My Top 10 Favorite Business & Marketing Books Of All-Time

I’ll admit…

Prior to about the age of 23 I despised reading. Back then I was more interested in playing a little Sega Genesis or simply goofing off with my buddies.

It wasn’t until I was bit by the business and marketing bug that reading became one of my most treasured joys.

Today, I love books. I love buying them. Flipping through them. Reading them. Highlighting them. And, putting them to work in my life.

Having invested in an average of about 2 books a week for the past 14 years, I can honestly say… the acquisition of actionable knowledge via reading has… no-doubt… altered the course of my life.

There are about 15 or so books that I credit for having the greatest impact on my thinking and actions.

Today, I want to share 10 of those books with you.  In a future blog post I’ll share the rest.

For now, scan the list below to see what books, if any, you haven’t read.  Then, go get ’em. More important – go get ’em, read ’em, then put what you learn into action.

marketing books

Psychology Of Winning by Denis Waitley

This book was one of the first “self-help” books I was really exposed to.  I was given the 6 CD version of this book by my, then, employer. It radically changed my thinking about success and failure. More than anything, it taught me how winners think, and that with some practice, I could train my mind to think the same way.  I credit a lot of my mindset today to this book.

Goals by Brian Tracy

This quite possibly could be my favorite personal development book of all time. Because I’m a huge believer in goal setting, I fell in love with the depths this book goes into as it explains and lays-out the goal setting process.  At the end of almost every year, I go through this book to refresh my memory of the goal setting process and help me prepare for another coming year.

Triggers by Joe Sugarman

As someone who spent almost 12 years in fitness-related sales, I really enjoyed the way Sugarman breaks down 30 different sales principles in this book, and shows how they’re used effectively in business every day.  This is one of those books you’ll refer back to periodically. And, every time you do… you’ll be reminded of a gem.

Ultimate Sales Letter by Dan S. Kennedy

When I first started learning about direct response marketing and long-form copy, this book was a goldmine. It really gave me a great foundational understanding of the format and structure of a good sales letter.  Even to this day, I still reach for my original copy of this book and flip through it for random ideas and reminders.

The Robert Collier Letter Book by Robert Collier

When I started to get serious about writing great sales letters I decided to grab a copy of this classic. And, boy am I glad I did.  It contains some incredible examples of quality salesmanship in print.  It was this book that really opened my eyes to many of the principles we still use today when writing sales letters and crafting email promotions.  I guess that’s why this book is recommended by almost every legend of marketing and advertising.

How To Write A Good Advertisement by Victor Schwab

What makes this book such a gem is how Schwab breaks down, in detail, the process every marketer needs to follow to get the attention of the marketplace.  He actually reviews 100 great headlines and explains why they’re so effective.  This was the book that really showed me the mandatory elements of a response-generating marketing or advertising piece.

Testing Advertising Methods by John Caples

In combination with the previous two books I mentioned, I feel this book really took my understanding of effective copy to a whole new level. This is one of those books that you’ll want to keep close when you’re writing any kind of copy. Caples’ does a superb job of handing readers actionable lists you’ll refer to over and over. I still do.

The 26-Hour Day by Vince Panella

A couple of years prior to going full-time online, I got hooked on the idea of time management and productivity. I started reading everything I could get my hands on about the topic. More importantly, I started putting into action the things I was learning. And, very quickly I realized… the better I controlled my actions and time, the more I got done.  I was so impacted by this book, I requested an interview with the author.  And I got it. It provides some great advice about managing your time.  (Honorable mention here: Eat That Frog by Brian Tracy. The main concept of this book also changed my view of tasks and prioritization. It’s definitely worth a quick read.)

Influence by Robert Cialdini

This book is the mother of all persuasion books. Almost everything you need to know about persuasion and the way the human mind can be “controlled” you’ll find within this book.  Not a day goes by that something I learned from this book isn’t used in our marketing efforts.  I think almost every top marketer would agree.

Breakthrough Advertising by Eugene Schwartz

From a pure marketing perspective, there’s probably no other book that’s had more of an impact on me than Breakthrough Advertising.  The way Schwartz breaks down and explains the process of creating winning marketing and advertising is just outstanding.  This book shares what no other book does – the appropriate communication style and approach for each stage of marketplace maturity. This little book is truly been worth it’s weight in gold for me!

That’s all for now.  In a future post I’ll share the rest of my list of books that I credit for having the greatest impact on my thinking and actions.

What about YOU?

What books have had the greatest impact on you, your thinking, your actions, your business, your marketing?

Share it below. Leave a comment.

————————————– Highly Recommended ————————————–

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The Greatest Marketing Lesson I Ever Learned

As a serious student of the marketing and advertising game I’ve certainly come across my share of big lessons and “Aha!” moments.

But, there’s one lesson that stands out far above all the others in how it’s impacted my ability to create marketing that pulls like crazy. I can easily say this one lesson alone has been worth hundreds and hundreds of thousands of dollars to me personally.

I’m going to pass it on to you today.

Sound good?

Then let’s get to it…

The lesson comes from the late Eugene Schwartz.

If you’re not familiar with Mr. Schwartz… he is a legend in the world of advertising and copywriting and is often referred to as the “Greatest Copywriter Who Ever Lived!”

In his book Breakthrough Advertising (that regularly sold on ebay a couple of years ago for over $900.00) Mr. Schwartz outlines a concept I’ve never seen or heard anyone else talk about.

He calls it, “The 5 Sophistication Levels of Your Market”.

He explains that you must… MUST… market your product or service differently depending on what “stage of sophistication” your market is currently in.

(I recommend you read that sentence again before moving on)

The different “levels of sophistication” are determined by how many competitors there are in the marketplace, what claims they’ve made about their products or services, and how long prospects have been hearing about their products and claims.

For example, let’s take the weight loss supplement market.

Years ago, when the weight loss market was in its infancy, you could market a supplement by simply promising “Take This Pill And You’ll Lose Weight”.

But as the market matured, and saw that promise over and over, it quickly became an inadequate claim in your marketing if you were selling weight loss supplements.

In essence, the market progressed to a new “level of sophistication”.

So the marketing of those supplements had to evolve to the next level.

This required marketers to take those original claims and promises and enlarge them.

For instance, “Take This Pill And You’ll Lose Weight In 7 Days Or Less”.

But, just like before, as more and more marketers were enlarging their claims, the market became more sophisticated, moving on to the next level of sophistication.

Again, it was no longer adequate to simply make bigger, bolder promises.

Now that the marketplace was in the third level of sophistication, marketers had to make sure their marketing evolved as well, if they wanted to continue to generate sales.

At this… the third stage of sophistication… marketers had to now include what’s called a “UNIQUE MECHANISM” to their claims and promises in order to keep their marketing producing.

For instance, “Take This Pill… That Blocks The Absorption Of Fat In Your Intestines… And You’ll Lose Weight In 7 Days Or Less!”

Eventually, though, as the market accepted these new mechanism, it evolved to the next level, like all markets do, and the marketing lost it’s potency forcing marketers to shift once again.

According to Schwartz, in the final stage of sophistication, marketing must shift from bigger, bolder claims and a focus on the “unique mechanism” to being more prospect-centric.

Meaning: now, in the final stage of sophistication, marketing must focus and identify with prospects experiences if it’s going to resonate and be effective.

And this is HUGE!!!

You see… it’s not just a matter of throwing together some marketing that focuses on the benefits or claims of your product or service.

It’s FIRST about understanding the sophistication of your market and then making sure your marketing addresses the specific demands of that level.

If your marketing is at still at Level 1 or 2 and your market is at Level 3 or 4, your marketing is going to flop. Period.

Hopefully, you can see why this such a MASSIVE PIECE OF ADVICE and LESSON.

Masters and the legends of marketing like Eugene Schwartz are the guys who pioneered the most effective, most powerful, and most profitable marketing tactics and strategies of history!

If you haven’t studied… and re-studied… the classic marketing books and experts… you’re really, really missing out on experiencing a true breakthrough with your marketing.

But, if you’re not a reader or just don’t want to invest the money or time studying and analyzing the works of these masters… you’re in luck.

Because Rich Schefren has a brand new training called Lessons From The Marketing Legends: The Most Powerful, Proven, And Profitable Marketing Tactics Of The Last 100 Years!

And, right now, you can simply have Rich hand you all of THE gold nuggets and gems from the history books of all the top legends and masters of marketing.

In fact, regardless of what you’ve read or haven’t read, I highly recommend you get this training from Rich.

Go Here to Get All Of The Details On Lessons From The Marketing Legends

Your Top 10 Questions About The Guided Profits System 2.0

GPS 2.0 is now LIVE – Click Here

First, before anything… have you listened to the Mini-Audio Case Studies from average marketers who were each able to completely eliminate their constraint? If not, GO HERE NOW.

OK, with that out of the way… the launch of GPS 2.0 has now officially reached deafening levels…

Swarms of people, from newbies to gurus whose names you would instantly recognize, have been bombarding us with calls and emails virtually begging to reserve a spot inside the program because they’re afraid they’ll miss out on the limited enrollment.

And they may be right.

Plus, all the while we’ve been getting swamped with questions about tomorrow’s release of Guided Profit System 2.0. And there still flying into my inbox faster than we can open them.

Anyway – I know you want answers, and that’s what I’ve got. So here are the details for the most common questions I’ve been receiving about GPS 2.0.

Question 1: Do I need to have a business already?

Ideally, the GPS 2.0 program would work best if you have your own business or at least the desire to start one. Because at the end of the day, that’s where your long-term wealth will come from.

But that being said, having your own business is not mandatory to get in to my program. Because small fortunes have been made by just knowing a fraction of what you’ll discover inside GPS 2.0 even by those without a business.

See, these atomic bombs of constraint eliminating firepower can be applied to any size business at anytime for staggering fees. That’s how I started, and it laid the foundation for my entire company. So, I guess it worked out ok. 😉

But at some point, you’ll want to have the freedom that running your own business provides. And by using what you learn from me to grow your own business, you’ll achieve that in record time.

Question 2: What if I’m new to Internet Marketing and just starting out? Is this right for me?

That’s one we’re getting a lot. And it’s a legitimate concern. So here’s the skinny…

If you know absolutely nothing about the internet, have no offline business experience whatsoever, and can only put in one hour a week towards this program, then this probably isn’t for you.

Because the GPS 2.0 program is NOT–I repeat NOT–a business in box, a business opportunity, or a deal where I promise you that we’ll do all the work.

That’s a fools game. And while everyone deserves a chance for success, I tend not to mix well with those who haven’t adjusted to the realities of business life.

But if you’re willing to actually spend the time and apply what I’ll show you, then you’ll be starting a business armed with a skill-set entrepreneurs everywhere only wish they had when they started.

You’ll avoid all the paralyzing mistakes while consistently choosing the most profitable action. In fact, your new skills will be even MORE valuable in the start up stage, since that’s the time when entrepreneurs work the hardest, sacrifice the most, and make the least.

But, by simply utilizing what you learned in the GPS 2.0 program, you’ll be able to totally avoid the dreaded “overworked and underpaid” stage and waltz right into positive cash flow from the very start.

Question 3: What if I have a full-time job? How long till I can quit?

If you’re employed full time, the GPS 2.0 program might interfere with your evening TV schedule. But other than that this program is easily doable and enjoyable.

And as far as how long until you can quit your job, let me turn tables and ask you a few questions first:
How long is a piece of rope?

How high is the sky?

How deep is the ocean?

Sorry, but I have a reputation for being blunt at times. But here’s my point…

This is not a lottery ticket. It’s NOT going to happen overnight. The GPS 2.0 program is a fast-track process that builds a business in record time by first breaking down the constraints that keep your feet bogged down in the mud, then streamlining your business so it moves swiftly towards massive profitability.

Will it happen in 4 weeks? 8 weeks? 3 months? That’s entirely up to you and the constraints you walk in with. But I will make you this promise…

I will do everything in my power to advance your business as quickly as possible. You can take that to the bank. Because if you do well, I do well.

And when you finish the program and see what you’ve accomplished, you’ll not only impress yourself, but you’ll understand how vital the process was to get you where you wanted to be.

Just don’t plan on turning in your resignation letter to the boss next week. 😉

Question 4: What if I am already overwhelmed with information overload? Is GPS 2.0 going to eliminate it or exasperate it?

Ah, the ol’ paralysis by analysis enigma. That ban of most internet marketers.
That’s a fair question, because there’s literally 100 different ways you can make money online. And everyone promises that their method is THE method.

But here’s a little secret about information overload…

That’s actually one of the biggest constraints facing entrepreneurs today. It bogs us down until we don’t know which way to turn, which guru to follow, and which program to buy into.

So what do we do? Procrastinate, delay, and go looking for more information. After all, it’s a lot easier, it doesn’t hurt, and we don’t have to take a chance.

But here’s what’s I love about the GPS 2.0 program: it’s actually tailored to WIPE OUT information overload, not add to it. Because it’ll automatically transform your current Just In Case information strategy with a Just In Time information strategy.

And that my friend will eliminate 90% of your problem right there. The net result: you’ll operate with greater clarity and more confidence in your own solutions then the ones you hear others swear by.
How cool is that?

Question 5: I’ve already bought a few marketing courses, what ís different about your program?

First of all, let’s make something perfectly clear–this is NOT a marketing course.

Marketing courses usually improve the POTENTIAL of your business, unless you get lucky and happen to luckily pick the course that matches perfectly your current constraint.

Always remember – your actual SUCCESS is determined by your constraints and how you eliminate them. And that’s what this course will do for you.

So it’s more effective, more efficient, and more results-certain than anything out there. In fact, I would venture to say it’s the most powerful and profitable (and most hands-on) business training and coaching program that I’ve ever come across.

Because the GPS 2.0 program doesn’t try to teach you to follow a certain road, then let you loose to work through the roadblocks on your own.

It plops you right in the middle of that road with a pick axe and sledgehammer and says, “Let’s tear these bad boys down so it’s easier to get to our destination.”

Doesn’t that seem to make a lot more sense–and isn’t that in an entirely different league –than another marketing course?

Question 6: Up until a few weeks ago I never heard of you. No offense, but how do I know you’re the real deal?

Great question. It shows you’re a smart consumer. Never buy anything from anyone online without checking them out first.

But honestly, I’m not one to start throwing around accolades about myself. What I am most proud of, and what should impress you and reassure you more than anything is my unparalleled track record. Sure, I’ve been featured in The Wall Street Journal, Newsweek, a ton of broadcast networks and lots more. But what you want are results – and I’ve delivered the exact results you’re craving time and time again. You can also Google my name and see what others say about me. Just hope my wife hasn’t started blogging. 😉

Question 7: How exactly is the GPS 2.0 program going to work?

In a nutshell, there are 5 core components that make up Guided Profit System 2.0:

Component #1: You get immediate access to the 5 step-by-step video modules that walk you by the hand through each of the steps of identifying and eliminating the constraint that has been preventing from growing your income online. When you’re done with these 5 modules there won’t be any obstacle that can prevent you from achieving your business and financial goals. Seriously!

Component #2: You get immediate access to hours of video Q&A sessions, where I helped other marketers, just like you, skyrocket their income and business-growth by vaporizing every obstacle, roadblock, and constraint holding them back.

Component #3: You get immediate access to the GPS 2.0 private Member-Only Website and Constraint-Case Study Vault. With access to this private area, you’ll be able learn how other marketers overcame their specific and individual constraint, so you can follow in their footsteps.

Component #4: You get access to 3 Advanced-Marketing EXPLOSION Seminars designed to take you from your new constraint-free business to a monster 7 or 8-figure operation!

Component #5: You get access to the private recordings of a GPS 1.0 Student-Only event we held here in Delray Beach, where you’ll hear from our Strategic Profits staff how we do everything on a day-to-day basis. If you’ve ever wanted a true sneak peek of what a multi-million dollar company looks like on the inside… from the staff’s view… this is your chance!

PLUS, there’s LOTS more involved with the program…waaay too much to list here… including close to $3,997.00 of KILLER BONUSES! You can find out more when we go live TOMORROW, Thursday June 11th at 3PM Eastern Time.

Question 8: Do I have to be in the US to participate in the GPS 2.0 program?

Absolutely not. You’ll be able to go through the entire GPS 2.0 program at your own pace and time. And, because it uses our state-of-the-art GPS Platform, you can go thru the program anytime, anyplace.

Question 9: Will this be too much for me to handle?

Maybe. Maybe not. If it’s not for you, then it’s not for you. But consider this…

When you start a new workout program, what happens over the first few days? Yep–you’re sore, you’re achy, and your body is screaming for you to stop.

But if you push through and keep on going, the soreness wears off, and is replaced by a feeling of rejuvenation. Then you start seeing results in the mirror, and that fires you up even more.

It’s the exact same way with the GPS 2.0 program. You may feel some pain and discomfort at first, but then when you actually see your constraints crumbling before your very eyes and the profits rolling in, then it all becomes worth those few moments when it hurt a little.

Believe me–it’ll happen – it always does!!

Question 10: I gotta have this program Rich–how do I get it?

It’s very easy to be enrolled into the GPS 2.0 program. Here’s what you need to do…

1) When the clock strikes 3 PM Eastern Time TOMORROW, Thursday, June 11th, make sure you’re at this link.

And if you still see countdown timer, then hit refresh until a letter pops up.

2) Scroll down to the bottom of the page and click on the big green banner that says, “Add To Cart”.

3) Follow the easy instructions on the next few pages, and you’ll be all set!

I hope this little Q and A has helped to calm any confusion you have about GPS 2.0. So you can make the right decision for you, and your business.

It’s really going to be something special, and you’ll be as thankful as all my previous clients are. So I hope to see you inside.

To Higher Profits,

P.S. Did you like what you just read? Did I answer your biggest questions?
Let me know in the comments below. I’ll be monitoring them all through the launch.

P.P.S. Remember… LIMITED Enrollment into GPS 2.0 opens tomorrow, Thursday, June 11th at 3PM ET. Don’t miss out…

The Internet Marketing Call That Made History–Three Times Over


MAY 29TH: Special Note From Rich Schefren:

HOLY MOLY… we did it again!

REPLAY #1 – Filled to CAPACITY

REPLAY #2 – Filled to CAPACITY

Just like the first time… we CRUSHED the capacity of the Teleseminar Replay tonight and not only had to have the Teleseminar company add more lines…  but… we actually had to have them immediately schedule a SECOND back-to-back replay at 9PM ET to accommodate all of the marketers who registered!

CRAZY thing is…

We STILL weren’t sure if we’d be able to accommodate everyone who registered.  So, Brian, our resident Chief Operations Officer, was thankfully able to work his magic and convince the Teleseminar company to let us do a desperately needed THIRD REPLAY early this morning May 29th.

ONLY PROBLEM WAS… in the midst of all of the craziness going on with all of these replays, our VP of Marketing posted the WRONG TIME for the replay.

So, to make it up to you, we’ve just decided to give you the AUDIO RECORDING and WORD-FOR-WORD TRANSCRIPT of the entire Teleseminar so you can listen right now, instead of waiting for another replay or something.


To Higher Profits,

P.S. If you were able to get on one of the replays tonight, I’d love hear what was your biggest takeaway from the call.  Share your comments below.


New Record: The Most Internet Marketing Superstars on 1 Teleseminar - EVER

Whew…just trying to catch my breath after a whirlwind past couple of days…

As you may already know, I spent over 2 hours on the phone with a group of friends, business associates, and former coaching clients who are now world famous gurus.

And I’m proud to say that it was an unprecedented call for several different reasons–two of which I saw coming, and one of which was COMPLETELY unexpected.

Let me explain…

First of all, this call was completely the opposite of what most people expect on a teleseminar.

Usually, it’s YOU with the problem and THEM offering a solution, right?

Well, in this case, we made a 180 degree turn–it was THEM with the problem instead of you. And it was my job to find out how they solved it.

My goal in this call was to delve into their biggest issues, going straight to the heart of the matter by simply asking each participant 4 quick questions:

  • What was your biggest constraint to your business?
  • How did you overcome that?
  • What was the quantifiable results of your solution?
  • What did you take away from it?

Then I moved on to the next guru in the queue. Which brings me to the second unprecedented occurrence…

A group of this magnitude and million-dollar firepower has never–EVER–been assembled for one call.

Usually, a couple of gurus will tag team on a call. And once in a while you’ll see a third swoop in for a few minutes.


I mean, take a look at this lineup:

  • Mike Filsaime
  • Brad Fallon
  • Jeff Walker
  • Frank Kern
  • Willie Crawford
  • Joel Comm
  • Liz Thompson
  • John Carlton
  • Yaro Starak
  • Tellman Knudsen
  • Michael Cheney
  • Kevin Hogan

Pretty amazing, isn’t it? But there they were, waiting patiently for their turn to spill their secrets.

And the answers they gave were MIND-BLOWING. For example…

Joel Comm revealed how playing to his strengths took him from a struggling one-man show to almost $10 million a year in profits…

Mike Filsaime talked about taking his $30,000 a month business and multiplying it by tenfold, hitting the $375,000 a month mark in less than a year by making one simple mindset shift (that you can easily implement today)…

Frank Kern recently got over a hump that plopped 2000 new customers into his lap in 65 minutes. And all came from one realization: “Your brain will lie to you.” In the call, Frank hands you the warning signs to know if your brain is helping–or hurting–your business…

Brad Fallon shows us why his past business attempts all ended up going south, and how he discovered the key connection between strategy and execution that helped create not one–but two 8 figures-a-year businesses…

Tellman Knudson had a business plan that was flawed from the start. But once he and I focused on a single change in his strategy, Tellman turned a small coaching program into an $894,600 profit windfall…

Willie Crawford was trying to do everything himself (sound familiar?) and heading towards burnout. But after learning this secret technique, he began adding talented resources–and big time profits…

I floored Yaro Starak with my out-of-the-blue recommendation. But he reluctantly followed my lead and saw an immediate jump in his income. Get the whole story inside…

Fantastic stuff. And there’s MANY more content-rich tidbits where those came from.

But as if that wasn’t enough, now it gets even better…

Because you people decided to trump both of my accomplishments with something that completely took me by surprise.

See, we had scheduled the first call and we filled up those lines in a heartbeat.

“No biggie”, we thought. “We’ll just add a replay for those few hundred entrepreneurs who got shut out.”

Those “few hundred”…seems almost comical to say that now–especially after what transpired next.

To put it bluntly, when the word went out about the replay, the floodgates didn’t just open–they were BLOWN TO BITS.

If you saw my last Twitter post, you know I was up at 3:00 am last night, watching the registrations roll in at an average of 6-10 per minute.

That’s up to 60 a minute, or 3600 an hour. At 3:00 am on a Monday night.

Yeah, that’s what I thought too.

Needless to say, this was not only our biggest call ever…but by far the biggest call in the history of our industry.

But honestly, if it didn’t do a thing for you…if it didn’t help transform your mindset…if it didn’t turn on the light and reveal the ugly, nasty thing that’s holding you back from success…

Then it wasn’t worth a dime.

So with that said, I want to know what you thought about this call….

Tell me everything–and I mean EVERYTHING. I want to know what you learned…when you had that “aha” moment…and how it’s going to change your business.

And if I didn’t deliver, then let me know that too.

Go ahead–fire with both barrels. I can take it.

In fact, feel free to post your comments below so everyone can see. I’ll be monitoring them and chiming in from time to time, and you never know when I might shoot a message right back at you.

Sound good?

Great–thanks for joining me on the call, and I can’t wait to see what your thoughts are…

To Higher Profits,

Not Your Typical Launch Hangover

This past weekend was really difficult for me.

It was a real roller-coaster of emotions. I’ve never had a single event haunt me both positively and negatively at the same time.

And the success of my new program GPS (Guided Profit System) is to blame.

You see, on the one hand I was ecstatic, we hit our projections faster than we thought possible… and the emails I’ve been receiving from my newest clients have me raring to go.

But the other part of me, felt terrible. Because we’ve never received so many emails and phone calls from entrepreneurs who knew the value of GPS, but couldn’t enroll.

And that hurts a lot more than you might think. Because the issue of overcoming constraints hit closer to home with more entrepreneurs worldwide than practically anything else I’ve ever done. And the heartfelt responses I received have moved me tremendously.

The very same men and women I’ve committed my entire professional life to, couldn’t access what both they and I were certain would be the pivot point in their lives.

For some the price was simply outside of their reach, even though we had already sharpened our pencils and were offering my coaching for less than it’s ever been offered.

For others the intensity of the coaching program was scary. They were afraid the pace would be too fast, and the time commitment too big for them to handle.

But what was most disturbing was that each one came from a stressed and struggling online entrepreneur who knew their business and their lives would instantly improve by eliminating the constraints blocking their path.

And all were imploring me to give them another option.

Entreperneurs like:

  • Scott J – who difficulty outsourcing was keeping him from spending quality time with his family…
  • Sheila R – who knew she was only one constraint away from paying off her debts, and seeing the concern of her husband and daughter replaced with the smile that financial security can bring…
  • Mike C – who was losing faith about his ability to be successful online but had nowhere else to turn.
  • Kim S – who knew she was just two constraints away from turning the tables on her friends and relatives…stated more simply… she’d finally be able to help them instead of always being on the receiving end.

So there is the dilemma I struggled with, lost sleep over, and felt conflicted about.

These entrepreneurs wanted my coaching program, believed I had the answers that were eluding them, and were certain their lives and business would immediately improve.

Stop and think for a second, what would you do if you were me?

If you know me at all, if you’ve read my free reports, watched me on video, or read some of my posts on this blog – you know I care very deeply about everyone who takes the entrepreneurial plunge. And I do my very best to help each and every person I can.

Listen, what I am about to do…

I am doing for Scott J, who wrote me Thursday night… I’m doing this for Sheila R, who called our offices Friday morning… I’m doing this for Mike C…. who got his message to me through customer support

And I am doing this for you.

Because if you are committed to a better outcome, a better business, ultimately a better life for you and your family then I’m committed to do whatever it takes to get you there.

That’s why I canceled my trip to Chicago this past weekend, and hunkered down with my team to come up with a creative solution for you. And that’s exactly what we did.

The best part of it is, what we came up with is a real breakthrough that’ll benefit both the entrepreneurs who contacted us over the past few days, the many who kept their disappointment to themselves, and those who were lucky enough to already get in.

So let’s get into the details…

First of all, if you are already a GPS client: Congratulations, today is your lucky day!

You’ll still receive my daily coaching, the interactive streaming Q+A session available twice a day, and everything else promised you.

But now, you’re also getting lots more. You’ll get access to a private seminar, six months of ongoing support, a physical copy of the entire program, an entire learning acceleration seminar I put on last year, plus many other additions to fast track your success.

With these outstanding additions, your program will now be called “GPS Elite”.

Secondly, if you were one of those entrepreneurs who contacted our office, or find yourself in a similar situation… we’ve got a new and improved option for you.

We call this new option GPS Silver. You’ll get the same incredible constraint eliminating content, only it’ll be delivered over a longer stretch of six months, with some of the bells and whistles removed.

Yes, you’ll have less personal access to me, but we’ve designed it in a way where you’ll still have every opportunity to get your questions answered.

I’m very confident, whether you are in the Silver or Elite programs you’ll achieve and receive a mammoth breakthrough…a breakthrough so monumental in your life and your business I can’t begin to describe the difference it’ll make.

And it all happens tomorrow Tuesday, September 30th at 3pm (eastern time). If you’re interested please don’t delay because when I informed my partners that we created a less expensive option – many cleared their mailing calendar so they could alert their subscribers.

In fact, we’ve had so much excitement from our partners I think the online marketing world may erupt with an explosive flurry of email activity without rival. That’s why it only seems fair to me to give you the heads up now.

But please remember this…

No matter which option you choose, the weight is all on my shoulders here—not yours. Meaning, if you’ve ever been frustrated, disappointed, disillusioned, or just plain deceived, this time you’re guaranteed a happier ending – because you won’t take the hit—I will.

The only thing I ask of you is to have faith. Faith in yourself to follow and do your part and know that success is within reach, the other is faith in me to have your best interests in heart.

So, tomorrow at 3pm (eastern) I invite you to – if nothing else, to open your mind, and consider your options. There is no one else out there that’ll walk you step by step through the minefields of online marketing and business building like I’m prepared to.

Just put your faith in yourself, in me and in my track record for a short while and the rest will be up to me.

Tomorrow, I’ll give you an overview what I have in mind for us… You’ll see the process we’ll undertake together, the impact it can have and the outcome I know it’ll produce.

Oh yes, one more thing before I go, just so we’re clear…

I’m not offering a business in box, a business opportunity, or a deal where I promise you that we’ll do all the work. So please don’t sign up unless you’re committed.

I cannot do it all for you, sure I can shorten your timeline, wipe away any confusion or uncertainty you’re experiencing, help you eradicate the constraints standing in your way, and show you the fastest path to success possible. But I can’t do it all.

However, if you’re willing, then hitch your wagon to mine and join me for the most profitable adventure of your lifetime.

To higher profits,
Rich Schefren

P.S. I know you probably have questions. And that’s perfectly natural. So below are links to 2 previous blog posts where I answer a LOT of questions about the GPS program, about overcoming constraints, and about how you can finally achieve the success, wealth, and freedom you deserve so much.

Make sure you look these over carefully. Because chances are I’ve already answered any question you might have. Have a look:

1. Your Top 10 Questions About GPS Answered

2. T-Minus 48:00 And Counting

Attention All Shoppers: Circuit City Targets Social Media

If you doubt the power of social media, consider what one major retailer is doing to boost sales, gain customer loyalty, and grab attention this holiday season.

Black Friday (the day after Thanksgiving Day) is one of the most competitive and profitable shopping days for retailers each year.

Check out what Circuit City is doing to build buzz within its retail community of consumer electronics shoppers…

Read More

Phrases That Keep Your Reader’s Attention – Download

In the Attention Age, getting your prospect’s attention is harder than ever.

But it gets worse – because once you get attention, your job has just started.

You see, the real trick is holding onto your reader’s attention long enough to get your message across. 

My good friend and world-class copywriter John Carlton says:

"The most common blunder rookie copywriters make is to assume the reader will ‘hang in there’… Your reader will not hang in there. At the very moment you bore him, confuse him, or ask him to ‘bear with you’…he’s out of there."

Think about it: Doesn’t your own experience confirm it?

Read More

Attention Age Paradoxes

It’s no big secret that I’ve been slaving away at The Attention Age Doctrine II. In order to do that – I often have to step back and reflect on what is currently happening in today’s world. 

One of the many observations I’ve made about the attention age is that it is full of paradoxes. Such as:

We Have…
    -More Information But Less Knowledge
    -More Activity But Less Accomplishment
    -More Achievement But Less Fulfillment

As you can see the paradox is "More but Less"; for instance, it seems logical that having more information would lead to more knowledge – but as we all know the opposite is often true.

I’ve been working on a chart that has all the paradoxes I’ve thought about. Here, take a look: Read More

I Don’t Think We Can Be Friends Anymore

A little over a year ago I left an internet marketing seminar feeling disheartened, disillusioned, and disappointed by what I saw. In fact, I was so disturbed I wrote a warning, a prescription for change, a call to arms for entrepreneurs online – The Internet Business Manifesto.

That’s why it’s rather ironic that I am writing this post from my hotel balcony in Sydney, Australia, once again disappointed, depressed, and disturbed by what I witnessed yesterday at an internet marketing event I participated in.

There were 16 speakers, many of whom were clients of mine. It was an impressive lineup of self made entrepreneurs who got to their current position by learning, thinking, working hard, and marketing even harder.

Yet table rush after table rush were for so-called "short-cuts" like Private Label Rights Products, Push Button Software, And you just sit at home and get rich while my company does all the hard work for you type products.

Not one person speaking from the stage got to their current position by any of these methods. You would think that the audience would see that. But if you did, you would be wrong.

Read More

Nokia Is Stalking My Wife

Take a good look at your telephone. I mean, really look at it.

Now think about how important that phone is to the growth of your online business. More on that later!

If you are like many people in the Attention Age, your cell phone is probably your primary telephone. It may also be the most important social connection tool you’ll ever own.

Whether you carry it on your belt or in a purse, your cell phone is always with you, always there. You’re never more than just a phone call away from anyone in the world from anywhere in your world.


This is a monumental development that has only occurred in the past few years. And it’s worthy of our attention because things are changing in a hurry.

It seems that the companies that manufacture our cell phones are not content with merely providing us with cool and colorful little gadgets.

Phone manufacturers want more, much more of your attention and your business.

That’s why I think that Nokia is stalking my wife and she doesn’t even know it.

My wife has developed quite an ability to send text messages on her phone. She is constantly tapping away on that phone like a woodpecker in search of a juicy meal.

What’s more remarkable is knowing that her friends are doing the same thing, at the same time, wherever they may be as they continue conversations that “just have to happen right now.

And phone companies such as Nokia are loving it.

AdWeek reports that Nokia recently purchased Enpocket as part of a larger strategy to challenge MySpace as a social networking giant.

Nokia sells about a million phones a day worldwide. The company has 850 million phone users. That’s a lot of people available for immediate social connection.

Nokia has developed something called MOSH short for mobilize and share which will allow consumers to swap photos, videos and audio files via cell phone.

Just imagine what my wife can do with this service. And she’s not alone!

Since its Aug. 9 launch, MOSH has registered more than 100,000 new users a day. The ability to connect people through voice, texting, photo images, and wireless Internet is astounding.

This brings me back to your business:

  • What impact can this type of social networking have on your online business?
  • If you could connect this easily with customers all over the world through their cell phones, what kind of success might you claim?
  • How would you become a major player in the marketplace?

But before you get carried away, really look at your phone and be honest with yourself:

You don’t have any idea how to work this thing, do you?

I mean, beyond the basics of “phone rings, I answer it. Many of our phones now have texting features, video capabilities, MP3 music enhancements, Internet connections it’s crazy.

Yet how often do you really use the phone for making connections that will help your business grow?

I ask this important question as it relates to growing and marketing your online business.

When I started my business, it all began with phone calls to the people I thought could help me the most. I called Jay Abraham. I called John Carlton. I called John Reese. I called many of the top Internet marketing, copyrighting and business minds I knew and picked their brains for ideas on success.

I set up interviews. I met them in person. I built my business on the relationships I developed, and I learned from their experiences.

My success began by overcoming my fears and picking up the phone.

cell_worldblog.jpgSo many online entrepreneurs have great ideas, but don’t have the gumption to put them into action. Perhaps you fall into this category. If so, it’s time to re-evaluate your goals.

If your ideas are so great, why can’t you pick up the phone and call someone about them? What’s holding you back? If you don’t take the risk, you won’t see the reward.

If you want to develop and market your online business, you’d better learn about social networking and get involved in some of the most influential circles that can make your business take off.

The Attention Age waits for no one. It certainly won’t wait for you to decide when you’re ready to jump into the water and start swimming for more successful shores. Whether this means making a simple phone call or commenting on the blogs of the most influential people in the blogosphere, you have to get started now. Don’t delay your success.

You have to take action yourself before your competitors do.

And if you are thinking about asking my wife to do it for you, you can forget that now! She’s already too busy texting her friends. 😉

The Nokia social networking news should be encouraging and empowering for your online business. And it serves as a helpful reminder for us all.

Take advantage of the technology tools around you, but let your own inner drive for achievement be the greatest spark for your business.

Ask yourself: Are you helping your business through social networking? What’s your favorite tool?

Success begins two days after the day before yesterday. Are you ready?

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