Comments on: How Can You Tell If A Customer Is Still A Customer Or Not? http://www.strategicprofits.com/customer-value/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/ Work Less, Make More Money, Have More Time Off! Tue, 07 Feb 2012 19:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: test http://www.strategicprofits.com/customer-value/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/comment-page-1/#comment-61667 test Sat, 08 Dec 2007 19:37:49 +0000 http://www.strategicprofits.com/2006/05/18/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/#comment-61667 testing formatting, plz delete. didn't want to mess up your newer , active posts :) <b> test of b normal <blockquote cite="test of bqcite"> testing bqcite normal </blockquote><blockquote cite=""> "testing bqcite out of arrows, in brackets" normal <em> test of em normal <i> test of i normal <strike> test of strike normal <strong> test of strong normal <code> test of code normal</code></strong></strike></i></em></blockquote></b> testing formatting, plz delete.
didn’t want to mess up your newer , active posts :)

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]]> By: Martin http://www.strategicprofits.com/customer-value/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/comment-page-1/#comment-60159 Martin Tue, 13 Nov 2007 13:37:25 +0000 http://www.strategicprofits.com/2006/05/18/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/#comment-60159 I agree with some of what you say but I think you have missed an important point. The only customers you have are those that you are providing an ongoing service to. All the rest are at best, potential customers or at worst a lost opportunity. But whatever you classify them as you've lost the fact that they are people first. If you classify them first as an existing customer, supplier or affiliate and only afterwards as a person (or organisation), then you're missing the fact that the same person could be all three. The same person could also be potentially one of your biggest revenue earners but you would never know it because you originally classified them as a supplier. Change the way you think of them and suddenly your list of potential customers for your new product has grown dramatically. Start with keeping information about the people (and organisations) that are important in your business. Only then keep a cross reference (or classification) showing which of those people bought a particular product. Keep a separate cross reference showing which people showed an interest in each product. Over time as you keep adding cross references, you will build a picture of the person which will allow you to target them very effectively with exactly the product that they want. Treat them as a person first everybody wins. Treat them as a customer first and lose future business. Of course you need computer systems which can cope, but that's a different story. I agree with some of what you say but I think you have missed an important point.
The only customers you have are those that you are providing an ongoing service to. All the rest are at best, potential customers or at worst a lost opportunity. But whatever you classify them as you’ve lost the fact that they are people first.

If you classify them first as an existing customer, supplier or affiliate and only afterwards as a person (or organisation), then you’re missing the fact that the same person could be all three.
The same person could also be potentially one of your biggest revenue earners but you would never know it because you originally classified them as a supplier.

Change the way you think of them and suddenly your list of potential customers for your new product has grown dramatically. Start with keeping information about the people (and organisations) that are important in your business. Only then keep a cross reference (or classification) showing which of those people bought a particular product. Keep a separate cross reference showing which people showed an interest in each product. Over time as you keep adding cross references, you will build a picture of the person which will allow you to target them very effectively with exactly the product that they want.

Treat them as a person first everybody wins. Treat them as a customer first and lose future business.

Of course you need computer systems which can cope, but that’s a different story.

]]> By: not the 9 o'clock news http://www.strategicprofits.com/customer-value/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/comment-page-1/#comment-59998 not the 9 o'clock news Sat, 10 Nov 2007 10:01:46 +0000 http://www.strategicprofits.com/2006/05/18/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/#comment-59998 That made me sit up! Now going madly through all customers I have been in contact with to update them on latest products and promo's. Have I missed anyone? ( frenetically pulling hair...). I love this stuff! Its like a psychotic chihuahua biting me on the bum if I get too lazy... That made me sit up! Now going madly through all customers I have been in contact with to update them on latest products and promo’s. Have I missed anyone? ( frenetically pulling hair…). I love this stuff! Its like a psychotic chihuahua biting me on the bum if I get too lazy…

]]> By: 2shysez: http://www.strategicprofits.com/customer-value/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/comment-page-1/#comment-7208 2shysez: Sun, 12 Nov 2006 19:45:00 +0000 http://www.strategicprofits.com/2006/05/18/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/#comment-7208 I am surprised there is only one comment posted here. Maybe this is such an obliqui corner, people are not even reading this. It is a marvelous point, well made and well taken. With all the "free" time I have observed, being on the hands of employees in various stores, and no doubt.. probably not as much as a problem with online business people (LOL.. re the Manifesto).. this is certainly an area due some consideration and attention. Thanks. I am surprised there is only one comment posted here. Maybe this is such an obliqui corner, people are not even reading this. It is a marvelous point, well made and well taken. With all the “free” time I have observed, being on the hands of employees in various stores, and no doubt.. probably not as much as a problem with online business people (LOL.. re the Manifesto).. this is certainly an area due some consideration and attention. Thanks.

]]> By: Wanda http://www.strategicprofits.com/customer-value/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/comment-page-1/#comment-2436 Wanda Tue, 25 Jul 2006 04:23:45 +0000 http://www.strategicprofits.com/2006/05/18/how-can-you-tell-if-a-customer-is-still-a-customer-or-not/#comment-2436 Rich, you are so right on! The ads on TV, magazines, newspapers and department stores are barraging my customers right now with reasons to buy their products. All I need to do is use your coaching,pay ATTENTION to this and take ACTION. Yikes! Before they get away! Thanks for your common sense training to enable me to see what is right in front of me. Rich, you are so right on! The ads on TV, magazines, newspapers and department stores are barraging my customers right now with reasons to buy their products. All I need to do is use your coaching,pay ATTENTION to this and take ACTION. Yikes! Before they get away!
Thanks for your common sense training to enable me to see what is right in front of me.

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