Wow!
In less than 24 hours The Attention Age Doctrine has already been downloaded by over 21,538 online business builders.
Over 700 of them joined me as this afternoon when the legendary marketing genius Jay Abraham interviewed me for his elite private clients. And we have over 1,623 entrepreneurs who’ve registered for tomorrow’s call.
Amazingly enough (since we are always operating on the "bleeding edge" of technology) so many internet marketers have been downloading the doctrine (over a hundred downloaders at any given moment) many experienced a very slow download speed.
To remedy the situation we added two additional servers, and we’ve quadrupled our already substantial bandwidth.
So, if you personally had any problems downloading, I apologize for that… and my team has fixed the problem.
You can go get it now – right here.
And the feedback I’ve been getting is amazing. Both the good and the bad…
Look, whenever I release a report I get all types of feedback – both positive, and negative. It comes with being at the forefront.
When you can get people talking about you –good or bad – it means you have the market’s attention and this is exactly what I was talking about in The Attention Age Doctrine.
I explained in the personal note in the beginning of the Doctrine that due to timing I was forced to release an unfinished version. This may have been unclear for some who might have rushed through the doctrine based on a few emails I’ve received. Just so we’re clear it means that the 60+ pages is not the whole document, in fact it’s not even half of it, there’s a lot more coming.
So, in case someone reading missed that point…
– This is not the completed version
– There is no hidden agenda or top secret conspiracy to leave out information (LOL)
– The material released so far is the foundation and it’s critical to understand in its entirety to be able to profit from what’s coming.
So while I appreciate that some marketers and friends have tried to summarize my document – they are not doing the marketplace any good – because the strategies, tactics and big “ah-has” and takeaways are coming in the next segment of the doctrine.
While the manifesto trilogy was written in a way that each one stood on its own – the doctrine was meant to be one complete report.
Yet, I deliberately released just the first sections prematurely to the marketplace because:
As I stated in the Doctrine – based on the advice I received from Jay Abraham I would have done many a disservice had I not given them the opportunity to understand my current thinking and take advantage of the upcoming event, which is now less than two weeks away.
Based on the flood of sales that came in today for the July event it seems obvious many appreciated the invitation given in the early release of the unfinished doctrine.
There are two things I would like you to do from here:
1 – Listen to the call with Jay Abraham (it’s the best explanation of what my current thoughts are) here
2 – Although the doctrine is not complete I would really like to hear your thoughts – please post your comments to my blog, right here.
(I read each and every single comment each and every day)
Link to this post: If you found this page useful, consider linking to Please Pay Attention! ...
Hi Rich
Fantastic. You have in the first part of this article encapsulated very succinctly a lot of things that have concerned me, about time management. The additional information and statistics are amazing.
Thank you for part one and I wait with bated breath to find where you take us from here.
You are a legend
Croz from OZ
http://www.croz.com.au
Hi Rich,
I read it and I love it, love it, love it. It’s 60+ pages of solid, valuable information.
Thanks
Albert
Thanks Rich for giving so generously. I hope part 2 is coming soon.
I can understand peoples frustration with this document, it’s because they know how good your stuff is and want the useful practical bits now. There are some big promises in the intro and throughout the report which aren’t met (of course thats because that part is coming soon!) but after 3 hours or so to get it downloaded and reading cover to cover into the early hours, I was left feeling a bit empty and disappointed. Not with the material or the quality but just because, for someone who’s been through your program, the theory isn’t new and I was so excited that there would be something new “to do” at the end and I’d cleared my desk for that.
Anyway, once again for making this available. My personal suggestion would have been to wait until it was finished but then you know what you’re doing and can’t wait to get the tasty stuff.
Rich,
I saw your incredible presentation at the JV Alert in
Orlando this past February.
Everything that you have written so far, including
your latest – The Attention Age Doctrine – is nothing
less than amazing.
I’m looking forward to the completed version with
great anticipation!
Regards,
Stuart Halpryn
http://NetActivated.com
http://TheJVZone.com
Hi Rich,
Thank you once again. Each time I have delved into one of your reports, I am immediately struck with the knowledge that, “here is a 500 level and above business course. Pure Gold!” I was one of the slow downloads last night (approximately 2 hours of actual download time spread over 6 hours. Connection kept being reset) so I haven’t completed reading it yet. But I am far enough into it to know that your views are predicting trends that I also saw back in 1975 when I was in school. Mine were very much more general but I know we are on course for the fullfilment of those predictions. What really pleases me is that while I saw some of the trends, you are showing how we can profit from them. Much more important, useful and valuable.
Thank you again for your fine work. And it is definitely worth the wait on the download.
Ken
Rich, i take my hat off to you.
A superbly written, eloquent verbalization of what every serious Internet
marketer and information worker on the planet sensed,on some level, was unfolding..
you’ve actually named it, and tamed it, well done.
now, through your insight, we get the opportunity to look at this phenomenon cognitively, understand it.. and succeed.
By far the best half hour i thought i was going to waste :-)
Thanks
Rob
Australia.
Hi Rich,
You have a knack for hitting the nail on the head for sure!
We’ve all become “Informationally obese” due to the overload of information coming at us every day.
Personally I’m getting somewhat tired of being played as the Big Dog’s hypnotic copy guinea pig and wouldn’t mind seeing less of this. Save the hypnotics for the non-marketer-looking-for-a-deal-on-dog-food clients and give those struggling to make a dollar a break.
Ok so maybe they CAN sell ice to eskimos, but I don’t think there are too many eskimos trying to market online.
Oh and we don’t need any more of the “My great guru mentor tells me I should help more people” line either. We all know that means they’ll be charging big bucks for their kindness.
It’s good someone is finally ready to teach people how to focus instead of creating the usual feeding frenzy.
Everyone is already equipped with everything they ever need to know. They just need to focus and learn to trust their own abilities and talents.
Looking forward to part 2
Oh and sorry for the rant :)
Your ideas also apply to today’s students and their study habits, Rich.
My son is a recent high school graduate, and it unnerves me how he “studies” — with music on, IM going, texting or calling his friends, Facebook open, etc. He’s an “A” student, but this seems to be a normal way for Millenials to take in and process information. What happened to the “old days” when we’d want peace and quiet to read and study? It’s a concern for me as a parent as to where it will all lead. Will the future leaders in government, business and industry all be like this as well? When will anyone take time to think decisions big and small through if there are constant distractions all around? The thought is a little scary IMHO.
Mr Schefren
You consistently provide a wealth of well structured and researched information … I wholeheartedly agree with your comments on the hype gurus …( I have somehow or other allowed to pop up in my in box! … and whilst reading your first instalment I was worried that you had gone to the ‘dark side’ ,as your use of certain graphical features etc are highly reminiscent of the those hype guru documents…)
Having said that though , I am keen to hear more and more from you…Your work has in many ways provided a deft mix of contemporaneous theory and practice as it pertains to both the internet and business in general. Your preparedness to provide reputable sources for the views you hold as you well recognize, sets you apart , and sets a benchmark which this burgeoning industry surely needs. .. due to my professional commitments though I will not be able to attend your conference in July… Do you think that the actual proceedings might be made available for people such as me who aren’t able to attend? I live and work in Australia..so the tyranny of distance prevails… Also I hope there is an easy way for me to be online to hear your Jay Abraham talk… time zones are a challenge to the goofy people (like me)… Please keep the good work up… your work creates momentum.. Thank you.p.s Think about the Australian market …? Small fish are sweet…:-)
Hi Richard, I experienced a range of feeling during the reading of this report. I felt interrupted in the earlier part of the document which seemed quite heavy on a super hyped sales pitch.
That makes me reluctant to want to share it with anyone.
On the other hand as I got deeper in, I got a lot of really good information.
Thank you so much for that.
Observing your marketing technique from above I would have to say you did a super job of establishing a problem foe everyone who reads it. You build a sense of yourself as being able to provide a solution.
So all in all I think it is both a useful study and a effective marketing effort. I just can’t help but wonder though if a characteristic of the attention age will be the demise of long winded over-hyped sales letter written in a similar tone to the intro to your report.
For me now the thing I must consider (without interruptions) is whether I would like your prize (which I would dearly dearly love) more than embarrassment of promoting a document which contains so much selling and leaves people without too many options for the rest of the report.
I am sure by now you are accustomed to criticism, I hope you understand that I am being frank in a effort to improve your customers experience.
Regards Dean
Great analysis and as I now eagerly wait for next installment, I must admit that I’m an information junky. Lol
Quick question: is the upcoming interview going to be available for mp3 download (as I’m very far away from US)
Thanks again for the awakening
Erik
I hate to say it Rich — it took me hours and maybe 30 interruptions to work my way through it! I’m as bad as anyone, probably worse!
First off, Rich I just want to say you are a true visionary. You see what many others do not and that’s one of the reasons you’re so successful. Your report is a real wake up call for me personally. Awesome du– oh, sorry, just a sec… I gotta take this call. One minute…
Ok, I’m back… where were we at now?
Umm…
So, yeah, good report. Neat stuff. Uh…
Seriously, though, The Attention Age… pretty cool man. Very true.
Where does it all lead, Rich?
To a seminar… a product (LOL)?
I’m interested to see. 8 figures… you’re on it man.
Where does it all lead?
A pine box… a mention in the local newspaper?
Of course, who am I to talk? What have I done? How will I be remembered?
I’m certainly not on YOUR level… I’m just a peon… right?
I think it’s time someone made a stand for REALLY helping people.
You’ve made a bold stand. You are a powerful man. Your insights are genius and extremely valuable…
And, for what purpose?
Where does it all lead?
To a seminar?
Ultimately, however, it’s not about answering me OR anyone else! You must stand for what you believe…
But stand, Rich!
STAND!
I see you now with the ability to LITERALLY transform the world and impact millions of people’s lives… powerfully.
What comes next?
No matter what, Rich… Thank You!
You are a tremendous human being… and I can’t even begin to imagine what you face on a daily basis to bring your value to the world. The doubters, haters, criticisms…
I can’t even imagine.
Keep rolling, man!
At least one person here is rooting for you!
To your vision…
John Morris
Thanks Rich, It was just like you have been sitting here watching me as I go through life. I get many interuptions hourly. I then have to sit for a minute to get my mind focused on what I was doing to get it completed.Very hard to do and get
it done right.
Mel Smith
Hi Rich…
I’ve been a loyal subscriber to your list ever since you launched the Internet Business Manifesto…and although i have not had the funds to fly over to the US (I’m an Aussie) to attend your seminars and business training, i’ve always payed close attention to the free information you deliver…and this time, as always, i feel you really have delivered on a big scale.
I must say, I’ve spent some considerable time attempting to make it online…but am yet to set my focus and attention on just 1 project (of the many, too many!!) till absolute fulfillment (and profitable).
Your report really hits the nail on the head and exposes many of the vicious cycles and patterns that prevent so many (like myself) from succeeding in this industry…and it’s almost an exact track record of my own experience as a relatively new internet marketer.
However I’m now far more aware of the self sabotaging habits i can sometimes go through as i work towards building my business.
Anyway…thought I’d post a comment and thank you personally for the time, money and effort you put into your free materials…I always treat them as though i paid good money for..because i know the value of your words.
I look forward to the rest of the doctrine….
All the best,
Jarrah
Hi Rich,
Brilliantly lucid piece of work, well done again!
Looking forward to seeing you at the Seminar and I’m telling all my coaches they have to read this material. It has BIG implications for coaches around the world.
Thanks Rich
http://www.life-coach-training.co.uk/hello.htm
Hi Richard
Re: your report
It has many color pictures and describes elements of information overflow.
It also solves NOTHING.
On Net we find more acute problems than infomation overflow.
Also – there is no solutions to those problems that cannot be solved.
When engaging in in describing the problem rather than solving – one only contributes to aggravating the problem.
Rich, Great (Part 1) Report!
PLEASE CONSIDER to provide the interview with Jay in mp3 for people like me not in US.
Thanks a lot,
Carlos
Rich,
Well, you didn’t lie about the part where you said ” I love to write” ! Geez, 30 pages of hype!
Ok, waiting for the next installment……hope it GET’S TO THE POINT!!
Rich, while the great majority of information which forms the basis of part one of your paper is already quite well known, I acknowledge your effort at taking a stab at providing a perspective in a fairly creative manner, albeit with strained conclusions. Hopefully part two of your musings will shed a brighter light on these topics.
Meanwhile, for your consideration, allow me to share with you three dissimilar conclusions which may reasonably be drawn from this same basic information.
1. Increased technological interaction does not result in anyone getting any dumber, as you put it. Rather, as attention is serially shifted and refocused in a manner which you presently interpret as interruptive, you are actually providing yourself with broader access and increased range of functionality.
2. Interruption, as you interpret your imagery, does not decrease attention span. As you provide yourself with broader access and increased functionality, your attention is reoriented accordingly. The fly in the ointment is that you have tried to twist the incredible goings on within technology and within consciousness into a rather narrow and restricted marketing context.
3. There are not too many options or choices and there is no paradox of choice – although choice may well result in some degree of confusion, as your paper amply illustrates. You may not know what to choose, in what order. However, objectively being aware that you have choice is quite significant as it provides you with evidence that you actually direct your own energy.
At bottom, recognize that technological rise is a reflection of that which you already generate internally; technology is not actually in reality happening to you.
Take care
Yes, there’s a lot of noise out there. I’m not sure attending a $3000/seminar is the only way to cut through it.
I concur with the people above – unlike the previous three manifestos – The Attention Age Doctrine is more sales pitch than anything else. Perhaps part two will rectify the solution. Not sure what the takeaway is from part one. Perrhaps: Don’t sell crap. Don’t make noise. Tell it to your own clients first!
Elsewhere you have told us to stop reading marketing emails and start reading quality business books and biographies. Good advice.
Cheers Rich, great report but took me ages to read as I kept being interupted :)
What I’m finding very disturbing is….
how SO many people of buying into these over-hyped, over-priced marketing exercises…One marketing launch, after the next after the next….They’re treating some sort of intervention as a cure-all for what are fundamentally THEIR behavioral choices.
Instead of selling hope in a bottle, or on a website or a charismatic church tent – it’s being sold via a coaching program or a hugely expensive seminar or web launch…
next week we’ll have 7/7/7… what’s the week after ?
The buyers of this hype are like internet dieters – looking for the next Big Thing to solve their problems…
If Rich has done anything well – it’s reading the general discontent people are feeling with the lack of substance in many of these internet promises/launches & then tapping into it himself & selling his own version of a panacea… packaging common sense & basic business fundamentals, with almost messiah-like zeal.
And, irony is, he even tells you he’s doing it – and you buy it still…( c.f. the comment about his meeting with Agora & how they re-sell into psychological holes which never get filled.)
Fact is, the Emperor has no clothes (yeah Rich … use that in one of your next releases…)…the “internet marketing” guru’s re-packaging bromides like Tent Evangelists & taking ya’ all for a fat expensive ride & laughing all the way to the bank – while this mad purple patch lasts…
Enough now (gullible) people.
On the count of 1,2,3 – would you all get lives! …Stop looking for something or someone outside yourselves to do your own thinking & business building for you.
p.s. Richard, congrats… you’ve cracked the internet DA Vinci code & scaled it up a good few notches & are using to make a whack in the process ;) Gotta hand it to ya’…
you are right Rich, we are in the attention age.
Hi Rich,
I think that the global economy is on the move again – from the “Attention age” to the – “INTENTION AGE”:
“The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don’t need advertising to make them /… / In The Intention Economy, the buyer notifies the market of the intent to buy, and sellers compete for the buyer’s purchase (by getting his attention somehow in some way – you said it Rich). Simple as that.” (Doc Searls, The Intention Economy)
http://www.linuxjournal.com/node/1000035
What do you have to say for the “Attention age” defense?
Thanks for all your reports!
Eyal
I would say that the negative commentary is TESTAMENT that we live in an over communicated world. What I get that Rich is saying. Is that the most valuable thing we have is our attention. And if youre going to be doing anything e-commerce related, maybe not even e-commerce related. Just do anything PERIOD in life, that in todays world you’re going to have to compete for the valuable commodity of attention in another person. The ones that figure this out, will be the ones who prosper and make their goals reality.
Comon face it really…. You’re all anticipating the next segment. And I believe this to be part of rich’s business model with this. Create anticipation. Its one of the biggest parts of human nature there is. Aniticipation and prediction. The backlash here is that you’re selfish needs for fulfillemtn of your desire werent met that way you wanted them to. Another problem with technology and todays world, its on demand baby yeah. I want what I want and I want it NOW. And when I dont get it, I’m going to howl like a 6 yr old child. Sorry to say it like that but by in large its true. More means of communication and avenues for fulfillment doesnt make for better communication or more satisfaction.
Todays world is constructed that way. Distraction here distraction there. Its easy to be distracted when you Dont know what you want. The problem as I see it in my life and encounters with others is that for the most part people need to be told what to do, what they want, how to do this or that. Rather than figuring it out on their own or actually going and asking someone who knows already how to do what they themselves want to be able to do.
The concept of be , do , have or decide and do is sorrowfully lacking in many people.
Many are so busy being the problem rather than being the solution. And when when some does assume the beingness of solution of course theyre going to get attacked. Which is why there is so much failure and so many businesses going under. Lack of planning, lack of vision, lack of foresight, lack of desire. “Problem, Problem, Problem” What I like about rich is this, he’s going to tell you what you need to hear not what you want to hear. Rich and John Reese both actually.
Today I finally read a copy of Rich Schefren’s new (wht’s he calling this one? …manifesto?…whitepaper?….or the latest and greatest “holy crap†revelation?) It’s all about “The Attention Ageâ€.
In a nutshell its about time management, and to give him his dibs he’s correct enough in his assessment.
I have to say, “Rich I’m glad you finally get it !â€, but 65 pages to tell us poor uninformed schleps that we are deluged by so much information, that we are being paralyzed? Hey thanks for that.
Rich goes on and on in his “brochure†trying to tell us how much, that information overload, is creating a costly drag, on our productivity and hence profitability. You’d have thought if he’d really “got it†he might have been a lot more economical in his approach to trying to educate us wouldn’t you?
Now you might think I disagree with what Mr. Schefren is saying, but you’d be wrong, I just thought most of us actually got it anyway, without the benefit of a 65 page diatribe. Now I know we are all mentally incapable of grasping most concepts but wow, this is new Rich ??????. I know many don’t actually employ good time management or informational management skills but it sure doesn’t take 65 pages of graphs, sidebars, anecdotes and analogies to explain how we are being super-saturated in too much information.
By the end of the “paper†I was pounding my foot down onto the shards and remnants of my once pristine Motorola Razr, now laying in pieces on the office floor, my computer was freezing up from trying to uninstall 22 different Instant Messaging solutions from the computer’s registry, my shredder was beginning to making grinding noises and smoke from destroying the 22 million marketing articles I had printed and filed., and the automated voice informing me I had mail was sounding like HAL telling Dave, “Look Dave, I can see you’re really upset about this. I honestly think you ought to sit down calmly, take a stress pill, and think things overâ€.
Just as every communication device I’ve ever owned ground to a shuddering halt that I painfully realized Id forgotten to call Domino’s for the Pepperoni Special double crust I’d promised the kids for dinner…so RICH if you are reading this can you please FedEx me a double order of Tandoori Chicken with some Garlic Naan so my children can eat this evening?
OK, so lets get serious Rich, your 65 pages (well intentioned as they are) did nothing but add to my personal informational friction co-efficient. If you are serious then why did it take you 65 pages of fluff to actually get to the point?
I can honestly say I am an advocate of most of what you have had to say about business principles for some time as your philosophies are quite parallel to our own, but my god man, when you are doing a beat up on information overload wouldn’t it be apt to apply the principle of “economy of expressionâ€? Rich , “we love yaâ€, but please practice what you preach.
I’d love to say more but I’d feel guilty and I have to go germinate some carrots and broccoli so we can eat tonight, seeing as how I am unable now to phone up for some home delivered Thai food anymore
Hi Rich!
I had tears in my eyes laughing at the breakfast table by myself at the truth and reality of your report. It exactly described the position i am in today, your report already has given me time management skills and has defined what i really need to focus on for my future and family, thank you so much for sharing your vision and insight with us.
Yours Sincerely,
Michael Ricketts
P.S I will not be able to make it to your seminar because i reside in Australia are you going to video the seminar for your international clients?
Hi Rich;
Info Overload inded; Decision paralysis & inadvertantly training oneself into increasingly lower levels of concentration… Your obsevervation(s) provide the effect to create a ‘forewarned is forearmed’ position and allow the move from reactive to proactive.
Excellent work; I am looking forward to “the rest of the story.”
BTW, I have attempted to register for call with you & Jay 15 times yesterday and twice today, and all I get is: The page cannot be displayed.
Rich, please consider making a recording of this call available online as I am certian that I am not alone with being unable to register.
Best Regards,
Rick Louis
Are you ok Rich Schefen?
Well you got my attention with that one. Thanks.
I didn’t know who you were. Sorry.
I was just about to ditch you to reduce clutter in my incoming emails. I am still relatively new to the whole internet thing and I have been finding, just like you say, the amount conflicting information coming in, and it has been getting overwhelming.
So I am glad your email caught my attention and with a mixture of intuition I opened it up and I have found it and The Attention Age Doctrine very riveting.
Any one who talks with authority on where we are now with change or evolution, I am really interested in. What do you think about this, that in 1755 evolution sped up by 20 and then on the 5th of January 1999 evolution again sped by 20 so that now There is the same amount of change happening within every 360 days as there was in every 19.7 years before 1999?
I agree about how our IQ is effected. I feel I need to walk in nature every day and this is when my most creative thinking comes along.
And thanks, you gave it to us for free! I really appreciate that. I was wondering about giving some names and emails to send it to so as to access the doctrine, but I am happy I did.
Cheers
Chris
And here’s my website http://www.justgohealthy.com
I think that this report is great, as were the previous three. I have said for years that I need CHUNKS OF TIME to get stuff done, and I HATE being interrupted.
I’ve been practicing chiropractic, acupuncture, and alternative medicine for 14 years. Before that I was a professional musician (classically trained) and a collegiate and amateur athlete.
Can you imagine being constantly interrupted while being with a patient, practicing your instrument, or training for an athletic event? I don’t think so.
I have seen the research studies with Brain Imaging (you will really like this one) that show what happens to the brain when multi-tasking. It is not good. One actually performs worse at every activity, because the different areas of the brain are split, and increased amounts of stress chemicals are created, because the brain is not really designed for multitasking (even though there are many people who say they are great at it). It has been scientifically proven that we are less stressed (physiologically, mentally and emotionally), and our brain is more productive, when we are focusing on one thing at a time.
I checked out your speaker lineup for your upcoming seminar in two weeks, and it’s amazing that you are going to be having David Kolbe there, using the Kolbe A Index to help evaluate people. I took it last August, at the recommendation of Alex Mandossian, and I think it’s awesome! It totally nailed me and who I am, and I have been working to shift my gears ever since.
Talk about synchronicity! Just yesterday afternoon (before I read your Doctrine Part I last night) I was talking with my partner Melanie, and she said that somebody should use the Kolbe test, the Gallup Strengthsfinder test, and the XL Wealth Dynamics test to assess WHAT kind of person one is, before running off and purchasing Internet Marketing programs = because most TEACHERS are selling SYSTEMS that are mere reflections of themselves! It is really important to find out WHO YOU ARE before embarking on the “Information Overload” of Internet Marketing, and then QUIT, because you were trying to do something that is not in your nature!
Right now I am in the process of selling my practice (dealing with accountants, attorneys, contracts, etc.) and it does not work for me to attend your seminar in two weeks. I have a feeling that at some point I may join your coaching program, but I’ve got to get past this milestone first (so I can free up CHUNKS of TIME to work on my Internet Business).
From what I’ve seen over the past year, your programs are going to just keep getting better and better.
Thank you.
Dr. Andrew Colyer
http://www.SoundHealingExpertsLive.com
http://www.ConsciousnessMusic.com
http://www.HealthyBodyHealthyLife.com
Before I had finished this first part of your Doctrine, I think I had identified all the problems you described have been (and are being) experienced by people I know, and in particular BY ME! This will immediately increase my effectiveness, even if my early efforts to follow “best practices” are less than optimum. I am giving up my Info-lust and Info-Addiction which will delay the time when I will need more storage space in my computer. I have more now in my “just-in-case” files than I could possibly read in a full year of nothing but reading. I have already re-visited some of my early “just-in-case” articles and have discovered that my latest ones make those early ones obsolete – and I never got to read them!
Thank you for the “slap up the side of the head” that I (and nearly everyone else) most urgently needed.
John l.
Hi Rich,
Trust me on this….. MY HOME BASED BUSINESSES
http://www.edcgold-bank.com and
http://www.swissfranc.us
have SKYROCKETED only because of your ADVISE and influences which i have applied from your priceless treasures of
your GOLDMINE…..INTERNET BUSINESS MANIFESTO…..THE FINAL CHAPTER and i am now relegiously reading through the ATTENTION AGE DOCTRINE….
THANKS A MILLION…………..GOD BLESS YOU RICH…..
YOU MAKE US RICH TOO—LOL
JUMAANI
You probably know this. Many, many people will be unable to come to
your live event.
Myself included. I have timing issues that can’t be resolved. I
believe in fulfilling my commitments to others in business and
personal matters.
Is there any further plan to allow us to get involved?
I’m sure you can’t answer all emails. I’ll look on the website to see
if this question is answered.
Thank you, Bob Ludeman
65 pages to state there is an information overload…and that is only the first installment… Hhhmmm…whoever said Americans do not have a sense of irony?
I think that what is described in the first part of the “Attention Age Doctrine” is something that many Internet Marketer are aware of, but nobody has talked or written about it. I for myself already suffer from Information overload and I ‘m waiting with anxiety for the second part to read how to resolve this problem.
I found the doctrine a very good work that inspires me to think a lot about my personal situation and to look at many pieces of information with different eyes.
It also inspires me to get rid of so much cyber dust from my PC :-)
Hi Rich, thank you, for giving me a lot of my life back.
You have save me from going mad trying to do to much,
with all the information I was getting and I was afraid
I would miss something.
And this Doctrine is the best information I have see in a
long time, The Attention Age.
You have “My Attention ” anytime you want it.
Thanks mate, and please keep writing.
Hey Rich,
To this point most seem to feel as though you wrote this report without much to take away while we await the next installment… I have to say most aren’t listening or paying attention if this is the case.
The biggest and most profound message that I have learned from you is two fold.
First: Service. Serve your market like no other – address the pain the market is experiencing without exploiting them with BS offers. As one of the 11 week coaching students this has been invaluable to me on how I now communicate with my target market. As a result I progressively and exponentially experience huge gains in momentum and business. The approach I have adopted and now see as my own is service – educate and support. This in it of itself commands attention.
Second: One of, if not the best methods to marketing is using education. And time and time again you educate us on information that has real world value – This value is so disruptive to the general “guru” that I have realized very quickly that I don’t need to be on everyone’s list and make sure I read every email.
My feeling is that high standards and high value education and service are what will grab the Attention of our markets.
The point is when we take responsibility to truly serve our market (REALLY SERVE) then getting the attention seems to be much, much easier. Making gains in revenue are simply the bi-product of that service.
The VALUE of the information we help our markets with is where the pots of gold lay.
I’m in the web development industry – we differentiate ourselves by helping our clients implement a lead generation and marketing strategy coupled with a professional grade website. The technical stuff is commoditized as you know… so by educating our clients – our market – that only hiring a web designer to make a pretty website is actually a huge pitfall – because most web designers do not implement list building or even general marketing strategies into the site – so most small business owners don’t understand why they aren’t gaining traction with their site.
My point to this is: we first educate our market on what to look for, what to look out for and the real world understanding of what a website must do in order to gain traction and ultimately high profits.
Rich, you are the example of how important educating, serving and supporting the market is. As stated above it’s this service that I believe is, and will continue to get the most attention – and to be really clear… I’m not talking about the every other day Blog post, or contributing to a forum – it’s the way you capture our attention and hold it with these reports that evidently provide tremendous VALUE before we ever consider grabbing our credit cards… which incidentally becomes a foregone conclusion.
I hope I’ve clearly articulated my thoughts here… it’s so important to stop with the hit and run marketing that we see rampant online. My mission is to really understand my market and provide this type of value that I’ve come to expect from you Rich.
Thanks for being the example of what is REAL and demonstrating by your actions how to really capture the Attention of the market.
Rich: Thanks for the tell it like it is article. I can see my self in this so clearly that I’m shifting gears to get down to real business. Was disappointed I could not get in to your interview. Went in 8 min. early, was cut off and went in 4 min. early and was cut off and then they would not accept the code. Maybe you will give us a tape of the interview. Thanks again.
Don Leitoff
Hey Rich,
Yet another great instalment in you arsenal of mind-blowing articles. As webmaster for a forward thinking owner, she has allowed me to institute you principals in her business and website – sales have tripled!
Also, from strictly a sales standpoint, modeling your marketing techniques have reaped great rewards.
Thanks for your ongoing contributions!
Mathew Abernathy
Webmaster
http:///www.PositivelyMary.com
I have already BEEN experiencing information overload for quite some time now, which has resulted in inaction and complete confusion. Too much to learn and absorb. Your publication was right on the mark about that. Now we need to know how to BREAK information addiction.
The conference call today (SUN) is NOT recognizing the access code. So I cannot attend. Hopefully there will be a MP3. Now regarding the Attention Age document…
I thought about NOT leaving a comment…but then I got your email, so here goes…
I, too, had LOADS of difficulty downloading this report – it took several HOURS with numerous server timeouts (I’m on very high speed cable). I eventually went and downloaded a DOWNLOAD MANAGER which even got timed out about 10 – 12 times before it could complete the download. At least it always resumed from the point where it started.
Then…
I started reading it. Aside from the AWESOME structure your graphic development team put together, a very eye-catching document indeed, well, I was very disappointed.
I’m already QUITE aware of the problem. I already applied CONTROL mechanisms LONG ago offline, strategies that have me performing at peak levels of efficiency and respect my TIME and QUIET SPACE. I marvel at the people who are GLUED to cell phones, who cannot tolerate SILENCE and who seem to delight in coming into my quiet space to talk on one (I just saw a father/son team both yacking on one while entering a Schyler Book store – a book store…get a life already).
Cell phones have become the new umbilical cord. You should see just how many people who don’t have anything big or important going one will have cell phones BUZZ during their SCHEDULED appointments with me. Like they are going to miss something…
It always brings Dan Kennedy to mind when he said YEARS ago that he wouldn’t have one.
Online, I’ve also taken numerous steps to educe my exposure to interruptions and the marketing hyperbole machine. I got rid of ICQ and anything that smells of instant messanging essentially right after it came out. I do NOT use Outlook as my primary email – and never liked ANY program that alerts me when I receive an email. I do NOT have any Bluetooth enabled ‘contact me anytime’ devices. Even Skype – it is on WHEN I plan to use it. THAT’S IT!
I’ve unsubscribed to MOST lists to decrease the NOISE in my inbox.
Amazing how it still materializes.
I evaluate each new product launch that makes its way through the gauntlet with a GLANCE if not a DELETE, always weighing it against my business growth plan, as to whether it fits into my CURRENT business strategy for a walk-away business – something I can use RIGHT NOW – or whether it’s just another TANGENT, more STUFF and DISTRACTIONS from wannabee gurus or recognized ones looking for a new payday, usually before the new tactic they’ve been profiting from becomes obsolete (which is usually SOON, otherwise why would they be selling it to you?).
Rich, I’ve referred many business contacts to the prior reports due to their high quality and meat. However, THIS one just doesn’t live up to their depth and usefulness. Where is the meat? I was scratching my head wondering WHERE this is going…not that I’m concerned about any hidden agenda. I’m already involved in the BGS.
Aside from this being a BEAUTIFULLY prepared and annotated document, I’m not sure what mark you were shooting for with it. If it was just awareness of the problem, most people who’ve been on your list for any length of time are already AWARE of the problem…and have/are taking steps to correct it.
It’s that ONE reason why Tim Ferris’ popularity in the IM world has skyrocketed in record time? His 4 Hour Work Week is part of that message.
Then again…Maybe this is for the UNINITIATED. IF someone comes across this document who are busy with busy-ness, wondering WHY they are not succeeding, or ARE succeeding but always pressured, never having any time to have a REAL life, are too wrapped up in spinning plates, jumping from deal to deal OR gimmic of the day, MAYBE this serves as a light, to help them see their addiction and suggest a path to remedy this madness.
maybe…
cj
–
You have me pegged! I’ve thought some of this before, but your treatment is so much more complete. I am waiting for the July seminars now more than ever. Thank you for making this so clear (you really have a gift for that, BTW, Rich).
Rich,
I remember a long time ago reading John Naisbitt’s Megatrends, and I thought it was remarkable how someone could see such a big picture of the experiencial nature of life. Frankly, you’re in the same ball park. Like others on this post, I’m looking forward to part 2. But you have awakened (pointed out) a flaw that I need to correct…thinking of one thing and doing something else. Technological breakthroughs have been driven by a sense of urgency, the origin of which I’m not quite aware. Is it just me, or is everyone in a real big hurry these days? Why? Are we driven by the fear of loss, the fear of lack or feelings of not having enough? Are we afraid of being left behind? Here’s a clue. You are already behind! There will always be those ahead of you! Conversely, there will always be those who are behind you! Some people act as if they’re trying to live two or three lifetimes in one! It would seem to me than when we shift our motivation away from fear and toward the desire to benefit others, we could accomplish more in a relaxed way! At that point, you’re slowing down on the outside, yet speeding up on the inside. Anyway, thanks for Part 1 and I look forward to part 2.
Will Hamilton
http://2commachecks.com
Actually, the core of this info and a good deal more can be had for less than $20 by reading “The 4-Hour Work Week.”
Why have a select few pay thousands of dollars at a seminar, if the gneuine intention is to let as many people as possible benefit?
Rich,
What a sales letter to promote your Doctrine- contest and all!! Brilliant advertising and this is what I consider this manifesto to be, a long but brilliant ad for those who have been entwined in the Trance, except for one thing. I was left with a familiar bad taste in my mouth–my fault for buying into the hype. I guess I’m just one of those information junkies looking for the golden grail. I thought I had learned a long time ago that you get exactly what you pay for. So for all your”sincere anger” re too many gurus promoting useless information all I have to say is ,like attracts like. All the background info filled pages -impressive- but common sense should/could have covered it by saying …………………
Smart is smart, turn offs are turn offs. Many blessings.
Why attention does NOT = money, and why the Attention Age Doctrine is a bunch of crap
Ahhhhh… another buzz word… the attention economy…
“Attention is the new currency…â€
“Garner attention and you get rich…â€
“The rules have changed… and you’d better listen up or you’ll get squashed like road-kill…â€
What is this some kind of repeating nightmare I haven’t woke up from? This sounds oh so eerily familiar.
Now I ask you…
… Last time you heard that did it really pan-out how it was painted to you?
Have the rules really changed?
Here is a drastic thought…
Nothing has changed…
The fundamentals are still in place! Just like they were before the printing press was ever invented. Just like they will be 10,000 years from now.
Human nature is the same now as it was 1000 years ago. People have the same needs, same desires, and the same triggers that get them to act.
Do you know what…
…The only thing that has changed…
….And that is FRICTION… or rather the lack of friction. (What do I mean by that? Well, ready on because it could make you rich.)
Friction, not attention is they key in the “new economyâ€â€¦ I mean think about it…
Do you really want more attention?
Does attention really = wealth?
Before you say “yesâ€, really think about it.
More attention = more consumption of your resources… more server resources, more time, more customer support…
…more attention from the wrong people = sales to the wrong people, greater refunds, more dissatisfied clients, which leads to dealing with the scrutiny of the zillion different alphabet agencies…
You don’t want more attention!
You don’t want more website visitors!
You don’t want more people recognizing your face, your name, whatever…
…Anymore then you want more information.
What you want is just the right kind of attention at the right time from the right people / organizations / systems. Just like you only want the right information at the right time…not a drop more, not a drop less.
What you’re seeing explained in The Attention Age Doctrine is only an artifact of the reduction of FRICTION, not information, not attention…. A reduction of friction in all sectors of this human game…
Before friction determined what you could focus on, what you could do for work, where you could live, what value you could deliver, how you could deliver it…
… and it still does.
But with the ever-increasing advancement of technology that friction gets less and less.
You want to get rich?
STOP FOCUSING ON CREATING ATTENTION!
Instead focus on creating systems that remove friction between the value in the marketplace and where that value can be realized.
Key questions you should ask that will make you rich…
Where is the value in the marketplace?
Who can most benefit from that value right now?
What are the friction points between the two?
How do we reduce or remove those friction points?
J Remington
P.S. I actually loved “The Attention Age Doctrine”. Thanks Rich. Why the negative headline? I did that to highlight the most popular gambit used against you…
… and that is polarization.
Lesson: Stop being f*&^king sheep. Stop listening to the latest and the greatest from the self-proclaimed gurus. Instead watch very closely the true value producers in the marketplace. They know what they are doing, and they are proving it with results, not some f*&king statements in a sales letter or “breakthrough” report.
Rich can the call be made downloadable?
You got me hooked brilliant presantation.
Cant make the seminar. But you may consider coming down uder.
Hope to hear listen from you soon.
Regards
peter Soulios
Absolutely Brilliant! You have left me in Awe and now I look forward to more of you. I wish I could attend your seminar in Delray, Florida on July 12-15, 2007 but nevertheless, an amazing presentation like always.
Rusty K.
http://nameaide.com
Hey Rich,
This is a long holiday weekend in Canada, so I guess I’ll have to wait until my intern has a chance to listen to the teleseminar audio and pore over the report and send me a digest. ;)
Ok, I would like to finish this post, but my attention’s waning — gotta go read more email…
:P
Kidding aside – great work (as always) on the report and on the mini-launch sequence…love watching the process!
Lou D’Alo
Thanks Rich, great concepts!
Hi Rich,
Thank you for this wonderful “wake-up” call. It is a challenge to get started online given all the options at your disposal. Harder yet when you have to digest and apply all the information from a variety of sources since there are so many skills that an Internet entrepreneur must master.
I would like to see a leading industry group or consortium put together a guide on Internet marketing and profitability for the small business entrepreneur. This guide and its corresponding products would be backed by credible Internet marketing organizations, field experts, and specialists. The reports or information products would be 1) “peer reviewed” by the “best of the best” in Internet marketing and 2) flow from one report to the next. As an aspiring Internet marketer, this would be an attractive package for me to purchase. Rather than purchasing so many special reports and then trying to make them all fit together which leads back to the points you made in The Attention Age Doctrine.
Thank you for the wonderful report!
Rafic
Congratulations Rich! – you’re really hot as a marketeer: It is no mean feast to get my FULL ATTENTION for over two hours on a Saturday morning for me to read a 60+ page document.
Whilst I agree with some of the comments that I already knew much of it or could discover it by thinking about the problem, I must admit that it’s beautifully put – and entertaining too – and provided an incentive to make me reconsider some of my habits.
Like John Leonard, I intend to give up my Info-lust and Info-Addiction. Old habits die hard and mine pre-date the time when you could find anything you need, when you need it, on the web, so I still keep lots of interesting stuff “just in case” it may come in handy one day.
I “knew” this was crazy, but I suddenly understood why when I saw it analysed in terms of shifting from “just in case” to “just in time”.
I kept meaning to go through cubic tons of stuff, sheet by sheet, file by file, and decide what to keep and what to dump. But I won’t bother now. Rather, I’ll take a bold step and throw away the lot WITHOUT looking at it! I am bound to lose something which could have been useful, but as I probably don’t even know it’s there, it will make no difference. And I will feel a lot better for having got rid of all that clutter!
What’s more, I have ALREADY acted on information received: Sunday was the first day in years that I did not switch on my computer to check my email. It was hard; like an addict, I felt drawn towards it – but I resisted the impulse and it feels like I have taken one small step towards reclaiming my time and my life.
Bring on the next installment!
Cheers
Mauricette
As an Australian I am surprised to see so many other Aussies here, G’day Everyone.
I have just listened to the audio and it’s just a little bit like the report great on sales, great in defining the problem but the content leaves me feeling a little empty.
I am sure your seminar will be full.
With all this hype so close to the event I am wondering if you are concerned about whether you can going to fill the seminar. It’s a massive fear of loss pitch, congratulations.
Finally I have no doubt that the seminar will be very good, probably worth the the money provided your speakers give fully any hint of waffly pitches (like the report and this call) on their behalf will leave attendees feeling like they have justed wet themselves in a three piece suit (warm all over but deeply embarrassed to find themselves in this state).
Rich, this special report is painfully accurate and set in a great context of how it affects us as business owners. I am psyched to get the solution side in Florida next week!
Appreciatively,
Ed
Hi Rich,
I am afraid but I don’t get it, hopefully with the next one I’ll see the light.
Do you mean that interruptions make or break a bussines?
Rich, you are dead on. Interruptions are a problem in my life and in the lives of many other professionals I know, although they often deny it. In my particular case, it is the personal distractions, like message boards or other hobbies. Interruptions will make or break a business. As we get more and more overwhelmed by information overload and interruptions, we get less and less done. Our attention spans progressively decrease over time and we develop that frustrated mind set. We end up asking ourselves, Where did all my time go? at the end of another day spent parrying interruption after interruption after interruption. Why is it that we will often have such clear inspirations on how to expand our operations, only to arrive at the end of yet another day, asking ourselves where did the time go? The answer is two-fold: Interruptions and Information Overload.
Hi Rich,
I just received your e-mail about the “event”. Right now, for me with a sick wife, travel is out of the question. I am hoping that when the event is wrapped up that you will be able to make at least a part of the material available to those like myself. Since the report you released was just the first part I am sure I can count on you to finish it up but I am hoping that the additional information will include material from the event. I deeply appreciate the work you are willing to share with us. As I have read the first part I realize that at best my entry into the market place could probably be termed ill timed at best but hopefully, with the information you are sharing, that entry can be smoothed out a little.
I have one comment about the report. You don’t mention it specifically but one of the things that I feel has been a great contributor to the decline in the market has been an attitude that with great marketing, service is no longer necessary or a factor in success. In my life time I have seen business turn from being concious of the customer’s needs to running their businesses for their own convenience and the customer can “like it or lump it”. I think this attitude is going to have to turn back around.
Thanks again for what you are doing.
Ken
Rich I appreciate your thoughts and work on this and it was exhausting to wade through to find the nuggets. Please consider making a simple mind map like your famous manifesto one and put it at the beginning of your document.
Rich – an interesting read, if a little verbose and long-winded like other commenters have mentioned.
Your client list – whilst extremely impressive – also contains the names of some of those who have been grabbing our attention, over-hyping and then under-delivering. Perhaps you have some responsibility for creating this monster that you’re now trying to tame?
You are most definitely a business ‘guru’ to watch & learn from – and it’s interesting to see your next move & how you’re positioning yourself more widely than just the internet marketing world.
You are clearly a marketing genius – I think you could leave out some of the hype – people would still listen to you without it.
As an objective spectator…,
While I have learned a few valuable nuggets from your material, Im curios as to why even after over a year of coaching new clients and releasing several reports you still boast the same testimonials…
These testimonials are from the same circle of influence used to sell and promote every other IM product out there. One would think that by now you would have mentored and help create numerous other big names with your information.
However, as alluded to earlier your stamp at credibility (and influence) is using testimonials from the “inner circle of IM” that are the same people guilty of using the tactics you are claiming to hate all in the same document!
Where are the raving sucess stories from your mentoring program that illustrate how you took someone from zero to whatever in “record time” as you claim…?
Initially you positioned yourself as being different from the rest of IM guru’s and that is what led people to listen to you. Now, not only are you contradicting your own writing by using the same hypey tactics, but you are also turning people off with your “opportunistic” emails.
No one can deny your impact on the IM community, but at the end of the day it seems as though your true philosophy is “do as I say and not as I do”
And if that is the case…
It says a lot about your true feelings towards the information your selling.
Regards.
Rich, I am a psychologist myself.
I am building my own psychology practice and my online business is actually an adjunct and not really a business as yet. I’ve only made $75 from an affiliate program which I sincerely use and believe in which is not an online ‘product’. I have no list really. So, given that I have mostly used your program to help me with understanding how to grow my psychology practice and I am not sure attending the conference really helps me although I am considering it.
I find this article interesting and salient, but as one of your coaching clients (who is right now working on increasing my own integration of the material in the 12 month program I am in now and who has not commented or asked questions before…), I partly feel that this is a synthesis of that program.
What I mean is speed reading, using mindmaping, using some of the other technologies you have suggested in your “resources” for that program seem to fit part of where you are going. Also, your emphasis upon integrity there seems to fit with the notion of ‘getting attention’ form the market. As does the issue of delivering upon promises. In other words, the goal becomes to become the only e-mail that people open except for those from friends. Yes, you have gotten to that status in my e-mail box, but I feel like I need to study how you have done that in itself.
Also, so although this is a different label and packaging than the coaching program, I wonder is it really different?
I do feel that your materials and content are excellent which is why I have stayed on in the program. Yet, if the first two days are primarily speed reading, mindmapping, and strategies for stopping interuptions I feel that I need to work on those more and I am focusing upon on them at home, so why go to the conference and practice there? Is two days really enough time to integrate, initiate and stabilize such behaviors? I’m skeptical of that. Realize I do think these things are all critical. Yet, these changes require more time.
The truly critical issue is actually implementing these things in your daily life which itself is not guaranteed by attending your conference.
Furthermore, I hope you offer some or most of the material online so I can buy what is most salient for me at a pace that fits me. Besides, my wife, who is a physician has a malpractice case in which she is the defendent and she leaves on Sunday and she wants my support and presence at home to send her off. I feel in my heart I need to be there for her. So, I am only really considering the first two days.
So, back to the main point, if this program is mostly a synthesis of your existing program and mostly involves ‘resources’ you have made available there I would rather pick up the content after the conference. Will you make it available to at least your coaching clients? That would be great and show great loyalty on your part.
The other issue that has been a challenge in your coaching program is that the amount of material combined with the process of ‘internalizing the material’ and actually taking it to heart really requires some time to make these changes. As a result some of the content simply goes over people’s heads and past their hearts (or at least mine!) because, as you seem to suggest, we can only focus upon one thing at a time in a quality way. My fear is I will get saturated with information and have little real time to integrate this whereas staying at home and picking up the information more slowly over time may work better for integration.
Just a few thoughts.
Charles Shinaver III, Ph.D.
Another excellent report by Rich. I look forward to all of his materials and they have helped me build my business at http://www.Battlecall.com by learning from his example. Highly recommended!
Warm Regards,
Rob
Battlecall.com
Thank you for making your report available. I am recovering from a head injury sustained in a car accident last year and am not fit to fly. If I were, I would be on a plane from the UK to Florida for your event!
I had thought it was my current state of fitness that was causing me problems but there was a huge ‘aha’ moment as I read your report and much relief as I realised it isn’t just me!!
I hope you’ll keep in touch through your mailing list and I hope that you will let those of us who cannot attend how your event goes.
Wishing you well
Dee
Thanks for the wakeup call.
It all boils down to – TURN OFF INTERRUPTIONS.
Set time limits, assess importance.
I knew most of this from previous time management book, but just needed reminding what an “info junkie” I have become.
But otherwise, I just think – Oh no, not yet another seminar!
It seems that all the gurus nowadays hype up their pricey seminars first, for people who have the money to waste, then move down the chain to less expensive options, courses, finally e-books or MP3’s to squeeze more out of people with less money to spend as the excitement dies down.
It was a great read, and I considered forwarding it to all my work colleagues, except its IM centric hype would put them off reading it anyway, since they are not the slightest bit interested in becoming entrepreneurs.
Another version of your book, whittled down to the essentials, and aimed at giving advice to Average Joe would be a good idea, just sharing advice for a modern world. No sales hype.
Anyway – Thanks for sharing your thoughts.
What can I say, Rich?
You’ve done it again! Congratulations!!
I recommended your new study to all my friends and networking partners, and was so inspired by it that I created a new blog celebrating all of your greatest accomplishments at: http://strategicprofitsvideos.blogspot.com/
You are my daily inspiration, Rich. Thank you for giving us freedom and a chance to start dreaming again!
I can’t wait to get the sequel of your newest and greatest bestseller…
God Bless you,
-Val Slastnikov
Rich,
What a privilege it was to meet you. You are such a down-to-earth person with great insight. You have a unique way of delivering information that I feel is key to your success. You make it easy to take in and personalize the advice you have to offer. Thanks for sharing your thoughts with the world. We could all benefit from your expertise.
Hello Rich,
Let me start by saying that the Attention Age Doctrine is an extraordinary document. A document focussing on a number of things and especially hilighting the fact that the sheer bombardment of business opportunity after business opportunity flooding our inboxes, is causing more than our electronic mailbox to buckle.
For, what happens next is that it causes our concentration, focus and unswerving attention, to perform a triple coil, double wheelie, axle flip. I’ve no idea what I’ve just written, only to say that our fleeting, uncontrollable monkey mind is all over the place, unable to sit still for a moment.
However, there’s one insight I’d like to mention which may not be too popular. In fact, if there was an Internet Marketing lynch mob, they’d be lining up, taking it in turns to ‘have at me’.
Here’s the insight:
Looking at the rosta of people you’ve coached, going with the one’s you’ve partially listed in your marketing documents, it seems as if the people you are coaching to extraordinary success, are the very ones causing many to have the attention deficit and the fleeting concentration virus!
Let me explain.
Mike Filsame, John Carlton, Jim Daniels, Tellman Knudson, Brad fallon, Chris Carpenter, Jeff Walker, etc, are all pretty well known in the Internet Marketing circles.
But look, when you get each one of them endorsing, recommending, tooting each others horn about their products, their courses, their insights and wisdom, doesn’t it just ring huge bells that through your coaching, there’s a huge party of back slapping and money raking going on.
And, who suffers?
Exactly. The very same people you refer to in your Attention Age Doctrine, the one’s who are on a merry and devastating road to nowhere… except Internet Marketing doomdom and crippling finances because of shelling out for everything under the sun.
Now don’t get me wrong. I think it’s important to share vital information that could be crucial to someone through a recommendation.
But, can you see how the cycle of confusion is carried onwards? Can you see how guru edorsing guru endorsing guru endorsing guru… leaves the poor, hapless, real honest bonafide business opportunuty seeker, beweildered, flustered and up the Internet creek without an iota of what the heck to do next?
I hope you can Rich because I think the problem is a big one and is perpetuated somewhat through your teachings to these gurus. See, they in turn, just like highly trained marketing ninja assassins, are out to make a killing at the expense of the sanity of the people they’re supposedly aiming to help.
Maybe I’ve picked up the wrong end of the stick here but it just seems a glaringly obvious insight to me.
Thanks,
RC Hireker
To hook into the discussion going on here about Rich and other guru’s creating the attention deficit disorder amongst many marketers:
1) You’re in the marketing industry. Everybody here is about marketing products. Especially when you attend the IM industry, which has thousands of people selling marketing products to other marketers. You won’t see this kind of incest in the offline marketing field. (At least not where I come from)
2) At some point in time, everyone makes mistakes. Even the best people fall for the money. When they got a huge list, get a good JV offer – greed takes over. It happened to me too. But I learned from it and won’t do it again – I rarely recommend a product or service, however I do refer people to other people.
3) Sometimes people do promote good products. Not every product marketers push is something for you. But keep in mind that many products are good, deliver upon their promises and can help certain people. Notice I said certain people?
Marketers like Mike Filsaime, Rich Schefren and John Reese got hundreds of thousands of people on their lists. They simply can’t promote one product that would be the perfect fit for everyone on their list. They push products that they get good conversion ratio’s on… i.e. the product is a fit for a good percentage of the complete list.
Would you do something else when you were in the shoes on one of these expert marketers?
(And be true with yourself here!)
Let me know,
Dave Origano
Business Growth Advisors Inc
P.S. – If you want to, I’ll contact Rich and ask him to use my testimonial next. If he wants to get mine.
Abosolutely great and so true. Am dilligently working on getting all ifno out of my brain onto computer and organized so that I can think again. Brilliant remove the clutter. Oh so simple but only Rich would come up with something like that.
I posted in the very beginning and hopefully soon will reveal my success story.
Finally
Hugs Tenderspirit
To the mom up above who expressed concern about her son studying with all the distractions and background noise. I used to feel the same way. I would insist that studying should occur in a quiet place. But then it occurred to me that I was telling my kids this, because that’s how I (a great scholastic nerd) had been raised. And what had it meant to me? It meant I did great at school, BUT…… I have trouble focusing on tasks unless I’m in my library-like environment. And guess what? Usually workplaces, family settings, etc offer a very unstructured, distracting environment. The ability to focus in a distracting world is an important skill and it’s the reason with my younger son that unless I can see that he IS getting distracted, he can leave on the other noise makers while he studies.
Hi Rich,
I think that the global economy is on the move again – from the “Attention age†to the – “INTENTION AGEâ€:
“The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don’t need advertising to make them /… / In The Intention Economy, the buyer notifies the market of the intent to buy, and sellers compete for the buyer’s purchase (by getting his attention somehow in some way – you said it Rich). Simple as that.†(Doc Searls, The Intention Economy)
http://www.linuxjournal.com/node/1000035
What do you have to say for the “Attention age†defense?
Thanks for all your reports!
Eyal
Hi
Is it only possible to reserve a copy now? I’ve tried to download a copy twice but without success. I see the word ‘reserve’ is now used and I would be grateful if if could make it clear if the document is available to download now – the impression given is that it is – or whether there is a waiting list.
Thank you.
Nicola
Hello, Rich -
Thank you for the Attention Age. You’ve put into words what we’ve been experiencing for the last few years. Humankind has evolved more in the last 50 years than in the previous 500. For the first time in our history we’re evolving to keep pace with our technology instead of the climate change that previously drove us.
I find it almost impossible sometimes to concentrate on any moneymaking tasks because I’m worried I don’t have the latest, up-to-date info, etc. The only way I can access my creativity is to switch everything off and sit quietly for an hour with a notebook and pen. Guess what – it works!
One thing, though: surely infomarketers are as much to blame for the Attention Age as our technology? Whenever I buy an ebook or eproduct, I’m invariably sent shedloads of ‘essential’, ‘miss this at your peril’, ‘must-read/listen-to’ bonuses. So I counted up all the bonus products I’ve got (excluding the products I originally bought). Total: 116. How many have I actually read? 10. And I’m a speed reader! Now, I completely realise and appreciate that internet entrepreneurs are trying to give their customers value for money and thanking them for buying something, but I’m merely suggesting they ease off blitzing their mailing lists with too much info which will probably never be read.
I felt a bit let-down at the end of the Attention Age. You absolutely nailed the problems we’re all facing with info/spam overload, and then you spoil it a little with that competition, exhorting contestants to go marketing-crazy with press releases, emails, forum/blog posts etc. What the…? Maybe I misunderstood the purpose of your document.
However, thanks to you, Rich, I’ll be decluttering my excess eproduct bonus collection tonight with a sense of relief, and concentrating on restoring my abilities to focus and think. I look forward to reading the next instalment of the Attention Age.
With thanks and all good wishes
Viviana
Hi Rich,
I found your blog last week, and I am completely blown away! It will take me some time to get up to speed with all the content, but I feel that I’ve just made a great start by listening to this interview.
Many thanks
An avid fan!
Dave
Hello Rich,
There is one thing that never seems to get spoken about and that is the secret
of your success and everyone else’s..CREATIVE THINKING.and its application…
It was only when you gave me the key to using mine that i have started to be successful ( ecommerce ) In your manifesto you suggested why applying your talent and not just your interest..gets results..
I asked myself what is my real talent..back came the answer “.A creative imagination “I had lots of ideas but no focus…
So my idea was ..use all my ideas AS THE BUSINESS ! thats how “testmyidea.com ” came about.. I am going to market to the people who have money..investors…..I have had one proposal from discovery beach and have had two meetings with YFM..one of the largest investors in the UK …..
What especially interests them is my contract with an enterprise center in Mian Channu Pakistan which will use TMI as the gateway page for all the english speaking students…….I have also started negotiations with a thailand contact..
One of my future press releases.is headed..WHY RICH SCHEFREN IS IN PAKISTAN
the 20million market…(I need his permission to use it )
I am having one of my inventions R&D by a USA company see yolob.com..
Much more…but it all was jump started by reading your comment about using your strengths……
PS..i am asking for $400,000 first funding……i am in the process of writing up the business plan….one of the entrepreneurs on tmi made me an animation for investor presentation..its on testmyidea,com under investor intro…
The biggest problem i have to solve (thanks to you !) I cannot cope with all the things that are happening so fast …it’s just me and my startup ..
Thanks again for the manifesto’s brilliant ian
Thanks Rich–
Jay has an AMAZING mind!
Richard A. Hartz
http://www.super2up.net
“Get Cash to Start Your Business!”
Well, I finally got time to read the “doctrine”. (I have a hard time applying that word to that document.)
I can see that there might be a lot of people that are caught in interrupt mode, but I’m in internet marketing and I don’t have any of those problems. The people I see in my daily life don’t have any of those problems. Do you live in a different world?
I have noticed, ever since I started in IM, that it is a very different world than most people experience. It’s a lot more hectic and time-sensitive than the rest of the business world. So my view is that this “doctrine” only applies to a small portion of society, and it’s very easy to slip from the affected to the unaffected and vice versa.
Hi Rich,
Could you please re-send your great report as I did not get it at the email
you have on file.
I can’t wait to read your great report
Arthur(Bermuda)
it’s a wonderful informative letter to all those out there that have been caught in that trap. I am struggling to get off the ground as a newbie and have fallen into everyone of the traps you outlined. By doing this blog I am doing it again. This however is important and I can carify my thoughts now to concentrate on the one thing.I will concentrate on learning the technologies required to start and not get suckered into all the things the internet has to offer.Some are really good but I can’t do all of them. How long before the rest of the report comes out? I will be looking for it with baited breath. Please don’t keep us hanging on too long. I realise that the seminar is over and some of the content refers to things that are passed date, but this is too good just to gloss over.
Rich,
Thank you for sharing your thoughts and ideas. I’ve been noticing a trend but couldn’t put my finger on it. Now that I know, my business can focus on the REAL future.
Mike Hill
1) The following are the proves that angels could perform miracles healing and there are falling angels in the Scripture to be against God too:
John 5:3-4, “In these lay a great multitude of impotent folk, of blind, halt, withered, waiting for the moving of the water. For an angel went down at a certain season into the pool, and troubled the water: whosoever then first after the troubling of the water stepped in was made whole of whatsoever disease he had.”
2) The following are the proves that Angels could perform marvellous wonders:
Luke 1:7, “And they had no child, because that Elizabeth was barren and they both were now well stricken in years.” Luke 1:13, “but the angel said unto him, Fear not, Zacharias: for their prayer is heard; and they wife Elisabeth shall bear thee a son, and thou shalt call his name John”. Luke 1:18, “And Zacharias said unto the angel, ‘Whereby shall I know this? for I am an old man, and my life well stricken in years.” Luke 1:19, “And THE ANGEL ANSWERING UNTO HIM, I AM GRABRIEL…” Luke 1:20, “AND BEHOLD, THOU SHALL BE DUMB, AND NOT ABLE TO SPEAK, UNTIL THE DAY THAT THESE THINGS SHALL BE PERFORMED, because thou believest not my words, which shall be fulfilled in their season.” Luke 1:22, “And when he came out, HE COULD NOT SPEAK UNTO THEM”.
Matthews 28:1-2, “Now after the Sabbath, as the first day of the week began to dawn, Many Magdalene and the other Mary came to see the tomb. And, behold, THERE WAS A GREAT EARTHQUAKE, FOR AN ANGEL OF THE LORD DESCENDED FROM HEAVEN, AND ROLLED BACK THE STONE OF THE DOOR, and sat it.”
Acts 12:23, “Then immediately an angel of the Lord struck him, because he did not give glory to God. And he was eaten by worms and died.”
3) Angels could appear in somebody’s dream:
Matthews 2:19, “…an angel of the Lord appeared in a dream to Joseph…”; Matthew 1:20, “…an angel of the Lord appeared to him in a dream…”
As angels could perform wonders, are there any strongest proves to show that those wonders in contemporary Charismatic Churches are from God? If someone in contemporary Charismatic Church could prove it, we have to accept it. However, if nobody could prove whether the existence of wonder in contemporary Charismatic Churches is from God or the Holy Spirit or Angels, there is a danger that one would comment that certain wonders are from God or from the Holy Spirit or from Jesus Christ and, in case if they are not and it would turn up that we have forced God or Jesus Christ or the Holy Spirit to bear the name of doer and indirectly we have abused the name of Jesus Christ or God or the Holy Spirit and this causes us to speak against Jesus Christ or God or the Holy Spirit indirectly.
Could contemporary Charismatic Church claim that the miracles and wonder they perform in the name of Jesus Christ, is accompanied by correct teaching (in accordance with God’s Word) and righteous living?
A good Christian performs a wonder through the name of Jesus Christ in the Church. Many audiences would claim that this be the work of God/Jesus Christ/the Holy Spirit. As fallen angels could perform wonders, i.e. Buddhists could perform wonders as it is listed in the Internet too. What if the wonders in contemporary Charismatic churches are not from God/Jesus Christ/the Holy Spirit, the surrounding audience that claims to be the work of the Holy Spirit/God/Jesus Christ, would have indirectly abused the name of each of them even though they might not be the one to do it and it indirectly causes the defamation of the name of God/Jesus Christ/the Holy Spirit and they might have grieved as a result of the whole church speaking against them since they might not do it. The abusing of the name of Jesus Christ/the Holy Spirit/God would cause the audience to commit continual sins as when and they address these be the work of God.
Can a Christian or a Catholics claim that he has followed the correct teaching and righteous living when day by day and month by month and year by year seeing people keep on claiming the wonders in contemporary Charismatic Churches to be the work of God/Jesus Christ/the Holy Spirit without telling them the danger that they would have sinned against God/Jesus Christ/the Holy Spirit what if the so-called, wonders, might not be their work then?
For holy bark, you could see people running around the churches crazily to bark here and there.
For Holy laughter, you could see people laugh without stopping.
For manifestation of the Spirit, you see people roll from one place to another without knowing what he/she has done after performing.
All these are not mentioned in the book of Acts.
A number of people in the church mention that they receive revelation from God through words of knowledge, prophecy, tongues speaking, words of wisdom. Many prophets arose previously claimed that year 2000 and 1987 were the end of the world. However, the year before year 2000 and 1987, none of these people that claim to receive so-called, special gifts of the Holy Spirit, say that these years 2000 and 1987 are not the end of the world. If it is the work of the Holy Spirit, the Holy Spirit should have informed all these people to correct their mistakes.
LUKE 9:49-50 ABOUT THOSE THAT DO NOT FOLLOW JESUS BUT COULD PERFORM WONDERS IN JESUS’ NAME
Luke 9:49, 50 (TCNT), “Hereupon John said: “Sir, we saw a man driving out demons by using your name, and we tried to prevent him, because he does not follow you with us.” “None of you must prevent him,” Jesus said to John; “he who is not against you is for you.”
Were these people that were mentioned in Luke 9:49-50 to be the disciples of Jesus since it is mentioned that they did not follow Jesus?
The following are the verses to prove that God’s people would surely follow Jesus:
John 10:27, “My sheep hear my voice, and I know them, and they follow me.”
John 10:3, “To him the porter openeth, and the sheep hear his voice; and he calleth his own sheep by nam, and leadeth them out”.
From the above verses, it is obvious that the sheep will surely follow the shepherd, Jesus.
As the phrase, he is not against you is for you, is mentioned in Luke 9:49 instead of the phrase, he is not against you is for me Jesus, it does not show that all these people that could use Jesus to perform miracles were for Jesus but for us, disciples, especially Jesus had mentioned clearly in John 10:27 and 10:3 that Christians would surely follow Jesus. The possible interpetation for Luk 9:49 for him to mention that they were for us that it might be that they could assist us in bringing outsiders to the attention of Jesus Christ for our evangelism. However, they are not for Jesus since they do not follow Jesus since they would definitely follow Jesus if they are for Jesus.
Indeed the people as mentioned in Luke 9:49-50 that could perform wonders in Jesus’s name were not God’s people or else Jesus should have included these people ont top of the twelve disciples. Or in other words, if these people that could perform wonders in Jesus’ name were God’s people, there would be more that twelve disciples instead of remaining to be twelve all the time during Jesus’ mission and it proves the fact that Jesus’ name could be abused to perform miracles. Or in other words, despite these people as mentioned in Luke 9:49-50 were not following Jesus and were not the disciples of Jesus, they could use Jesus’ name to perform wonders.
CASTING OUT DEMONS MIGHT NOT NECESSARILY CAUSE ONE TO HAVE DISTURBED BY DEMONS AS MENTIONED IN ACTS 19:13-16:
Matthew 17:15-16, “Lord have mercy on my son: for he is lunatick, and sore vexed: for ofttimes he falleth into the fire, and oft into the water. And I brought him to thy disciples, and they could not cure him.” Matthew 17:18-19, “And Jesus rebuked the devil and he departed out of him: and the child was cured from that very hour. Then came the disciples to Jesus apart, and said, ‘Why could not we cast him out?’ ” Matthew 17:21, “Howbeit this kind goeth not out but by prayer and fasting.” From these verses, it is obvious that the failure in casting out demons might not necessarily cause one to be disturbed by demons as that is mentioned in Luke 9:49-50.
PROOF THAT ANGELS COULD PERFORM MIRACULOUS HEALING AND THERE ARE FALLEN ANGELS TOO:
John 5:3-4, “In these lay a great multitude of impotent folk, of blind, halt, withered, waiting for the moving of the water. For an angel went down at a certain season into the pool, and troubled the water: whosoever then first after the troubling of the water stepped in was made whole of whatsoever disease he had.””
From John 5:3-4, it shows that angels could heal various kinds of illnesses whether they are blinded, halt and withered. As angels could perform miraculous healings and there are so-called, fallen angels, it is irrational to jump into conclusion that certain illnesses be healed to be the work of God/Jesus Christ/the Holy Spirit since some wonders might be the work of angels and/or fallen angels.
One might have quoted Luke 9:49-50 well that nobody should stop those people that perform miracles in Jesus’ name. However, he should meditate Matthew 7:22-23 carefully again that the so-called people to use Jesus’ name to perform wonders might be rejected by the Lord. For instance, if these people that are mentioned in Matthew 7:22-23 to use Jesus’ name to perform wonders are the work of God/Jesus Christ/the Holy Spirit, there should not be any strong ground for Jesus to reject them. However, Jesus will reject them despite they do perform wonders in Jesus’ name and there is a query the so-called wonders that they perform are from God. The following are the extracts:
Matthew 7:22-23, “Many will say to me in that day, ‘Lord, Lord, have we not prophesied in your name, cast out demons in your name, and done many wonders in your name?’ And then I will declare to them, ‘I never knew you; depart from me, you who practise lawlessness!’
Charismatic people might argue that love and the so-called, gift, could exist side by side in Charismatic churches. They might argue that Charismatic people have more love than non-Charismatic people since their love extends even to every household since they exercise miraculous healings publicly so as many people could be healed from their illnesses. Not only that, they could even take that opportunity to preach to non-Christians through rallies. They could even condemn non-Charismatic churches since they are not so actively involved in preaching as compared to Charismatic churches.
John Calvin spoke in tongues. Acts 2:8-10, “And how hear we every man in our own tongue, wherein we were born? Parthians, Medes….” From the above verses, we know that tongues are indeed languages and/or dialects. Do you know whether John Calvin spoke in foreign languages and/or dialects? If you could not prove whether he spoke in languages and/or dialects, we could not ascertain whether John Calvin was speaking in tongues or he just speaks nonsensical words. Bear in mind, tongues in the book of Acts are languages/dialects. If a person speaks not in foreign languages/dialects, he simply speaks garbage and not in tongues.
1 Corinthians 14;21, “in the law it is written, ‘With (men of) other tongues and other lips will I speak with this people and yet for all that will they not hear me’, saith the Lord.” As the phrase, other tongues, is mentioned in 1 Corinth 14:21 with the phrase, I speak with this people, it implies that tongues are definitely languages and/or dialects or else how God could converse with us then.
1 Corinth 14:2, “for that speaketh in an (unknown) tongue speaketh not unto men, but unto God, for no man understandeth (him)…”. For 1 Corinth 14:4, “He that speaketh in an (unknown) tongue edifieth himself…”. For instance, if tongues are not languages and/or dialects and it cannot be understood by the speaker, how the tongues could edify the speaker himself since 1 Corinth 14:4 mentions that tongues have to edify the speaker.
1 Corinth 14:10, “There are, it may be, so many kinds of voices in the world, and none of them (is) without significant.” As the phrase, many kind of voices, is mentioned in 1 Corinth 14:10 with the phrase, the world, it definitely refers to languages and/or dialects in the world instead of outside the world, ie. alien language. McArthur claimed to have other tongues that could not be understood by human beings are not biblical.
What if the so-called, tongues, in contemporary Charismatic churches are not from the work of the Holy Spirit, the comment that their tongues are from God or the Holy Spirit or Jesus Christ would cause one to abuse the name of them and it in turn blasphemes any one of them.
1 Corinth 14;14, “For if I pray in an (unknown) tongue pray that he may interpret”. The above verse demands a tongue spoker to pray for his understanding of tongues. 1 Corinth 14;37, “If any man think himself to be a prophet or spiritual, let him acknowledge that the things that I write unto you are the commandments of the Lord”. The phrase, the things that I write to you, in 1 Corinth 14:37 is in present tense and it implies that the words that Paul just delivered for his message to the Church of Corinthians is indeed God’s commandment and this includes 1 Corinth 14:14.
1 Corinth 14:15, “What is it then? I will pray with the Spirit, and I will pray with understanding also; I will sing with Spirit, and I will sing with understanding also.” For instance, the speaker could not understand the tongue, how could they sing and pray with understanding and this contradicts 1 Corinth 14:15.
HOLY LAUGHER, HOLY BARK, HOLY DRUNKARD & ETC.
Holy Laughter, holy bark, holy drunkard and etc. are not found in the book of Acts during the Pentecost. Some Charismatic churches might use the word, leap, laugh, drunkard and etc. from the Old and New Testaments to support these movements. However, bear in mind that the word, leap, laugh, drunkard and etc. are mentioned instead of the full phrase of holy laughter, holy bark and etc. What if these practices are not from the work of the Holy Spirit, the insisting that these practices are from the work of Holy Spirit has caused one to abuse the name of the Holy Spirit and it would have grieved the Holy Spirit to accept the wrong saying that these are the work of them. However, the Holy Spirit does not do it. One has indeed blaspheme against the Holy Spirit by abusing the name of the Holy Spirit despite he does not do it. The blasphemy against the Holy Spirit cannot be forgivable according to the New Testament
DEFINITION OF BLASPHEMY IN HEBREWS/GREEK
blas’-fe-mi (blaphemia) in classical Greek and Hebrews means primarily ‘defamation’ or ‘evil-speaking’in general; ‘a word of evil omen’, hence, ‘impious, and irreverent speech against God’. The above is the extract pertaining to the meaning of blasphemy in Greek. Consider carefully about holy bark, holy laugher and etc. For instance, if these are not the work of Holy Spirit, the abusing the name of Holy Spirit by saying that these are the work of Holy Spirit is indeed delivery of irreverent speech against the Holy Spirit. For instance, if these are not the work of the Holy Spirit, the insisting that these should be directed from the work of the Holy Spirit might have abused the name of the Holy Spirit and caused defamation of its name and one might have in turn grieved the Holy Spirit since these might not be the work of the Holy Spirit. The Holy Spirit might be ended up to bear the name for the doer of holy bark, holy laugher and etc. What if it has grieved the Holy Spirit by insisting that these are the work of the Holy Spirit, our ignorance has ultimately caused the ultimate abusing and/or blasphemy against the Holy Spirit.
HEALINGS IN CONTEMPORARY CHARISMATIC CHURCHES
In miraculous healings among Charismatic churches today, we could easily spot out that many sick will fall down before the healers lay hands on them. However, many sick would remain unhealed after the rally despite they did fall down before the healers, i.e. Pastors that perform miraculous healings. God is definitely powerful and can heal all kinds of sicknesses. However, there is a deficiency in the healings in contemporary Charismatic world. What if the wonders are not the work of the Holy Spirit, the commenting to abuse the name of the Holy Spirit that it is he that does the work might have grieved the Holy Spirit in case if these are not the work of the Holy Spirit and it ends up that one has abused the name of the Holy Spirit and has ultimately blasphemed against the Holy Spirit.
ALL BLASPHEMIES WHETHER TOWARDS THE HOLY SPIRIT OR GOD OR JESUS CHRIST ARE TO BE CONSIDERED AS SINS
Matthew 12:31-32, “Therefore I say to you, every sin and blasphemy will be forgiven men, but the BLASPHEMY AGAINST the Spirit will not be forgiven men. Anyone who speak against a word the Son of Man, it will be forgiven him; but whoever SPEAK AGAINST the Holy Spirit, it will not be forgiven him, either in this age or in the age to come.” As the phrase, speak against the Holy Spirit, is mentioned in Matthew 12:31-32 with the phrase, blasphemy against the Spirit, it implies that a person blasphemes against the Holy Spirit even if he speaks against the Holy Spirit. The same for abusing the name of the Holy Spirit in which it might have grieved the Holy Spirit to accept the false saying what if the works are not from the Holy Spirit. The word, forgiven, is mentioned in Matthew 12:31-32 with the phrase, every sin & blasphemy, it implies that all blasphemies are to be considered as sin or else why we should need God’s forgiveness for the blasphemies. The same in abusing God’s or Jesus’ name to support their miracles are from God or Jesus respectively and these are the acts of blasphemies to be considered as sins too.
THE WELL-KNOWN VERSES IN MATTHEW 7:21-23
Matthew 7:21-23, “Not everyone who says to me, ‘Lord, Lord,’ shall enter the kingdom of heaven, but he who does the will of my Father in heaven. Many will say to me in that day, ‘Lord, Lord, have we not prophesied in your name, cast out demons in your name, and done many wonders in your name?’ And then I will declare to them, ‘I never knew you; depart from me, you who practise lawlessness!”
What are the elements could be found in these verses above? There are:
1) They believe in Jesus Christ since Matthew 7:22, “(mentions that) Many will say to me..’LORD, LORD”. These people must have believed in Jesus Christ or else how they could call Jesus Christ to be their Lord as mentioned above then.
2) These people could use Jesus’ name to perform miracles since Matthew 7:22, “(mentions that) Many…have..prophesied…in your name, cast out demons in your name, and done many wonders in your name?”
3) Will they be accepted by Jesus Christ? Matthew 7:23, “…I will declare to them, I never knew you; depart from me”.
THE PRIDE AMONG CONTEMPORARY CHURCHES FOR THEIR NON-REPENTANCE
This is my general discovery upon Charismatic churches: Some Charismatic churches might not repent in order to do away their so-called, gift, in the churches due to they feel thieir reputations are most precious than the truth of the Bible and that causes them to persist in the practice. However, bear in mind that the insisting the so-called, gift, in their churches to be the work of the Holy Spirit might cause them to abuse the name of the Holy Spirit and that causes them ultimately to blaspheme against the Holy Spirit what if the miracles are not from the work the Holy Spirit. The act of insisting to defend their reputation more important than the truth of the Bible has indeed violated the great commandment of the Lord. For Matthew 22:37, “(mentions that) Jesus said to him, ‘You shall love the LORD your God with all your heart, with all your soul, and with all your mind.” The act of having a high preference for their reputations rather that upholding the truth of the Bible implies that his love towards his own reputation is more significance than his love towards God. For Matthew 22:37 has commanded us to put our love to God first instead of that has to be in replacement of our reputation.