Download – Jay Abraham Mindmap + Doctrine 2 Announcement

Jay Abraham has been my mentor for 10 years. That’s why I am giving you my Jay Abraham Mindmaps to download absolutely free. But I am getting way ahead of myself …

The most-asked question I hear these days is, “Hey Rich, when is Part 2 of the Attention Age Doctrine going to be ready?”
The answer is: Wednesday, November 28. You’ll be able to download your copy then. For those who want something “juicy” you can download right NOW — keep reading. I think I have just the thing. And it starts with this…

The SECOND most-asked question is: “Rich, how do you come up with so many ideas for all these reports, manifestos, blog posts, and so on?”

I don’t tell you this to boast or “posture”; the truth is, I believe almost everybody has lots of ideas. Maybe just as many ideas as me.

But most people don’t capture the ideas they do have.

If you develop a reliable way of capturing your ideas, and you can put them into a system that allows you to work with them and develop them, you’ll be cranking out ideas, products, and information like crazy.

Profit From Jay Abraham’s Business-Building Strategies

It’s not that tough.

For me, the tool of choice to capture, develop, and organize my ideas and plans is Mindjet Mindmanager Pro. Any mind-mapping software will work, actually. You can even use the outline feature in Microsoft Word.

The tool is not the important thing; the important thing is that you systematically capture your ideas and thoughts, putting them into what is called “distributed cognitive structures”. All that means is that you get the ideas into some system outside your own head. Even just mapping them out on a legal pad will do.

My friend Dave Lakhani puts it this way: “Writing is the DOING part of thinking.”

So until you write down or capture your ideas, you haven’t actually done anything with them. Once you get those ideas into your digital system (or onto that legal pad), you stand a much better chance of actually making something happen in the real world. You certainly won’t see the opportunities for improvement, expansion, and enhancement until you go through the capture process.

Let me give you a practical example. A couple of years ago I was working with Jay Abraham on developing something we called “The Internet Marketing Super-Summit. I used a mind-map to capture the initial categories of information we wanted to include in our Summit. Here’s a screenshot of that initial mind-map:

Jay Abraham MindMap PDF
Jay Abraham Mindmap page 1 of 6 screenshot.
Download Jay Abraham MindMap PDF

Once we had the initial “legs” of the mind-map laid out, Jay and I simply began brainstorming what information needed to be included under each category. The map grew increasingly complex:

Jay Abraham MindMap
Jay Abraham Mindmap page 2 of 6 screenshot.
Download Jay Abraham MindMap PDF

Eventually, my plan for the Summit included six pages of mind-mapped material. Until you’ve been through this process yourself, you can’t appreciate how powerful it is. Your mind is capable of generating so many more ideas than you ever dreamed possible, if you’ll just give it a track to run on.

As I was looking over this set of mind-maps, I realized that almost all of it remains completely valid in today’s online marketing environment. If you’d like a copy of all the mind-maps, you can download the whole thing here:


Consider this a gift of a “behind the scenes” consult with me and Jay Abraham, as we did this massive brain-dump on what it takes to really build a massive enterprise online.

The question will come up: “Rich, does all of this stuff still work in the Attention Age?”

The fact is, I think all of these elements are even more important now than ever before. In fact, you MUST be using almost ALL of these tools to get from where you are now to where you want to be. BUT…

There’s more you need to do.

In fact, if you stop at what’s in this mind-map, you’ll have a successful business — but you’ll be robbing yourself of that last critical inch of success. Why is it that “last critical inch”? Because if you can take it all just one step further, you can make the leap from being “successful” and become an astoundingly, pre-eminently wealthy, market-driving force to be reckoned with.

That’s exactly what we’ve done at Strategic Profits. That’s how we went from being “successful” with revenues in the high six-figures to being the market leader with revenues over $7 million.

So how do you do that?

That’s exactly what I’m spelling out in Part 2 of the Attention Age Doctrine, which will be released on Wednesday, November 28.

It will be absolutely free, of course.

And when we make it “live” for download, you can get it here:

Click to preview The Attention Doctrine Part 2.

PS – Thanks to for writing a really useful guide featuring our website called “How to Move From the 2nd Page of Google to the 1st Page”. I really appreciate it, and look forward to getting on the front page of Google!

Jay Abraham QUick Start Income Building Home Study System

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  • Paul Easton

    Nice update Rich- I do have concerns about the article on how to get the front of Google…..

    1. Keywords- The Keword suggested: “Online business coaching” – according to wordtracker gtrends:

    Would bring less than 5 new visitors a day-

    If you wanted that keyword- you could contact of the sites link to you at the moment and get them to change the link text- A change in the link from Yaros blog would probably be enough.

    2. Buying links- Google has come out strongly againest them- so going to a site that lists blogs who sell links openly is asking for trouble.

    It could be done by using any of the man forums -search term – “link buying forums” -and anonomusly posting that you were looking to buy links- that way you could pick and choose.

    Changes to you internal link structure could help imediately. Sorry if this seems like a rave- I guess I am passionate about the subject- Ask your COO about the report I did for him a while ago…….


  • Paul Simister

    Fantastic Rich.

    I will send people along from the business coaching blog to take a look.

    I’m excited about the Attention Age Doctrine appearing next week.

  • Alex @ Web 2.0 WordPress Guide

    Thanks for the download Rich,

    I guess we only have a few short days left before we will see the part 2 :)


  • Ted Demopoulos, Blogging for Business

    I have lots of potentially great ideas.
    Some I get out of my mind.
    Fewer still I act upon.

    Lack of time (and attention) is clearly an issue with me, but it’s at least 50% lack of time. 3 kids and a wife will do that. And let’s not forget Tyler my dog.

    That makes focusing attention even more important, although unfortunately not more likely!

  • Cristian Ionica

    Hi Rich,

    Thank you very much for all the goodies you provide us for free.

    I’m looking forward to receive The Attention Doctrine Part 2.

    Thanks again!

    Cristian Ionica

    Audios For Internet Marketers

  • Paul Simister

    Thanks for this Rich.

    Not quite sure where my first comment from late last night went.

    Really looking forward to the Attention Age Part 2 but you’ve been quite a tease.

  • Clive

    Mindmap or daily TO DO list? Sometimes things can get over complicated. I’m into simplifying the issue. Which is, of course, is the way it should be.

    It’s just that sometimes I get bogged down with all the help on offer :-) and use it as an excuse not to take action and move forward.

    Carpe Diem! That sums it up for me.

  • Rob Lawrence

    If part 2 is anything like part 1, then it is surely not to be missed! I eagerly await the next installment of this great thinking. Warm Regards, Rob

  • Dan Auito

    Looking forward to your latest efforts Rich. Here’s a piece I wrote based on what Jay teaches, thought people could use it.

    Co-Venturing in Business
    By Dan Auito from

    Strategic partnerships create allied relationships that increase business of all the partners who participate by allowing other people to sell your products and services, exchange customer lists, endorse each other, barter for services, give referrals, and direct customer traffic.

    How do you employ the other businesses in an effort to generate publicity? Lets say, a bed and breakfast has brochures and discount cards available and on display for a fishing charter business. That works out being a host/beneficiary relationship with the host giving a new customer to the charter boat captain. Now when someone makes reservations for fishing in the future, our boat captain can offer that customer an excellent bed and breakfast accommodation at a reduced rate and everyone wins. You reciprocate when opportunities arise by carrying each others cards and brochures. You also allow your co-venture partners the opportunity to give your customers added benefits by putting non-competing discount coupons at your counter.

    When you ask other people to co-venture with you, listen to what they want to do! Go with it if it increases your business, and try to overlook personality conflicts in an effort to better serve your customer as the end result. (Your ultimate goal is to solve your customers’ problems.) Our customers in real estate are most often our tenants.

    Examples of ways to co-venture:
    • With your employees using commissions
    • With your vendors and suppliers by ordering more from a single source
    • With your customers by giving special offer coupons for referring you to friends,
    • With other businesses by recommending and directing customer traffic.

    There are three primary ways to go if you want to increase the prosperity of your business and they are:

    #1 Increase your number of clients.
    #2 Increase your average sale to the client
    #3 Increase the number of times your clients return and buy again

    What is your strategy to achieve any or all of those 3 primary methods?

    Here are some strategies to increase your number of clients:
    Start by setting up referral systems, create a guestbook to capture names, ask your current customers for three referrals, offer free or reduced price incentives to new customers to acquire them for years to come. Use contests and drawings, mail to the lists of other businesses that have similar customers but do not compete with you directly. Call inactive clients encouraging them to visit you again. Can you market to the opposite sex of your core business more effectively?

    Use all forms of advertising, word of mouth (best), direct mail, display ads, radio, T.V., signs, promotions, special events. Develop good headlines, copy body, and generous offers. You want to create Attention, Interest, Desire, and Action (A.I.D.A.). Now set a goal to get x amount of new customers and measure your progress by sales figures, body counts, coupons redeemed, new names acquired, find out how they heard about you and track your advertising dollars and results.

    Analyze, measure, and quantify results while continually improving upon successful results. Employ the data and test, test, test!

    How to increase your average sale to your client:

    Use Risk Reversal with unconditional money back or better than money-back guarantees. When clients have nothing to lose, your performance soars. Hire super sales people who use scripts to sell with proven methods. Up-sell your customers by giving them an opportunity to add options to upgrade to higher or better services or products, cross-sell by offering products or services that enhance the value, function or performance of what they have already bought.

    Educate your customers by creating reports, guides and newsletters which educate them to buy and use your products or services, offer more products and services to choose from. Ask yourself what are people spending money on now? Offer that product or service; create irresistible offers that people cannot refuse. 2 for 1, buy 2 get one free, coupon books, discount gift certificates, have surveys that ask customers what they want then go get it and sell it to them. Motivate your employees to sell more through profit sharing, incentives, rewards and recognition programs.

    Lead your customer to what they need by listening to them. Do you have or give sales training, do your sales people use scripts, and can you list 7 things to offer every customer you have? Make a list and offer your best benefits, products, services and programs, offer higher quality, a larger plan, extended warranty, an extra way at ½ price to your customer. This is add-on up-selling that generates additional value to that particular selling event.

    Action Exercise:
    Name the most profitable part of your business…
    do more of that! Make it easy for your customer to buy from you.
    Remove the barriers and give further incentives
    for them to buy still more.

    How to increase the numbers of times your clients return and buy again.

    Your first step is to know who these people are. You must track, capture and manage your existing customer list, who buys from you, who has bought from you, what do they buy and why. Get your list together, names addresses, phone numbers, and e-mail addresses. It is absolutely critical that you have a list of who buys from you!

    The reason for this is 10-fold. It is much easier to sell to an existing customer than it is to acquire a new one. The existing customer buys more from you when they do return. Your current customers already trust you, so they can convert other people into customers for you by word of mouth testimony and through incentives that you give them to give to others.

    Direct mail is the key to using your list to its maximum potential. Using the phone to follow up after the sale is your second best use of the list.

    Your first step is to compile your list, computerize it with tracking programs, like Goldmine, and File Maker Pronto, or Excel, even if it is just a computer database by alphabet that is sufficient.

    With your list, you now have the power to mail special offers, newsletters, reminder cards free reports, information, thank you notes, calendars, referral vouchers, surveys, samples, 6 times a year as a minimum. You should contact your current customers.

    The phone is used to follow up after the sale, to reassure them and thank them after the sale. Also this allows you to ask if there is anything else you can do for them, while finally asking for their referrals.

    Trade the list and/or endorse your co-venture partners, now you have a valuable asset. In fact your list of clients or customers is the most valuable asset of your business, because if you don’t have any buyers you have no business. Your list is a gold mine and you must use it to its full potential.

    Using your list, Let me give you an example of how to trade or exchange your list. Let’s say our charter boat captain has 500 customer names on file. Lets also say, he writes a nice letter that tells how nice this bed and breakfast is in town that he knows about and that with his letter, this bed and breakfast will give his valued customers something for free… a discount, preferred service, or some bonus.

    Now the bed and breakfast operator is given permission to mail that letter to the captain’s list of clients. This can be huge for the following reasons. The captain’s customers already trust him. His customers get a special value deal, the bed and breakfast gets a warm lead endorsement to a non-competing complimentary similar customer base and new relationships and business are generated for the cost of a letter. Now the bed and breakfast does the same for the charter boat captain, and everyone wins!

    That is an example of trading, sharing, selling or endorsing using your list. You give added value to your customers and you get more customers by using your lists in non-competing complimentary ways.

    This is also a form of stealth marketing because your direct competition doesn’t see or hear your marketing effort at work. They don’t see ads or hear radio or anything else. Meanwhile you’re not paying and spraying to attract attention. You are laser beaming to a warm, targeted prospect, while you come endorsed through a trusted friend for less than $1.

    Targeting with Direct Mail
    Targeting means to define who your best potential customer is and going after them with strategy and tactics to acquire more or new business from them.

    How to define your dream customer = ask yourself these questions! Who needs what I sell, who would buy or use me often, who can afford what I offer, who needs it, uses it, and can afford it. (Dream customer). What do you sell, service, offer or do?

    Using your U.S.P. to define yourself and your market.

    Define your Unique Selling Proposition (U.S.P.) or Customers Buying Advantage. (C.B.A.)

    1. What is the core activity or philosophy of your business?
    2. How do customers get the highest and best value by buying from you?
    3. What do you offer that no one else can compete against you on?
    4. How do you personalize ultimate solutions to your customers problems?
    5. How do you save them time, money, relieve stress, fear and pain and give them a safe, secure, happy and trusted emotional feeling of value.

    Answer those questions and you will be able to offer, select groups of people an ultimate product or service solution, which is highly valued by that targeted client. You will be able to charge more for this product or service due to the value it now represents.

    Always try to personalize your products & services!

    Ask yourself: If I could choose 100 people or companies to have as my customers, who would they be, tailor your solutions to their needs and offer risk-free trial offers to get them to try you now.

    Developing your business operating procedures and profile.

    Start by building your core story according to your philosophy. It is proven that when you are the spokesman for your company you will have a 30% higher response rate to your offers.
    You should write your job description so that anyone could follow it. Ask your employees to write theirs also. When you review what your employees think their job is, look for miscommunication in what you see. Often, you and they are miles apart on what you expect.

    The above helps you to define a policy with clear rules and procedures. Every employee should be able to explain every other employee’s job to some degree.

    Are you working on your business or in your business?

    Serve Customers
    Order & Stock
    Sell & Transact
    Schedule, Perform, or Deliver Product or Service

    Self Employed
    All of the above plus
    Payroll, Taxes & Insurance
    Personally Representing the Entire Enterprise

    Business Builder / Owner
    Organizing & Financing the Business
    Defining what the business does
    Hiring other people to manage it
    Structuring for long term growth or sale
    Monitoring the operations.

    Financing the ventures
    Investigating overall productivity
    Monitoring returns on investment
    Either increasing or decreasing cash provisions.
    Reallocating or diversifying as required.

    It is in most cases best to be in the B or I quadrants so as not to lose sight of your mission, goals, objectives and purpose. Otherwise you can become an overworked, bogged down slave to the grind. Just be aware and delegate unproductive activities. Stop and take time to work on your business, not in it. Ray Kroc did not build McDonalds by flipping hamburgers himself!

    Using Surveys
    First survey yourself by answering the questions that apply to you in this report. Then survey your employees asking them what they think, see, feel and understand relating to your business. You will do well to ask for their ideas on how to improve as well.

    Provide after the service, exit surveys that ask your customers multitudes of questions that are aimed at getting any information you want, if you ask! People will tell you what you want and need to know.

    When you have answers to the questions above then you can ask yourself what you can do to achieve even higher and better results. A simple question to ask is how can I right now raise the quality of my product or the level of service that I offer?

    You will need to set goals that are specific, measurable, acceptable and realistic. Involve your employees through motivation and incentive programs, training programs and one hour a week company meetings that discuss and review your current strategies and tactics used to accomplish your objectives. Gather, quantify and measure your results and then act upon the data that you have found.

    I’m leading towards strategy here, but these are really goals.

    My goals are to out-think, out-plan, out-promote, out-perform, out-service, out-smart, out-sell and out-earn my competition, while under-promising, and over-delivering to my customer or client, more benefits, protection, advantage, savings, safety, security, productivity and satisfaction.

    In order to achieve those goals, I will use a strategy which attempts to educate my employees to help me turn customers into salesmen. Develop a U.S.P. and C.B.A., co-venture with other businesses, watch my competition, advertise under the radar screen, define my customers, educate them and get referrals, test measure and define the best practices, reduce operating costs and use risk reversal, all in an effort to better serve my customers and clients needs, wants and desires more effectively.

    Now the tactics to use to implement that strategy are:

    Define the customer, build or compile the mailing list, get referrals, give samples, discounts, special offers and guarantees, provide free valuable information, that educates my customer, recognize, adapt and adopt my competitors best practices, use referral cards that equal discounts to the new users, capture names through contests, promotions, drawings, coupon redemptions, applications, guest registers, co-venture and trade lists, then use e-mail, phone, fax and letters to personally connect with those people, while strategically placing cards, brochures, and discount offers at other locations to drive more traffic to me!

    Hmm, if that don’t work, nothing will, so goals, strategies and tactics really will make a difference in how successful we are, but it’s the little things that can make the difference. This next section is on general advertising methods and the nuances of human relations.

    When you use public advertising you are also announcing to your competitors what you do and how you are doing it. This in essence gives them a chance to counter your offer, duplicate it or modify their ads in some way in order to cancel you out. Radio, TV and newspaper ads are expensive and generally are a pay, spray, and pray form of broadcasting your message.

    I prefer to zero in on special segments of the population or my target audience and give them special incentives and discounts to encourage new business. I don’t throw money to the wind. I use the ad budget to enhance value directly to qualified leads and current customers. (Word of mouth does the rest.)

    My competition generally never knows what hit them until it’s too late and by then I have more loyal customers than I really need. This is relationship building based on performance, trust and value. That being said, you are going to have to work, smarter and harder than your competition to provide superior performance, value and benefits to your customers.

    Your job is to solve your customer or clients problems, to make sure they are 100% satisfied, and to follow up with them to insure it.

    Do you look after your customers as if they were family? Do you remember their names, smile and greet them at the door when they come in, offer refreshment and ask them what brings them by today. Don’t ask “can I help you?” ask “what brings you in today?” It gets them talking and you don’t get the standard reply of “Oh, I’m just looking.”

    Instead of using newspaper ads with icons, dollar signs, color borders and bold text, why not use personalized letters, with discount offers and vouchers to be given to friends, encouraging them to try your services or products out on a risk free, and special offer basis.

    Try sending different letters to different existing clients, using different offers, headlines, discounts and specials. Measure the response rates of your targeted mail offers, you might provide articles, pictures of staff, referral promotion winners, or valuable information that educates and endears your customer to you.

    By using direct mail, you can gain market share without revealing publicly that you are on a mission to grow your business, give them a service blitz, and risk reversed guarantees, discounts, with irresistible offers. Use pass-along coupons and referral cards to get new customers.

    Here again, find a way to pay your existing clients for new referrals. These are warm leads and are proven to be your best source to sell to.

    Here’s the wrap up:

    Answer these…
    Do you currently have, use or do the following:

    Do you have?
    • A marketing strategy?
    • A goal and measurement process?
    • A referral program?
    • A current customer list up-to-date on file?
    • A unique selling proposition defined?
    • A list of 7 things you can offer using a script?
    • An employee incentive/training program?
    • A policies and procedures rules and guidelines manual?
    • A sales superstar at the front desk? And on the phone?
    • A company meeting once a week to plan, measure, strategize, and execute your ideas?

    Do you use:
    • Direct-mail, Phone, Fax and E-mail in marketing?
    • Tracking or computers to update mailing lists?
    • Sales letters with special offers to get people to come in?
    • Risk Reversal and guarantees to remove customer fear?
    • Other businesses to promote you by endorsement, referral, co-venture list trading
    • Surveys to get answers and information that you need?
    • Use contests, promotions, coupons or special offers to get new business?:
    • Strategy and tactics to achieve your objectives?
    • Word of Mouth advertising to generate warm leads?
    • Stealth marketing techniques to avoid detection and save money?
    • Professionals to help you implement new campaigns?

    Do you do the following?
    • Count and measure customer activity?
    • Network with other businesses and co-venture?
    • Offer tactical incentives to generate more business?
    • Mail out letters at least 6 times a year, track, measure and test response?
    • Follow up with customers after the sale?
    • Look after employees and clients as family
    • Have goals set for future progress
    • Cross-sell, up-sell, and re-sell through backend customer contacts?
    • Stop to work on your business, not in it. (Plan, strategize, use tactics)
    • Capture and file every new name that you acquire?
    • Always greet your customers by name with a smile within 15 seconds of entry?
    • Watch and adapt and adopt your competitor’s best practices?
    • Write advertisements that grab the reader with benefits.
    • Do you make it easy to buy products and services that people want?
    • Keep your employees informed and involved in your plans and strategies.
    • Identify and educate your clients.
    • Do you try new ideas?

    Do you ask people to help you implement, plans and programs that you are not familiar with?

    Network to net-worth, by helping others to succeed you will too!

    As a final nail in the coffin of ensuring you are providing valuable service you may consider running down the following list to see if you have done all that you are capable of when trying to help another!

    Wearing Leadership Goggles
    (Viewing things through other people’s eyes)
    By Dan Auito

    The following is a list of ways that can be used to measure potential actions when we begin to formulate ways that may be employed to successfully help another person. Use the following checklist to help you understand what other people need and to also see how you may be of service to others.

    Read the following list through each time before attempting to offer a detailed solution to someone else’s problem. You may find if you are standing in their direct presence, you will reserve judgment initially in order to further take the time necessary to develop an appropriate and usable suggestion, strategy or tactic.

    The List!

    • Empathize with people. How do they feel?
    • How can I guide, lead or show them how?
    • How can I be the authority for another person’s benefit?
    • How can I understand the way they feel according to their problem?
    • How can I support a person through a situation of opportunity?
    • How can I help them understand and focus using definitive facts?
    • How can I further define the situation for others?
    • How can I help others to act with a purpose in their mind?
    • How can I explain to others what to do with certain information and why?
    • How can I put what people want into words and build it for them?
    • How can I create greater benefits, protection, advantage, financial savings, safety, security and productivity?
    • How can I make people the center of attention when appropriate?
    • How can I recognize the hopes, fears, desires and emotions of others?
    • What problems can I help other people solve? What can I do for them?
    • How can I reassure and motivate people to take action with my advice?
    • Remember never to assume anything, always ask!
    • How can I make people feel good and enhance and protect their lives also?
    • How do I appear credible when telling other people what I can do and why?
    • What do I have to give? What benefit do I have to offer?
    • People tend to feel out of control, confused and unstructured. How can I give them control?
    • How can I give people examples of how something will or has worked?
    • How can I get others to commit to action for their own benefit?
    • How can I show them, instead of just telling them how to do something?
    • How can I become more believable and understandable with my claims?
    • How can I help someone solve their problem today?

    Dan Auito is a dual-licensed real estate agent and appraisal assistant. Founder of a
    non-profit drug prevention corporation, a real estate consulting group and is the
    author of “Magic Bullets Real Estate.” This 300-page power-packed book comes with a website that further supports its readers.
    Dan may be reached at by visiting

  • Ashley Jessen

    Hi Rich,
    A couple of words about your mindmap.
    Incredible, Powerful, Thought provoking.
    Let me repeat that.
    Incredible, Powerful, Thought provoking.
    Having just started using Mindjet I love examples of it being used effectively and brilliantly. Your mindmap from this summit are the key building blocks to winning in business, so long as you can take the time to focus on the areas you pointed out.

  • Midoun

    Un très grand merci Rich.

    Je ne sais pas comment te remercier.

    Encore une nouvelle fois B R A V o o o o O O O O O O !!!

    Bravooooooooooooooooooooooooo !

  • http://www.TheWebsiteDesign.Co.UK frann

    That’s some very good stuff (of course). Thanks

    I would second Paul Easton’s comment about buying links – Google are penalising people that are found buying/selling links. But the SEO digger link is really interesting and useful.

    And I **can’t wait** for part 2…

  • Franck Silvestre

    Rich, I’m going to download this right now. I am still trying to implement what you taught in your trilogy.

    Really awesome.


  • Franck Silvestre

    I translate in English…

    A Big Thank you Rich.

    I don’t know how to thank you.

    Again……..Well Dooooooooone!!!

    Well Dooooooooone!

    The Body Guard Marketer.
    Search Engine Marketing Guide

  • Victory Darwin – promotion & branding for outrageous entrepreneurs

    wow, homerun!
    love the mindmap, thanks!
    and the doctrine sneak peak,
    and will buy viral friend tonite… very powerful.
    that’s 3 for 3!

    Rich, you always have the best quality stuff and advice, you are my #1 fave guru!

    I would love to interview you (webcam) for my series…

    Can I send you some details? what’s the best way to reach you?


  • Jane McCarthy

    Thank You, Rich :-)

    Eagerly anticipating the Attention Age Doctrine Part 2 download!

    Highest Regards


    Cyres Cafe * The Cafe of Dreams

  • Ed –

    Jay’s mindmaps are mind expanding!

    It’s also great to hear the doctrine part 2 is going to be available soon.


  • Anita

    Hi Rich,

    Like you I’m fascinated by mind mapping and especially by the idea to combine mind mapping and time management. So that people really ask you: how do you get so many things done in such a short period of time? Concepts of mind mapping seem to be so consistent with the challenges of time management:

    * A mind map shows the big picture and the details. We need both for out time management to:

    1) Remind us of our goals (the big picture);
    2) See how the small tasks fit in the big picture;
    3) Start doing small (apparently unimportant tasks), because we can now actually see that they fit in the big picture.

    In this sense a mind map is not just a tool, but exactly the tool that visualizes our goals and actions to us.

    * A mind map is easy to manipulate to guarantee an up to date picture at any moment.

    In an ideal situation we put a mind map in front of us, on our desktop. Personalize the mind map so that it represents exactly our goal, our challenge, and our tasks. And adjust it during to day, so that the picture is complete all the way.

    Hope to hearing from you soon!
    Learning & Action Coach, author of the free report 7 Ways to Use Mind Mapping for Better Time Management

  • Dann

    Thanks Rich for the download.

  • Dave

    2 more days! Very excited

  • Adeniji Ayodeji

    Hi Rich,Deji here.Thanks for the mind map PDF.I’m sure a lot of people have great ideas but just don’t know how to go about it.But with this method,it will make the whole process simpler.Attention Age Doctrine part 1 is a great ebook.I’m earnestly awaiting the release of part 2 on Wednesday.Thanks.

  • Dr. Andrew Colyer

    Thanks so much for this mind map!

    I especially liked the comment above about mapping out the Big Picture, plus all of the little small steps we need to take along the way. That helps us to remain focused, and need to know (GTD-style) what the next action step is.

    Looking forward to your Doctrine in two days.

  • Ralph p

    Nice! Thanks fo the tools rich. Looking forward to wednesday, i smell another manifesto comming.

  • Rick Bellefond


    As always, very insightful information.


    Rick Bellefond
    RB Data Services

    No nonsense, Effective, Easy to Use Sales, Marketing and Customer Services Solutions to Increase Profits as well as Customer Loyalty while Reducing Costs

  • Rick Bellefond


    Thanks for the mind map

    As always, very insightful information.


    Rick Bellefond
    RB Data Services

    No nonsense, Effective, Easy to Use Sales, Marketing and Customer Services Solutions to Increase Profits as well as Customer Loyalty while Reducing Costs

  • Ziqry

    Dear Rich

    thanks a lot for this lessons.
    again, you remind me to write down my ideas, even if it sound not worthy, ridiculous.
    write down, in PDA, notebooks, anything. write it down as soon as it pop up in your minds. do not evaluate it, evaluate it after you write it :).

    thanks a lot rich for the mindmap.. it really help me to see a bigger picture.

    and also.. thanks Dan Auito, for the article, it’s very good :)

    thanks a lot and best regards


  • Jarrod

    Thanks for the mind map Rich. You always give out quality stuff!


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  • conexe

    Hi, I received the download link last week and followed the link and saw a file there but didn’t open or download it. Today when I check it again, nothing is there except a page asking for sign-up again. Very odd. Anyway I signed the newsletter agan but got nothing after a few hours. Anything wrong?

  • Elisabeth

    That’s powerful stuff, Rich! Thanks for telling me about it.

    Until I just saw those specific examples, I’ve never realized just HOW much systematic mind mapping can turbocharge the process of coming up with AND fine-tuning/elaborating an idea.

    Must get some software! What’s the best one for Mac users?



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  • Rob

    Rich, I guess I always knew it was never to late I had heard of you for a long time but for one reasone or another just never got around to tracking down. This was absolutely my own misfortune I finally caught up with you prerelease of the Attention Age Doctrine 2 (comment) wow. Where can I acquire Doctrine 1 if is still available??? I’m signed up to receive your collaberation with Jay and I thought about this for a moment and it was scary. For example if there were ever two guys united you and Jay the face of Internet marketing as we habve all come to know it could be changed for ever. If your minds were ever to be joined let’s call it The Tandem Force. The cheaters, charlatans all those that dwell beneath the radar of what is fair honest and equitable would be forced to fold up their tables and run screaming into the night. An extremely pleasant thought returning the net to the way it once was so many years ago. Anyway back to reality whenever I receive advance notice of an informative piece being primed for delivery I do not even ask what it contains knowing the source now I simply sign on the dotted the line and wait. This new piece a collaberation between you and Jay I afford the same amount of dignity and respect and patiently monitor my inbox. They say there can be only one of a kind but we both know when it comes to the Internet that statement is not necessarily true. EXCEPT FOR WHEN IT COMES TO RICH SCHEFREN.

  • Doug

    Wow, in this day and age of “too much fluff, not enough stuff” it’s great to see actual usable content flowing through to the audience. Well done.


  • Cha Cahyadi

    Thank you! I keep following!

  • Geoff Dodd tips

    Good advice. I note that in G. Webmaster Central there’s a link for ‘reporting buying of links.’ They know just how much it inflates link popularity. GD.

  • krayno

    thanks for the mind map. It sums up all of Jays strategies in a short and clear manner.

  • Kandrey ” Earth is Our House”

    Children in need.
    In some parts of the world, educational materials such as books, paper, pencils, rulers and erasers are scarce and expensive. Donate now to help children in need.




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  • john Ng Keng chuan

    Hi Rich

    Nice to know you .

    I have been listen to Mr Jay Abraham audio CD especial to the CD on the interview between authony robbin and jay abraham and keep on follow his teaching .I like his horse story on risk reverse technique.I have started my own online and off line business .My off line business is a engineering company that is located in a small island call singapore and i just start my on line marketing business ( following a internet guru in singapore.

    John Ng

  • Famerss

    Thank you for illustrating my pointmost of us can’t

  • forex robot

    Wow this is a great resource.. I’m enjoying it.. good article

  • Andry

    HELP CHILDREN OF UKRAINE AND GEORGIA! Children in need! Donate educational materials to children in impoverished countries! In some parts of the world, educational materials such as books, paper, pencils, rulers and erasers are scarce and expensive. Donate now to help children in need.
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  • Rexy

    Ohhh thanks for the Mindmmap PDF , I was wondering if you actually have it in mind map version? Either way its great

    Plz see my Cosmetic Acupuncture video.

  • Anonymous

    I’m just learning about you…  This is great stuff!

  • Jack

    Pure awesomeness. Thanks for sharing this info.

    Jack seo

  • Vince

    Thanks for sharing. The Performancing link doesn’t work.