So, the second part of the Attention Age doctrine is coming out very soon. 

I hope you’re as excited to discover my secret solutions, as I am to give them to you.

I promise these secrets will change the way you live, work and think – so you can breathe… relax… smile… and make more money, while also enjoying the great gift of life.

But in order for you to really grasp, absorb, and – more importantly – apply the solutions that I’m going to give you, you need to truly understand "The Attention Age” and why we are in it.

I explained the Attention Age (AA) in the first part of the doctrine, but in hindsight I really would’ve liked to have said more.  The purpose of this post, and a few more to come, is to explore and dissect the AA itself. To give you a tour of the “ADD-World” we now live in.

Three concepts discussed in part one of the doctrine:  Information Overload, Interruption Overload, and the Paradox of Choice.

These are the three main characteristics of the Attention Age—we are so connected, we are disconnected. We are so frequently interrupted, we are becoming less intelligent. And we have too many choices and options that we tend to make poor decisions.

The world we live in today provides endless content sources of information, and it is more than likely that you will be interrupted during anytime of the day – whether you’re in the office, having dinner, at your first born’s christening, or even while you’re using the bathroom.

Not only are we bombarded with information, but we are also competing for everyone’s undivided attention.

Think about this:  

We are depleting attention at one end, and demanding it at the other – from cell phones, text messages, e-mail, you name it.

So our attention is our most scarce and valuable resource. It’s more important than intelligence in many cases, and is considered to be one of the (if not the) prime factors in determining how successful you are in your career.

Optimizing your attention, and focusing on the correct people and objects in life, can truly make or break you. It really defines who you are and indicates what you will accomplish in life.

As Herbert Simon once wrote,

“In an information-rich world, the wealth of information means a death of something else:  a scarcity of whatever it is that information consumes. What information consumes is rather obvious:  it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

I would simply add information overload, interruptions, too many choices, clutter, maxed-out bandwidth, psychic ram, and fear of missing out on new opportunities—all consumes our attention.

Now you can see why I deem this period of our life… The ATTENTION AGE.

With this said, what if we didn’t experience these negative effects of Information Overload, Interruption Overload and the Paradox of Choice? What if we were never distracted? What would we get done? What could we really accomplish?

Think about it for a few minutes.

In fact, try this little exercise: 

Take a sheet of paper. Divide it into two columns; have one column be your common attention-drains during your day, and next to it, how much time those attention-drainers cost you. Add up all the time-costs.  Then, in the second column list all the things you would do if you were sitting in an invisible-isolated bubble. Make it a bright, colored, invisible bubble if you would like. Once you’ve filled out both sheets of paper, look at your “color-bubble” list. Ah, what a dream it would be to get all those things done in one work day….

Here’s a secret:

If you’ve ever wondered or been in awe of how much successful entrepreneurs get done – it’s that they spend most of their time in that “colored bubble.”

Now, take a look at your attention-drainers and time (they cost you) list – don’t you just want to scream! What if all those annoying drainers didn’t have to take place? What if you could make that entire left column disappear, so you could act on everything you listed in your right column?

How nice it would be to return to your happy bubble…

And that, my friend, is what the second part of the doctrine is all about.

Secrets to reclaim your own attention, so you can be the productive person you’ve always wanted to be (and are when you’re in your bubble!) And how to capture and hold on to your market’s attention and skyrocket your business (hint: It’s the steps I used to take Strategic Profits from a standstill to 7.5 million in 12 months.)

So, tell me and the other readers: 

What are your biggest attention drains? And what are they preventing you from accomplishing?

Post your comments here… 

I’ll review (as I always do) your comments and do my best to customize my solutions to your situation(s).

Share this article

Comments: