Starting Online Business | Make Money Online | Internet Marketing

It’s been just a few minutes since Rich Schefren finished delivering his Lessons From The Marketing Legends Live Training. WOW!… Rich led a gathering of marketers thru the MAJOR marketing breakthroughs of the past 100 years… and how they can and should be applied today.

If you listened live to the Lessons From The Marketing Legends training, we’d love to hear your biggest takeaways.

Go ahead and share your comments below:

Tags: real online business

From: Todd Brown

As a serious student of the marketing and advertising game I’ve certainly come across my share of big lessons and “Aha!” moments.

But, there’s one lesson that stands out far above all the others in how it’s impacted my ability to create marketing that pulls like crazy. I can easily say this one lesson alone has been worth hundreds and hundreds of thousands of dollars to me personally.

I’m going to pass it on to you today.

Sound good?

Then let’s get to it…

The lesson comes from the late Eugene Schwartz.

If you’re not familiar with Mr. Schwartz… he is a legend in the world of advertising and copywriting and is often referred to as the “Greatest Copywriter Who Ever Lived!”

In his book Breakthrough Advertising (that regularly sold on ebay a couple of years ago for over $900.00) Mr. Schwartz outlines a concept I’ve never seen or heard anyone else talk about.

He calls it, “The 5 Sophistication Levels of Your Market”.

He explains that you must… MUST… market your product or service differently depending on what “stage of sophistication” your market is currently in.

(I recommend you read that sentence again before moving on)

The different “levels of sophistication” are determined by how many competitors there are in the marketplace, what claims they’ve made about their products or services, and how long prospects have been hearing about their products and claims.

For example, let’s take the weight loss supplement market.

Years ago, when the weight loss market was in its infancy, you could market a supplement by simply promising “Take This Pill And You’ll Lose Weight”.

But as the market matured, and saw that promise over and over, it quickly became an inadequate claim in your marketing if you were selling weight loss supplements.

In essence, the market progressed to a new “level of sophistication”.

So the marketing of those supplements had to evolve to the next level.

This required marketers to take those original claims and promises and enlarge them.

For instance, “Take This Pill And You’ll Lose Weight In 7 Days Or Less”.

But, just like before, as more and more marketers were enlarging their claims, the market became more sophisticated, moving on to the next level of sophistication.

Again, it was no longer adequate to simply make bigger, bolder promises.

Now that the marketplace was in the third level of sophistication, marketers had to make sure their marketing evolved as well, if they wanted to continue to generate sales.

At this… the third stage of sophistication… marketers had to now include what’s called a “UNIQUE MECHANISM” to their claims and promises in order to keep their marketing producing.

For instance, “Take This Pill… That Blocks The Absorption Of Fat In Your Intestines… And You’ll Lose Weight In 7 Days Or Less!”

Eventually, though, as the market accepted these new mechanism, it evolved to the next level, like all markets do, and the marketing lost it’s potency forcing marketers to shift once again.

According to Schwartz, in the final stage of sophistication, marketing must shift from bigger, bolder claims and a focus on the “unique mechanism” to being more prospect-centric.

Meaning: now, in the final stage of sophistication, marketing must focus and identify with prospects experiences if it’s going to resonate and be effective.

And this is HUGE!!!

You see… it’s not just a matter of throwing together some marketing that focuses on the benefits or claims of your product or service.

It’s FIRST about understanding the sophistication of your market and then making sure your marketing addresses the specific demands of that level.

If your marketing is at still at Level 1 or 2 and your market is at Level 3 or 4, your marketing is going to flop. Period.

Hopefully, you can see why this such a MASSIVE PIECE OF ADVICE and LESSON.

Masters and the legends of marketing like Eugene Schwartz are the guys who pioneered the most effective, most powerful, and most profitable marketing tactics and strategies of history!

If you haven’t studied… and re-studied… the classic marketing books and experts… you’re really, really missing out on experiencing a true breakthrough with your marketing.

But, if you’re not a reader or just don’t want to invest the money or time studying and analyzing the works of these masters… you’re in luck.

Because Rich Schefren has a brand new training called Lessons From The Marketing Legends: The Most Powerful, Proven, And Profitable Marketing Tactics Of The Last 100 Years!

And, right now, you can simply have Rich hand you all of THE gold nuggets and gems from the history books of all the top legends and masters of marketing.

In fact, regardless of what you’ve read or haven’t read, I highly recommend you get this training from Rich.

Go Here to Get All Of The Details On Lessons From The Marketing Legends

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Well… it’s been just a few minutes since the Live Email Persuasion Formula Training finished up.

The entire training was designed to show marketers how to get more of their emails opened, more of their emails read, more of their links clicked-on, and more of their list to buy.

If you were one of the online marketers to participate in this Training, once again we want to hear from you.

Let us know what your biggest takeaway was from the Live Training and what you thought about the quality of information, guidance and advice shared with you.

Go ahead… leave your insights and comment below.

Take YOUR Email Marketing Skills To A New Level! CLICK HERE

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- The Instant Expert Live Training Review
- 45 Comments
- Posted In Blog
  
  45 Comments »
So, just a few minutes ago Rich Schefren finished up his live training about becoming your niche’s expert and authority.

It was called Instant Expert.

And, if you were one of the lucky entrepreneurs to get your spot for this live training, we want to hear from you.

Let us know what your biggest takeaway was from the Live Training and what you thought about the quality of information, guidance and advice Rich shared with you.

Go ahead… leave your insights and comment below.

Tags: instant expert

- 10 Tips To Become A Super-Productive Entrepreneur
- 57 Comments
- Posted In Blog, Effectiveness, Make Money Online, Taking action, entrepreneur, productivity
  
  57 Comments »
by Todd Brown

If you’re at all like most internet marketers, you have a desire to increase your productivity and… plain and simple… just get more done.

As somebody who used to struggle on and off with being consistently productive, here are 10 recommendations (in no particular order) you can use to be a HECK of a lot more productive in 2009.

1. Use self-imposed discipline.

In other words, put yourself in a position where you have to get XYZ done. For example, instead of waiting until you have the Power Point presentation done to schedule the webinar… schedule it today and announce to your list, so you then MUST get the presentation done.

2. Every project, task, milestone you work on should have a deadline.

Periodically throughout your workday, ask yourself… “does what I’m working on have a deadline”. If not, put one on it. If it’s not worthy of a deadline, dump it.

3. Only check your email 2x a day… and never before getting at least one hour of focused work done.

I try never to check my email before noon and then not again until 4PM.

4. Have the least amount of unscheduled time each day.

In other words, try to schedule every hour of your work day. This has been one of the most effective productivity tools for me personally.

5. Have productivity goals, along with your financial and business goals.

In other words, have goals for focused time and completion of tasks.

6. Have rewards at incremental stages of your goal achievement.

Far, far off goals tend NOT to motivate us. Close goals, that we can see, tend be a lot more motivational.

7. Pre-schedule repetitive tasks into your calendar in advance.

If there are certain things you do every week, they should get a permanent place in your calendar and they should be treated just like an important appointment.

8. Monitor the time it takes you to go from idea to implementation; and try to speed up the process.

9. Try to estimate the amount of time every task will take, then put it in your schedule with a start and stop time.

This will force to work faster and more efficiently. Think… the day before vacation.

10. Regularly consider the consequences of not doing something or of procrastination.

Tags: productivity, time control, time management

- The Founders Club Is NOW OPEN!!
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- Posted In Blog
  
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IT’S OPEN! IT’S OPEN! IT’S OPEN!

Our brand new exclusive club for online entrepreneurs… The Founders Club… is NOW OPEN for enrollment.

Don’t miss this.

Get your Membership right now… and then… come on in…

Click Here To Join The Club Right Now

Tags: becoming a business founder, business founder, founders, founders club

Rich Schefren is giving away FOR FREE 5 of his most popular products on Wednesday, August 5th at 3PM Eastern Time.

PLUS, he’s giving away Membership to his brand new Founders Club FOR PENNIES compared to any other training he’s ever done.

IT’S JUST CRAZY RIGHT NOW!

This is truly YOUR CHANCE to get access to Rich’s most up-to-date marketing and business-building tactics in his brand new Founders Club for less than what you’d spend on a nice dinner out.

Tags: business founder, founder, founder formula, founders club

Click Here To Download Your Free Copy Now

Or Press Play To Listen To The Audio Version of The Founder Formula:

Click Here To Download The Founder Formula Audio

Inside You’ll Discover:
- The only true SHORT-CUT to creating a profitable business online.
- How to design a business that allows you to take one-week, two-week, and even one-month vacations.
- Why you MUST AVOID the Outsourcing Myth so many unsuspecting online marketers are buying into.
- The most effective way to apply marketing tactics to your online business. Do it any other way and your results will suffer!
- How to avoid information overload. (This is the secret method Founders use to learn and grow stress-free)
- The X-Factor that’s even more important than knowing how to get new customers. This one thing is THE difference between average marketers and the masters!
- The 2 areas of your online business that make you money and determine how much you grow. Most online marketers get this totally backwards.
- The simple solution that solves almost any business problem.
- The online marketing mentality you MUST FLEE FROM… if you ever want to make the big money online with little effort long-term.
- Why a majority of online marketers are building their online businesses completely backwards. And, how to build your business like a Founder so you gain complete autonomy and freedom.
- …and much, MUCH MORE!
Click Here To Download Your Free Copy Now

Tags: business founder, founder, founder formula, founders club, the founder formula, todd brown