It seems rather remarkable, that you can sit down for the next 30 minutes or so, and your entire financial destiny could shift because of it.
Yet, that's exactly what’s happened for more entrepreneurs than I could’ve ever imagined. And that’s a fact.
The success stories alone could fill a volume ten times the size of an average report. And the success stories are a matter of public record.
Responsible for more Internet marketing millionaires than any letter that has ever been published.
What you're now reading is a snapshot of my two years of extensive research and testing, with many of today’s top offline and online marketers. Up till now, this information has been closely held, and only available to select online marketers who were accepted as clients of mine.
Well known marketers Ryan Deiss, Brad Fallon, Tellman Knudson, and many other top Internet marketing gurus who would prefer to remain anonymous. Who have paid upwards of $17,000, to have me remake, remodel and redesign their businesses.
There’s a very big idea inside this letter. Which many people have made a fortune using, once they grasped the concepts you are about to receive today, for free.
You might know me from the work I did with Jay Abraham, John Carlton, Jeff Paul, Stephen Pierce, Yanik Silver, Jeff Walker and Alex Mandossian. Or through my work with Agora Publishing.
Then I disappeared from the limelight, and began working on an elite level coaching program, that has become quite famous in the upper-echelons of Internet marketing.
If you’re an Online Marketing “insider,” chances are you’ve heard who my clients are, and the phenomenal results they’ve been getting.
I’ve been around for quite a while, yet I seem to be a mystery man to online marketers who aren’t on the “inside.”
That’s because, for the last 9 years, I’ve been the “secret business coach” working behind the scenes, with Internet Marketing Gurus and multi-million dollar Internet businesses. I purposely avoided the spotlight and all online publicity... despite being one of the world’s most successful and sought after Internet business coaches.
I still feel awkward bringing it up… (and I tell you this only because it’s important to help you understand how powerful the methods I am going to reveal to you are)... but my accomplishments have become somewhat legendary:
At the age of 33 I began working on a systemized coaching program whose members read like a who’s who of the Internet, including Rob Bell, founder of 1shoppingcart, Brad Fallon, Harlan Kilstein, Tellman Knudson, and many others I am not allowed to mention). And have averaged an increase of over 1.5 million dollars per member… in just 16 months.
I have also made millions in my own niche markets, as an online advisor and partner to Agora Publishing (a 250 million dollar information marketer), as a marketing partner to top poker professionals like Howard Lederer; and many other online activities that I prefer to still keep private.
Bottom line, I know how to build and grow systemized businesses and make money. I’ve been doing it for myself for the past 21 years, and for the past seven and a half years, I’ve been coaching quite a few heavy hitters on how to do it my way.
I have already told you that for the past seven and a half years… I’ve been personally coaching some of the most successful online entrepreneurs, many of them you’ve probably heard of. What I didn’t tell you yet was… it was all for a bigger purpose.
I went into coaching with a vision of the business I wanted to create. I wanted to create a system that could stand on its own, without me, and help experienced and rookie business owners re-engineer their strategy and systemize their processes, so they could multiply their profits, while slashing the number of hours they worked.
I have now achieved my vision. However, I recently entered into a partnership… that will force me to radically scale back the number of hours I dedicate to my coaching business. What this means is, aside from a select group of entrepreneurs, most online marketers may never get the chance to be personally coached by me ever again.
That’s why I decided that it was time to get this information out there for everyone to benefit from. And reveal…
I just got back from a recent Internet marketing conference. It was great seeing all the familiar faces and clients, and having the opportunity to make new friends. Yet every time I go to an Internet marketing event… I am struck by how almost everybody in attendance… is approaching their business or starting their business the wrong way.
Lack of fundamental business building knowledge is really the primary cause for so much struggling and time wasting. It’s sad. It’s the reason why the overwhelming majority of people new to the Internet will fail in achieving their dreams, even if they buy lots of products, study them religiously, and work extremely hard.
I’m going to address the issues I see, because I know from past experience, my unique perspective can really make a tremendous difference in your business, as it has for many of my coaching clients. I cannot sit on the sidelines anymore and allow so many dreams fall by the wayside, due to a misunderstanding of how successful businesses are built.
This letter exposes these issues, one by one. And you will gain clarity about your relationship to your business, and how to grow it… like you’ve never had before.
To kick things off, I’m going to show you how my clients achieved an average increase of 1.5 million dollars in their businesses, and I’m going to show you the some of the exact concepts that are responsible for this growth.
But first, let’s take a look at where the Internet is today and put it in perspective with traditional business….
Before we dive into the growth strategies, we need to step back and put an Internet marketing business into perspective. You need to see how it fits into the larger world of “business.” Looking at how traditional business evolves will give you some idea of where the current state of Internet marketing is, and how it’s changing. Understanding the current state (maturity) of online business is critical to your long term success.
Now first of all, the Internet is heating up again. This means that more and more businesses are going to get a lot more serious about the Internet. Last week I spent a few days with Agora Publishing (the 250 million dollar a year Info-marketing powerhouse) … planning a new project which I will be telling you about a little later in this letter.
When I walked into their offices, I was invited to sit in on a meeting that was already in progress. The meeting had five of their top people, strategizing their marketing plan of attack for the next two weeks, in a highly competitive niche. The plan was simple yet powerful. It played to their strengths, and will likely put a few of the smaller players who are currently marketing in that niche out of business. I was relieved that I was not operating in that particular segment.
All of this reminded me of a slide I have used in a number of the presentations.
I tell people that if they haven’t built an actual business around what it is they are currently doing… they ought to strongly consider creating one today, ASAP!
The reason is that big business always “beats up” and steals the lunch money of the small independent operators.
And if you know anything about business, or have witnessed the birth or growth of any industry, you have already seen the pattern play out time and time again.
My own experience confirms this big business effect too. During my 4 years in the clothing business, taking a 1.5 million dollar a year business to over 6.5 million dollars a year, I saw firsthand the way big business boxes out the smaller guys. My store was on Broadway in lower Manhattan. At the time the street was full of independent retailers with their own unique stores. Fast forward four years later… and the rents had skyrocketed forcing the little players out of business… and the invasion of the big time mall stores was in full effect.
When I approached the hypnosis market, I built my business into the largest that had ever existed. And easily put hundreds of smaller independent hypnotists’ right out of business. We were spending about 3 million dollars a year on advertising… and my small time competitors could hardly afford to spend a few thousand. Once again proving business beats the little guy.
My good friend, John Carlton, tells me stories about his early days in the infomercial business and how they would shoot the commercial during the day (guerilla video style) and air it at night for free. If it sold, they would keep running it, if it didn’t they would shoot a new video the very next day.
Today if you wanted to compete in the infomercial business, you better step up to the plate with seven figures and be willing to lose it all. You want to know why? Because the industry matured and the original entrepreneurs who approached the infomercial business as a business were successful and continued to grow until they completely changed the industry. Companies like Guthy-Renker, who used to be an audio-tape manufacturer, became a $750,000,000 a year company because they treated the infomercial opportunity as a business.
The reason I mention all this is that when John Carlton told me about the early days of the infomercial business, he could’ve just as easily been talking about Internet marketing.
Find a niche, throw up a page, get some pay per click traffic, and if it works continue to develop it, if not, find another niche. Sounds familiar, doesn’t it?
Listen, more and more successful offline companies are coming online every day. Practically every week, my office receives several calls from business that are successful offline that want to bring their niche marketing online. You also have very successful direct response companies that have already made the transition to the online world (like Agora) that are continually looking for new niches where they can point their deep resources of talent. And if that wasn’t enough, you’ve also got people who are actually consumers in the niche who are looking at the online environment thinking they could build their dream business around their passion. Oh yes, let’s not forget you also have all the other Internet marketers who are looking for hot niches, too. This means there are an awful lot of people out there looking to take your lunch money!
But before I go any further, I want to share what a shoplifting prevention expert once shared with me when I was in the clothing business. He told me that the sensors on the clothing and the guards roaming around the store were not really about catching shoplifters, it was to make your store less appealing than other stores to shoplift in. In other words, you want to have more security than the others around you – so would be shoplifters will go where it’s easiest to steal.
Ultimately you want to create the same effect in the niche that you operate in. You should build a business that works so well, where you have enough products it makes competing with you undesirable. Sophisticated competitors will understand that you could take your front end products and give them away free, or with a 100% affiliate commission, and it wouldn’t affect your income because you would still have back-ends, cross-sells and upsells.
And the good news is that you still have time. The Internet is still growing, and you can still stake out your niche and build a real business in it. But I promise you the opportunity won’t last forever.
Now let’s look at a few obstacles that currently stand in your way…
Now that you know how the Internet is evolving, and that you should be focused on building a real business, let’s take a look at the obstacles you might face in actually creating a real business that has staying power.
By exposing and eliminating these problems, you’ll be able to grow your business faster (and easier) than you ever thought possible. These are the same overriding concepts that ultra-wealthy business builders understand and operate on.
The format of this section will be similar to a medical diagnosis. You’ll see the problem, its symptoms, cause and an overview of the solution.
Let’s take a look at one fundamental problem most Internet marketers’ experience.
Symptoms: Buying anything that looks like it'll make you money, getting no results.
Cause: Opportunistic thinking
Internet Business Problem: Lack of Strategy
The very first obstacle we need to look at is you and your thinking.
The way I see things is that there are two different diametrically opposing ways of thinking when it comes to building a business and making money online. There’s opportunistic thinking and strategic thinking. The slide below is from one of the first presentations from my elite coaching program.
Here’s the deal, opportunity seekers think opportunistically and entrepreneurs think strategically.
An opportunity seeker is always looking for their big opportunity to make lots of money from the hot opportunity of the moment. Their only criteria is, “Can I make money from this?” So today it’s Kindle books, tomorrow it something else, and yesterday it was some other hot concept already forgotten. Opportunity seekers buy lots of products, and they use only a few of them, and the ones they do use get abandoned when the next so-called “easy” way to make money comes by. The question they ask themselves is, “What’s the easiest way for me to make money right now?”
A true entrepreneur, on the other hand, is a completely different animal altogether. An entrepreneur has a clear vision of what they want the business to become. Because they have a vision they can analyze their own strengths, their competitor strengths, the marketplace preferences and devise different strategies for achieving their vision. After reviewing the pros and cons of each strategic alternative they pick the one strategy most certain to successfully achieve their vision. The entrepreneur knows that their biggest opportunity is always inside their business, following their ideal strategy and not the hot product that everyone is mailing for this week.
And here’s some inside information that any seasoned direct marketer will confirm. It’s about 100 times easier to sell to an opportunity seeker than it is an entrepreneur. Why? Because the opportunity seeker has no criteria – if you can convince him or her that they can make money with it, you’ve made your sale. An entrepreneur, on the other hand, has to compare what you are offering to their current plans – will it make it easier for them to achieve their vision? Is this something that fits into their current approach and if it does is it superior to what they are currently doing?
And here’s the rub, the overwhelming majority of Internet marketers are nothing more than digital opportunity seekers. They have no strategy, they hop from one approach to another, and while they may have some arbitrary income goal they have no vision of the business they would need to create in order to achieve it. And since they don’t have a clear vision they cannot follow any sort of detailed plan to accomplish it. So they end up buying anything and everything that comes with a big promise of easy money with the hope that this is going to be it – this is their big chance to make it big. They especially love (and fall victim to) the “Business in a box” products where the promises are huge rewards with little to no effort.
Alright, let’s say that I have either convinced you that you need to be an entrepreneur and build a business, or you already knew it. Now, let’s talk about what will stand in your way….
Below you will see that I’ve broken up the traditional Internet business into twelve critical areas. All of them are important, wouldn’t you agree?
And after breaking out all the activities that need to take place in your Internet business (and by no means is this breakout supposed to be exhaustive) you are left with a business model that is quite ridiculous.
If you’re ready to see what this business model really looks like, go ahead and turn the page (but brace yourself)….
Now, isn’t that ridiculous?
If you’ve ever been frustrated with your progress, overwhelmed with the amount of work you need to get done, or just plain tired – is there any wonder why? Seriously, even if you were to outsource it all – don’t you see that you couldn’t even manage all the outsourcers that would be required to get all this work done?
And here’s the really crazy part, even though this is the model that most Internet marketers are following, do you know what they spend an overwhelming amount of time on? Searching for more activities, tactics, and tricks to squeeze in to the chart above…its crazy isn’t it? Why on earth would you spend any more time looking for more to do? You aren’t even getting done all the stuff you already want to get done – but most Internet marketers are on the lookout for the latest and greatest opportunity to add to their list of stuff that isn’t going to get done. Make no mistake: the chart above is the chart of a person who is sadly lacking in strategy. It screams OPPORTUNIST!
So here’s my question to you…
The solution to having too much is not to go get more – If you were to look at your behavior, wouldn’t you agree that you’ve been subconsciously following the plan of adding more and more tactics and activities to your list of 'things to do'?
Let me clue you in on a small piece of advice. As long as your organizational chart looks like the one below, you’ll always be spinning your wheels wondering why you are not achieving the level of success you’ve always wanted.
Now, before you jump to the conclusion that I am recommending you hire some people; recognize the problem with Internet marketing goes much deeper than that.
I’ve only peeled back the first few layers of this onion; if you really want to get at the truth we are going to have to get a little more personal.
Let’s return to our previous conversation about strategy. My big question to you is: Do you have a strategy?
I came up with the slide below after a late night conversation with one of my closest friends and frequent partner on projects, Stephen Pierce. We were talking about business strategy and the lack of it in the Internet marketing space. And Stephen pointed out that almost everybody’s strategy was to do the same as everyone else, but just try to do it a little better.
It was a great observation for two very important reasons: the first reason is that it’s true and the second is that this is not a strategy at all; it’s simply the opportunist motto.
And it’s this type of thinking that reinforces all the issues we’ve already surfaced earlier.
This, my friend is not an entrepreneur’s strategy, it’s the way Lemmings die.
Don’t worry though, the problem is not hopeless – actually if you identify with anything you’ve read so far you should feel a sense of relief, because the truth is you’ve been working harder than you need to for a fraction of the results you deserve. And it’s not your fault – because no one is really talking about this.
I had fallen victim to this same line of thinking myself, and I should have known better. Before I got on the Internet I built, ran, and owned several successful multi-million dollar companies with upwards of 100 employees and yet I got swept up in this backwards business thinking too.
I spent my first two years online following the same line of thinking I’ve just laid out for you. Even though during that time I worked with Jay Abraham, John Carlton, Jeff Paul, Yanik Silver, Alex Mandossian, Stephen Pierce and many others; I was frustrated, overwhelmed and exhausted. I was truly acting like an opportunist mistakenly believing I was being strategic. Sure, I made good money (although it was less than I had been making in my offline businesses) but I was working much harder than I ever had.
When I finally realized the error of my ways it was like waking up from a two year fog, and immediately my business and my life began to change for the better. It made such a profound difference for me; I knew I needed to share it with others. The first time was at a Jay Abraham seminar – when I was done presenting, I was surrounded by people telling me the 90 minutes were the most important 90 minutes of their business life, and that this was the information that they were missing. One very successful woman was crying when she told me her and her husband needed to hear what I just said so badly that I had saved their lives!
I then spent the next six months documenting and refining everything that needed to be done to strategize, streamline and systemize a business. When I was through I began a pilot coaching program where I accepted twenty five Internet marketers as clients and the results have been nothing less than spectacular.
In the first eight months alone, my clients increased their businesses by 30 million dollars. In the next eight months they grew another 7 million dollars, and the numbers continue to climb. But the huge income increases tell only half the story because the average number of hours worked also plummeted. Two coaching clients who never took time off before, had enough free time on their hands they bought boats, which they now enjoy in their free time. One client who hadn’t taken a long weekend in over five years already took three months off this year and is planning on taking the entire summer off too. All the while their profits continued to soar!
Even though the results were mind-blowing, I knew I could make the program even better, so once again I spent six months reworking the material. Four months ago I finished, so I started a second group a few months ago – this time limiting the group to 40 clients. And the staggering results are starting to come in from this group as well.
(You might be wondering why I limited the number of coaching clients both times I have accepted applications. Well, one of the reasons is that unlike most programs out there that have no real interaction between the coach and the students, I get on the phone with my clients, four times every month, for an hour and a half call. This strictly limits how many clients I can have at one time).
But I am getting way ahead of myself here. I still have more I want to share with you. So, back to the purpose of this Manifesto, your Internet business.
I don’t mean to get all philosophical on you, but have you ever really thought about your time – it’s your life. If you really think about it, time is all you have. Moreover, there’s no such thing as free time. You can’t save free time and use it later. You have leisure time but it’s not free time. When you waste time in front of your computer mindlessly surfing and then rationalizing to yourself that you were just using some of your free time – you actually just wasted some of your life. It’s not leisure time unless that is what you’re choosing to do above all other activities; all other activities like going swimming, going on vacation, spending time with your family, friends or on your hobbies.
I’ve been told that Dan Kennedy has a countdown clock in his home office that goes in reverse, letting him know how many minutes, hours, and days he has left just so he’s constantly reminded that he’s only got a limited amount of time on this planet and that there’s no free time, because the countdown never stops. (I spoke at Dan’s last information marketing seminar, where a bunch of my readers introduced themselves and let me know how much this Manifesto helped them).
Alright, so what’s this got to do with your Internet business? EVERYTHING!
The reason you are not making the kind of money in your business or working the amount of hours you want is that you have not made it a point to continually increase the worth of your time. Let me be redundant here for the sake of clarity…
All time has value; and the way you think about time and think about yourself will affect everything that happens to you inside and outside your business for the rest of your life. In short, you have to value your time before anyone else will.
I’m always shocked at how many people don’t have any idea what the value of their time is, or how to increase the value of their time. So, the question is, “what is your time worth?” Do you know what your time is worth? Do you know what your time needs to be worth to achieve your income goals?
If you don’t know what your time is worth and what it needs to be worth, then you cannot make effective decisions on what activities you should be spending your time on and what activities you should have others do for you.
So, let’s roll up our sleeves and figure out together what the value of your time needs to be to get you where you want to be.
I was fortunate enough to attend John Reese’s solo-seminar back in March of 2004. At some point within the first few hours John told us to take our income goal and subtract what we were making from it, and then take 10% of the difference and add that back to what we are currently making as our short term goal. It was genius in its simplicity. I’ve created a slide to walk you through this process because it forms the basis of the time calculations we are going to do together.
In the first box on the left you enter the amount of money you always dreamed you would make when owning your own business.
In the box below that one, enter in the amount you made in the past three months.
And the bottom box is your income for the past three months multiplied by four to get what you are currently on track to make.
Now you simply subtract the amount you are on track to make (your current reality) from the amount you always wanted to make. And you are left with your magic number which is the amount you need to increase your income to reach your goal.
Next, you multiply your magic number by 0.1 and then add it to what you are currently making. You end up with your income target, used next.
In case you are confused, here’s an example. If you follow along then you can see the income goal is 1 million dollars a year, and that this person made 40k in the past 3 months which means he’s trending toward 160k annually. We subtract the 160k he’s making from the million he wants to make and you can see he’s 840k short. So, we take 10% of the 840K and we get 84K. We add the 84K to the 160K he’s on track to make and our new short term goal is 244K.
Alright, so you now have a new financial target to get to. How can you do it? You need to make some changes if you are going to get there, and what you need to do is change the amount of money you are able to generate per hour worked.
The chart on the left is going to give you greater clarity about the value of your time than you have ever had before.
On the first line enter the amount you arrived at in the previous slide (your current step). Then fill out the number of days a week you work and the number of hours per day you work.
So what is productive time?
Before I answer the question, let me tell you about a tip I got from a good friend of mine. I was talking to Alex Mandossian one afternoon and I remarked at how impressed I was with his output, and how envious I was. And he said “Rich, what you need to do is go out and get a kitchen timer and set it for 60 minutes and then just work on building profit during those 60 minutes – nothing else.” Let me tell you, at first it wasn’t easy – I got thirsty and wanted to get some water, I had the urge to go online and check my stats, I had to go to the bathroom, and there were all these little interruptions. But eventually I was able to go a complete hour full throttle on nothing but profit building activities. And that my friend is what productive time is all about.
Productive time is time directly generated to income. So what percentage of the time are you productive? Before you answer, consider this: One study of Fortune 500 CEOs estimated they had 28 productive minutes a day. Another one estimated it at 38 productive minutes a day.
I know, it sounds crazy, right? Only 28 or 38 minutes a day? But think about what a CEO does and how much time they actually get to focus on profit building activities. Since you don’t have the same level of responsibilities as a Fortune 500 CEO you can have a lot more productive time. But productive time doesn’t appear like magic, you have to be focused and disciplined.
Here are some examples of non-productive time; talking to friends, surfing the Internet, checking and reading email, answering your phone, studying and learning time, checking Web site stats, organizing your desk, and cleaning your office.
Reading an eBook, even if it reveals the most powerful secrets on making money that have ever been discovered, is not productive time. It only gets productive time when you actually do the work, or you leverage someone else to do it. This is a very important distinction because so many opportunity seekers confuse learning with earning. New knowledge has no worth to your business unless it’s implemented and acted upon.
Of course, I’m not suggesting that you shouldn’t spend any time on these activities. You need to spend time learning, and you do need to talk to your friends. I’m simply pointing out that this is not what we would consider productive time. These activities are maintenance. This is what you have to do. But you cannot consider the time as productive time because it doesn’t build a business, it doesn’t increase your income, it’s just there. You have to do it, that’s part of life.
Productive time is time spent creating products, marketing products, improving your marketing process, managing money making projects, setting up joint venture deals, and creating scalability in your business.
But there is even something more profitable and strategic than productive time, I call it super-productive time.
Super-productive time is when you create a system around any of your money making activities. Examples of super-productive time would be: creating systems that create products and creating systems that market products.
When I was focused on niche marketing I developed a product development and marketing system for eBooks. Everything from keyword research to buying pay per click traffic was done by someone other than me, and here’s the point I was not involved at all once I had the system working. In other words the researcher did the keyword research, she then forwarded it to the webmaster and the ghostwriter, the webmaster registered the domain and put page up with keywords as placeholders, while the ghostwriter wrote the book, the sales letter, the name capture, etc…
New products were developed each and every month – no matter what. The business continued to grow whether I worked a day that month or not – and that is why the time you invest in creating income producing systems is super-productive time.
Alright, I think that’s more than enough explaining, let’s get back to you and the number of productive and super productive hours you have a day. Do you have an hour of productive time a day? 2 hours? What’s your most conservative estimate at this point?
Unless you have really focused on maximizing your productive time before, I wouldn’t think that you have more than 2 hours of productive time a day. Remember, we are talking about income generating activities only!
I have completed the entire slide so that you can see how this whole process works.
Here we have the next step goal of making $250,000 annually. We work 6 days a week and spend approximately 10 hours a day in our office or in front of our computer. We have estimated we are able to squeeze out 2 hours a day of productive time. This leaves us with 12 hours a week completely focused on building revenue. Multiply the 12 hours by 50 weeks and we have 600 hours a year to achieve our goal of $250,000. This means that we have to generate an average $416.66 of net income for each productive hour that we have. Or more to the point you need to make $833.22 each day six days a week, fifty weeks a year.
If you are asking yourself “how in the hell could I achieve my hourly rate, everyday?” the answer will not be found in an eBook or a home study course. The answer is that you need to build a scalable business that provides you, the business owner, with the maximum amount leverage possible.
That’s why knowing your hourly rate is so important. It exposes you, maybe for the first time, to the reason why you aren’t making the kind of money you always dreamed about. And the answer is your business is not currently set up to help you achieve and then surpass your hourly rate!
The next reason you need to know your hourly rate is it serves as the barometer for which activities you should personally be spending your time on and which activities you should be outsourcing. The trick is to consistently focus on those activities that can raise your hourly rate. Start delegating and outsourcing what needs to be done that costs you less than the hourly rate you need to generate.
So, we’ve just surfaced two concepts crucial to raising your hourly rate - scalability and effectively outsourcing. Let’s take a look at scalability first.
In my coaching program, I spend a considerable amount of time focused on building up the leverage and scalability of your business. Unfortunately I don’t have the space or time to go into great detail here, but I can certainly get you started.
Take a look at the slide on the left – the first point is that most people never get close to making their hourly rate because they mistakenly believe that what’s keeping them from earning that kind of money is missing knowledge. And while there might be an element of truth to the missing knowledge theory, it’s really only applicable if you are brand new to the Internet and have very limited marketing knowledge. If you don’t fall into that category then knowledge is not your primary problem.
To illustrate my point about building leverage into your business, here’s a story that we’ll build off of.
During my junior year in college two of the classes I took were philosophy and comparative literature. Now, I don’t remember all the details but for both classes the biggest portion of our grade was based on our final papers. And since there was some overlap in the two courses I figured out a way to write one paper for both. I was then able to spend more time on the one paper (but less than I would have spent on two) and ended up with a 4.0 in both classes with less work then would have originally been required.
Are you with me so far?
The goal in school – get good grades, the goal in business – increase profits. Anything that makes your current business activities more profitable without more work is increasing your leverage.
If you are getting this you should see that you want the work you do in your business to serve you in as many ways as possible. You do this by sticking to one niche, developing a full funnel of products, and instituting cross-sell, upsells, and back-ends to your audience.
By continually working in that one niche – every successive product you rollout becomes more and more profitable. This means that your leverage continues to get bigger and bigger. Let’s say that you get 1000 customers and 100 affiliates from your first product, when you launch your second product you already have a list of customers to make an offer to and you have your original 100 affiliates to grow from. In addition, any new customers you get from your second product might be impressed enough that they want more of what you have to offer so they search and find your first product and they buy that too. And so on, and so on, and so on.
This is creating scalability and leverage in a nutshell. Obviously there are much more advanced methodologies and strategies, but if you are not tightly focused then all the advanced stuff won’t do you any good.
The bottom line is that if you can’t earn your hourly rate right now – you’ve got to get focused so you can start gaining more and more leverage. Nothing else is more important. Period.
In order to be successful online you simply must learn how to outsource effectively. Unfortunately most people are approaching outsourcing all wrong. Their flawed thinking begins with the very first question that they ask themselves when considering outsourcing. Most struggling Internet entrepreneurs ask themselves: “Where or how can I get this done the cheapest?”
The answer to the above question leads to a lot of disappointment, frustration, missed opportunities and heartache. The reason why is that it displays a deep level of ignorance about what makes a business successful. Frankly, the question borderlines on the absurd…
First off, it’s the wrong question because the cheapest outsourcing solution is almost never the most reliable, or the quickest, or the most knowledgeable, or the best choice. When all is said and done, the old saying that you get what you pay for is really true. And since we’ve already established that your time has value – when you waste it by having to continually spend time on the activity even though you outsourced it, it costs you a great deal more than you might think.
In an interview with Armand Morin, I talked about the difference between out-tasking and outsourcing. I was surprised by the number of people who have followed up with me who wanted to thank me for this one distinction.
When you ask the question “where or how can I can this done the cheapest?” you are taking an out-tasking approach. Your focus is on getting the activity done. When you take this approach you are forced to continually go through the selection process each and every time you need the job done. I call this outsourcing turnover, which when you consider the total amount of time you dedicate to finding and selecting a person it is quite expensive. What makes this approach even worse is that there is always a greater risk in dealing with a new outsourcer than an outsourcer that has a track record of delivering as promised.
Some of my clients have begun to offer a 25% bonus in their postings on outsourced projects when they come in on time, as expected, without a lot of help from them. And I’ve been told by each and every one of them that they thought it was money very well spent.
Now we’re going to look at a way to make your business and your outsourcing relationships ten times more profitable. But first, I have some bad news…
The bad news is; Even when you purposefully engineer outsourcing relationships things can still go wrong.
Pay very close attention to the problems on the left. My experience has shown these three causes are responsible for a lot more than just outsourcing challenges. In fact, being deficient in any one of these three skill sets will certainly stunt your business growth.
Since each of these skills are so vital to your success let’s take a look at each outsourcing issue individually.
There are two ways that work should be done inside your business; systems and projects.
If it’s temporary, goal directed, has a beginning and an end, and is unique it should be managed as a project.
It’s surprising to me that I’ve never heard anyone else talk about this distinction (between systems and projects) because that’s really what entrepreneurship is all about. Being an entrepreneur is about developing, installing, and continually improving the systems inside your business while also being involved in a limited number of projects.
Project management is a very important skill for the entrepreneur. Yet, most if not all the entrepreneurs I meet are untrained project managers, managing projects. Think about how absurd that is. My advice to you is if you’re managing projects, it would be a very good idea to develop your project management skills. That’s why I teach project management to every client I have because it’s that important.
The next cause that Forrester Research identified for outsourcing challenges is “The lack of a good process for specifying the work”. This is also an obstacle to getting more leverage in your business, and the reason why entrepreneurs struggle with systemizing their business.
One of the best ways to document the way work should be done and how it interrelates to other activities inside your business is by process mapping.
Edward Deming, the father of the quality movement and the man responsible for Japan’s rise after World War II said “If you can’t describe what you’re doing as a process, you don’t know what you’re doing.” I couldn’t agree more.
The good news is that process mapping is really simple. There are only 4 different elements to a process map - That’s it! The oval represents the start and end so you really only use that twice. The arrows just show you the direction. So you’re left with just two symbols to use; an action symbol or a decision symbol. The beauty of this is anything that you do can be reduced down to its core using this method.
One reason why process maps are a really important tool is that it makes it very easy to optimize the way you do things inside your business. The first time you do any activity inside your business it’s generally not done the best way it can be.
When you start drawing your process map, it’s really easy to see why your current way of doing an activity is less than ideal; more importantly you’ll see where it can easily be improved upon. Looking at a process in a visual way makes it’s easier to understand the flow, the interactions, and the sub-processes and sub-activities that are constraining your performance.
Listen, it’s impossible to achieve optimum performance inside your business with flawed processes. Quality experts tell us 94 percent of any breakdown inside a business is due to faulty processes, not human problems, not anything else, it’s a breakdown in a process. That’s why having a tool as powerful as process mapping is crucial to streamlining your current operation.
In my company we process map everything we do, this allows us to easily train others, to outsource functions easily, and to continually improve our overall performance.
Here’s an example of a process map from my company. It’s a little outdated now, (meaning we don’t use this process anymore) but the fundamentals are here for you to learn from.
Do you see how easy it is to understand what is going on? And if you are any of the 4 people who are responsible for activities on this map, do you see how easy it is to understand how the activities you are responsible for relates to the entire process? Lastly, do you see how easy it is to understand who gets what from whom?
If you answered yes to the above questions you should begin process mapping.
Let us press on…
Forrester Research lists the last cause for outsourcing challenges as not having the right metrics for measuring performance. Most marketers online understand website metrics but don’t fully appreciate how easy it is to rate your current performance, spot opportunities, and effectively manage your business ,as well as your outsourcing relationships ,through metrics.
Let’s look at using metrics for outsourcing. When developing an outsourcing relationship it’s a good idea to use a Service Level Agreement (SLA). Basically it’s an agreement between your business and the outsourcer about how performance will be measured (the metrics) and what the minimum acceptable levels of service are. Most online entrepreneurs don’t do this and therefore they never share with the outsourcer how their work is going to be evaluated, which leads to substandard results.
The metrics vary considerably based on the process being outsourced, but here are a few guidelines to follow when choosing and developing your metrics:
Obviously, there’s a lot more to metrics, but if you just start thinking about what metrics you could use to judge your own performance as well as your outsourcing relationships you’ll be light years ahead of where most online marketers are today.
What I’ve attempted to do in this is to get you thinking about your business differently than you have before. Here’s a quick recap: >
If you follow the suggestions you’ll be well on your way to increasing your income while reducing your stress and work hours.
As I mentioned at the beginning of this letter, I have entered into a partnership that’s causing me to adjust my coaching timeline. I will be partnering in the creation of a hybrid coaching and consulting business that will be geared towards bigger and more established businesses with a much higher price tag associated to it. Our projections show that this new program will take the majority of my time and therefore new clients to my coaching program will no longer get the opportunity to work with me personally.
But you can still get on the phone with me 4 times a month for a very profitable coaching call as part of my Business Growth System coaching program. These group Q&A calls give my clients the opportunity to ask me questions live and have me spend as much time as I see necessary on them. These clients learn from the answers I give them, as well as answers and strategies I provide when I address questions from other clients.
My coaching program is certainly not for everyone.
If you’re serious about making big money online, and building a real business that will grow and serve you well into the future, though… this program is for you.
Since I will be continuing my 4 times a month group Q&A calls for all my clients, there is a very real limit on the number of people in the program at any one time.
In this program, I’ll share some of the same strategies currently being used by business owners at the top of the Internet marketing world. Many of who are current and past clients.
I can promise you these are not concepts you’ve heard before. But they have one thing in common; they are so powerful they will increase your business even if you do them wrong!
So, there you have it. Congratulations. You’ve just taken a giant step forward in growing your business, profits, and freedom.
But we're not through yet. Because soon (before the end of this recap), you'll have the opportunity to take everything we've just covered much further.
Now, obviously, I can't cover everything you need to know about business in just 30 minutes. Yet there should be one concept that’s absolutely clear. It’s so important that you must never forget it.
Because if you allow it to serve as your business building compass - distinguishing between what’s right and wrong... You’ll get closer to your business dreams with each passing day.
So what is this vital concept? What is the over-arching idea I gave you the heads up on right up front?
If you’re not sure...take a guess. Better yet, say it OUT LOUD! Seriously, the more you speak it, hear it, and let your mind marinate on it - the greater its impact and the faster your progress.
Here it is...
OK, now that the critical concept is out of the bag, let’s talk about why it’s more important today than ever before. More specifically: Why violating this concept today causes immediate failure while applying it daily gives you a great advantage going forward.
If there's one thing that's obvious about online marketing it's this: There's an ever-increasing explosion of available marketing tactics to grow your business. There are simply too many opportunities online for any one business to fully capitalize on.
So, here's what happens. It's extremely damaging so you need to know this. More importantly, remain vigilant. Because it quickly transforms the unsuspecting into opportunity-seekers. And all the offline business experience won't protect you.
Here's why: Since there are so many marketing options, each with its own uniquely seductive promise, most entrepreneurs can't choose the few essential that really matter to their business. Instead, they go from one tactic to the next, and spread themselves way to thin. Never fully capitalizing on the time, energy, or effort they've invested. Working harder than they need to. Worse, never getting the results they had hoped for.
But there is a much better path. A path that leads to wealth. With less effort, less risk, and much greater results than the opportunistic approach will ever deliver. And that's taking the strategic approach.
Which is why I named my company is Strategic Profits. Because my complete focus and that of my company is providing you a path to profits strategically. So you work less, make more, and build the business of your dreams.
Now, making the transformation to a strategic entrepreneur isn't rocket science. But there are a few hidden land mines that make it unlikely an opportunity seeker can do it alone.
It starts with this: You must dislodge and replace a single false belief. Right now, this one belief is feeding your inner opportunity seeker. Through my work, transforming tens of thousands of struggling opportunity seekers into successful strategic entrepreneurs, I discovered the process must start here...
You Don’t Buy Opportunities – You Create Them
To keep things simple, we'll start with the behavior then drill down to the debilitating belief that stimulates it.
The easiest way to spot an Opportunity seeker is they're in a constant search for the hot opportunity. And the opportunity they’re looking for is solely determined by the evolution of their business.
If they’re just starting out – they’re searching for the hot business opportunity. You know, the perfect niche, the best business in a box, or the new untapped method to making millions.
If they already have an online business – they’re searching for the hot traffic opportunity, the killer conversion strategy, or anything else that promises the secret shortcut to eliminating what’s currently holding them back.
Have you ever asked yourself "Why?" More specifically; Why do smart people temporarily suspend their disbelief, chasing promises obviously too good to be true? Why do they waste their limited time and burn through their hard earned money all in the relentless pursuit of a story that only comes true in fairy tales?
I have. And let me tell you why. Here it is in all its’ stunningly simplicity...
They realize successful entrepreneurs succeed because they know something that everyone else doesn’t. Which is true. But where opportunity seekers get themselves into trouble is their next thought. Since they're looking in from the outside they misidentify what successful entrepreneurs know that they don't.
Opportunity seekers think successful entrepreneurs are successful because they know how to be there at the right time –picking the right thing to do before anyone else gets around to smelling the opportunity…Before anyone else gets wind of it.
In other words, what opportunity seekers seem to believe about successful entrepreneurs is that they’re successful opportunists. That they’re successful because they can smell opportunity before anyone else can; you know… the hot deal, the cutting thing, the inside track, the search engine loophole, the backdoor pay-per-click bidding strategy, the social media strategy that never fails, etc…
So there you have it. That's the mistaken belief. That successful entrepreneurs are successful opportunity seekers. It's this simple thought that ignites the downward spiral of diminishing results. The struggle every opportunity seeker eventually encounters.
Because if you believe the cause of success in business is successful opportunity seeking, then you must believe (metaphorically) that there are nuggets of success hiding out there in the world under rocks. That all they have to do is know which rock to turn over and the nugget will be yours.
Which leads to believing success is knowing which rock to turn over! That out there in the world is a sure thing just waiting to be discovered. And that a successful entrepreneur is someone who has a nose for discovering such sure things.
In other words, the opportunity seeker thinks… sure things are what success is made of… find a sure thing and your success is assured.
And that's exactly what opportunity seekers do. They set off in hot pursuit of sure things. Mistaking activity with accomplishment. Ending up amassing a massive number of tactics instead of building a business. And that's why almost every reader of this letter has a visceral reaction to the "You Diagram" we discussed earlier.
If you recognized even a small part of yourself in the "You Diagram," it's time to shift strategies. Somewhere you got off-track. It’s time for you to abandon the false dream of becoming a successful opportunity seeker who magically knows which rocks (or websites, gurus, and products) to look under to spot sure things.
In other words it's time to make success a lot simpler. To remove tactics from the "You Diagram" instead of continuing to add to it... To spend more time earning and less time learning... To build a business instead of chasing opportunities, and... To finally get both the financial and lifestyle results you dreamed about when first deciding to start your business.
It's time for you to shift strategies to the strategic approach. You've taken the first step by reading this letter today. And that's a great start.
Because, you may be wondering… "How can I do this? How can I get started moving in the direction of a strategic entrepreneur… so I can leave my "opportunity seeker" ways behind?"
Well here's the easiest way you can get started with your business transformation today, and start down the path to building the online business you dreamed of…
Using the same principles and strategies that launched the million dollar success stories of my clients. The same strategies thousands of struggling online marketers have used to live the life of freedom and personal wealth they wanted. By redesigning how they think, and what they do each day, as they become real strategic entrepreneurs.
And these strategies, principles and in-depth coaching lessons are available for you to benefit from, too. All inside my industry-leading coaching program…
It's a simple starting point for making the move from where you are now, to where you want to be. For going from "opportunity seeker" to Strategic Entrepreneur… in a step-by-step fashion.
That's designed to help anyone who wants a successful online business. No matter if you're struggling with an under-performing business right now… Or you are brand new, and just getting ready to start your first business.
Now just remember, I've had to severely cut-back my coaching time, and my availability to new clients. And I don't really know how much longer I will be able to accept new clients. So I'm sorry to say, that what I'm about to reveal may not be open much longer.
As a client in my Business Growth System Coaching Program…
Whether you have business experience or not. Because my Business Growth System Coaching Program is specifically designed to transform struggling business owners, into successful Strategic Entrepreneurs.
My clients get assistance with the basics first, So they can either create a real business from scratch, or re-tool their struggling business, in a step by step fashion.(client testimonial 1 – I wanted to send you an email to say that I'm so impressed with the training course, it's definitely the best decision I could have made for my business. Warm regards, Neelam Meetcha)
What makes my Business Growth System so effective is its simplicity. And how it enables you to achieve big results in your business and your life, that you wouldn't be able to do on your own, without the real business guidance my extensive experience provides.
Which you can experience yourself, [by getting started today.] (link)
You see, my Business Growth System is the simplest and fastest way possible to build the business of your dreams, that provides the kind of income and personal freedom you want. While working a lot less than you do now.
So you can finally live the life of your dreams, Without the stress, pressure and worries about money problems, or a business that just won't work the way you want it to.
Now, before I get to all the details… including what I'm going to do for you today to help you get started quickly… I feel I need to share something with you. A kind of "personal flaw" I have. But it's something I feel strongly about.
I don't have too much tolerance for people who get access to my help, through my Business Growth System Coaching Program, who want to break-free from operating like an "opportunity seeker"… and put an end to struggling with slow progress and less-than-desired results…
Who say they want to finally make the progress they want, and get the results they expected when they first thought about starting an online business…
People who join my Business Growth System Coaching Program… and don't do anything with it. I have a weird feeling about people who waste opportunities to transform their businesses and their lives, and then complain about how they are struggling, and not living the life they want.
I feel so strongly about this… that I'd like to tell you
It's not for people who are "all talk and no action." Who want a better life, but are not committed to making it happen. Not committed to doing the steps required to make it happen for themselves. So with that said, I'm about to do something that may surprise you. Even shock you.
I'm asking you to NOT join my Business Growth System Coaching program. That's right. If you're not 100% serious and committed to improving your business and your life with my help…
If you're not committed to creating a strong business that provides value to your marketplace, and enables you to live the lifestyle you want to live…
If you're not committed to doing the steps required, and being a "good student"… I'd rather you not fill one of the limited spots I have available. Especially since there are only a limited number of clients I can accept, due to making myself available for Live Q&A Coaching Calls every week.
And you've made the decision to make the transformation from struggling "opportunity seeker" to successful Strategic Entrepreneur… here's what I’m going to do for you today.
For people who ARE serious about eliminating their online business struggles, and are ready to do what is needed, to truly live the Internet Lifestyle so many people want. I've put together something special…
Specifically designed to help you get started immediately. Without having to figure it out on your own… Without having to go through months (or even years) of trial and error. Only to be in worse shape with your business than you may be now.
Because I know my Business Growth System Coaching Program works. It's worked for me personally, when I had mistakenly lost my way, and was operating like an opportunity seeker when I first came online.
It's worked for thousands of people just like you. Clients of mine like:
Just to name a few.
If you commit to doing the simple steps, and following my guidance, that is.
It's all designed to enable you to become a real, Strategic Entrepreneur. With the successful business, income and lifestyle you want. While eliminating all the stress, pressure and worries that come from struggling to make a "broken business" work…
So you can really live the life of your dreams. So you can enjoy the "finer things" in life. Including having the personal freedom to work when you want… to work from where ever you want… to not work whenever you don't want to.
(Jay Abraham testimonial)
My Business Growth System Coaching Program is designed to do all of this, for YOU. So just for people reading this letter this week, I've made it easy for you to get started today. And simple for you to do, once you've gotten started.
Now before I explain what you'll get as a Business Growth System client… I want you to know that it took me hundreds of hours to create, test and tweak my coaching program through the years.
And when people come to me for personal one-on-one consulting… The fee I charge for just ONE DAY is $15,000. Yes, you read that right. And that's for the same Business Growth System strategies, tactics and guidance you have the chance to take advantage of yourself, today, at just a fraction of the cost.
Access to the 11 Coaching "Profit Modules" that have made my Business Growth System… The most effective coaching program in our industry.
You'll get in-depth training and coaching on:
That's $8,250 in real business-transforming power. And I'm not done yet!
Here's what else I'm going to do for you. When become a Business Growth System Coaching Program client today…
During my Once-a-Week LIVE Q&A Coaching Calls! (a $3,000 value). When you can ask me any questions you want about the Business Growth System Coaching lessons and exercises… and any questions about building and growing your online business. Including your most pressing business challenges.
Plus… You even get access to more than 4 YEARS of Q&A Coaching Call recordings and transcripts (a $1,500 value)… that include a veritable encyclopedia of business strategies, tactics, questions and answers.
Next… You get access to the Process Maps behind the success of my business, Strategic Profits! (a $497 value). So you can "swipe" my processes, and use them in your business!
Next… You get your own copy of my "12 Month Blueprint For Success"… which includes all the emails, landing pages, sales letters and product launch resources that launched Strategic Profits as a $7Million business! (a $397 value)…
Next… you even get a special collection of Special Reports produced for my clients ONLY. (a $197 value)… These special reports, packed-full with business building wisdom, strategies and best-practices, have NEVER been seen by the general public! Now, when you add it all up…
So you can make the move from where you are now… to where you want to be. By leaving your "opportunity seeker" ways behind… And becoming a real, successful Strategic Entrepreneur. And that's not all!
Because when you secure your spot as a Business Growth System client today… I'll also include a One Year FREE Membership in my exclusive "Founders Club" (a $588 value). No matter what your plan to "business success" requires, you'll find resources to help you inside the "Founders Club". Which brings our total value up to $14,429!
Now, since I am really giving you "the keys to the business success kingdom" for getting anything you want out of your business, and your life… while eliminating your stress, frustration, pressure and worries about money…
You may expect the investment for joining my Business Growth System Coaching Program to be $15,000 or more. Well I'm here to help you out today. Since I don't know how many more new clients I'll be able to accept.
And even though I could easily charge $15,000 or more for access to my Business Growth System, and the value of my Coaching "Profit Modules" alone is $8,250…
While I'm giving you all the "extras" absolutely free… I want to make this easy for you to get started, today. Which I told you I would do a little earlier in this letter.
Now, you won't have to pay $15,000 for access. Even though I was thinking about it, you won't have to pay $12,000 either. You won't even have to pay $10,000. Because with my special limited-time offer just for you… I'm slashing the true cost of all 11 Coaching "Profit Modules"… from $8,250…
So you can get started with my Business Growth System Coaching Program today, with ALL the extras…
For just $2,997! (For a limited time).
That's an 80% discount off the regular price. And the entire package you're getting has a real value of $14,429!
And to make it even easier for you…you can choose to take advantage of our Easy Payment Plan… where you can make 11 monthly payments of only $397!
For only $397.
Now I want you to remember, that my Business Growth System Coaching Program is the fastest way to go from struggling "opportunity seeker"… to successful Strategic Entrepreneur.
You'll quickly discover how to avoid the mistakes you may have made in the past. And you will be able to profit from your new "Strategic Entrepreneur" mindset, knowledge and skills for the rest of your life! So you never "slip back" into the situation you're in now. Operating your business like an "opportunity seeker."
Now, since I've laid this all out for you, you've seen that you CAN do this. The only thing I ask is that you are SERIOUS about building a successful business. And you have made a commitment to yourself to make that happen. If you are serious, and are committed to your success…
It is likely that your investment in my Business Growth System Coaching Program today will bring you a return of many times your investment – maybe even A LOT more.
You'll develop the same skills I have. And my successful clients have. You'll have the same Strategic Entrepreneur strategies under your belt that will enable you to live the life YOU want to live. So that's why I'm also giving you…
Which is simply this: Get started with my Business Growth System Coaching Program today. And give it your best shot for the next 30 days. Take it out for a test drive. Complete your first coaching lessons and action exercises. Join me for our Live Q&A Coaching Calls once a week during your first month.
If you are not thrilled for any reason at all… If you don't think you are a good fit for my coaching program… and you don't think my Business Growth System is worth at least 10x your investment today… just contact my office at the number you'll find on the order page when you click the button below.
And I'll make sure every cent you paid is returned to you, in a timely manner. You have my personal, Iron Clad, No Questions Asked, 100% Money Back Guarantee that…
As long as you are a good student… and do the steps required for your "opportunity seeker transformation" to take place. So as you can see, I'm taking on all the risk here today. That's how confident I am that my Business Growth System will work for you too.
PLUS… as an added special surprise… when you become a Business Growth System Coaching Program client in the next 24 hours… I'll also throw in my "Complete Guide to Highly Successful Joint Venture Partnerships" (a $97 value)… absolutely Free! It's the only "A to Z" marketing manual that takes you behind the "velvet rope"… and breaks down every facet of "JV" Partnering into quick, easy to digest bites.
Now you just have one important decision to make, if you haven't made it already. To continue with your life as it is now. With the struggling business you have now. With the stress, frustration and pressure you face daily. And even the hopelessness that you'll never be able to get your online business to work the way you want it to.
Or… take the path that will enable you to move from where you are now… to where you want to be. To the kind of life YOU want to live. A life of personal freedom to do what you want, when you want. A life of working a lot less than you do now… and making much more than you ever dreamed possible.
So you know what you want. And you know what you discovered today. That more than likely, you are killing your chances of success online, by approaching your business like an "opportunity seeker"… instead of the Strategic Entrepreneur that's hiding inside you… just waiting to be unleashed.
The decision is yours, my friend.
And the first step to lighting the fuse on your new, better, more prosperous and enjoyable business is to…