not on top of my game any longer.
But lately I have become more motivated and more active in preparing to get my plans on track and gain control over my life again and get my business on a new track and start making some serious money.
Now this has been my mindset all along but being able to add more learning resources to list and then dissecting the information that you and Mark Joyner and Jay Conrad Levinston and a bunch of other individuals I have courses from I will finally really take my plans and revise them and create new plans.
I will take all that I have and all that I am to the next level.
Thanks Rich for being a great believer in what I believe in and that is walking the walk and talking the talk and practing what you preach versus only selling a product to get a buck.
For all who reads this one, I will advise you to re-read the first two and take notes of all the thoughts that take place in your mind and gather the collective thoughts and see what you see and what your passions are and get going on accomplishing them.
As some of the old ancients from thousands of years ago has done before you and people will do after you, live life as if it were your last day on earth and wake up in morning being glad that you are alive and approach everything with love in your heart and allow that to guide you to achieving whatever it is you would like to achieve.
I can surely tell you that I am.
I have been working on my plans and studying as of late and putting into action more of my plans and I know you can do it as well.
Let’s make the rest of this year the best and then make 2007 a year that will be spoken of for the rest of your life.
Best regards,
Julio
I love the art of marketing and selling, but I have always wondered, “What makes a business breakout of their ceiling, and get bigger - much bigger”.
I believe you have answered my questions and I have mapped out my strategy to make 2007 a year of more profitable sales and targeted marketing.
Thanks,
Jeff
amazing stuff for the 3th. your smile like a white-hearted fox, otherwise, you surely sell the product for $997. well done again rich!
As a novice, I felt most of your data in The Final Chapter is very understandable, thus the experienced people will really get a lot out of it. I’ve been toying with this idea for two years, and finally set up my web site. If I could figure out how to get people to my front end, I might be able to come up with a back end?
I plan on joining in an alliance with my friend that does health training seminars, a Mr. Natural, etc etc!
Unfortunatley, I used up all of my cash and credit getting set up to this point. Can you believe I spent over $5,000 on this project, untold hours, and haven’t made one sale yet?
Please, just a couple of suggestions on how to make my site generate even a little income on the front end, so I can afford to join you and Agora on Back end programs!
True, 2 years, $5,000 and no sales! Plus, the ongoing expenses of having the shopping cart, etc etc
Have had fair traffic from my own list, but need to become visible to many more, and now I’m out of cash!
If you can help, I’ll pay you on the back end, plus become one of your alliance partners.
Sorry, if this sounds out of turn, just very frustrated. I’m 62 years old, just barely getting by on a fixed income, and used up my savings and credit to get this far. Guess I bought those silly ideas you explained away in The Final Chapter. Wish I read your books first!
I stared at the cover more than 5 minutes. It itself makes my jaw dropped on the floor.
When Rich talk about strategist vs. opportunist, I was thinking that he was just preaching. Then I noticed that he just left the money on the table for almost opportunities that for him just a matter of sending emails.
I hope that the final chapter is not the final one from him.
Thanks Rich.
Indratno Widiarto
http://www.InfopreneurWorld.com
This is good stuff. I was just wondering, do you have a home study course that teaches allthis stuff? I’d be interested if you ever have one.
Thank you very much! This is really good materials!
I am Leonard J. Mills calling from INDIA.
I think “The Final Chapter” seems really final. When you disturb a sleeping snake it raises its hood. I am really awakened with the pure content filled guide. It makes me more vibrant more confident to face the World Wide Web.
Leonard J. Mills
+91 93412 46505
http://www.MillionAccounts.Com/
*Representing The American Merchants*
A rare gem! Not a surprise, considering Rich is the author. Have only reached page 18, but could not wait to post my comments.
What the 2 slides have in common:
. a lot of thought went into both
. all angles are covered
. fall apart if 1 element missing
Their differences:
. #1 is pure chaos & confusion, putting out fires all over; #2 is order, sanity, progression, organization, predictability
. #1 ‘you’ is the center; #2 ‘you’ is not on the map
. #1 has no sense of direction; #2 has vision
THANK YOU! THANK YOU! THANK YOU!
pls i am interested on that business internet marketing
Rich, quite simply. The “Last Chapter” is genius on fire, and magnificence in print. I have gained so much insight and tactics into building my business it’s borderline insane. What can I say Rich, you’ve outdone yourself with this “Last Chapter” report.
Rich, I think you’re on to something but you left off one column in your seven-column matrix: ethics. When you combine honesty, integrity, quality, and service with an abundance attitude and the vision, strength, passion, resources, partners, tactics and action that you’ve already identified, then you’re unstoppable.
This is something I talk about quite a bit in my award-winning sixth book, Principled Profit: Marketing That Puts People First–I’d be happy to send you a PDF copy as a gift. It has also inspired me to start a world-wide movement around business ethics at http://www.business-ethics-pledge.org
This time period will always be remembered by me, as a pivotal time in my business career; when my master plan was hatched. Thanks to these reports and being part of the Business Growth System - Elite Club, my business is transforming into what I originally and always wanted to see happen.
I was at the Elite event in West Palm this weekend and it was so transformational that I actually feel like a different person today than I did on Friday; an identity shift.
Finally, someone drew attention to all this incestuous nonsense taking place in the Internet marketing world, which keeps you sucking from a fire hose of \”stuff\” and “gotta haves” forever and never really growing a successful business beyond the short term hits.
I am GLAD to be away from that and back to where I was at the start my business that uses the Internet as a primary channel, but also exists otherwise.
To all who are reading this, the Final Chapter was great and further reinforced my success. Take the right amount of time to read it all, and absorb it\’s greatness.
Latest and greatest internet marketing ebook: $49
Joining stompernet: $797
A month of Google Ads: $5,000
Rich’s 3 FREE pdf reports: Priceless
I will admit to being one of your Elite students at your seminar last weekend who was initially annoyed that you were GIVING AWAY this information.
I would bet that this information is probably worth 100x the price of most people’s last e-book.
Hi Rich
“Each of the American companies aggressively rented their customer list out and rented other companies customer lists, while in Europe, the companies never shared, rented, or sold their customers names.” p13)
This approach may make some people a lot of money, but it sure is getting out of hand in my inbox. Of late some people I previously respected have begun picking up anything thats going as a JV, and I no longer trust their recommendations. It is costing them sales. The frustration is starting to appear in the IM forums. My inbox has grown to receive some 100 daily promotions, many for the same products, of late. Went crazy during the Brad/Andy and Joel promotions. I am going to have to cull out the worst offenders, and think twice about joining up to any more lists for fear of a.buse.
When does this tactic move from good business to bad ethics, insult to customers and even legal issues?
Thanks for your paper, but this aspect has me worried that a lot of people are intent on killing the goose that laid the golden egg. I hope they are not the folk on your course?
Cheers, Rod
Simply amazing stuff!
I’m at page 24 yet but the lessons I gathered are awesome.
It hits right smack into the face of “internet lifestyle” we’ve been sold to.
Thanks Rich.
Alan
http://www.grandstart.com
Boy is my inbox quiet….Nothing about “The Final Chapter” from all of the thoughtful guru’s. Many if not all of whom are a member of Rich’s coaching group.
It’s pretty interesting to see this phenomena begin and end with Rich. Just something to think about. Not very many Internet Marketers are really interested in giving their list much of anything of true value that’s not tied to a dollar bill.
Shout out to Yanik Silva, Neil Shearing, Ryan Deiss and Alice Seba for increasing my awareness and sending me the first email about The Internet Manifesto.
Rich,
Thank you for giving and sharing your immense business knowledge.
What a powerhouse of ideas, a real dynamo and an eye-opener. All this for the best price imaginable…FREE! I love it even more!
——> http://www.Battlecall.com
Powerful and Useful Information! Truly A “Must Read”
THANK YOU FOR ALL YOUR HELP
Wow Rich! You have outdone yourself. You are giving us an instant MBA in Business in your 3 PDF files and video.
Thanks so much for your generosity in sharing your wisdom. You have helped me shift my thinking into a bigger vision than I ever thought possible.
Jan Marie
Great information. I never even considered an internet business before, now all i do is think about what business i can start.
Thanks Rich!!!
it was killer!
a bit overhelming at times though..
but surely you gave some gr8
concepts and tactics..
i wish i could learn the whole
system from you..
but i’ll work with what i have
to afford that..
but i really want it finally!
thanx a ton for sharing all
that you do!
Hi Rich,
I’m not normally one to leave comments about the things I read mainly because I read so much and also I prefer to let others more eloquent than me have the pleasure.
However in this case things are different. That’s because ‘The Final Chapter’
is something that stands out far and above almost anything I’ve read…ever.
Your one of the few who have shown such in-depth understanding between marketing and selling AND have been able to explain it in such a clear way.
The ‘critical elements to your business success’ also proved and will prove to be invaluable as will the advice on ones business back end.
Virtually every page contains a golden nugget of thought provoking, action making advice and guidance.
In some place the advice given makes those golden nuggets become encrusted in diamonds.
Thanks for making this material available, I would be a fool not to adopt virtually 100% or what you have given us and apply it to my business.
Kind regards,
Mark Moxom
http://www.lowcarbmonthly.com
Now I’m sure I have a lot to learn. Thanks for sharing this with me. There are some great ideas I will use.
I like the way you approach business with a systems / process mindset and remind us that whether online or offline - business principles are timeless, only strategies change.
as an aside, it would be an interesting exercise to continue to extend the front page image and define what success is ! - I would imagine that it would be different for each person, but once again the principles would be the same.
I look forward to the Final Chapter Version 2, 3 4 etc !
All I can say is “Holy Cow!”
I can’t thank you enough for how much insight that final chapter has just brought into my business.
I am closing my email client, shutting off my phone, and COMPLETELY restructuring the way I am going to be doing my business.
No excuses, I am going to do this…
Matthew Glanfield
P.S. I was almost hoping you had some sort of offer at the end - I would have bought whatever it was!
(I already posted one but I needed to say this).
…About the graph where you explain how you feel, when you are lacking one of the crucial elements of running a sustainable business…
My moto in life is to feel happy whatever I do, and I HATE negative feelings - I’m sure I speak for everybody reading this :-).
But lately while I’ve been working on my project, I’ve been feeling VEEEERY anxious - and it didn’t feet good, I can tell you that much! And your graph showed me exactly what the problem is.
The night I read the final chapter I slept like a baby!:-) And ever since, whenever I think about my project, I am very calm and objective and I just GET THINGS DONE period.
On the other hand - which brings us to the reason behind this second post - this whole thing has brought me thinking.
And since I know how many “business people” read your blog, I’m going to make a statement
I realized that all that stress that I’ve been putting myself through lately was mostly because of money. But I don’t like it because I have focused all my energy on money and left little space for anything else GOOD in life.
I know that when I actually start making money I will be a lot worse.
I also know that some of you reading this are actually MAKING money.
Because I wish good things to everyone in this planet, I would advise everyone to ocassionally stop and think how much energy you are spending on the pursuit of happiness (which we think is money but eventually lose track of what happiness of what it was in the first place.
I’m not saying to “screw money”! I’m just saying to balance things a bit
Probably most of you have it figured out, but I know many business people who haven’t .. so I had to “take my chances of bothering the readers who know, for the good of those who don’t”.
Sorry
bgood
korab
Great Ideas.
This is an amazing report.
A must read for anyone who is keen in making their online business a success should read this…again and again.
Lots of powerful yet simple ideas that anyone can implement immediately.
Warning! Do not read Rich Schefren’s The Final Chapter before going to bed - you won’t get there!…I just couldn’t stop reading, rereading and notetaking…and taking hours to translate into my business.
From the first 10 minutes into The Final Chapter I became an addict. Hitting page 38 at 5:15 am and finishing up at 7:33am.
I’ve already initiated two back-end concepts, began filling the Action Plan gap, and dissected my business accoridng to Rich’s simple yet powerful model.
Although laced with golden nuggets , Selling versus Marketing and paying $60 affiliate fees on a $40 sale are the most outstanding.
THANKS A MILLION!
Keith
PS Unless a person sees the light (which Rich shines like a million megawatt lighthouse) on why Rich gives this away, they’d think you’re nuts! I paid over $50,000 for an MBA including two years of my life…Rich has taught me more on how to make real money and a real business in a matter of hours - FOR FREE!
Good work. With the next round of new employees all graduated and ready for work, there is investment manager site.
Rich, you are one of the few people I know of who really “get” marketing metrics. Thanks much for the awesome report!
Re: The Final Chapter
Thank you so much for this amazing gift. I can hardly wait to learn about what your next enterprise is about.
Thanks again, Janyce Granoff
Great product, great ideas, a lot to think about.
Many thanks.
Wendy
Hi Rich,
Because of your great work I had to pause for a moment and
say just how grateful we are for You reminding us that
“The Aim Of Marketing Is To Make Selling Superfluous”, the
Peter Drucker Quote is the Real Deal in Business. Yet in
Your “Final Chapter”, Internet Marketing has some Real
Serious Benefits for those really prepared in Community.
Thank You Rich for the “Final Chapter”, we know that You are
pouring Your Best Cup to help the Internet Online Business
Community and we can appreciate knowing that a Storm is
Coming! The Manifesto,The Missing Chapter, and now the very
fine “Final Chapter” is so generous of You and a blessing
for everyone with listening ears.
Really do understand why Jeff Walker couldn’t keep it to
himself, this Document is Rich Schefren Explained.
Hey Rich,
I can work for you for free!
Yes indeed, no need for a long reply, there would be over 100 in the next days. I manage escrow accounts in the millions, currently $9,000,000 RE project right now, $10k a month is survival for me…
Need $100k a month to be satisfied, I am willing to work for you free of charge.
With close to $3,100 rounded for maintanance, utility bills and mortgage payments…I could afford you work for you for free.
A mentor is vital for making $100k a month, no matter what any other so-called guru says.
Would be pleased with a private reply from you to the email I pasted here.
Regards,
Joe?!
Rich, thanks for the “Final Chapter”. More than anything else, it is validation that what I’m doing is right - automating the backend, setting it up for testing and optimization, and building multiple ‘attack fronts’ to get new clients into the marketing funnel.
Of course, there’s a lot more I need to learn and implement, but the outline you shared was helpful. Thanks.
There’s one tiny part that I disagree with. While you write from the standpoint of a business owner seeking to DOMINATE a niche, and build multi-million dollar empires online, not everyone shares that kind of ambition - or indeed needs to.
You said one of the ‘myths’ was that:
“You can build a successful lifestyle business running on autopilot 24/7″
I would not call this a myth, because since early 2001, just one of my very small niche websites has been consistently pulling in enough cash, totally on auto-pilot (I mean, all I do is renew my domain registration every 2 years!) to cover my living expenses.
The dollar-to-Indian rupee conversion helps. My relatively frugal lifestyle contributes. But bottomline, you CAN indeed build a successful lifestyle business that runs on autopilot - though the ‘lifestyle’ would be defined differently for people, in a uniquely individual way.
Ask yourself what you REALLY want from your online business. And if you answered, “A million dollars, so I can relax on the beach” - think about this… you don’t NEED a million bucks to do that, just hop into your car and drive to the beach TODAY!
All success
Dr.Mani
Hi Rich
What can I said that it hasn’t been said already above? Simply thank you for give us such a great information .
P.S. I’m confused with your “Pay per Click Secret #1″ (page 43) I think there’s a missing picture otherwise I don’t understand what’s happening. Anyone else has a problem with it?
Thansk again, you are the man
Wow… that is pretty much the only word I can use to describe the final chapter.
Simply the most thought provoking piece to genius I have ever read.
The downside is that I haven’t been able to sleep for the last couple of nights - way to much on my mind!
Thanks Rich!
Thank you… Thank you… Thank you!!!
I witnessed the original unveiling of your pilot coaching program in Detroit at Steven Pierce’s amazing “Genius” seminar. I KNEW I wanted to work with you then, but the time was not quite right. The time has now become right, in large part due to the ESSENTIAL Education you having gifted to our community with the Internet Marketing Manifesto Series.
You should combine the three parts and create a print version for folks to buy at Barnes and Noble… The Internet Marketing World NEEDS that!
I am building my $100+ Million Biz with the Internet Marketing Manifesto Blueprint… It is the ONLY POSSIBLE WAY!!!
Thanks Rich!!
Hi Rich,
First of all, great book! You seem to have an amazing grasp of business concepts and I can see why you are so successful.
The reason I am posting is to ask you about one statement in the book, you say that Agora will be “disrupting” many of the niche markets and may put some of us out of business, isn’t this basically saying that small business owners are screwed unless we can grow to an extreme level and a very short amount of time?
Thanks for making this book free.
Niall
Great comments - great ideas. Quite like the fact that you shared a lot of your ideas with us in the elite group and given it a further slant here in your Final Chapter. Even for me on the inside, it was a revelation - well done!
I wonder what else you are up to and really - I can’t wait.
Powerful. You have lifted my thinking and refined my future. Now it is up to me to do the execution; the map is there.
Rich, Having just written over 300 pages on the first 25 years of the independent consultant and business coach movement (c1975+), and with you reading the same books (Drucker, Good to Great, Six Sigma, etc etc)as we advice marketers–and then kicking it up a notch with the ‘Schefren System’ I hope we will see a lot more of you around the professional services marketplace!
OK?
Thank you soooooo much for Internet Marketing Manifesto Series!
We have redefined our roles, and focused our efforts.
The Manifesto has been the turning point that will lead us to the Business Plan that will create our success.
When I recieved the Final Chapter I was knee deep in work. I decided to follow your advice, and put it aside till I finisned what I was doing.
Well, I read the first page, just to see and that was it…I was hooked.
I didn’t get back to work until I finished reading that Chapter.
Truely insightful and amazing is the only way to describe the series.
Well done and thank you again.
Regards
Andrew
Bonsoir Rich
Je suis un francophone je suis obligé de passer par la traduction pour vous suivre de près.
Le \”manifesto\” m\’a laissé très bonne impression.
Je sais que le Dernier chapître est très prometteur.
UN GRAND MERCIIIIIIII
((from strategic support staff)))
here\’s the translation
Bonsoir Rich I am a French-speaking person I am obliged to pass by the
translation to follow you closely. The \”manifesto\” left me very good
impression. I know that the Last chapître is very promising.
A BIG THANKYOU!!!!!
Greetings Rich!
Congratulations on your new business association with the partners of Agora. I have been a subscriber of theirs in one way or another since 1990 so I understand why you would want to partner with them. I have always wanted to join one of their clubs but life can be a lot like the Manifesto graphic-chaotic. The Final Chapter is more of a true business plan which utilizes a system to produce results.
I look forward to meeting you and hopefully doing a joint venture with you and the Agora partners.
Thank you for teaching people to get back to the basics of good marketing and honest copywriting.
The Final Chapter is as good as you said it is. I will refer it to others.
Best Regards,
Maureen Otto
http://adoorshallopen.com
http://abusinessassociation.com
A picture is worth a thousand words - Your one page summary on the cover of The Final Chapter really drives home the point. It is a masterpiece of clarity. There isn’t anyone at any level of business who could not benefit from using it daily.
Thank you so much for such a magnificient gift,
Danny Guspie
The one on the left is like a bomb, full of energy but just about to explode and create a big mess. The one on the right is organised or designed, in other words simplified. Design is the art of simplifying. Most people tend to think that a hundred storey building is complicated, but is actually only a number of simple principles put together.
The one on the left is just a mass of energy, and is missing Powerful Tactics and Action Plan, in other words, intelligence or design.
Thanks for sharing this information with me.
Ezio Tuveri.
Rich: how does one get a copy of the first two “chapters” of this trilogy? I have the third chapter, but where can I access the first two?
Rich,
Great document… I mean documents, considering the previous two.
What is interesting is that most people who have created businesses (real) before the Internet (I really mean before 1996), used to do some strategic planning before starting them. In my case I started three companies in the 80’s and made detail plans following similar concepts expressed on your document. Or maybe I did that because of my education and experience (I worked in large organizations doing strategic planning).
With the Internet, many think they only have to put a webpage and offer something for sale and get thousands of order on autopilot. Opportunistics as you called them.
I hope your Final Chapter open the eyes of many more.
Thumbs up.
Gilbert
Good solid common sense. Agora have been amongst the worlds best marketeers for the last 20 years in my humble opinion. I get the feeling you will have more to share…………
Thank you.
Rich, you ALMOST convinced me….
…with “the Manifesto”, then sold me with “The Missing Chapter. I respected that you could respond so quickly to our feedback with an actual solution to the problem, rather than sweep it under the carpet and pretend like the Manifesto was perfect. But with this “Final Chapter”, YOU HAVE DRIVEN ME OVER THE EDGE! You speak the Truth. My UofV motto is “Creating TRUE Entrepreneurs”; more than just giving success advice you are helping create a new movement of True entrepreneurs who seek first to provide a product or service of value, then make their money as a by product of the former.
But Rich, I THINK YOU MISSED SOMETHING!!!
That final chapter chart is so powerful and speaks for itself so well, that it’s an ideal jpg to be emailed around as a Viral campaign. All it needs is a catchy name and as the king of branding, Donald Trump, taught me personally, that name should be YOUR NAME. Time for a brainstorming session…. I’ll get it started… “Schefren’s Missing Link Chart”. I’m sure we can do better!
My proposal is this… Let us have the chart to use wherever we want (as an uneditable jpg) and that chart has your website url at the bottom and your chart title at the top.
The first thing I would do is write my own article for my site, and drop the chart in as reference to the point I’m trying to make. We both win, and your name gets permanently engraved in the internet history books (wikipedia) as “The Missing Link” guy.
~Victory
http://www.UniversityOfVictory.org
Rich,
Love the Final Chapter! As usual — just like the first two parts of the Manifesto trilogy — it seemed like obvious, common-sense info. That is, until I realized that I had never really thought about it before…
What’s that old adage? He who knows not and knows not that he knows not is a fool… Well, that’s where I WAS. Hopefully now I’m a bit wiser, and will become wiser still with each successive reading.
Thank you so very, very much for sharing your insights, experience, and wisdom with us. I look forward to hearing more from you here at Strategic Profits and in the Early to Rise emails. (You are so wise to work with Michael Masterson… Can’t say enough about his wisdom too.)
Thanks again,
Ellen
P.S. There is one flaw to the Final Chapter that I just have to mention, though. (I don’t mean to be a downer, but someone has to tell the emperor that he has no clothes…) It’s really not a biggie. Just typos. Lots of them. And a few grammatical errors too. It’s probably from lack of time before release, but you might want to get a good proofer/editor to give it a once over and then publish a second edition soon. Just a thought.
This has really made me think about the present and future of my company, business services, products and most of all marketing them.
Hope to see you come out with a full book someday that expands on the trilogy.
Looking forward to meeting you someday.
Having left a bloody trail from Korea straight thru the Savings & Loan collapse I tend to look cross-eyed at hype. After I read your ‘Final Chapter’ (which is not the final chapter, only the beginning) I thought: “could this guy actually understand what is going on?” If you are a six sigma black-belt and have seen thru the gauze to the next step, you truly are amongst a lonely few. Whats’s next? I’ll listen!
Rich — Thanks for the excellent information. It’s good to read something on online marketing that is realistic rather than just hype. Like any business, online marketing takes time and effort. If done correctly, it can be very lucrative, but it doesn’t happen without some planning and hard work.
Thanks also for the idea of combining passion with your strengths. Intuitively, I’ve known this, but it took your words to bring it to the forefront.
See you in Delray Beach in a couple of weeks.
You’ve really opened the flood gates on how to step out, the actual process of building a business and the very important ingredients involved in making it a success.
The fact that you talk about focussing on your strengths and on building your business around something that you love, was a turning point for me.
Your wisdom is very deep and is many times deeper than the book the E-Myth.
Thank you for all that you’ve done for the people who are striving for excellence and allowing us to know the real truth of building a successful business that works.
The title maybe “The Final Chapter”, but it is just the beginning for a lot of us. You have provided cutting edge insights.
You really do demonstrate your strengths and your willingness to share.
Many thanks.
Rich,
Thanks. This is a good read and quite an insight into how to work the backend.
I have a few questions:
1: How do AdSense Publishers like me track and improve my backend?
2: I know my frontend (the site) and I make money from AdSense at the front end. My backend is from the ezine people signup (again AdSense and Affiliate Sales). The difficulty is how to figure out who my customers are, latency, CLC, how to cater for those in heat and hyper responsive? It’s going to be a challenge but I’m working on it.
Thanks again.
Regards
Dax Cheng
Hi Rich,
One of my partners emailed me the link to sign up to get your “Final Chapter”. As soon as I had it we started on the cover and went thru each one. Did we have Vision, Passion, etc?
I am delighted to inform you that in our particular project, all the ingredients for success are there. Will let you know how it goes.
On a side note, as a student and fan of MM, BB and Agora, I was very intrigued by your talk at TIMME2 and the work you are doing at Agora.
Their programs are top notch (at least, in copywriting, finance and travel). My copywriting business has exploded since I started focusing on it - writing copy that sold $225,000 in 7 days helps!
So I look forward to hearing more bout your work there.
Thanks
Scott
http://www.extremecopy.com
This is pure genius. I have an MBA degree and still learn so much from your “Final Chapter”. Keep up the good working.
Great stuff. Thanks for helping the little guy stay in the game.
Rich,
Wowo it’s an honor to be among the people in the know. Your information hasd opened my mind up to so many useful startegies that I cannot say thank you enough. Congrats on your Agora Publishing deal. Thank you for demystifying the business model. By the way when are you passing out the million dollar roldex for te strategic partners?
I hit save link as …and I can’t find the info anywhere.
What should I do?
yours, fred
Rich,
Nice.
Nothing like an eye-opening read to jump start your thinking.
Joseph Ratliff
Professional Copywriter
http://www.dynamicwebcopy.com
Thanks Rich. I just came back from jvalert - an internet marketing conference - and spent… I mean cough cough … invested in some coaching with some people who I know respect some of the names on your list. I will be up on your list soon. Cheers, Peter.
PS the big difference I saw between the pictures was the new one is uniform sizes of the squares, all red, and organized with a structure.
After I watched tonight’s PBS show on Net Neutrality. I believe we better to act on
http://www.savetheinternet.com
to preserve our chance to join and run internet program like Rich is running here.
Rich, I really appreciate your taking the time to pen “The Final Chapter”. I love it. I’m a bricks and mortar guy, and you’re really making sense to me. For some time all I’ve heard from the so called experts and gurus, is baloney. Now that the light has shown, I’m hearing some of these crybabies claim that they have done what you’re doing first…liars! Great job and keep up the good work.
Rich,
FINALLY!! THE HOLY TRINITY IS COMPLETE!!! “THE FATHER” (as represented in The Internet Business Manifesto) - “THE SON” (as represented by The Missing Chapter) & “THE HOLY SPIRIT” (as represented by this, The Final Chapter) of ULTIMATE, OMNIPOTENT, INTERNET BUSINESS KNOWLEDGE HAVE COME TOGETHER IN ONE COMPLETE TRINITY! Everyone in the business, or even THINKING of coming into this business should get down on their knees and shout: “Halleluiah!” right now!
As an Elite Member of your Business Growth Coaching Program, I have seen, first hand, over these past 9 weeks the incredible power of the knowledge you not only possess, but are more than willing to share with your clients.
BUT, and this is the VERY RARE ASPECT of your character, especially in today’s world, through this ULTIMATE TRINITY OF INTERNET BUSINESS KNOWLEDGE, you are willing to share much of that knowledge - at least in it’s most basic forms - with anyone and everyone - even though they are NOT paying clients! Most consultants would think you are crazy! I KNOW you are not only quite SANE, but are also a very kindhearted, generous, sharing individual who likes to earn a good living, but not at the expense of stepping on the broken backs of other men & women - and God bless you for that!
The sharing of this PRICELESS knowledge with the general public can only serve to help those who are truly motivated to help themselves and their loved ones, to create a better live and future for all. If followed carefully, I have NO DOUBT that virtually anyone with determination can acquire the other assets necessary to become a success following just the information in this INTERNET BUSINESS CANON!
I recall the first time I read the initial installment, I immediately drove over to the home of my sole sibling, my sister Linda (with whom I am extremely close and share no secrets - outside of theological & confidential ones) and I walked her through the Manifesto - page by page - explaining exactly what was wrong with our charity’s fund raising business, and our own internal thinking (we were opportunistic in our approach to raising money for secular food bank programs, shelter programs, etc.,) and ran our Internet Businesses in the worst possible way. I told her that I JUST HAD to get into Rich Schefren’s Program as I KNEW it would be better than any THREE Harvard MBA’s ANY DAY! AND I WAS ABSOLUTELY RIGHT!
Rich, what I have learned, I wish I could now tell the world - or at least help you to tell as many clients as possible. You have been gracious enough to allow me to set-up an internal Member-to-Member Tutoring Program, with Elite Members Tutoring the 12-Month Members, and I am very proud to participate in this for you. It would be my honor to assist you in any other way possible, now or in the future, to help other men & women grow their businesses using this knowledge - IT’S THAT TIMELY AND IT’S CERTAINLY THAT UNPRECEDENTED IN IT’S SCOPE AND BOTTOM-LINE VALUE!
As we have been taught, from the very start, the TRUE BUSINESS we should be growing is one that we do not have a job-within, but one that operates without our sole direct labor and can, eventually, operate without our presence - yet create wealth for us that allows us to live the lifestyle we each seek. Not many businessmen/women see that at the start of their own business-building - or even by the time they drop-dead on the job at age 76!
As a senior clergyman, I put a huge amount of thought and prayer into whether or not I should participate in this coaching program, and then participate in the Member-to-Member Tutoring.
But, I finally came to realize that I also had to try to find a way to HELP YOU spread this information to your paying clients in other ways, by offering even more personal/professional assistance (assuming you even ever have a specific need for someone like myself) if possible. WHY? Well, as a clergyman, it is my frequent duty to perform the Funeral Mass/Services for the husband of some poor widow who has been left in a less than ideal financial position. While I can provide spiritual comfort, and to some degree, emotional comfort, I often see the widow and her children struggle to make ends meet, sometimes losing their home, because the husband did not make proper arrangements before he died to take care of his family. Well, if that husband (or, in the reverse, a wife) had operated a business according to Rich Schefren’s HOLY TRINITY… THAT IS HIS COMPLETE BUSINESS MANIFESTO - and followed it properly - than I would be able to conduct that funeral calm in the knowledge that the surviving spouse would inherit a business operation that was wealth-producing even without the original owner, as it was automated, was run according to a set of measurable metrics, and much, much more! That type of “Family Comfort” is something that any cleric should jump for joy to be able to have a chance at providing to his/her parishioners and the general public!
Rich, you have done something here that is worthy of Worldwide Accolade - Public Gratitude in the Highest - and at least a couple of Honorary Degrees From A few of the Top-Universities that specialize in Higher Business Learning! (HINT.. HINT.. HARVARD, ARE YOU LISTENING!!) BUT, I for one, must tell you that you have my eternal gratitude for everything you’ve done both for me and for our fund raising efforts - both through this original publication and your Elite Coaching Program! God bless you & yours, always, and in all ways - for your kind, sharing, committed and loyal heart & soul towards both your clients and the public-at-large! You are a true gentleman and honorable man! It doesn’t get better than that! WELL DONE, SIR! I remain,
At YOUR service 24/7,
The Most Rev. ++S. Scott Holmes, D.D., AOSJ, OHI
The Anglican Church Of America [TACA]
The Anglican Order Of Saint John [AOSJ]
The ThomasBrett.Com Companies - Senior Fundraisers For TACA, Inc.
Infor mation her that is not even presented in marketing classes in college. The whole manifesto has been a great learning experience. I hope to be able to utilize the info.
Thank you,