You want to make money on line, but are overwhelmed with questions
about where to start. And here's the bad news...

The Questions You're Asking
Won't Give You
The AnswersYou Need!

Answer this critical question first, and you'll immediately:

Read on and I'll tell you the question, and show you how easy it is to answer it for yourself.

Dear Frustrated Entrepreneur,

Have you ever struggled with this question?

What's the first step I need to take
to get started in business online?

Well, if you keep searching that answer, the chances of you actually making any serious money online are slim to none.

Because no matter what business you're in... no matter what your plans are... answering that won't matter, unless you answer this critical question first.

What is it?

I want to tell you. And then show you what answering it first can do for you.

It's the key that will give you breakthrough clarity on what you want — and what you need to do to get it.

The first step that will let you build a business that earns you enough money to do whatever it is you really want to do in your life. To turn your definition of success into your own personal reality...

No matter how modest or epic your online goals are, you must answer this critical question first if you ever hope to achieve them.

Let me show you how to do it...

My Name Is Rich Schefren

Rich Schefren
Rich Schefren
CEO And Founder
Strategic Profits

I'm in the business of creating massive online success stories.

My private-client list reads like a who's who of “Internet All-Stars.”

A-level gurus like:

A-level entrepreneurs like Jay Abraham... Mike Filsaime… Jim Edwards… Brad Fallon… John Carlton… Ryan Deiss… Yaro Starak… David Deutsch… Tellman Knudson... and Jeff Walker… just to name a few...

My very first group of 25 coaching clients in 2006 increased their online business revenues by over $40 million dollars combined… in just 18 months. (That's an average boost of $1.6 million for every one of them.)

I’ve taught my business and marketing strategies to info-marketing powerhouses like: Agora Publishing, Boardroom,, Weiss Financial, and even The Motley Fool… And I've been paid upwards of $25,000 an hour to do it.

I’ve been endorsed by top-level marketing experts, authors, and speakers, including: Dan Kennedy, Jay Abraham, Gary Bencivenga, Bob Bly, Michael Masterson, John Carlton, Chet Holmes, Clayton Makepeace, Brian Tracy, and more.

I’ve been featured on the front of the Wall Street Journal and profiled on every major television network, including:


But I've also turned more small start-ups and struggling opportunity seekers into 6- and 7-figure successes than anyone else online.

But things weren't always like this. In fact, it was only after a crushing failure and a late-night epiphany that I discovered the secret to my current success.

Let me back up for just a second and tell you what I'm talking about.

You see, I've always been an entrepreneur at heart...

Even when I was just out of college working as business analyst for Arthur Andersen in New York.

I loved business. I'd study them like some kids study baseball cards. Huge corporations to small businesses to sole proprietorships. It didn't matter. I studied their products, their marketing, their business models.

But what fascinated me most, was what differentiated super successful businesses from those doomed to struggle and fail.

After years of study, I developed a theory about what I believed was central to every huge success story. It came down to answering one key question before they did anything else.

And as luck would have it, it wouldn't be long before I had a chance to test my theory...

In my early twenty's, I had the opportunity to step in to rescue a failing brick and mortar clothing store.

It was a “boutique” shop located in lower Manhattan that was struggling to compete against larger retailers located in nearby malls.

I could see immediately that this business had never answered that question. And that, I believed, was at the root of all its problems. So I set out to relaunch the business.

Here's what I did.

Being a “club kid” at the time, I leveraged my knowledge of that popular scene and transformed the store from a mere clothing retailer into a cutting-edge fashion destination. A move that not only boosted business but attracted celebrity clientele from all over. Names like Madonna, Uma Thurman, Prince, Bon Jovi, and Eric Clapton all came in to buy at my shop.

In a matter of three years, the store did a complete “180.” Revenues more than quadrupled from $1.5 million annually to $6.5 million.

I thought I was on to something. But just to be sure it wasn't just dumb luck, I wanted to test my theory again. I wanted to prove that same first step would work in any business at any level.

So I Launched a Brand New Business...
From the Ground Up

Around that time, I got interested in hypnosis. With only a new passion and my “key question” theory to guide me, I launched “Dynamic Changes Hypnosis.”

By answering this all important question before anything else, I was able to enter a field in which I had no prior experience and grow my business at a meteoric rate... From a single office to a national chain, with revenues topping $7 million a year in just four years.

By the time I was 30, I had built and sold 2 successful brick and mortar businesses.

Frankly, I was lovin' life.

Around that time, the Internet boom was beginning to get traction so trying my hand online seemed like the next logical step.

But that's when things took a turn for the worse...

I Had To Learn the Truth About Online Business
the Hard Way online

Being new to the world of “online” business, I set out to learn everything I could about it.

I dove in with the enthusiasm of a 5-year old on Christmas morning.

Like so many online newbies, I bought and read everything that promised to show me how to achieve success online... Courses, programs, manuals... I attended bootcamps, conferences, teleseminars...

Everything and anything I could find, I bought. (I was so lost in all the information, I even bought some things twice!)

But all I really got were a string of empty dreams from a bunch of false prophets. Program after program delivered little on what they promised.

I pulled all-nighters chasing after every opportunity with every tool and tactic that was supposed to turn my business around.

Nothing worked.

I was working harder and longer than I ever had before, and only falling further and further behind.

Everything I tried only added one failure on top of another.

My confidence was crushed. My enthusiasm at all time lows. My savings began to drain. And worst of all, the bills were starting to pile up to all time highs. (Let me tell you something... For someone who had been so successful in the offline world, this was a bitter pill to swallow.)

I was racked with self-doubt. I couldn't stop asking, “What's wrong with me? How could I have been so successful off line and struggle so badly online?” I was beginning to feel like a complete and total failure.

I kept scrambling to discover some “secret” to the riddle of online success. What was it that I didn't know? What was I missing?

Then one night — actually well into the wee hours of the morning — in the depths of desperation, I was analyzing my struggles in my journal. Listing and reexamining everything I had tried — and where it all went wrong.

And Then Suddenly, The Light Went On!

I realized that I had been operating under a huge misconception about online success.

And as I thought about it some more, I realized that virtually every other online entrepreneur I knew was struggling under that same misconception.

We'd all been seduced by the idea that making money on the internet should be different. Easy... Cheap... “Magical”... And in truth, there are differences online. But there was something else we all forgot.

An online business is STILL A BUSINESS.

I don't know why the thought of the internet has this strange effect on people, but it does.

Think about the dot com bubble back in the 90s. Investors were running with cash in hands to pay ridiculous sums for internet companies that hadn't made dime-one in profit (or in some cases dime-one in revenue!) The media convinced everyone that was OK. It was a “new investing paradigm.”

You know how that story ended. The media was dead wrong. The bubble popped. Reality hit like a tidal wave. You see...

An investment in an Internet company still has to be a good investment, and an online business still has to be run like a business.

It's not like buying a model airplane kit. There is no “solution in a box” for becoming successful online.

And that was what I realized that night so many years ago.

I had bought into the idea that you could “buy” success online. That there was some kind of “new business paradigm.”

But looking at the list in my journal, I realized I had tried virtually EVERYTHING... except first answering the question that had brought me so much success in the past.

So the next day I set out to re-think my online business. To answer that key question I left unanswered.

And do you know what?

As soon as I did, things started to change for me and my business.

The necessary, essential steps I needed to take became clear. I actually started working less and less. My progress began to accelerate. The money started to roll in like never before.

Again I wondered if I just got lucky, or this was the key to my online success.

So I took on a few struggling friends as clients. I taught them to answer the same question I had. And like clockwork, they started to experience similar results.

So what is it? What is that critical question you must answer? The golden thread that ties virtually all successful entrepreneurs together?

“What Is My Vision For My Business?“

Before you write your first blog post... before you buy your first online ad... before you create your first premium... before you buy your domain or set up your website...

Before you do anything, you have to clearly establish your business vision.

That's critical. Why?

Because when you do, it ensures that you are working toward your correct goals. Nothing sidetracks a business faster — wastes more time, energy, and money — than when an entrepreneur starts chasing the wrong objectives.

Establishing your vision allows you to eliminate unnecessary tasks, which in turn accelerates your path to success.

It allows you to monitor and track your progress so you can be absolutely certain you're moving in the right direction. (And it allows you to quickly correct your path if you find you've gotten off track.)

It allows you to target your ideal market with the right message to get them to take immediate action...

That simple question so critical to any success is...

What is my VISION for my business.

What do I want from my business? Who is my ideal customer? What is my unique value proposition? What kind of profit model will I use?

Answer that question first and I promise you'll be on your way to achieve great things.

And Here's the Main Reason
So Many Entrepreneurs Struggle and Fail...

They want someone else to answer that question for them. The want “pre-packaged” answers to questions that simply can't be bought.

But the truth is, no one else can answer that question of business vision for you.

You can't buy it from a guru. You can't find it in a box or a book. It isn't hidden in some opportunity out there waiting for you. (All the things that the online marketplace is trying to sell you!)

Your business vision has got to come from YOU. Why? Because you are the heart and soul of your business — your strengths, your ideas, your abilities. Not someone else's.

Your business is as unique as you.

Every success in my career has been based on this single premise — establishing a vision for my business first. Before I did anything else.

I'll be honest with you. You have to spend some time doing it.

But if you do it right, the results can exceed your wildest dreams.

Establishing your business vision first will let you:

In short... establishing your business vision will let you create a real money-making business that will give you the independence you dream of.

Establish Your Vision,
and Launch Your Dream Business

This first question to answer, this critical first step to success is so important I actually wrote a special report for my private clients about it. And I want to give you the opportunity to get your own copy.

It's called “Your Business Blueprint: Business Success by Design.”

It's a proven road map, an essential guide to answering that critical question.

It doesn't matter if you already have a business that's stuck or struggling... It doesn't matter if you've tried and failed before (or even ten times before!)... It doesn't even matter if you've never even run a lemonade stand.

This report will give you everything you need to answer that key question… to establish that all important vision for your business.

When you open its pages, it will lay out all the fundamental things you need to get clear on before you take any other action.

It will help you get clear on the very basics underlying a successful business...

And there's more. This report will get you started on the road to planning your business the right way from the get-go:

And that's still not all. You'll get a crystal clear understanding of everything you need to know about your prospective market including:

And there's still more. You'll see exactly what you need to run a profitable business virtually on autopilot:

If there was ever an ultimate answer to all your online money making questions... this report is it!

And I'd Like To Give Your Own Copy – Absolutely FREE!

All I'd ask in exchange is that you take a no-risk look at my new and improved Founders Club 2.0!

What is the Founders Club 2.0?

It's an "inner circle" of super-successful, strategic entrepreneurs, from all kinds of fields, who get ongoing coaching, guidance and game-changing ideas and strategies directly from me.

It's is where the doers, the achievers, the action takers all get together to hangout. Kind of like being in the “back room” where the newest, most powerful, cutting-edge ideas for driving their businesses forward (with the minimum effort on their own parts) are shared.

They achieve the success, earn the money, and live the lives that they want.

Since we launched the club, thousands of aspiring entrepreneurs have experienced the incredible confidence and success that membership gives them.

If membership in a group like that sounds like something that could get you started, I want to offer you a no-risk, trial membership. And I'll give you a copy of this report to get you started.

Here's What's Waiting For You In
The Founders Club 2.0

To start, you'll get password protected access to your own personal membership area. I've got some even more valuable goodies waiting for you there that I'll tell you about them just a second.

About every other month you'll receive a brand new private client briefing from me. (Both by mail and delivered electronically to your member area.) These are the heart and soul of the club.

They range anywhere from 25 to over 100 pages. But more important than that, in each and every one, I strive to deliver critical business and marketing insight you don't – and can't – get anywhere else.

For example, in 2009, I wrote a report called “Evergreen Event-Driven Marketing.” And it introduced my Founders members to the concept of marketing via webinars.

Up to that time, the most popular marketing strategy was the “product launch” model. Launches were great. I used them myself. But I could see, for a number of reasons that weren't obvious to the average marketer, they weren't a viable long term solution.

So I developed the concept and process of the evergreen marketing webinar – a very viable long term solution – and shared it with my clients.

Today all you need to do is look around to see what's happened. Webinars now dominate the marketing landscape. It all started with that report.


They are the culmination of years of research, study, and trial and error designed to give you a “business vision” that only those at the very top of the mountain can see.

All packed into a clear, concise, actionable format.

And I've got plenty of great ideas for the future.

Strategic And Tactical Training From
Some Of The Best In The Business

On the off-months – when you don't receive a new report – you'll get my brand new “Accelerated Success CD and Supplement.” (Again, by mail and delivered to your personal member area.)

One of the keys to my success over the years has been that I don't try to do and know everything. I'm really far too flawed as a perfectionist and a procrastinator to even try. Understanding your weaknesses and operating from your strengths is one of the main tenets of being a “Strategic Entrepreneur.”

That means here in my business at Strategic Profits, I've surrounded myself with some of the best talent in the online business world. Specialists traffic, affiliate relations, operations, writing, marketing, and just about every other area you need in your successful business.

And now I've put them to work for you too!

Your Accelerated Success CD is a monthly discussion with one or more of my expert team on a particular tactical topic. Past CDs have talked about topics like how to structure a winning JV campaign and how to get the most from your landing pages.

These are the perfect complement to your reports.

Listen In On My Ultra High-Level Coaching Advice

And then every week, in your personal members area, you'll receive a brand new “audio dispatch from the field.”

What are these?

One day each week I spend several hours (actually as many as six or seven) working with my high end coaching clients on a private Q&A call. Personally helping them work through their specific struggles.

But before I dive into their questions, I always start off with some observations I believe are extremely important for them in their pursuit of success. Things like, how to deal with setbacks and overcome your fears, what specifically they need to focus on at that time, how to achieve maximum productivity in whatever they do, and a whole range of other topics.

This is your chance to listen in to them.

To hear what's usually reserved only for my high-end clients.

Every week you'll get an mp3 copy of the recording along with a printed transcript you can dive into to sharpen your business skills to a razor's edge..

Now if access to all this weren't enough to keep you on the cutting edge of online business and marketing, I've got your personal membership area already stocked with even more powerful business building information.

I'm going to include two more core reports to help you get started. Let me tell you about them.

Discover “The Hidden Obstacles To Your Success”

The first is my game-changing report “The Hidden Obstacles To Your Success.

It deals with one of the most important and yet most ignored and underrated skill every successful entrepreneur must have today (and going forward...)

The ability to think clearly, accurately, and with precise focus.

You see, when you command the ability to think correctly, you'll take total control of your business which means...

Let me show you the short list of what you'll get in this report...

Plus, I'll show you simple tactics and strategies that make thinking right easy...

This report has literally changed the lives of those who have been lucky enough to see between its covers.

But that's not all that's waiting for you...

Conquer Online Marketer's Number One Complaint
When You Go “Beyond Traffic”

Next you'll get my eye-opening report titled “Beyond Traffic: Six Steps Conquering Internet Marketing's Most Common Complaint.”

This report will SHATTER every myth, misconception, and misunderstanding about traffic that is holding you back.

Most entrepreneur wannabes cry, “If I could only get more traffic, things would be great.” But, when you understand the secret behind how traffic really works, you'll see just how wrong they are.

And what's more, you'll have everything you need to do to increase your traffic and maximize its value. Implement what you learn in this report and you'll immediately:

“Beyond Traffic” shreds the curtain of misinformation and shatters the myths surrounding this most misunderstood topic including:

This report will answer questions rookie marketers and entrepreneurs don't even know to ask. Every critical detail you need to understand is included in my private client report “Beyond Traffic...”

And it's waiting for you in your personal member's area.

And that's still not all you're going to get...

Your Core Collection of Audio Dispatches

Call these the “best of the best.”

I'm going to start you off with six of my most popular, most powerful audio dispatches.

And I'm still not done giving it all away.

My Most Recent And Up To The Minute Revelations

And in addition to all this, you're also going to get

  1. My most recent Founders Club 2.0 report...
  2. My most recent Accelerated Success CD, and...
  3. My most recent audio dispatches.

All my most current insights I share with my most successful clients. (The same insights and revelations that made them successful in the first place!)

Listen, if you want to join the crowds trying to get rich selling someone else's $19.99 E-book, be my guest. Just understand...

Online Business Today is a Battlefield...
And You Only Survive If You Have the Right Tools

You see, the Internet today is an insanely competitive, constantly changing business environment. It's filled with way more business “body-bags” than thriving success stories.

Being successful in that environment demands you be willing to undertake some challenges. I'm not going to B.S. you here. It's what I and every other online success story do live with every day. It's a way of life for the online warrior.

Those in search of the “sure thing” — who don't have the stomach for a challenge, who need to be spoon-fed everything they do — don't last long in the online business battlefield.

But for the strategic entrepreneur who's serious about staking their claim online... Who wants the secrets, tools, and know how that will let them take on those challenges and reap the proportionate rewards... Who long to rise above the naysayers who cry it can't be done and live their lives on their own terms... Let me tell you something...

There is NO Better Life!

And if you are willing to accept that kind of challenge, how much better will your odds of success be with all this experience... know-how... the strategies and tactics... the research and resources all working for you?

If you're serious, the Founders Club 2.0 will be the answer to your prayers.

But don't take my word…

Understand this.

I take my clients' success VERY seriously.

That means I stand behind every report I write – every piece of content we produce – 110%. All my members know if they're ever not totally blown away by the content I give them, they can simply cancel their membership and walk away. Same goes for you.

But I'm going to ratchet that up just a notch for you right here.

I don't want you to take my word for anything I've said. I want you to see it for yourself. I want you to look inside and see the kinds of insights and ideas that get shared among “online insiders.”

I'm going to give you full access to the new Founders Club 2.0 for thirty days. A full month. I'm going to let you look at and listen to everything in your personal access site.

If for any reason you are not convinced membership will light your path to success unlike anything else... If the content doesn't give you brand new insights you've never heard anywhere else... If you're not determined to take every other opportunity seeking program you've ever bought out to the back yard and burn them all...

Simply contact our support team at and let them know you'd like to resign your membership. It's that simple.

They will gladly give you back every penny of your first month's membership dues. No questions asked.

Now, does that sound fair?

All you're doing is agreeing to take a look at my work. If it's not for you, then we can part as friends.

So how much is membership?

Incredibly, FULL membership in the Founders Club is...

Only $47 per month…

Now, I typically get two reactions to that $47 membership fee (at least from those who aren't busy ordering their memberships already...)

One is from those who have legitimate financial difficulties. The other from those who just can't tell the difference between price and value.

If you happen to be in the first group, believe me, I understand what it's like to struggle. Remember, when I first started out in the online world I struggled a lot. There were times when I'd have to call my wife from the grocery store to find out how much we had in our account so my debit card wouldn't be declined at check-out. It's not fun.

But here's the thing. If you're serious about getting successful online and want to stop struggling, you'll eventually have to make some small sacrifices.

Now I could go on about all the rags-to-riches tales I've been instrumental in creating. I could tell you about letters from clients who had gone into debt so they could have access to my material. I could tell you about the lives I've literally changed with the simplest insights.

I wish I could promise you that if you checked out membership you'd be joining the ranks my millionaire members in no time flat (I can't... Results, as they say, vary depending on the effort you put in.)

But I can promise you one thing. You'll never get anywhere unless you take some kind of action. Unless you make an investment in the right tools that will put you on the right path to YOUR success. And as far as that goes, $47 a month is very modest indeed.

Most people have no idea what they spend $47 on month after month. You may not either. So the question is are you willing to take an inventory and make a small sacrifice to achieve the success you're dreaming of?

If it means bagging your lunch to work instead of going out with your coworkers or canceling the movie channels on your cable service, would you do it? There's always a way to finance an investment that will richly pay you back. Of course, what you can live without is up to you.

As for the other group, they confuse cost with investments that will generate returns over and over. Their thinking is always going to stand between them and the success they're after.

And frankly, there's nothing I can do to help them.

Someone once said poor people know the price of everything and the value of nothing. A small $47 monthly investment that will get you the kinds of cutting edge insights and know how that others have paid thousands for is practically chump change.

The Decision Is Yours...

Now it's time to make a decision.

Every minute you wait, is a step further from your dreams of success. Do you value your success enough to make a tiny investment in a resource that will change the way you look at everything?

Will you keep struggling on your own? Rolling the dice in hopes you're not making the mistakes that can literally put you out of business?

Or will you take action right now and join the thousands of others who have achieved the success they want?

“Maybe” and “Later” are just different ways of saying “Never.”

Remember. A thousand first steps won't get you anywhere if you don't have a vision for your business.

Don't wait on this. Click the link below to get your Business Blueprint Mini-coaching program and start building the business of your dreams today...

To higher profits and beyond,

Rich Schefren
Founder and CEO of Strategic Profits

P.S. — Remember, no matter what first steps you take in your business, you're destined to struggle and fail unless you establish a vision for your business first. My Business Blueprint report will show you how to firmly and properly establish that before you do anything else. It will give you clarity on everything you need to build the business you want... To live the life of your dreams.

P.P.S. — And remember, I'm taking all the risk here. If at the end of thirty days, your eyes haven't been opened to exactly a whole new world of what you need to know... If you don't have a clearer, more specific vision of what you want and what you need to get it... simply contact our support team at support @ StrategicProfits .com and let us know. You'll get your $47 back, no questions asked. There's no other obligation.

This is a no-lose opportunity. Click below to get started now!