• It’s Monday, we’ve all got lots to do today, and this is an
    important - but lengthy message, so I’ll just get right to it.

    In order to assist you in developing the habit of effectiveness
    today, I’m going to teach you the way habits are formed and a
    personal strategy of mine for installing new habits faster and
    more certain to last than any other method or strategy that I
    know.

    But before I get way ahead of myself, Let me remind you about
    timekeeper. Don’t forget to continue using timekeeper, And if
    for some strange reason (like self-sabotage) you haven’t gone
    to get it - please do so right now:

    http://www.crypto-central.com/html/timekeeper.html

    Some of you have already sent me your time logs - Very
    Impressive! it’s really important to maintain your momentum
    right now.

    Here’s why:

    It’s critical to remember that effectiveness is not inborn.

    Just like each and every one of us had to learn to tie our
    shoelaces, and there was no one born knowing how to do it -
    Every effective entrepreneur had to learn to be effective.
    And all of them had to practice the being effective until
    it became a habit.

    Along those lines… What is the #1 habit for effectiveness
    that you must develop?

    Here’s what Peter Drucker had to say:

    "Effective entrepreneurs do not start with their tasks. They
    start with their time. And they do not start out planning. THEY START BY FINDING OUT WHERE THEIR TIME ACTUALLY GOES. Then they attempt to manage their time and to cut back on unproductive usages of their time"

    Don’t you see that you need a program like timekeeper to
    follow Peter Drucker’s advice? So keep on it!

    Alright, let’s get to the main point of today’s message.

    I don’t talk about it much, but before I opened my chain
    of hypnosis I traveled all over learning from the best
    NLP and Hypnosis teachers in the world. I was certified
    in NLP by Richard Bandler himself, the creator of NLP and
    the man who taught it to Tony Robbins. I studied with
    Robert Dilts, Michael Hall, and basically every big name
    out there.

    I am telling you this because I want you to
    know that when I share my understandings with you it’s not
    some crack pot idea I just developed, it actually was more
    than likely a concept I was taught by a master.

    Anyway, NLP has a great model on how learning a new skill
    takes place. Once you understand the model, you can leverage
    it to install new habits rapidly.

    Pay careful attention here,
    first I’ll explain it, then give you examples to make it
    easier to understand, then I’ll show you how to use it for
    your own advantage.

    Learning a new skills is divided into four stages

    Stage 1 - Unconscious Incompetence. This is where you don’t
    know how to do something and you don’t even know that you don’t know.

    Stage 2 - Conscious Incompetence. This is where you now
    know all the different things you don’t know and
    you begin to work on learning them.

    Stage 3 - Conscious Competence. This is where you now know
    what you need to know, you can do the skills
    necessary, but it takes all of your concentration.

    Stage 4 - Unconscious Competence. This is where you can now
    do the skills necessary without thinking about it, it’s now a habit.

    OK, now let me give you two examples of how this work in
    your life.

    First, learning the alphabet…

    Stage 1 - There was a time when you were very little that you
    didn’t even know that there was 26 letters in the alphabet.
    Therefore, you didn’t know what you didn’t know - hence you are
    unconsciously incompetent

    Stage 2 - Next you learned there was an alphabet, that there
    were 26 letters, but you didn’t know them all - therefore you
    knew what you didn’t know - hence you are consciously incompetent.

    Stage 3 - Then you finally learned the letters, you learned
    the song too - but when you needed to write a word you had to
    really concentrate on writing each letter hence you are consciously
    competent.

    Stage 4 - Now, when you write a word or a note, you don’t even
    think about what the difference is between the letter
    d and b, you can write without even thinking about it hence you
    are unconsciously competent.

    Just to make sure you really get it, let’s take a look at driving
    a car, because I bet there still might be parts of the driving
    skill set that you have not become consciously competent in.

    Driving a car…

    Stage 1 - There was a time that you were not aware of
    everything that was involved in driving - you didn’t
    know there was a gas pedal, break pedal and maybe
    a clutch too, hence you were unconsciously incompetent.

    Stage 2 - Next you started to learn about driving - you read
    the book - your parents explained what they were doing
    while they were driving, you asked questions and got
    answers and you started trying to drive yourself
    (supervised, of course) and you realized you had a lot
    to learn, hence you were consciously incompetent.

    Stage 3 - After practicing, studying, and really getting out
    and driving, you could do it, but you had to really
    concentrate when driving - you weren’t ready yet to
    turn on the radio, talk on the cell phone and drive
    all at the same time - you had to focus and
    concentrate, hence you were consciously competent.

    Stage 4 - Lastly you drove enough so that it became automatic,
    you no longer really need to think about what you
    needed to do, you just did it - you can have the
    radio on and drive well automatically - you were now
    unconsciously competent at driving.

    But here’s the interesting part - are you unconsciously
    competent at parallel parking?

    In other words can you parallel park with the music on and
    talking on the cell phone?

    Most people cannot - they haven’t
    parallel parked enough times in a condensed period of time to
    have the skill become unconscious - therefore they are
    consciously competent - they can parallel park but they have to
    turn down the music, stop talking and start
    concentrating on the parking job ahead.

    It’s really important that you realize what the parallel parking
    example means to your pursuit to become unconsciously competent
    at being effective. It means simply being effective from time to
    time won’t really help you in establishing the habit.

    So, to install habits in the quickest manner - what you need to
    do is to know which stage you are in and then focus on what you
    need to do to move to the next stage.

    Taking a look at effectiveness - understand that more than likely
    right now you are unconsciously incompetent - that there is still
    parts to being highly effective that you simply don’t know.

    Therefore your initial goal is to become aware of what really
    makes up effective behavior - (i.e. keep reading my messages).

    This will help you transition to stage 2.

    In stage 2 you now know the activities that make someone effective
    but you don’t really know yet how to do it yourself - So you keep
    learning and you apply what you learn in these messages.

    Next stage 3, you’ve been keeping up with the recommended activities
    and you now can be highly effective but you must consciously choose
    the behavior and you must do so consistently and often (remember
    the parallel parking example?).

    If you practice all the effective behaviors consistently and work
    on doing them without even thinking about it - you will pass on to
    stage 4 where you are now unconsciously competent - your are
    effective by habit, which should be your goal as an entrepreneur.

    For now on, when you want to condition a new habit - understand
    which stage you are in and what you’ll need to do to go to the
    next stage - it’s simple, although not always easy.

    With that - make sure you are keep current in reading these notes,
    and make sure you keep tracking your time.

    To Your Effectiveness,

    Rich Schefren

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