Hot Off The Press, The Final Chapter

Hey Guys,

I have some exciting news!

The Final Chapter has JUST been through the last phase of editing, polishing, and waxing.

It’s FRESH out of the oven and it’s ready to be DEVOURED.

In all seriousness, I’m confident this document will send SHOCKWAVES through the Internet marketing community. I realize it’s VERY cliché to say that it will become a ‘MUST-READ’ but the fact is…this is some of my BEST work to date.

The thing is, some of the concepts that I present in the Final Chapter are for ADVANCED marketers, and those who crave a better business model.

Even if you’re NOT a seasoned pro, THAT’S OK, because this document will provide a profitable foundation.

I actually think it’s MORE important that you read it NOW, because the marketplace is changing VERY rapidly, and it’s important that you understand what’s happening, if you desire BIG time profits.

So without further ado, feast your mind on “The Final Chapter,” of the Internet Business Manifesto Trilogy.

To grab your copy, please visit:
http://www.strategicprofits.com/finalchapter

I can G.U.A.R.A.N.T.E.E this document will be worth at a MINIMUM, 10x more than the last ebook you bought.

After you take a look at this report, please let me know your thoughts by posting a comment on the blog.

Warm Regards,
Rich Schefren

PS – If you haven’t read The Internet Business Manifesto and/or The Missing Chapter you need to. You can get both right here:
http://www.strategicprofits.com/manifesto

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Written by: Rich Schefren on October 16, 2006.on September 15, 2008.

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Comments:

http://Smartownalliance.com Mike Bann

Still waiting to hear back from your support team on my previous question. I also still waiting to hear from you or ETR regarding some news you stated was forthcoming last Friday?
Trevor White

This is defintely uncommon sense. This definitely makes sense.
So many light bulbs were turned on during my read of The Final Chapter.
It makes me wonder, how much more strategy can there be?
This is awesome info. because it makes sense and it is usable and doable! Keep it coming, PLEASE!
Thanks, Trevor White>>Newbie
http://www.simplemuscle.com/news.html Paul James

You have really changed my mindset. The information you provided is fantastic.
Final chapter is awesome.
Anouk

I thought it was wonderfull it did take a few weeks to read. I’m learning a lot.
Look at things diffirent also in my daytime job.
I want to learn more and more about internet marketing and working a bussiness.
The real thing.
http://KenNoel.ws Kenneth Noel

Wow!

I doubt this will be the final chapter. I now see what I need to do to succeed at the level I desire. I have the vision and the passion. I need to build the rest of it.

BTW, I signed up for a 12 month course of training including both online work, and a boot camp. When does the online training start? Not soon enough I think!

Ken
Agustin

Hello Rich, I am very impressed by your research, implemtations and most of all that you share freely this information. It´s appreciated. I have read many ebooks on the subjet of making money on the internet and I think you are spot on with everything you have done. Nothing comes close to this. I mean that.
My perception of your slides is that one clearly displays all of the functions that should be done (despite whether they are or not) and how a one man show would be be totally overwhelming and unworkable to attempt. If being done by one person alone he would be really not be able to achieve much so this makes very clear the point about the “lifestyle lie”. On the other hand the other slide shows what you have pointed out throughout your writings: strategic planning to make the plans a reality.
You rock man!
Keep up the good work!

(I am working on my planning for my business based on your writings) Thanks again.
http://www.alphaic.com Patrick Bell

Rich, thanks for these reports. Along with The Attention Age Doctrine II, my respect for you is increasing.

I was your internet protege program you did with Stephen Pierce and Jay about 4 years ago.

I am currently in Nairobi Kenya. I am the only one I know of in Kenya that promotes you in my seminars and through my email marketing. You can see my website at http://www.alphaic.com. (Check out what Chet Holmes says about me.) Do you have a low-priced product I can produce here and give or sell to my seminar attendees that will open them up more to who you are and what you are selling? I want to add value to my seminars and I’d like to JV with you.

Also, I have developed marketing software which is up your alley and will make you and your affiliates a lot of money. If you read this post and you want to “chat”, write me at patrickb@alphaic.com.

Take care,
Michael Maston

The information is great Rich. The question beckons however – at what point does a small company begin in relation to all of this? Clearly all of this is applicable for a company like Agora – which took 20 years to build, learn, acquire, test and implement all of this – but isn’t it a little like swimmer at the local swimming club comparing themselves with Michael Phelps?

Where does the small company begin before much of the resources, software and strategies that big companies like Agora utilize, becomes applicable?

The amateur swimmer doesn’t begin with a diet like a Phelps or a training regime like Phelps in order to become Phelps. So what does the smaller company need to do to progressively make the money needed to expand, develop the systems and employ the people and the resources needed to emulate the pros — keeping in mind that these guys have 20 years under their belts, over 70 staff and the financial resources to employ the very best gurus in every aspect of their business.

Or are we simply now in *your* emotional buying loop and (as Porter Stansberry said in the final chapter of your book and you also note on the graphic on page 53) — nothing that we ever buy from you will satisfy our emotional need to purchase more. And your job now is to continue to “exploit our emotional needs”?

Because that seems to take the focus away from helping your customer get results – which is possibly why Agora have relatively few testimonials that demonstrate that their buyers ever get the results of some of the outlandish promises in their sales letters.

It seems that their market is a market of gamblers who continue to buy on the promise of making a fortune, yet in 8 years of inquiring about the performance results of Agora’s newsletters, hardly any of them have made any good money.

And I could count on one finger the number of times that a big investment return was *ever* achieved by any of their investment newsletters. Are they just selling temporary itch relievers?

Is that what we can now expect through your new affiliation with Agora? What’s it going to cost us to get the tips that do more than “just scratch the surface”?
http://TurboCharged-Marketing.com Earl Seekings

Wow now there’s awhole lot of information packed tightly. I was on that path just didn’t put it all together as quickly but it was there. I’m sure some marketersw won’t be to happy to read this as others like myself find it very gratifying to say the least. That was alot of brainstorming and worth every bit to say the least. First open and honest information I’ve ever heard since getting into marketing. Well done! Sheds alot of light that needs to be seen by all marketers. Thanks again
http://www.alliancemtg.com Dan

WOW! thats the word. So much information in this document.. still digesting some. Have questions on some. I love it

Dan
http://ken-guru-review.zazot.com/ Meirav

Hi Rich,

I was just blown away by the offer made by Mike Filsaime to promote GPS. Wow, I wish I had such partnerships.
So I made a blog post, check it out.
CymnAppeamn

Where?
tell me pls LaurienGirvenqdv683@live.com
AcceseeHigsax

Hey!
Do you have secrets? ;)
pls write me
LaurienGirvenqdv683@live.com
http://www.247flowers.biz Duncafanent

I love your services and products, many thanks!
http://www.dancadosiri.com dancadosiri22

very nice post!!!

Thanks
http://www.SoulPurposeSpa.com Angie

I’ll be honest… I’ve downloaded it, but I’m afraid to even crack the first page.

I’ve been trying to do the business for about a year now, with a full time IT job, and it’s not — no I’m just not working it right. Trying to balance between reading the right things & actually implementing. Trying to create a system. Trying to balance recruiting w/product sales. Trying to move toward where I can do outsourcing. Reading Yaro, Schefren, Kern, Filsaime… and it’s just all starting to overwhelm me. It’s exactly like that, now infamous, flowchart with “YOU” in the middle of it all.

I’m sure the report is going to be awesome… I’m just starting to feel like I’ll never be able to get these doggone plates to all spin at the same time.

Ok – done whining… back to work!
http://www.goshwhat.com Richard

Clearly understandable straight information. Can be intimidating, not technical in content, however full of savvy business marketing knowledge. I must admit I read the whole report online even before I downloaded it. I found some information daunting, even frightening and felt sometimes what the heck have I got myself into (internet marketing). Still money is out there like a flowing river you just have to learn how to dam it.
Rob

WOW!!! Leave to Rich to lay it on the line. I have been receiving information from Rich for more than two years. He does not disappoint I know of no one else with the ball’s to sit down place pen to paper and tell it like it is. The demand for his Coaching Classes rival the wait for remastered Beatles disks when in comparison I would rather stand on line to be next in the classroom. And I am a former musician (45 years). Seldom are the issues affecting us all presented by what I refer to as The Full Package. Mr. Rich Schefren is such a package his teachings are legendary his earnings are quite literally taken to the bank daily. I for one am very pleased to see Rich sharing his wealth of knowledge that has placed more Entrepreneurs on the moon than NASA. He is giving back the Manifesto, The Final Chapter, The Emergency Syndrome are only the tip of the iceberg. The benefit to those of us whether it be schedule related, or worse financial but are unable to take part in person of Rich’s no holds barred Coaching Methods. We can all get feel a taste of what its all about through the generosity of Rich Schefren and those publications like The Business Manifesto, The Final Chapter, and The Emergency Syndrome. It would be my total and very distinct pleasure to be able to say that I know this man. However I’m not able to honestly make that claim, so far. To mention here all of those I know who have entered one door THINKING they were Marketers and in just a few short weeks exited another door KNOWING they were Marketers is a list much to long to produce here. Rich to my mind is the ZEN Master of marketing, how to make to work, how to earn on online. The industry truly is in desperate need of more like him Rich my man I duff my Fedora to you personally and your many exploits that have turned ordinary marketers into money machines, well done.
zdanna

Rich,Rich,Rich,

What am I going to do? I read all 3 chapters. Lucky for me, i just was starting to get my feet wet. Now, I know why it took me so long to enter the water, like most people.

Like most people, I don’t just dive in unless you have been in those waters before and anticipate the exhilaration of a new day. The multitude of teachings about internet marketing is a mountain to climb just to come out the wrong trail almost every time. But i persisted and during the summer months, I realized that I had to work smarter and not harder. I was falling in the same trap as my IT job. Trading my time for money. No leveraging practiced here. I started asking questions, which led me to one online course, where the pre-condition to continue was to read your chapters and Mark Joyner’s Simple-ology. Best advice, which I took ,,, as my prime objective is to work full time as an IM.

I learned about the business models I have been exposed to, about the retail component (zero prior knowledge), and the profit principle. As a newbie, I am ignorant about the critical value of knowing your competition, of knowing the customer profile, i.e. latency, life cycle, … and of building systems and processes so that you do not become the YOU in the Manifesto slide. And, I am sure scaling my business was never in my business plan, only in my dreams.

The Final Chapter slide reflects a business plan where you are the CEO of your business with the V.S.P. and lead your staff and resources through marketing campaigns and innovative product creation. The work is subdivided just as the niches are. If success is the end state, then the plan is a good one. If the business needs ‘work’, you can troubleshoot the process by examining the problem from ‘confusion’ to ‘false starts’. One of the critical elements to business success is missing! Well, diagnosis is more than half the battle.

I now have a lot of homework to do.

I also have a travel plan for my journey. I was just about to hitchhike all over IM country, exploring the business opportunity landscape. I will settle on your program because I understand about work, common sense (i m challenged ), uncommon sense, and strategic alliances.

How, will I do it? I will take my time, which for me will be about 2 hours a day of “earning time” where I make money.

I will discover and examine my strengths.
I will research, spend money in niches where I am comfortable in my skin.
I will continue to be passionate about where I want to be in my IM business. I want to know where i want to make it great.
I will also be diligent with my “learning time”.

If i am successful, then i will see you in your coaching program in a few years.
Thanks for the teaching and the rescue,

zdanna
http://www.pustakatimur.com Bazri

Thank you very much! This is really good materials!
http://www.firstchoiceonlinebiz.com bob smith

that was a lot of information for a newbie as my self and to know there is more
then just setting up a website with this information and agora a business if done right can become more then a starting point it can become a business
http://twitter.com/theasianfood Eric

Rich,

I think your last chapter is great. With the overflood information out there, sometimes a good guide is what we need before we can go into the unknown. Many thanks!
http://www.chicchoc4you.info/ Yuri

Hi Rich,

Great article! Your Matrix from Vision to Action Plan = $ucce$$ is a perfect puzzle.

A clear and simple explanation of what it takes to succeed in business. Every component must fit to complete the puzzle or a task, otherwise, the business will fail.
MisterLo

This is so True! I can’t believe I was blind enough for doing it all by myself like in your first slide. This is a big shift in the way to think what business is.
Nelson

Rich

What can I say when, every installment is better than the previous one!

It just confirms my decision to unplug from everyone else – canceling my
other program and unsubscribing from all but a couple of e-mails was
the right decision.

I agree with you that building a strategic business instead of an opportunistic
one is the only way to go and I confess to being an opportunity chaser for far
to long now.

When I heard about your BGS program I jumped right on it and I look forward to
a time when I can be one of your Guru success stories!

After a long break from entrepreneurship and a handful of brick and mortar businesses I’m finding it quite a challenge to figure out my next venture.

So I’ll be ordering your Strengths Mastery Advantage Program to help me narrow down the next chapter of my life.

Thanks again Rich

Look forward to hitting the cigar bar someday sooon!
http://www.ecoachingsuccess.com Shmaya David

What really and truly amazes me is that this information has been out in the open since 2006, yet it took me over a year online to find out about it, and almost 6 more months to fully understand the implications. During this entire period, I studied form good teachers and mediocre ones, and was sidetracked often into dead-end tactics.
I started to realize myself that I was getting just bits of the answers, pieces of truth, and not a true solution. I didn’t waste too much effort or money. But I did loose time.
Almost two years, and I know that thousands, tens of thousands out there didn’t yet get it, and may never get it.
This must be one of history’s best examples of something well hidden in plane sight of the entire world…
David

The reality is that the content is great in generalities. The generality is somewhat necessary as the manifesto and subsequent reports are generic towards any market or individual.

However, what I find most glaring is that the most obvious obstacle towards the successes illustrated, as possible in the reports, is the Status Quo of each individual.

The Status Quo (Comfort Zone) is the #1 competitor and enemy. 95% of the people will read the material, find it awesome, yet still lack the discipline or ability to change. This is demonstrated by the amount of failed New Year’s Resolutions, right? One of the main complaints or admonishments of Self-Help gurus is that people read the books, listen to the audios, watch the videos, then, say “WOW, Great Stuff!” without any real intention to put anything in action. The book, MP3, or video is shelved to simply collect dust. Most people are locked in the Cognitive (Thinking ) Domain, oscillate in and out of the Affective (Emotion/Feeling) Domain, and are totally devoid of the Conative (Action) Domain. These 3 Domains collectively represent the human psyche. The Conative Domain (Action) is arrested, with the usual desire to refer back to the Cognitive Domain (more Thinking) whenever real action, that deviates from the Status Quo (Comfort), is called for. This is usually because sufficient vested interest has not been realized in the Affective Domain (Emotion), which is necessary to generate the polarity necessary to move towards pleasure/reward (Success) or away from pain/sanction (Failure of Lifestyle Lie). As pointed out in “The Missing Chapter,” look inside first, then outside.

Regarding the charts:

1. As pointed out, the major difference is that You is the center of the first chart representing the Lifestyle Lie. Another glaring difference is that the Success Chart has a formula for Success while the Lifestyle Lie Chart is ever expanding chaos. The vast difference between the charts creates a spectrum of success, with the lifestyle chart being on the Total failure end, and the Success Chart being on the Financial Freedom end.

2. What is same in both charts is the illustration of Leverage, with the Lifestyle Lie Chart representing its absence and the Success Chart illustrating the natural fruition of success when full Leverage exists. Again, opposite ends of the spectrum on the same continuum. So, what is the same on BOTH charts is the answer to success (what not to do, and what to do).
David

The reality is that the content is great in generalities. The generality is somewhat necessary as the manifesto and subsequent reports are generic towards any market or individual.

However, what I find most glaring is that the most obvious obstacle towards the successes illustrated, as possible in the reports, is the Status Quo of each individual.

The Status Quo (Comfort Zone) is the #1 competitor and enemy. 95% of the people will read the material, find it awesome, yet still lack the discipline or ability to change. This is demonstrated by the amount of failed New Year’s Resolutions, right? One of the main complaints or admonishments of Self-Help gurus is that people read the books, listen to the audios, watch the videos, then, say “WOW, Great Stuff!” without any real intention to put anything in action. The book, MP3, or video is shelved to simply collect dust. Most people are locked in the Cognitive (Thinking ) Domain, oscillate in and out of the Affective (Emotion/Feeling) Domain, and are totally devoid of the Conative (Action) Domain. These 3 Domains collectively represent the human psyche. The Conative Domain (Action) is arrested, with the usual desire to refer back to the Cognitive Domain (more Thinking) whenever real action, that deviates from the Status Quo (Comfort), is called for. This is usually because sufficient vested interest has not been realized in the Affective Domain (Emotion), which is necessary to generate the polarity necessary to move towards pleasure/reward (Success) or away from pain/sanction (Failure of Lifestyle Lie). As pointed out in “The Missing Chapter,” look inside first, then outside.

Regarding the charts:

1. As pointed out, the major difference is that You is the center of the first chart representing the Lifestyle Lie. Another glaring difference is that the Success Chart has a formula for Success while the Lifestyle Lie Chart is ever expanding chaos. The vast difference between the charts creates a spectrum of success, with the lifestyle chart being on the Total failure end, and the Success Chart being on the Financial Freedom end.

2. What is same in both charts is the illustration of Leverage, with the Lifestyle Lie Chart representing its absence and the Success Chart illustrating the natural fruition of success when full Leverage exists. Again, opposite ends of the spectrum on the same continuum. So, what is the same on BOTH charts is the answer to success (what not to do, and what to do).
David

The reality is that the content is great in generalities. The generality is somewhat necessary as the manifesto and subsequent reports are generic towards any market or individual.

However, what I find most glaring is that the most obvious obstacle towards the successes illustrated, as possible in the reports, is the Status Quo of each individual.

The Status Quo (Comfort Zone) is the #1 competitor and enemy. 95% of the people will read the material, find it awesome, yet still lack the discipline or ability to change. This is demonstrated by the amount of failed New Year’s Resolutions, right? One of the main complaints or admonishments of Self-Help gurus is that people read the books, listen to the audios, watch the videos, then, say “WOW, Great Stuff!” without any real intention to put anything in action. The book, MP3, or video is shelved to simply collect dust. Most people are locked in the Cognitive (Thinking ) Domain, oscillate in and out of the Affective (Emotion/Feeling) Domain, and are totally devoid of the Conative (Action) Domain. These 3 Domains collectively represent the human psyche. The Conative Domain (Action) is arrested, with the usual desire to refer back to the Cognitive Domain (more Thinking) whenever real action, that deviates from the Status Quo (Comfort), is called for. This is usually because sufficient vested interest has not been realized in the Affective Domain (Emotion), which is necessary to generate the polarity necessary to move towards pleasure/reward (Success) or away from pain/sanction (Failure of Lifestyle Lie). As pointed out in “The Missing Chapter,” look inside first, then outside.

Regarding the charts:

1. As pointed out, the major difference is that You is the center of the first chart representing the Lifestyle Lie. Another glaring difference is that the Success Chart has a formula for Success while the Lifestyle Lie Chart is ever expanding chaos. The vast difference between the charts creates a spectrum of success, with the lifestyle chart being on the Total failure end, and the Success Chart being on the Financial Freedom end.

2. What is same in both charts is the illustration of Leverage, with the Lifestyle Lie Chart representing its absence and the Success Chart illustrating the natural fruition of success when full Leverage exists. Again, opposite ends of the spectrum on the same continuum. So, what is the same on BOTH charts is the answer to success (what not to do, and what to do).
Darlene Lundstrum

THANK YOU!! so very much! I don’t know how I could have been looking for so long and it still took me almost two years to learn about you. I have read the Internet Business Manifesto through to the Final Chapter. It blew me away! After buying so many things that did not work, it is so refreshing to find something that is ‘for real.’

For the first time in a long time I feel as though I honestly have a chance of succeeding. I have told almost every person I know about this. It is pure genius! THANK YOU!!
Amaraaron

The Manifesto is a BRILLIANT insight and has literally opened my eyes! I sat up till 4am last night devouring EVERYTHING you wrote. You’re absolutely right when you said, we’re not putting enough value to our time in life because despite I’ve already got a working IM model, I’ve also been suckered into the ways of certain IM’ers. I should hv instead of being an opportunist, start looking at being a STRATEGIST. And the first thing I did next morning was to clear my inbox of close to 16,000 + emails and only subscribe to 6 marketers mailing list whom have been directly responsible for my little success I’ve had as marketer. You’re definitely one of the six, Rich! Great work! Looking fwd to more content from you and your company.