Q: Is your market “predictably irrational”?
Find out here.
If you were on my call with Mike Filsaime a while back, you’ll recognize this link:
It’s an MP3 of an interview I did recently with MIT professor and author, Dan Ariely.
- Predictably Irrational
written by Dan Ariely.
Dan’s book, Predictably Irrational, is a fascinating look at the behavior of prospects, namely their tendency to behave in an illogical manner when you least expect it.
But in Dan’s research, he’s found “rational” prospects will actually exhibit irrational behavior time and time again–to the point of becoming extremely predictable in their choices.
In other words, no matter what the logical brain says, we make snap decisions based on other things, like emotions and societal norms. And we do it over and over again.
So what does that mean to you?
Simple: if you can reasonably predict what choice your prospects are going to make, you can convert them into customers much more easily –and substantially increase your profits.
How does that sound?
This is the ONE resource I recommend to every market and business owner–including all of my guru pals.
In fact, Mike took a tip directly from this book and boosted conversion rates by nearly 50% on one of his promotions (more on that later).
And the best part is, Dan’s findings are based on rock-solid research. He doesn’t just spout a bunch of useless theory–he backs it up with numerous eye-opening experiments.
Inside the book, Dan shows us some amazing findings on what really drives prospects to become customers.
For example, you’ll discover…
“How to tier your product choices in such a way to almost guarantee your customers will choose the highest priced tier.”
“How to virtually set the price of your product by “anchoring” it in your customer’s minds –Why offering something for free can actually be a deterrent more than advantage.”
And that’s just a few tidbits you’ll find in Predictably Irrational.
It’s almost like your prospect is handing you detailed instructions inside their decision-making process and saying, “Here’s how to make me buy.”
It’s simply a must-read for every marketer and business owner. And you can get your copy right here.
That link takes you to the Predictably Irrational website. But before you reserve your copy, do me a favor and follow these 3 simple steps (I’ll make it worth your while–trust me)…
1 Step 1
Go to Dan’s Home Page and look at the right hand column for a section titled “REQUEST TO PARTICIPATE“. This is where you can take part in Dan’s latest experiments on behavioral economics and get a sneak peek inside your prospect’s mindset before anyone else does.
2 Step 2
Fill in your email address and click on both boxes below it to grab your place in marketing history.
3 Step 3
After you receive your confirmation email from Dan, forward it to email@example.com and you’ll receive instant access to:
My own personal notes from Predictably Irrational (a HUGE value, since it shows how you can take this breakthrough research and profit from it immediately)
A detailed transcript of our interview
Sound like a fair trade?
Actually, you’re getting the better end of the deal here. And that’s okay–because what you’ll take away from Predictably Irrational–and your participation in the research–will be IMMEASURABLE to your bottom line.
So go here now and get signed up!
To Higher Profits,
P.S. BTW…that’s not an affiliate link to Dan’s book. It goes straight to his site. I don’t make one cent on this deal.
Why? Because I want to keep you on the cutting edge of marketing and business building technology and pass along the tools that I believe will help you achieve success in a more expedient manner.
You can be a part of this historical research too. So make sure you sign up in the right-hand column where it says “REQUEST TO PARTICIPATE”. Then send your confirmation email to the address listed above to get your extra bonuses.
And you find Predictably Irrational as utterly mind-blowing as I did, post your comments below along with a Digg or StumbleUpon click. .