How to Make 2013 Your Best Year Ever


Every year, there’s a certain series of questions that Rich Schefren ponders to ensure that his business continues to succeed. In this episode, Rich will share this personal assessment with you so you can make 2013 your best year yet.

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The $600 Million Dollar Marketing Secret


The most successful direct mail company of all time has a unique marketing advantage that has grown this company from nothing into a $600 million dollar giant. In this episode, Rich Schefren will reveal this unique advantage that you can use in your own business.

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The Secret to Getting Everything You Want Out of Life


You only have so long to build the business you want and get the life you feel you deserve. So how do you do that? In this episode, Rich Schefren will reveal his secret for getting everything you want out of life.

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Where Great Ideas Come from for Your Business


The most successful entrepreneurs of all time all started with the same thing — one great idea. But where do great ideas come from? In this episode, Rich Schefren will reveal his personal idea process that allows him to constantly come up with counter-intuitive, market-moving ideas.

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How to Finally Achieve Your Goals for Your Business This Year


It can be hard for new entrepreneurs to put together realistic goals for their businesses. In this episode, Rich Schefren will unveil an easier way to make a plan and achieve your goals for your business.

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The Tipping Point that Makes Your Prospects Want to Buy


In every super successful piece of marketing copy, there’s a certain tipping point that makes your prospects want to buy. In this episode, Rich Schefren will explain exactly what that tipping point is and how you can use this in your own business.

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It’s Not Just Luck… All Successful People Do These Same (Weird) Things


Decades of research tells us that successful people reach their personal and professional goals for a reason. It’s not simply because of who they are — more often than not, it’s because of what they do. In this podcast, Rich Schefren will introduce you to the specific, abnormal things that successful people do that leads to their success.

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The “Aha” Moment that Can Revolutionize Your Marketing


This “Aha” moment originally led to a quarter of a million dollars in sales, simply by redesigning a marketing piece. In this podcast, Rich Schefren will walk you through the specific questions you need to ask yourself to redesign your own sales pages, or any other marketing piece in your funnel.

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Your Sweet Spot: Why It’s Important and What to Do if You Can’t Find Yours


Your “sweet spot” is the unique value you can provide to your marketplace. Specifically, it’s the place where your strengths, your passions, your talents, your experiences all come together to give you a unique competitive advantage. In this podcast, Rich Schefren will explain why your sweet spot is so important and what to do if you can’t find yours.

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Why You’re Procrastinating… and How to Get Things Done


It’s no secret why entrepreneurs procrastinate. It’s so easy to get overwhelmed by everything on your to-do list. In this podcast, Rich Schefren will explain how he works through projects step-by-step to ensure the important things get done.

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