So I’m going to tie up my discussion of clarity today. We’ve spent the last couple issues on it and hopefully it has made some impact on your life and your business.

If you’re a Founders Club or BGS member reading this, you already know that. I’ve stressed the need repeatedly in a number or Founders Club reports I’ve written for you.

We touched on it in the Blueprint Report which helps you get clear about who your prospects are, what they want, who you are, what you want and then helps you build a business to bridge the two.

The Core Concept Report is all about getting clarity on that one message that helps you get what you want and helps get your prospects to become clients, to get what they want. The one message, the one sentence, that boils it all down.

The Core Myth is about getting clarity on the best way to transmit that core concept.

All these things fit together and it’s all about developing clarity so you can be more effective.

The Most Important Level Of Clarity

So clarity is one of the most important aspects or insights any person can have. And it doesn’t have to be about your business. Whether you’re a business owner, or you work 9 to 5… Whether you’re a student or a professional in the workforce… Whether you’re an artist, a bus driver, a plumber, a college professor…

The most important clarity you can get is about you.

So what about you?

What about clarity of who you are?… What you’re all about?… What it is you want?… And how you’re going to get it?

How much clarity do you have?

If we were to boil it down into more psychological types of phrases or definitions, we’d talk about how clear are you about your purpose, your mission in life, your spiritual beliefs, etc.

How clear are you about your identity, who you are and what you’re all about. How clear are you about your beliefs and your values, which values are most important to you, which beliefs you hold most sacred.

How clear are you about the skills that you bring to the table in your business and what the benefits are of those skills for others? How clear are you right now about the behaviors that are both helping you and hurting you.

The Most Important Benefit of Having Clarity

You see, the great clarity you have about these elements, the easier it is for you to be authentic.

Because, when you think about it, how can you be authentic if you’re not clear on who you are?

You can’t be authentic unless you’re clear about who you are. And that’s important. Because if you’re going to do video marketing or you’re going to do report writing or any of the type of cerebral type of marketing that ultimately requires you to get your prospects to make some kind of shift, authenticity in yourself helps make that a lot easier.

That’s an area where clarity greatly increases your ability.

And then of course we’ve talked numerous times about clarity about your market; about who your prospects really are and when you’re creating a video or message, any kind of marketing message whatsoever, the clarity about what it is you want them to think, what it is you want them to feel, what is it that you want them ultimately to do.

Do You Have Clarity?

The metaphor that, from my perspective, sums up whether or not you are operating from a position of clarity is – right now, do you feel more like a lion ready to pounce, just waiting cues you know you need to move forward… OR….are you more like a deer caught in the headlights uncertain, unfocused, confused, worried, afraid of what’s going to happen. Struggling without the clarity of exactly what you need and the exact steps that you need to take.

There are so many quotes about how you’re more powerful than you realize. You’re more powerful than you know. And that’s true when you’re operating with a sense of clarity.

So I wanted to share that clarity with you. How to get the clarity of what you want, clarity of where you currently stand, clarity on anything that is integral to your life. Clarity is a performance enhancer.

It is an igniter of more progress. It’s an accelerator of progress. Because ultimately you’ll know what you need and where you need to go next.

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When you finish whatever it is you’re undertaking, what do you hope will be true for you that hasn’t been true yet? What will be different? How would you know that your time was well spent? What would be different for you at the end? What will be true for you at the end?

Asking questions like these clarifies your goals in your mind. And when you do that, you naturally focus more on the things that are truly important for achieving your goal.

I want to backtrack just a little and re-emphasize the importance of clarity in anything you do.

Why We Sacrifice Clarity

Most people that I coach really lack the clarity they need when they walk into any situation. They rarely know what it is they’re trying to achieve and what they need to achieve it. And in the end, they never get what they want.

The reason for this lack of clarity isn’t because it’s hard to understand what it is you want and what it is you need and how to go get it. It’s because you’ve been trained your whole life to not think this way.

You’ve been taught to let an instructor or a guru give you the answer about what you need. And that’s simply not the best approach. Thinking that somehow an instructor or guru – a teacher in high school – a professor in college – even me, is supposed to take more responsibility for your life, your business, your success than you, simply won’t get you the results you want.

And if you walk into a situation without the clarity on what it is you’re expecting to get or why you’re expecting to get it or why you feel you need it to get what you want, then ultimately what you’re doing is putting responsibility for your success in the hands of someone else. You look to them tell you what it is you need and give you the answer that they think you need in order to progress. And I’m telling you that’s not the way a successful entrepreneur operate.

Let Me Share A Personal Story About This

I recently re-created the introductory webinar for my BGS program. It’s now a one-part webinar as opposed to two-parts. It’s been shortened to 2 1/2 hours as opposed to the 3 1/2 or 4 hours of the combined two part version. And so far so good. It seems to be really well received. Like it’s actually even more effective than our previous ones, so it was time well spent. A greater percentage of viewers are staying on longer and everything is going really well with it.

Now along those lines though, I was working with someone when I re-created this version. This time I was working with a gentleman by the name of Michael Cage whose name you may recognize if you’ve been watching some of my videos. I have a great amount of respect for Michael because I believe he is one of the few people that knows more about how to create high content webinars than I do. So I was very excited to get a chance to get his advice and have him work with me on it.

But during the creation process, I noticed I was even feeling some of these same feelings. I had a real desire for him to tell me what it was I needed re-creating this webinar. I was looking for him to be clear about the outcome that I wanted. I was looking for him to take over more and more of the responsibility for the outcome – even knowing everything I’ve just told you.

That’s because it’s the natural human condition to want others to tell us exactly what to do; to have our best interest at heart; and to just point us in a direction. While we can certainly get help as we go down a direction and even get advice on which direction, ultimately we have to realize that the responsibility of getting to our goals falls to us.

Anytime we hand over any of that responsibility someone else, we’re really giving away some of our power.

Getting Clarity Is Everyone’s Job

Now this isn’t the same as delegating or outsourcing. That’s assigning responsibility for an outcome, not responsibility for getting clarity to achieve your goals.

The point I really want to make here is that this is not just a problem of people who are opportunity seekers. It’s really something that everybody struggles with from time to time.

And you have to be aware of it. Because if you’re not, you tend to fall back on your old patterns, sacrificing clarity because you want the illusion of security. You want the illusion that someone else is working on your behalf. If you can believe that, you don’t have to embrace that reality of uncertainty because you think you’re gaining some degree of certainty by placing responsibility in the hands of the expert or the guru or the teach or the instructor or the professor.

And that’s just not the way you need to operate.

We’ll finish up this discussion in the next post…

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In today’s message I’ll share with you a single shift that can have you making more and working less. How? By shifting your positioning. In other words, how you are seen by your market place. At brunch this past weekend with Dan Kennedy and Michael Masterson, Dan said this: “It’s better to be paid for who you are, rather than what you do.” In other words…

Positioning Trumps The Product!

And if you truly “get it,” you realize how profound this really is.

You see, odds are that right now your positioning was not established strategically. In this video I’ll give your two questions that’ll set you on the right path to determining your ideal positioning (the one that gets prospects eager to spend their money with you) and make it crystal clear what you’ll need to do to achieve it.

So, what are you waiting for? Watch the video, answer the questions, and radically improve your…

Positioning

To higher profits

Rich Schefren

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Shocking Video Split-Test Results Prove Most Marketers
Are Going About Many Aspects Of Their Business All Wrong…

And 2 Simple Business Tweaks You Can Make Right Now To
Seize The Gobs Of Extra Cash You’re Currently Leaving On The Table!

This may come as a surprise to you…

Over the past week we’ve been conducting a top-secret video split test on this blog.

None of our readers knew about the test. Yet, for many the results will create a serious degree of discomfort. Probably for you as well…

Why will the results of our secret video split test cause you discomfort?

Because if I write this post correctly, it’s going to force you to look at how you approach your current business activities, and face this cold, hard truth: Your current approach is possibly leaving a ton of extra money and opportunity on the table.

A blunt statement, perhaps… but one I’ll back up as you read on…

Listen, if you want to reap maximum financial and business-growth rewards from your efforts, and achieve founder-status in your business (i.e. build a business that grows, thrives and “gets better” without you) you simply must be able to do two critical things:

1. Translate winning strategies and tactics into action so you can consistently increase your own performance and the performance of your business.
2. Be able to consistently, methodically, and strategically step outside your individual and business comfort-zone, which is where all growth and business breakthroughs inevitably come from.

But I’m jumping way ahead of myself here.

So let me tell you about our secret split test, the logic behind it, the surprising results it delivered, our readers polarized reactions, and what it should mean to you about growing your business rapidly to the point of absolute freedom.
…continue reading Secret Video Split Test Proves Most Marketers DEAD WRONG!

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