Shocking Video Split-Test Results Prove Most Marketers
Are Going About Many Aspects Of Their Business All Wrong…

And 2 Simple Business Tweaks You Can Make Right Now To
Seize The Gobs Of Extra Cash You’re Currently Leaving On The Table!

This may come as a surprise to you…

Over the past week we’ve been conducting a top-secret video split test on this blog.

None of our readers knew about the test. Yet, for many the results will create a serious degree of discomfort. Probably for you as well…

Why will the results of our secret video split test cause you discomfort?

Because if I write this post correctly, it’s going to force you to look at how you approach your current business activities, and face this cold, hard truth: Your current approach is possibly leaving a ton of extra money and opportunity on the table.

A blunt statement, perhaps… but one I’ll back up as you read on…

Listen, if you want to reap maximum financial and business-growth rewards from your efforts, and achieve founder-status in your business (i.e. build a business that grows, thrives and “gets better” without you) you simply must be able to do two critical things:

1. Translate winning strategies and tactics into action so you can consistently increase your own performance and the performance of your business.
2. Be able to consistently, methodically, and strategically step outside your individual and business comfort-zone, which is where all growth and business breakthroughs inevitably come from.

But I’m jumping way ahead of myself here.

So let me tell you about our secret split test, the logic behind it, the surprising results it delivered, our readers polarized reactions, and what it should mean to you about growing your business rapidly to the point of absolute freedom.
Continue reading Secret Video Split Test Proves Most Marketers DEAD WRONG!

You Didn’t Miss A Single Video In The Founder Video Series, Right? If You Did…

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Watch the training video below (from Todd Brown, our Strategic Profits Marketing Wiz) to get a step-by-step overview of our T.R.E.A.T. Post-Purchase Process.   This single process… that you can implement in your business immediately… reduces refunds, generates testimonials, increases the lifetime value of your customers, and even generates lots of clients referrals.

Today’s  post comes courtesy of Brian Johnson, COO of Strategic Profits, golf enthusiast and single-digit handicapper.

So when is it ok to piss-off your customers?

I can hear all of you now; “What do you mean? the customer is King!” or “The customer is always right”. Well, I have an answer for that in a moment.

As I am writing this, I am sitting in the Phoenix airport just a day after playing golf at the TPC (Tournament Players Club) in Scottsdale Arizona. And, I am reflecting on a run-in I had with staff there while I was playing…

Before I start, understand that this is a course that any great golfer would love to play. They sometimes charge over $350.00 per round to play and it is part of the club that the PGA professional golfers own. In fact, this is one of the PGA tour stops (Tiger Woods had a hole-in-one here a few years ago).

So, picture this; for weeks now I have been all excited to fly out here to play this course. I have been talking to everyone about going. I get here, check into the hotel, pay hundreds of dollars for my cart and greens fee, buy my TPC hat and all proud to wear it, buy brand new fresh balls new glove, get some drinks, head to the driving range, meet my friends that I am playing with, and get all jacked up to tee off in 15 minutes. AAAHHHHHHH

“We now invite Mr. Brian Johnson and guests to the first tee”… comes over the loud speakers while we are getting warmed up on the driving range.   All excited I say “let’s go guys, time to have some fun” We jump on the carts and speed up to the first tee where the starter is awaiting for us. He greets us and gives us some background on the day and welcomes us to the first tee. Things are great. The weather is beautiful. I am hanging with good friends, and we shake hands and say have a good time guys. The day begins.

Jon Walker tees off and puts it in the middle, Aaron from InfusionSoft hits a great one in the faraway and I put one on the left side. And we are off…

We get no further than the third tee where we were met by a ranger waiting for us. In a militant voice he says; “OK guys, you need to move it along, there are two holes in front of you and you have to rush through and catch up.”

WOW. What the heck just happened?

I was no longer excited, and the guests I was with were just as mystified as I was. The day was going well so I simply responded with an friendly; “OK, no problem” and we do our best to keep things going.

As a side note, we are all avid golfers and no slouches. We were only a 3-some and playing at a pretty quick speed. If you know golf, you know that you want to be courteous to people behind you and not hold them up. However there was not anyone behind us, we were not holding anyone up AND there was space in-between the group in front of us when we started to play in the first place.

It was just their “rule” that you should play at the speed that they (the non customer) feels you should play. It’s a lot like going to a fine restaurant and placing your order. Then they bring your appetizers and then immediately 5 minutes later bring you the main course. Then 5 minutes later come to you and say “Listen you can’t be here all night and we need the table for someone else, you should be able to eat in 15 minutes” How irate would you be?

Fast forward to two holes later. We now have gone through each hole putting without even taking the flag stick out of the hole, did not get a drink when the snack cart came around so we could try to catch up (which during summer in Arizona is not the best idea), ran back and forth to the cart and made up some time while we DID NOT enjoy the golf.

So we get to the tee at the 6th hole and the same ranger is there and says “let’s go guys, you need to hustle” at which point I was at a boiling point and said to him “Listen, we are not holding anyone up, no one has complained about us and there was already space between us when we started” His response was; “If you don’t like it you will be missing golf and I will move you into position where I think you should be”.

My response (in a manner that is unlike my collected self) was “@%#! THIS!” I just spent hundreds of dollars to play here, traveled across the country and have been looking forward to this for a while. Needless to say, I did not enjoy any more of the day and my opinion of the place went in the tank. I can’t even remember most of the golf I played. I felt violated, ripped off, scorned, and totally deflated. The guests I was with were even more upset than I was.

This Ranger does not know me at all, my golf experience or golf etiquette and still he is dismissing me? That’s crazy and customers should never be treated like that.

Right?

Ok, on the flip side I put my business founder hat on. I am thinking that they do this with the intention of taking care of all customers and not just one. Should they piss off one client in the spirit of keeping the other clients happy? Keep in mind we were NOT a hindrance to anyone and the Ranger was “Just following the rules put in place for all customers.” You have to have some rules or policies in place to handle situations where some clients will hurt others.

Right?

I can say that even here at Strategic Profits I am very protective of our company and anyone trying to take advantage (in my view) will have a hard time with me. Notice I said “in my view?” The client might not feel that way. But if I break the rules for one client it might snowball into many clients and now I have hurt the company as a whole, which in turn hurts all clients.

Right?

So the big question is; if the customer is always right… are they always right for YOUR company? This is a question that Spike Humer at Jay Abraham’s office brought up to me when I was telling him this story, and one that I want you to think about today.

It’s truly an interesting dilemma that company owners and founders need to deal with on a consistent basis. What you do, how you handle or not handle or how effective you resolve issues like this can make or break the company you founded.

I am interested in hearing what you would do if you were the owner, manager or founder of this golf club. Please post a comment and let me know. I will tell you what we would have done after we hear from you. Also, I look forward to us helping you with more of these types of issues so that you can avoid costly pitfalls in your company’s future success.

Post a comment, and let us know how YOU feel about this.

To Higher Profits,

Brian Johnson

HEADS-UP: this video is more up-close-and-personal than anything else Rich has ever done. Throughout this video, Rich lets fly his most honest feelings about why he feels most marketers struggle and what you can do to create the business and income you’ve always hoped for.

Test Yourself. Can you answer YES to any of these 3 questions?:

1. Do you feel you’ve completely reached your potential marketing online?

2. Are you experiencing results that surpass your efforts and time?

3. Are you making all the money you hoped you would online?

If you can NOT answer YES to any of those 3 questions, you need to watch the video above.

What you’ll hear during this brand new video from Rich Schefren is how to identify and eliminate why you’re not experiencing the results and income-growth you should be.

YOUR FREE COPY OF THIS TOOL: Get your hands on a little tool Rich talks about in the video above – The “Five-Why Formula” Simplified Worksheet. This is a simple tool designed to show you what’s holding you back from earning the income online you’ve always wanted. To get a FREE COPY of The “Five-Why Formula” Simplified Worksheet, simply share your biggest takeaway from the video in the comments section below.

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Imagine the scene…

…if 12 of the top internet marketing gurus stripped down to bare all.

Yikes!

Somehow I don’t think the internet marketing world would ever be the same again.

Fortunately, they all kept their clothes on… but bared it all during a rare, one-of-a-kind Teleseminar about how they each overcame their biggest business hurdle, obstacle or constraint and have since gone on to make millions online.

And, if you’re up for it, I want to invite you to listen-in to a one-time replay of this killer Teleseminar this Thursday night.

This is an ULTRA-RARE opportunity for you to learn from the struggles and frustrations of some of the biggest names in internet marketing.

And, even more important: it’s an opportunity for you to learn exactly what they each did to break-free from their constraint and overcome their obstacle… so you can follow in their footsteps in your own business.

Please keep in mind:

This is NOT your typical Teleseminar about traffic, conversions, PPC, CPA, or anything else like that.

I simply got 12 of the top online marketers on the phone and asked them 4 simple, yet profound questions:

QUESTION #1: What was your biggest constraint to your business?

QUESTION #2: How did you overcome that?

QUESTION #3: What was the quantifiable results of your solution?

QUESTION #4: What did you take away from it?

And, I think you’ll find, the answers they shared are some of the most profound content you’ll hear anywhere about REALLY being successful online.

If there’s anything you’re struggling with right now in your business, this Teleseminar should be a must for you.

When you’re done listening to this rare Teleseminar, you’ll understand how the top internet marketers were able to find and overcome their big obstacle, roadblock, or constraint – so you can do the same for yourself!

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