It’s also clear how important it is to continually be making alliances with other people in your niche.

However, the one thing that concerns me is the specialization issue.While I understand the reason for subniching, it doesn’t necessarily serve clients very well especially when they are first getting started.

Maybe Rich could elaborate on that more.

There’s a subtle hint in the last report that people involved in this next program may have the opportunity to be bought out or work with Early to Rise…any truth to this or am I in fantasyland?

Jon
ArtofMoney.org

2.Strengths
Know your strengths and play to win. Use the strengths you have to determine what you are going to in your business and your life - much more satisfying.

3.Passion
Find the fuel that keeps you going through any amount of mental, emotional and physical hardship and you will be satisfied.

4.Resources
Access the people and technologies that help you achieve your vision. Ignore all else especially the desire to get something cheap or the desire for instant gratification.

5. Alliance Partners
Cultivate partnerships with people who have similar vision and clients to you. Make sure one or more of them are at the top of their game.

6.Powerful Tactics
The 2 most important things to know are ‘cost per acquisition’ and ‘lifetime value of the customer’. From these you’ll be able to determine your front-end activities and determine your back-end system. Keep your front- end innovative and creative and systemetise your back-end so customers follow a path that ends in sales.

7.Action
I’ll now outline what I’m doing with what I’ve learnt, what are you going to do?
Michael Masterson recommended that I choose 1 goal that I would devote 20+ hours/week to over the next 12 months. He says let the rest of life be, while you are working on this goal. So I’ve chosen my goal and I’m letting the rest of life happen - funny thing is some of the other things I decided not to devote my valuable time to are showing up in small and very unexpected ways!
Thanks Rich and Michael for your advice, the proof is in the pudding, and my pudding’s delicious, yet also a big mouthful.
If you have read this and are commited to doing what others, who are ahead of you are doing you’ll enjoy a better life than the one you are living now.

Now, I surely don’t understand everything, but, as a client of Rich, I would like to at least clarify a few things from my perspective of Rich’s approach.

First of all, you have to know your strengths. What are you truly good at? If you don’t know that you have no foundation on which to build.

Then you need a vision for how to build a business around those strengths.

Then you need strategy, resources, tactics, and alliances.

Of course, as the name implies the Internet Wealth Alliance will provide Alliances. It also will provide the differentiating strategy and tactics, and some resources.

If you approach the Internet Wealth Alliance like another opportunity then you will fail.

You still need strengths and a vision. Maybe the Interent Wealth Alliance can help you find that, but maybe it can’t.

One thing is for sure is that businesses with better vision, strategy, talent and alliances put the smaller businesses out of business. Look at what Amazon did to small bookstores, or what Wal-Mart did to local convenience stores. Now we might not agree with Wal-Mart’s ethics, for example their poor labor standards in America and their use of forced labor in China, but they certainly have a better strategy than most companies, including multiple backends (it’s their whole store!).

The smaller companies that are successful have aligned themselves with the Amazon’s and Wal-Marts of the world. Small stores provide Amazon the Long Tail that they can’t otherwise supply, so both win.

The same is happening with Internet Marketing. Bigger companies like Agora will eventually push out the smaller companies unless you align with them, and at the very least the Internet Wealth Alliance is a way to align oneself with the bigger players.

I’m posting more about the differentiation on my blog at http://www.simonbthomas.com

Best,
Simon

I have gained an insight which makes a lot of sense and has helped me to change my focus. Of course, I am looking forward to seeing what your email on the 1st will bring.

But, to tell the truth, I for one will not be able to invest the sums of money which have been quoted here. Even if I could, I would not want to.

I will be working on my own projects and will look out for the back end and customer lifetime value as good as I can. And I will endeavor to follow the route you have set out for us.

I’m keeping up and constantly tweaking…this stuff is totally AWSOME!

As far as I’m conserned, you’re the only one that should be able to claim the title “over-deliver”!

“Thank You” just doesn’t seem to be enough to say

Kathe

My business will remain in the germination stage until March or April of 2007. When launched, it will take the Internet down a fresh, new path (in my humble opinion). Because I’m building the whole thing up from nothing with almost no initial cash, I won’t be able to join the Alliance right away. However, even as a novice of the deepest shade of green, I know the power in your 18-page report. The nay-sayers simply are incapable of understanding it or too fearful of change to let go of their established ways. Evolution CANNOT be stopped. It’s just that simple and I look forward to the opportunity of working with you, one Floridian to another.