by Todd Brown

Because of what I read yesterday, I finally committed to do something many mentors have been telling me to do for some time now.

Our very own Rich Schefren does it and has been preaching its benefits to me for at least 2 years. Michael Masterson of Agora recommends it and has also been a long-time fan. Even my wife has been egging me on to get started.

What am I talking about?

Daily writing in a journal.

Many high-performance entrepreneurs swear by the increased clarity they receive from daily thinking and writing within a personal journal.

Thoughts about business, AHA moments, weekly reflection, brainstorming, success reviews, and anything else that’s on your mind are all great topics or categories you can journal about.

But, if you’re at all like me, sitting down to a blank page that’s awaiting your deepest thoughts and desires can often be a bit daunting. So much so for me that I’ve chronically delayed getting started. Until yesterday, that is.

I was sitting outside by the pool at the hotel I’m staying at here in Orlando enjoying a nice robusto. I was flipping through 55-pages of personal notes Rich Schefren shared with me from his read of a very deep, very profound, and very thought-provoking book about success and psychology.

Page after page I continued to notice an enormous number of questions being posed by the author. His purpose: to help readers get deeper and deeper clarity on who they are, what they want, and where they want to go with their lives.

And that’s when it struck me…

I could just use the questions posed by this author as the jumping-off point for my journal entries. I could simply tackle one question each day… and this way… I would never have to worry about sitting down to a blank page. And that’s exactly what I’m going to do as soon as I return from my trip.

If you’d like to give it a try along with me, below are some of the first questions I’m going to tackle:

* How do I define personal success?

* How would I describe a life well-lived?

* What is my vision for my life?

* What were the most successful moments in my life?

* What were the biggest failures I’ve experienced? (Describe the lessons I learned)

* What do I really value about my life?

* If I knew I couldn’t fail, what would I attempt to do?

* Who is the real me?

* What am I most grateful for?

* What am I really talented at?

* What relationships in my life do I value the most?

* How much success do I believe is possible for me?

* What are the most unhelpful, limiting beliefs holding me back?

* How do I measure success?

* How can I make today a success?

* Who do I want to be?

* What is it that makes me happy?

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by Todd Brown

Since the Thanksgiving holiday is upon us here in the States, I have a simple 3-step exercise for you that will add an exciting new dimension to your life, boost your overall health and well-being, and… flat out… make you feel good.

Recently, the University of California published a summary of results from a series of highly focused, cutting-edge studies on the nature of gratitude, its causes, and its consequences.

Below are just some of their findings:

* In an experimental comparison, those who kept gratitude journals on a weekly basis exercised more regularly, reported fewer physical symptoms, felt better about their lives as a whole, and were more optimistic about the upcoming week compared to those who recorded hassles or neutral life events (Emmons & McCullough, 2003).

* A related benefit was observed in the realm of personal goal attainment: Participants who kept gratitude lists were more likely to have made progress toward important personal goals (academic, interpersonal and health-based) over a two-month period compared to subjects in the other experimental conditions.

* A daily gratitude intervention (self-guided exercises) with young adults resulted in higher reported levels of the positive states of alertness, enthusiasm, determination, attentiveness and energy compared to a focus on hassles or a downward social comparison (ways in which participants thought they were better off than others). There was no difference in levels of unpleasant emotions reported in the three groups.

* Participants in the daily gratitude condition were more likely to report having helped someone with a personal problem or having offered emotional support to another, relative to the hassles or social comparison condition.

* In a sample of adults with neuromuscular disease, a 21-day gratitude intervention resulted in greater amounts of high energy positive moods, a greater sense of feeling connected to others, more optimistic ratings of one’s life, and better sleep duration and sleep quality, relative to a control group.

* Children who practice grateful thinking have more positive attitudes toward school and their families (Froh, Sefick, & Emmons, 2008).

It’s clear – from studies and personal anecdotal evidence – that spending time each day reflecting on the aspects of your life your grateful for is both healthy and rewarding.

So, with the Thanksgiving holiday upon us, here’s a little 3-step exercise for you.

I call it the Entrepreneurial Gratitude Intervention:

Step #1: Spend 20 minutes thinking about and writing down all of the things in your life you’re grateful for.

Step #2: Spend 10 minutes meditating on one of the things on your Gratitude List. Think about why you’re grateful for it. How thankful you are for having it in your life. Think about what it truly means to you.

Step #3: Each day going forward, spend 10-minutes meditating on another item on your Gratitude List. As you realize you have new areas, items, or aspects of your life to be thankful for, add them to your Gratitude List and the daily meditation rotation.

As I said, engaging in this little “intervention” will add an exciting new dimension to your life, boost your overall health and well-being, and make you feel good.

Source: http://psychology.ucdavis.edu/labs/emmons/

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by Todd Brown

Day-to-day management of freelancers and/or employees is not always a walk in the park. But, with a simple shift in your attitude, you can ensure you get and keep everyone on your team “right”.

Years ago, while working as a manager, director, and eventually vice president at a company that owned eight premium 40,000 sq. ft. health clubs, I learned a lesson about managing staff I’ll never forget.

It’s not only allowed me to better manage, control and lead a staff of employees; this same lesson has helped me maintain the sanity within many of my personal relationships.

It’s a principle based on eliminating the overwhelming cause of most ineffective management styles.

Sadly, most managers operate from a position of fear.  Often, managers are afraid to say certain things to their staff for fear their staff will get angry and/or possibly resign.  So, managers often bite their tongue, holding back what they would ideally like to say to an employee, and instead have a watered-down discussion or reprimand.

The result is a staff that’s never fully corrected, managed, or lead. And, a manager never fully satisfied with the performance of their team.

Instead, you need to adopt the attitude of…

Be Willing To Lose Them To Get Them Right!

In simple terms, that just means you need to be willing to have the tough, uncomfortable conversations with staff and freelancers if you ever hope to get your relationship with them, and their performance, where it needs to be.

You can’t operate as a manager from a position of fear. You can’t be afraid that if you say certain things to your team they’re going to get pissed and/or quit on you.  Instead, you have to be willing to lose them if you ever hope to get them right.

In other words, you always… ALWAYS… must say whatever it is that needs to be said to staff as a manager and leader. You must adopt the mindset that the tough conversations are the exact ones that are going to have the greatest positive impact on your staff performance and ultimately your company.

Think of it like this…

When you’re brutally honest and forthright with your staff one of two positive things will happen:

1. You’ll get your staff operating at the level your company deserves of them.

2. They’ll resign because they’re not willing to live up to your company needs.

Either way, you’re better off.

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by Todd Brown

I’ll admit…

Prior to about the age of 23 I despised reading. Back then I was more interested in playing a little Sega Genesis or simply goofing off with my buddies.

It wasn’t until I was bit by the business and marketing bug that reading became one of my most treasured joys.

Today, I love books. I love buying them. Flipping through them. Reading them. Highlighting them. And, putting them to work in my life.

Having invested in an average of about 2 books a week for the past 14 years, I can honestly say… the acquisition of actionable knowledge via reading has… no-doubt… altered the course of my life.

There are about 15 or so books that I credit for having the greatest impact on my thinking and actions.

Today, I want to share 10 of those books with you.  In a future blog post I’ll share the rest.

For now, scan the list below to see what books, if any, you haven’t read.  Then, go get ‘em. More important – go get ‘em, read ‘em, then put what you learn into action.

Psychology Of Winning by Denis Waitley

This book was one of the first “self-help” books I was really exposed to.  I was given the 6 CD version of this book by my, then, employer. It radically changed my thinking about success and failure. More than anything, it taught me how winners think, and that with some practice, I could train my mind to think the same way.  I credit a lot of my mindset today to this book.

Goals by Brian Tracy

This quite possibly could be my favorite personal development book of all time. Because I’m a huge believer in goal setting, I fell in love with the depths this book goes into as it explains and lays-out the goal setting process.  At the end of almost every year, I go through this book to refresh my memory of the goal setting process and help me prepare for another coming year.

Triggers by Joe Sugarman

As someone who spent almost 12 years in fitness-related sales, I really enjoyed the way Sugarman breaks down 30 different sales principles in this book, and shows how they’re used effectively in business every day.  This is one of those books you’ll refer back to periodically. And, every time you do… you’ll be reminded of a gem.

Ultimate Sales Letter by Dan S. Kennedy

When I first started learning about direct response marketing and long-form copy, this book was a goldmine. It really gave me a great foundational understanding of the format and structure of a good sales letter.  Even to this day, I still reach for my original copy of this book and flip through it for random ideas and reminders.

The Robert Collier Letter Book by Robert Collier

When I started to get serious about writing great sales letters I decided to grab a copy of this classic. And, boy am I glad I did.  It contains some incredible examples of quality salesmanship in print.  It was this book that really opened my eyes to many of the principles we still use today when writing sales letters and crafting email promotions.  I guess that’s why this book is recommended by almost every legend of marketing and advertising.

How To Write A Good Advertisement by Victor Schwab

What makes this book such a gem is how Schwab breaks down, in detail, the process every marketer needs to follow to get the attention of the marketplace.  He actually reviews 100 great headlines and explains why they’re so effective.  This was the book that really showed me the mandatory elements of a response-generating marketing or advertising piece.

Testing Advertising Methods by John Caples

In combination with the previous two books I mentioned, I feel this book really took my understanding of effective copy to a whole new level. This is one of those books that you’ll want to keep close when you’re writing any kind of copy. Caples’ does a superb job of handing readers actionable lists you’ll refer to over and over. I still do.

The 26-Hour Day by Vince Panella

A couple of years prior to going full-time online, I got hooked on the idea of time management and productivity. I started reading everything I could get my hands on about the topic. More importantly, I started putting into action the things I was learning. And, very quickly I realized… the better I controlled my actions and time, the more I got done.  I was so impacted by this book, I requested an interview with the author.  And I got it. It provides some great advice about managing your time.  (Honorable mention here: Eat That Frog by Brian Tracy. The main concept of this book also changed my view of tasks and prioritization. It’s definitely worth a quick read.)

Influence by Robert Cialdini

This book is the mother of all persuasion books. Almost everything you need to know about persuasion and the way the human mind can be “controlled” you’ll find within this book.  Not a day goes by that something I learned from this book isn’t used in our marketing efforts.  I think almost every top marketer would agree.

Breakthrough Advertising by Eugene Schwartz

From a pure marketing perspective, there’s probably no other book that’s had more of an impact on me than Breakthrough Advertising.  The way Schwartz breaks down and explains the process of creating winning marketing and advertising is just outstanding.  This book shares what no other book does – the appropriate communication style and approach for each stage of marketplace maturity. This little book is truly been worth it’s weight in gold for me!

That’s all for now.  In a future post I’ll share the rest of my list of books that I credit for having the greatest impact on my thinking and actions.

What about YOU?

What books have had the greatest impact on you, your thinking, your actions, your business, your marketing?

Share it below. Leave a comment.

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by Todd Brown

If you’re at all like most internet marketers, you have a desire to increase your productivity and… plain and simple… just get more done.

As somebody who used to struggle on and off with being consistently productive, here are 10 recommendations (in no particular order) you can use to be a HECK of a lot more productive in 2009.

1. Use self-imposed discipline.

In other words, put yourself in a position where you have to get XYZ done. For example, instead of waiting until you have the Power Point presentation done to schedule the webinar… schedule it today and announce to your list, so you then MUST get the presentation done.

2. Every project, task, milestone you work on should have a deadline.

Periodically throughout your workday, ask yourself… “does what I’m working on have a deadline”. If not, put one on it. If it’s not worthy of a deadline, dump it.

3. Only check your email 2x a day… and never before getting at least one hour of focused work done.

I try never to check my email before noon and then not again until 4PM.

4. Have the least amount of unscheduled time each day.

In other words, try to schedule every hour of your work day. This has been one of the most effective productivity tools for me personally.

5. Have productivity goals, along with your financial and business goals.

In other words, have goals for focused time and completion of tasks.

6. Have rewards at incremental stages of your goal achievement.

Far, far off goals tend NOT to motivate us. Close goals, that we can see, tend be a lot more motivational.

7. Pre-schedule repetitive tasks into your calendar in advance.

If there are certain things you do every week, they should get a permanent place in your calendar and they should be treated just like an important appointment.

8. Monitor the time it takes you to go from idea to implementation; and try to speed up the process.

9. Try to estimate the amount of time every task will take, then put it in your schedule with a start and stop time.

This will force to work faster and more efficiently. Think… the day before vacation.

10. Regularly consider the consequences of not doing something or of procrastination.

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…. You’ve gotta ask yourself a question: “Do I feel lucky?”

If you’re a movie buff, then you recognize those immortal words of Clint Eastwood from “Dirty Harry”.

It was a chilling sight…the sneering face of Eastwood staring down the barrel of a .44 Magnum, as the criminal pondered his choices (which ultimately would be the last thing he ever did).

But I bring this to mind because of a discussion Brian and I were just having about “being lucky.”

Have you ever known somebody who seems to have the best luck in the world?

It’s like everything they touch turns to gold. And it doesn’t matter whether it’s in their business affairs or their personal life, they just seem to have luck on their side all the time.

I can add myself to that list. Because I consider myself EXTREMELY lucky.

I’ve built an 8 figure business, married the woman of my dreams, and have 2 beautiful daughters who are healthy and happy.

And along the way, I’ve had lots of lucky breaks–things that just sort of “happened” which ultimately resulted in me becoming more successful.

Business and Success Coach Tom McCarthy knows all about luck, He’s been studying it for years and claims that there’s an actual science to being lucky.

We’ll tell you more about Tom’s findings later, but for right now I want to give you 3 things that have always helped me increase my luck:

1) Get Out There: I’ve found that luck stems mostly from opportunities, and the more you put yourself in front of others, the more opportunities you’ll have. So don’t be an extrovert. Meet new people. Shake their hands. Look them in the eye and find out more about them. This will increase your luck exponentially.

2) Go With Your Gut: I can’t count how many times I’ve made an important decision based on a gut feeling and it’s turned out to be the right one. You should be doing the same. Follow your instincts and go with what you feel is correct. More often than not, you’ll see your luck increase.

3) Grab The Silver Lining: The most successful people I know don’t wallow in their misery when their luck goes sour. They find the best in the situation and focus on that. And guess what? They always turn their fortunes completely around very quickly. You can do the same.

That’s a few of the strategies I use to bring better luck to my life. But what about you?

What is your definition of “luck”?

Is it mere coincidence, a supernatural happenstance, or something else entirely?

Why is it that some people seem to be lucky in everything while others have no luck at all?

And how can you change your luck from pitiful to prosperous?

I want to know how luck has affected your life, both personally and professionally.

Tell me your take on this subject, and why (or why not) it’s important to your success. Post your comments below and let’s see if we can uncover the mysteries of good fortune.

Can’t wait to hear your thoughts…

To Higher Profits,

Rich

P.S. There’s LOTS of cool things happening here at Strategic Profits this summer, and the office is virtually buzzing with activity.

Some of these things you’ll be hearing about very soon, so keep an eye out for more emails and blog posts from me.

In the meantime, answer those 4 questions in the comments below and let’s hear what you have to say about the mystery of good luck.

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Today’s  post comes courtesy of Brian Johnson, COO of Strategic Profits, golf enthusiast and single-digit handicapper.

So when is it ok to piss-off your customers?

I can hear all of you now; “What do you mean? the customer is King!” or “The customer is always right”. Well, I have an answer for that in a moment.

As I am writing this, I am sitting in the Phoenix airport just a day after playing golf at the TPC (Tournament Players Club) in Scottsdale Arizona. And, I am reflecting on a run-in I had with staff there while I was playing…

Before I start, understand that this is a course that any great golfer would love to play. They sometimes charge over $350.00 per round to play and it is part of the club that the PGA professional golfers own. In fact, this is one of the PGA tour stops (Tiger Woods had a hole-in-one here a few years ago).

So, picture this; for weeks now I have been all excited to fly out here to play this course. I have been talking to everyone about going. I get here, check into the hotel, pay hundreds of dollars for my cart and greens fee, buy my TPC hat and all proud to wear it, buy brand new fresh balls new glove, get some drinks, head to the driving range, meet my friends that I am playing with, and get all jacked up to tee off in 15 minutes. AAAHHHHHHH

“We now invite Mr. Brian Johnson and guests to the first tee”… comes over the loud speakers while we are getting warmed up on the driving range.   All excited I say “let’s go guys, time to have some fun” We jump on the carts and speed up to the first tee where the starter is awaiting for us. He greets us and gives us some background on the day and welcomes us to the first tee. Things are great. The weather is beautiful. I am hanging with good friends, and we shake hands and say have a good time guys. The day begins.

Jon Walker tees off and puts it in the middle, Aaron from InfusionSoft hits a great one in the faraway and I put one on the left side. And we are off…

We get no further than the third tee where we were met by a ranger waiting for us. In a militant voice he says; “OK guys, you need to move it along, there are two holes in front of you and you have to rush through and catch up.”

WOW. What the heck just happened?

I was no longer excited, and the guests I was with were just as mystified as I was. The day was going well so I simply responded with an friendly; “OK, no problem” and we do our best to keep things going.

As a side note, we are all avid golfers and no slouches. We were only a 3-some and playing at a pretty quick speed. If you know golf, you know that you want to be courteous to people behind you and not hold them up. However there was not anyone behind us, we were not holding anyone up AND there was space in-between the group in front of us when we started to play in the first place.

It was just their “rule” that you should play at the speed that they (the non customer) feels you should play. It’s a lot like going to a fine restaurant and placing your order. Then they bring your appetizers and then immediately 5 minutes later bring you the main course. Then 5 minutes later come to you and say “Listen you can’t be here all night and we need the table for someone else, you should be able to eat in 15 minutes” How irate would you be?

Fast forward to two holes later. We now have gone through each hole putting without even taking the flag stick out of the hole, did not get a drink when the snack cart came around so we could try to catch up (which during summer in Arizona is not the best idea), ran back and forth to the cart and made up some time while we DID NOT enjoy the golf.

So we get to the tee at the 6th hole and the same ranger is there and says “let’s go guys, you need to hustle” at which point I was at a boiling point and said to him “Listen, we are not holding anyone up, no one has complained about us and there was already space between us when we started” His response was; “If you don’t like it you will be missing golf and I will move you into position where I think you should be”.

My response (in a manner that is unlike my collected self) was “@%#! THIS!” I just spent hundreds of dollars to play here, traveled across the country and have been looking forward to this for a while. Needless to say, I did not enjoy any more of the day and my opinion of the place went in the tank. I can’t even remember most of the golf I played. I felt violated, ripped off, scorned, and totally deflated. The guests I was with were even more upset than I was.

This Ranger does not know me at all, my golf experience or golf etiquette and still he is dismissing me? That’s crazy and customers should never be treated like that.

Right?

Ok, on the flip side I put my business founder hat on. I am thinking that they do this with the intention of taking care of all customers and not just one. Should they piss off one client in the spirit of keeping the other clients happy? Keep in mind we were NOT a hindrance to anyone and the Ranger was “Just following the rules put in place for all customers.” You have to have some rules or policies in place to handle situations where some clients will hurt others.

Right?

I can say that even here at Strategic Profits I am very protective of our company and anyone trying to take advantage (in my view) will have a hard time with me. Notice I said “in my view?” The client might not feel that way. But if I break the rules for one client it might snowball into many clients and now I have hurt the company as a whole, which in turn hurts all clients.

Right?

So the big question is; if the customer is always right… are they always right for YOUR company? This is a question that Spike Humer at Jay Abraham’s office brought up to me when I was telling him this story, and one that I want you to think about today.

It’s truly an interesting dilemma that company owners and founders need to deal with on a consistent basis. What you do, how you handle or not handle or how effective you resolve issues like this can make or break the company you founded.

I am interested in hearing what you would do if you were the owner, manager or founder of this golf club. Please post a comment and let me know. I will tell you what we would have done after we hear from you. Also, I look forward to us helping you with more of these types of issues so that you can avoid costly pitfalls in your company’s future success.

Post a comment, and let us know how YOU feel about this.

To Higher Profits,

Brian Johnson

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Imagine the scene…

…if 12 of the top internet marketing gurus stripped down to bare all.

Yikes!

Somehow I don’t think the internet marketing world would ever be the same again.

Fortunately, they all kept their clothes on… but bared it all during a rare, one-of-a-kind Teleseminar about how they each overcame their biggest business hurdle, obstacle or constraint and have since gone on to make millions online.

And, if you’re up for it, I want to invite you to listen-in to a one-time replay of this killer Teleseminar this Thursday night.

This is an ULTRA-RARE opportunity for you to learn from the struggles and frustrations of some of the biggest names in internet marketing.

And, even more important: it’s an opportunity for you to learn exactly what they each did to break-free from their constraint and overcome their obstacle… so you can follow in their footsteps in your own business.

Please keep in mind:

This is NOT your typical Teleseminar about traffic, conversions, PPC, CPA, or anything else like that.

I simply got 12 of the top online marketers on the phone and asked them 4 simple, yet profound questions:

QUESTION #1: What was your biggest constraint to your business?

QUESTION #2: How did you overcome that?

QUESTION #3: What was the quantifiable results of your solution?

QUESTION #4: What did you take away from it?

And, I think you’ll find, the answers they shared are some of the most profound content you’ll hear anywhere about REALLY being successful online.

If there’s anything you’re struggling with right now in your business, this Teleseminar should be a must for you.

When you’re done listening to this rare Teleseminar, you’ll understand how the top internet marketers were able to find and overcome their big obstacle, roadblock, or constraint – so you can do the same for yourself!

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We continue our Q and A series with a really good question concerning product launches from our Guided Profit System lessons.

Take a look…

CALLER: I’m going to be re-launching my product this week. And in terms of a launch strategy, I guess I don’t even want to try to compete with all these big guys that are doing these massive launches right now.

I’d rather just recruit JVs and affiliates and say, you know, "Here’s everything you need to do this. Just promote it as your schedule permits." Does it make sense to do it that way?

RICH: First of all, I want to commend you on sticking with the product launch strategy in general. I’ve preached time and time again how Jeff Walker’s Product Launch Formula changed the way I do business (not to mention increasing my bottom line tremendously). So by taking that approach, you’re definitely on the right track to success.

And what you said certainly makes sense. I can understand how daunting it might be to launch against some of the massive promotions out there. You almost get swallowed up in the mix.

But another option you might want to look at is the "rolling launch". This is where you basically go from affiliate to affiliate and construct an individualized launch for their particular list.

For example, you could go to one of your affiliates and set up a free teleseminar, free webinar, or even a video streaming event for their list. You give away some good content so they’ll get to know you better–all while creating a buzz and establishing yourself as an authority on the subject.

Then, you start cranking up the launch engine to build anticipation and scarcity, which finally culminates in a profitable launch for both you and the affiliate. Then you move onto the next affiliate in line.

Another great thing about the rolling launch is that it tends to actually be even more powerful than the "big bang" launches as far as cash flow purposes. Because in the end, you’ll most likely sell more products by hitting your partners individually as opposed to all at once.

The key to making this launch approach work is by generating some interaction with the actual list owner. Because your prospects from that list don’t know who you are, but they definitely know who the list owner is.

So if the list owner is going to be on a call with you or doing something interactively with you, then you’ll get a much higher draw. See how it works?

Now, let’s take another question…

Strategic Profits has been utilizing the "rolling launch" model for some time now with great success.

It’s so much more personable and intimate than the big launches, because you spend more time with specific partners and their lists instead of the normal "hit and run" approach.

And those relationships you build will pay off for you–not only during that launch, but with future launches as well.

To Higher Profits,

Rich

P.S. How’s your launches been working for you these days? Hot or not?

Chime in with your stories and comments below. I’d love to hear your opinions on the rolling launch model as well as any tweaks on the launch process that you’ve found profitable.

Let’s all help each other out!

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