- Nov 21 2007
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10 Comments
Attention All Shoppers: Circuit City Targets Social Media
Published in Market Attention, Blog
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If you doubt the power of social media, consider what one major retailer is doing to boost sales, gain customer loyalty, and grab attention this holiday season.
Black Friday (the day after Thanksgiving Day) is one of the most competitive and profitable shopping days for retailers each year.
Check out what Circuit City is doing to build buzz within its retail community of consumer electronics shoppers…
Continue reading Attention All Shoppers: Circuit City Targets Social Media
- Nov 13 2007
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119 Comments
Phrases That Keep Your Reader’s Attention - Download
Published in Market Attention, Blog
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In the Attention Age, getting your prospect’s attention is harder than ever.
But it gets worse - because once you get attention, your job has just started.
You see, the real trick is holding onto your reader’s attention long enough to get your message across.
My good friend and world-class copywriter John Carlton says:
"The most common blunder rookie copywriters make is to assume the reader will ‘hang in there’… Your reader will not hang in there. At the very moment you bore him, confuse him, or ask him to ‘bear with you’…he’s out of there."
Think about it: Doesn’t your own experience confirm it?
Continue reading Phrases That Keep Your Reader’s Attention - Download
- Nov 10 2007
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162 Comments
Attention Age Paradoxes
Published in Market Attention, Blog
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It’s no big secret that I’ve been slaving away at The Attention Age Doctrine II. In order to do that - I often have to step back and reflect on what is currently happening in today’s world.
One of the many observations I’ve made about the attention age is that it is full of paradoxes. Such as:
We Have…
-More Information But Less Knowledge
-More Activity But Less Accomplishment
-More Achievement But Less FulfillmentAs you can see the paradox is "More but Less"; for instance, it seems logical that having more information would lead to more knowledge - but as we all know the opposite is often true.
I’ve been working on a chart that has all the paradoxes I’ve thought about. Here, take a look:
- Oct 25 2007
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56 Comments
I Don’t Think We Can Be Friends Anymore
Published in Market Attention, Blog
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A little over a year ago I left an internet marketing seminar feeling disheartened, disillusioned, and disappointed by what I saw. In fact, I was so disturbed I wrote a warning, a prescription for change, a call to arms for entrepreneurs online - The Internet Business Manifesto.That’s why it’s rather ironic that I am writing this post from my hotel balcony in Sydney, Australia, once again disappointed, depressed, and disturbed by what I witnessed yesterday at an internet marketing event I participated in.
There were 16 speakers, many of whom were clients of mine. It was an impressive lineup of self made entrepreneurs who got to their current position by learning, thinking, working hard, and marketing even harder.
Yet table rush after table rush were for so-called "short-cuts" like Private Label Rights Products, Push Button Software, And you just sit at home and get rich while my company does all the hard work for you type products.
Not one person speaking from the stage got to their current position by any of these methods. You would think that the audience would see that. But if you did, you would be wrong.
- Sep 25 2007
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9 Comments
Nokia Is Stalking My Wife
Published in Market Attention, Blog
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Take a good look at your telephone. I mean, really look at it.
Now think about how important that phone is to the growth of your online business. More on that later…
If you are like many people in the Attention Age, your cell phone is probably your primary telephone. It may also be the most important social connection tool you’ll ever own.
Whether you carry it on your belt or in a purse, your cell phone is always with you, always there. You’re never more than “just a phone call away” from anyone in the world from anywhere in your world.
This is a monumental development that has only occurred in the past few years. And it’s worthy of our attention… because things are changing in a hurry.
It seems that the companies that manufacture our cell phones are not content with merely providing us with cool and colorful little gadgets.
Phone manufacturers want more – much more – of your attention and your business.
That’s why I think that Nokia is stalking my wife… and she doesn’t even know it.
My wife has developed quite an ability to send text messages on her phone. She is constantly tapping away on that phone like a woodpecker in search of a juicy meal.
What’s more remarkable is knowing that her friends are doing the same thing, at the same time, wherever they may be as they continue conversations that “just have to happen” right now.
And phone companies such as Nokia are loving it.
AdWeek reports that Nokia recently purchased Enpocket as part of a larger strategy to challenge MySpace as a social networking giant.
Nokia sells about a million phones a day worldwide. The company has 850 million phone users. That’s a lot of people available for immediate social connection.
Nokia has developed something called MOSH – short for “mobilize and share” – which will allow consumers to swap photos, videos and audio files via cell phone.
Just imagine what my wife can do with this service. And she’s not alone…
Since its Aug. 9 launch, MOSH has registered more than 100,000 new users a day. The ability to connect people through voice, texting, photo images, and wireless Internet is astounding.
This brings me back to your business:
- What impact can this type of social networking have on your online business?
- If you could connect this easily with customers all over the world through their cell phones, what kind of success might you claim?
- How would you become a major player in the marketplace?
But before you get carried away, really look at your phone and be honest with yourself:
You don’t have any idea how to work this thing, do you?
I mean, beyond the basics of “phone rings, I answer it.” Many of our phones now have texting features, video capabilities, MP3 music enhancements, Internet connections… it’s crazy.
Yet how often do you really use the phone for making connections that will help your business grow?
I ask this important question as it relates to growing and marketing your online business.
When I started my business, it all began with phone calls to the people I thought could help me the most. I called Jay Abraham. I called John Carlton. I called John Reese. I called many of the top Internet marketing, copyrighting and business minds I knew and picked their brains for ideas on success.
I set up interviews. I met them in person. I built my business on the relationships I developed, and I learned from their experiences.
My success began by overcoming my fears and picking up the phone.
So many online entrepreneurs have great ideas, but don’t have the gumption to put them into action. Perhaps you fall into this category. If so, it’s time to re-evaluate your goals.If your ideas are so great, why can’t you pick up the phone and call someone about them? What’s holding you back? If you don’t take the risk, you won’t see the reward.
If you want to develop and market your online business, you’d better learn about social networking and get involved in some of the most influential circles that can make your business take off.
The Attention Age waits for no one. It certainly won’t wait for you to decide when you’re ready to jump into the water and start swimming for more successful shores. Whether this means making a simple phone call or commenting on the blogs of the most influential people in the blogosphere, you have to get started now. Don’t delay your success.
You have to take action yourself before your competitors do.
And if you are thinking about asking my wife to do it for you, you can forget that now… She’s already too busy texting her friends.
The Nokia social networking news should be encouraging and empowering for your online business. And it serves as a helpful reminder for us all.
Take advantage of the technology tools around you, but let your own inner drive for achievement be the greatest spark for your business.
Ask yourself: Are you helping your business through social networking? What’s your favorite tool?
“Success begins two days after the day before yesterday.” Are you ready?
- Sep 20 2007
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66 Comments
Respect or Attention? Take Your Pick
Published in Market Attention, Blog
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Remember Rodney Dangerfield? He was the great nightclub comedian who “can’t get no respect.”
Dangerfield built a persona – and a lucrative career – on self-putdowns about his looks, his weight, his wife, his sex-life, his career… you name it:
“My mother had morning sickness after I was born…”
“I could tell that my parents hated me. My bath toys were a toaster and a radio…”
“With my dog I get no respect. He keeps barking at the front door. He doesn’t want to go out. He wants me to leave…”Dangerfield made it funny and profitable to get no respect. And what he didn’t receive in respect, he earned in our attention… and our laughter.
He was lucky.
Many writers and artists display great talents and earn “critical acclaim” (respect) from their peers, but little in the way of global attention or income. They dedicate their lives to “the arts” while foregoing the attention necessary to make them rich and famous.
Not a bad path, if you choose to take it. But is that really what you want from your online business?
Does your business command respect? And if so, is the respect it receives paying off in attention? Or are you running a Rodney Dangerfield business that gets no respect at all?
Is your business, like so much artwork, created solely for you and your benefit, but not for capturing the attention, respect and sales of a wide audience?
Of course, I ask these questions within the framework of our discussions about the Attention Age.
We tend to give attention to those who have our respect: Teachers, world leaders, famous athletes and Hollywood celebrities just to name a few. They all have our attention – and many hold it – because we respect who they are or what they represent – sometimes both.
For every Princess Diana, Michael Jordan and Oprah Winfrey there are countless other people who excel in their particular fields, but who receive far less attention. Some even have less respect because they haven’t achieved the heights of “stardom” as some of their counterparts.
Is this fair? No. But who ever said business or life was supposed to be fair?
When it comes to building a business, especially an Internet-based business, earning respect and earning attention are vastly different things.
Think about how much attention we pay to goofy YouTube videos.
More than 100 million YouTube videos are viewed each day by nearly 72 million individual visitors each month.
We may not respect what people are doing in these videos, but if they are outrageous and humorous enough, they earn our attention.
The attention paid to YouTube certainly caught the attention of Google. The search engine giant acquired YouTube in 2006 for $1.65 billion in stock.
That’s a number that will certainly earn some respect… and attention.
The success of YouTube was based purely on marketing and attention.
The viral nature of the videos and the social networking aspect of the community interaction became an explosive combination that was hard to ignore.
Sometimes marketing makes all the difference between obscurity and in-your-face success. How are you marketing your business – for greater respect or attention?
“Don’t Tase Me, Bro!”
YouTube captured our attention early and often and still hasn’t let go.
Just this week Andrew Meyer, a University of Florida student, gained attention during a speaking event with Sen. John Kerry, D-Mass. After pressing Kerry on the topic of the war in Iraq and badgering the senator on other issues, Meyer was asked to quiet down. He refused and was forced to the ground by campus security and hit with a taser.
During the scuffle Meyer uttered an infamous phrase – "Don’t tase me, bro!" – which was seen and heard on videotape splashed on YouTube and all over the Internet.
Within 24 hours, several versions of "taser" were among the top viral videos on YouTube and other social media sites. The student’s phrase “Don’t tase me, bro!” appeared almost instantly on T-shirts and other online merchandise. Maybe Meyers didn’t earn our respect, but he sure got our attention. And savvy Internet marketers were able to pounce on the opportunity to cash in on the incident because they were ready.
YouTube has grown from a place to upload "frat boy" gag videos to becoming a co-host for U.S. presidential primary debates. Along the way, we’ve come to respect YouTube as a major media force in the Attention Age. It’s a Web 2.0 success story that has paid off "big time" for its creators and continues to pay off for its fans.
Respect for YouTube came after the attention. But that’s not always the case…
There is our infamous attention hog, Paris Hilton. You’d be hard-pressed to find anyone who respects her, yet she holds the attention of a celebrity-driven media and society. We’re still not sure why…
So how does all of this apply to your online business? I’ll let you decide by considering this question.
In the absence of having both, would you rather have respect or attention?
I encourage you to give the question serious thought and share your comments with my blog readers. Respect and attention are not mutually exclusive, but if given the choice, which one would you prefer for yourself and your business?
As you think about that, I’ll leave you with another joke from Rodney Dangerfield, who died in 2004.
"My fan club broke up. The guy died."
Who knows, with more respect and greater attention, that "fan club" may still be alive…
So what would you do if 100,000 prospects turned their attention to your online business today?
Would they still respect you in the morning?
Better yet, could you convince them to become your customers?
- Sep 18 2007
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35 Comments
Under the Influence of Attention
Published in Market Attention, Blog
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How influential are you? Tough question, isn’t it? I encourage you to give it serious thought.
First, let’s define the term to avoid confusion.
Influence is the ability to become a compelling force on others. It is an ingredient of persuasion.
Influence spreads quickly and easily among an audience.
Don’t confuse this with influenza… That’s something altogether different.
Influence can bring greater attention to the influencer as ideas and emotions are spread.
Other times, influence escapes our visible attention. Instead, it is felt - a silent emotion. It is a feeling that pushes us or pulls us in one direction or another.
What is the greatest influence in your life? Perhaps that’s where you should place your most attention.
Our parents warned us in our childhood about bad influences. They are the kinds that lurk in the alleyways and in the deep recesses of our mind.
Now we are grown and accountable for our actions. We seek good influences, the kind that will propel our business and enrich our lives.
But who or what is providing influence on you right now? Is this influence for the good or is it steering you away from your goals?
Perhaps that’s not so easy to determine, but determine it you must.
Many people think of influence as something that comes with power or money. We see it on display in politics and celebrity culture. We often give attention to those we perceive to have great influence. This is not always wise, but it is quite common.
When we ourselves have influence on others it comes bundled with responsibility. You may feel this as a mother or father. You may know this as the owner of a business or leader of a community group.
As you create and develop your online business, think about the influence you have and what you intend to do with it.
If you have the ability to influence others, how will this realization shape your online business?
Who will you reach with your messages? How will you improve their lives?
As a business owner, each day you stand at the edge of a cliff. The cliff represents opportunity. From your vantage point, you overlook the marketplace. If you could just influence this market, you will find success.
But you are on the edge of that cliff for a reason. You know rewards do not come without risks. If you take a misstep, you will fall from the cliff. Such are the perils of entrepreneurship.
So, what will influence you to take the proper steps toward success? What is the source of influence that allows you to move forward with confidence?
Imagine me as an entrepreneurial traffic cop. I’m approaching your vehicle with this question: Is your business driving under the influence (DUI)? If so, where are you driving your business?
- Is your goal to influence buying decisions among the marketplace?
- Do you hope to influence others with your wisdom?
- Are you intent on using your business influence to improve living conditions in your home and in your community?In the Attention Age, everyone is an influencer. What makes this age special is that now all of those influencers are becoming networked.
Consider this: Just by writing a blog, I have influence. People see my name; they recognize it and give weight to my ideas and opinions, for better or worse.
By reading a blog and sharing a message with others, you have influence. By linking to this blog and encouraging others to do the same, you help spread the messages that influenced you. You are building a network of influence.
Your comments on my blog have influence, too. I read them, and so do many others. By providing us with comments, you help influence the decisions of online entrepreneurs just like you whom you may never meet.
Your words provide inspiration. Your insights deliver clarity and give others a sense of purpose.
I know they do for me.
So I’ll ask you a simple and direct question to spark some comments:
Who are the greatest influences in your life?
There may be one or there may be 100. Let me know by sharing your comments on my blog.
By becoming a source of information for others, you exhibit influence. That influence may develop into a profitable business for you. It could provide the basis of future friendships. Or, you just may be content in being a trusted conduit of attention for influential information.
Give influence your attention.
Understand its power and impact on your daily decisions.
Commit to positive influences that lead to greater rewards. Your business deserves your utmost attention. Let the influence on your business be one that promotes growth and brings happiness.
