See Your Biggest Opportunities For 2021 By Leveraging Subject-Object Theory

12/15/2020 | Comment

This might sound crazy, but it’s true.

Successful entrepreneurs live in a different world than the unsuccessful ones.

You might be wondering – what do I mean by “different world?”

Well, it’s based on the work of Robert Kegan, a world renowned expert on adult development. Who’s also a Harvard Researcher & Professor.

You see, according to Kegan, we evolve in life by transitioning to what he calls ‘higher stages of development.’

At each stage of development, the way we know and understand our world changes. In other words, our entire conception and perception of the world is transformed at each stage.

Obviously, this isn’t accomplished just by learning new things. (I’ll share how it’s accomplished on today’s livestream.)

So, when I say they live in a different world I mean – what a successful entrepreneur sees, believes, and acts on is completely different than an unsuccessful entrepreneur standing right next to him/her.

Want an example?

Many times a coaching client will come to me for advice on an obstacle they currently believe is keeping their business stuck.

But I don’t see their situation in the same way. I see their ‘obstacle’ as an opportunity to gain a competitive advantage. And after I break it down for them they see it too (that’s why I get paid the big bucks — *smile*).

A critical step in getting to higher stages of development, or being a better entrepreneur is what Kegan refers to as ‘subject-object shifts.’

I’ll be breaking that down on today’s livestream – and how it applies to being a better and more successful entrepreneur.

Here are the details…

  • WHAT: See Your Biggest Opportunities For 2021
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

How I Knew I Should Radically Change My Life

12/14/2020 | Comment

On Friday, I sent an email about professional priorities and how they can change over time.

And apparently the idea resonated with a lotta folks. Because I got more responses to that message than any email I’ve sent in a while.

But some wanted more.

For instance…

Subscriber Elijah S. wrote:

===

Thank you for sending this mail.

I feel like there is a whole lot deeper in this mail than you have shared or revealed.

Can you delve a little deeper on this particular topic, please?

For instance, when you said

“But when I realized that I was sacrificing the chance to learn from world-class mentors, develop a REAL business, and push my growth to new professional heights, I started to question my values.”

Can you go a little bit deeper on that?

===

Absolutely, Elijah.

You see, back when I first left my in-house copywriting job to become a self-employed copy consultant, there were several benefits of the freelance lifestyle that I coveted.

…All of which revolved around FREEDOM.

In a nutshell, I wanted to:

  • Pick and choose my clients instead of being beholden to a single employer…
  • Set my own hours so I could hit the gym or run errands in the middle of the day…
  • And work from anywhere, whether that’s a park in San Francisco… a beach in Tahiti… or a dispersed campsite in the middle of the Mojave.

And frankly, that lifestyle was awesome!

I had a very comfortable (and profitable) business as a freelance copywriter.

But at the same time, it had some limitations (which I alluded to in my previous email).

For example, I started missing the camaraderie of working in an office and sharing ideas around the water cooler. And I missed working closely with rockstars who constantly raised the bar in our business and worked as mentors to help me improve.

But it wasn’t just the people I missed.

I also missed the growth opportunities.

I realized that I’d never learn how to become a great leader by operating alone in my home office. As Joe Schriefer always reminds me:

“When you work from home, you’re always the smartest person in the room.”

And even though I made solid money, I also wanted the chance to run a business with 8 and even 9-figure potential.

In other words…

I wanted to stretch myself and push my limits.

I wanted to raise the stakes.

And I wanted to be in a situation where I had people count on me, day in and day out.

Now, that’s not to say this lifestyle is right for everyone…

People have different priorities at different points in their life. And for me, even though there was a time when I valued freedom and wanted complete autonomy in my work, I realized that I had my fill.

It was time for a change.

And that’s why I’m writing to you now. Not as a well-paid, freedom-loving freelance copywriter. But as the publisher of Strategic Profits.

Anywho…

I hope that answers your question, Elijah.

And I hope that whatever your professional priorities are, you recognize that you have the right and the obligation to change them whenever you see fit.

Your pen pal,

Matt Rizvi

My Revelation About Professional Priorities

12/11/2020 | Comment

Forgive me if this is too personal, but I really want to know:

What motivates you professionally?

Do you want to achieve the freedom to work from anywhere on your own schedule?

Do you want to afford the house of your dreams and never worry about money again?

Or do you want the personal challenge of growing a multi-million-dollar business?

There’s no “right” answer here.And the response is different for everyone.

But I’ve noticed that people’s professional priorities often boil down to 6 things:

  • Freedom
  • Money
  • Personal growth
  • Influence
  • Recognition
  • Or a larger purpose

And so here’s what I did…

Near the beginning of last year, I wrote down these 6 value on a lined piece of paper in order of their priority to me. Then, I used that list to help make decisions that aligned with my top values.

And at first, I considered freedom my most prized possession.

And for a while, it was.

But a few months later, I started accepting that freedom also comes with tradeoffs.

For example…

Unaccountability, a lax work schedule, and never being required to go into the office, sound great on the surface.

But when I realized that I was sacrificing the chance to learn from world-class mentors, develop a REAL business, and push my growth to new professional heights, I started to question my values.

And then, my priorities have started to evolve — especially as I think about my future and long-term goals.

It was been a light-bulb moment for me.

And it’s taught me an important life lesson.

In other words:

Your values aren’t set in stone.

In fact, they may be costing you more than you realize.

Your pen pal,

Matt Rizvi

Free copy review tonight @ 6pm ET

12/10/2020 | Comment

Want me to review your copy for free?

Then listen close…

Rich is at a mastermind in Orlando right now, so I’m filling in for his regularly scheduled Thursday livestream.

But instead of talking about creating demand… or mental models… or any of Rich’s favorite topics…

I’m sticking with my strength.

I’m conducting a live copy review for anyone who attends.

But that’s not all…

I’m going to start the call by sharing three financial promotions that are working right now at scale.

We’ll look at the headlines and leads.

And I’ll review exactly why I think they’re converting.

Then after that, I’ll open the floor for live copy reviews.

Have a piece of copy you want me to critique?

Just drop the link in the comments and I’ll give you actionable suggestions for improving the copy.

In the past, I’ve been paid hundreds for this kind of consultation. But if you join the livestream tonight at 6pm ET, I’ll give you one for free.

Here are the details…

  • WHAT: Live Copy Review
  • WHO: Matt Rizvi
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00am PT)

Click Here To Watch My Facebook Livestream

Your pen pal,

Matt Rizvi

P.S. If you missed any of our previous livestreams, you can watch them right here.

The Secret To Creating Demand

12/08/2020 | Comment

Want to know the secrets to creating demand?

Most entrepreneurs and marketers only know how to chase demand, which is fine…

Until, the ceiling is reached and you and your competitors have fully tapped all the current demand.

When that happens, everyone runs out of options.

Either they are stuck or forced to go out and actually create the demand for their product or service instead.

So during today’s livestream, I am going to reveal to you outtakes from a report that I never released.

A step-by-step guide on how to build demand even if it doesn’t exist.

A report that shows you how to connect your product with your market’s deepest desires.

Join me today at 2pm ET sharp – and you will create much more successful and profitable marketing campaigns than ever before.

You have my word on that.

Here are the details…

  • WHAT: The Secret To Creating Demand
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

My Strange View On Piracy

12/07/2020 | Comment

Do you want people to buy your digital product… share their copy with their friends… and upload it online so that folks all over the world can get access for free?

Most business owners would reply with a resounding “NO!”

But for me, the answer isn’t so simple.

In fact, I’m a firm believer that if you sell intellectual property of any kind, then taking a nuanced approach to piracy could not just save you time, but also boosting your bottom line.

Let me explain…

I was scrolling through my Facebook feed last week when I stumbled upon a post from Justin Goff where he asked his group if using a book as a frontend product (vs. a low-priced course), attracted high-quality buyers.

Personally, I was eager to help him out.

We’ve featured four different strategies in Steal Our Winners recently all about using books as a frontend product (including interviews with Russell Brunson, Anik Singal, Charles Kirkland, and Rob Kosberg).

And since Justin is a contributor in the upcoming December issue of Steal Our Winners, I was simply going to send him the links to the interviews so he could check them out in his lifetime account.

But then as I was reading through the comments, I discovered that one of our customers had a similar idea.

But instead of linking to Steal Our Winners, he went ahead and summarized 2 of the strategies in the comments and even offered, “I can pm you the video if you want.”

At first, I was peeved that the guy was dishing out our paid content in a free forum.

But after taking a breath and giving it some thought, I reminded myself of the three reasons why piracy ain’t as bad for business as people think…

  • (A) Piracy is another form of free advertising. Period.
  • (B) If you make a great digital product, people will always find a way to get your content for free and share it with their friends. So really, there’s no use stressing about it.
  • (C) Sending “cease and desist” letters and threatening lawsuits often waste way more time and money than they’re worth.

So the next time you get mad about someone sharing your paid content, just do what I do and remember these three points.

Your pen pal,

Matt Rizvi

P.S. Oh, and if you’re like Justin and you’re interested in learning more about using books to create uber-successful frontend funnels, you can get 2 of those interviews I mentioned (featuring Charles Kirkland and Rob Kosberg) inside the Charter Issue of Steal Our Winners, which you’ll receive the moment you sign up here.

Get More Done. Get Excited. And Get Results.

12/04/2020 | Comment

If you want to have greater success in your business… increase your motivation… and get more done…

Then I’ve got an important story to share.

Over the past 2 weeks, I’ve experienced all three of those things.

What’s more, I’ve realized that I’ve entered a positive feedback loop that continues to boost those benefits to higher and higher levels.

Here’s how it works…

  • I started tasting some success in our business, which led to…
  • A greater feeling of control in my life, which led to…
  • A boost in motivation to work even harder, which led to…
  • Even more success and a reset in the feedback loop.

But here’s the thing…

Until I started writing this email and taking a closer look, I wasn’t quite sure which came first:

The motivation, the productivity, or the success?

Most people think it starts with motivation. And it definitely doesn’t start with success.

But the more I thought about it, the more I realized that my journey into this feedback loop started months ago.

Back then, I was productive, but I wasn’t feeling like my most motivated self.

I was working on projects that were important, but they would take weeks — or even months — before their positive effects in the business finally showed themselves on the bottom line.

So for a time, I simply endured the work and got stuff done with the hope and faith that eventually my actions would bear fruit.

In other words…

If you’re waiting to feel motivated BEFORE you become productive, you’re making a mistake.

Motivation will come and go.

But if you can be consistently productive, results will follow, and with that, more motivation.

And that’s how you enter the loop.

Your pen pal,

Matt Rizvi

Here’s What A Bad Customer Looks Like…

12/02/2020 | Comment

Earlier today, a “customer” sent me an email saying that he bought Steal Our Winners back in February, but no longer could get access.

And in response, I informed him that all of his purchases had been declined by the payment processor.

Then by his 3rd email, he continued to deny that fact… claimed his bank could no longer provide his statement from February… and finished the message by saying:

“The days of the customer is always right might be gone.”

Well ya know what?

I sure hope they are.

In fact, that philosophy is one that I sincerely dispute.

Because in my experience — as someone who got their start in customer service and continues to read every customer email we receive — those that complain the most, not only waste the most time, but they also spend the least.

That’s why I’m happy to say “good riddance.”

For those folks, I’d rather not take any of their money.

And I recommend you do the same.

Because when you follow this approach (which I learned from email marketing expert, Ben Settle), you’ll wind up with a list full of high-class, stress-free customers who actually pay their bills on time and without complaint.

Sound harsh?

I thought so too.

In fact, after not giving into this customer’s request, I questioned my response. Especially when I noticed that he used the link I sent him and signed up for a $1 trial to Steal Our Winners.

“Perhaps something slipped through the cracks and he really did pay for those products?” I thought.

But then, my initial suspicions were confirmed…

Because while the $1 purchase cleared, the $295 upgrade to annual he tried to buy AND the $999 upgrade to lifetime were promptly declined as well.

Tisk. Tisk. Tisk.

Let that be a lesson to you and me both.

Anywho…

If you want to see what all the fuss is about and discover why I regularly see people try to access our coveted Steal Our Winners interviews through fraud, piracy, and bald-faced lies, now’s a great time to sign up the legitimate way.

And while spending $1 to join won’t guarantee that you’ll be a great customer, it could turn you into a great marketer.

And that’s what really counts.

Your pen pal,

Matt Rizvi

The FINAL Livestream In My 4-Part Series

12/01/2020 | Comment

In today’s livestream, we are going deep into the minds of your prospects.

That means I am going to give you more of the strategies I use to multiply sales in every campaign I run.

This is not something I plan on ever repeating.

So why share these powerful strategies with you?

Because I promised many of you that I would.

Here’s the story: I made an off hand remark in during a livestream two weeks ago… I mentioned that I use a whiteboard filled with the most powerful marketing triggers I know. Just like a buffet, each morning during a campaign, I select triggers from my whiteboard menu that move the market closer to buying.

The cat was out of the bag. Viewers from around the world continued to blitz me with comments throughout the livestream.

They all told me how awesome it would be if I share it, walk you through how I use it, and show you how to boost your results immediately with it.

So, that’s exactly what I’ve been doing.

And today is the final stream (for real this time).

Consider this a master-level marketing livestream. I guarantee it’ll give you new ideas, strategies, and tactics to immediately leverage to increase your conversion rates and profits.

Here are the details…

  • WHAT: These Triggers Get Prospects Buying
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

Better Than Facebook Ads?

11/28/2020 | Comment

Creating a successful offer that can scale on Facebook and convert cold traffic into customers is seen as the “Holy Grail” of internet marketing.

But despite this fact..

Facebook is NOT my favorite source of traffic.

In fact, if you put a gun to my head and I was forced to grow Strategic Profits with only ONE channel, I know exactly which one I’d pick.

It’s not Facebook…

Or Google…

Or Youtube…

Or native…

Instead, my favorite traffic source is one that doesn’t impose cumbersome restrictions on your marketing… it can’t completely blacklist you… and the traffic is often FREE.

What is this magical source of traffic?

AFFILIATES!

You see, there’s several benefits to partnering with other businesses to promote your offer…

  1. YOU CAN’T LOSE MONEY: When striking a deal with affiliates, they’re often compensated with a cut of the sales. That means you can’t go negative on your ad spend. Worst case scenario? They generate zero sales and you both make nothing. But the best case scenario? Your offer crushes it to their list, they earn a hefty sum, and you get to acquire customers at a profit!
  2. LESS RESTRICTIONS: In general, you won’t have to jump through countless hoops and have your marketing approved by a robot in order to promote to an affiliate’s list. In fact, they’ll often tweak your copy or write new ads from scratch that align with their audience and beliefs. And while individual affiliates will have their own guidelines and can decide not to promote you at any time, it’s impossible to get completely “deplatformed” from this source of traffic when you build a robust network of partners.
  3. HOTTER PROSPECTS: Lastly, when promoting to affiliate partners, they’re often giving you or your product an endorsement. They’re building your credibility. And this means you’ll have higher conversion rates and attract hotter customers than when you’re advertising to cold traffic.

See why affiliates are such an amazing traffic source?

Sure, paid media is great when it comes to scaling…

But if you want a business that’s truly resilient and will generate new customers with ZERO financial risk, then forming strong relationships with affiliate partners should be a top priority.

Now here’s the next question you should be asking…

“How the heck do I get partners to mail my offer to their list?!?!”

Well that’s exactly what Glen Ledwell — affiliate marketing extraordinaire — shared in his recent interview with Rich Schefren for the November issue of Steal Our Winners.

In fact, the exact strategy he revealed led to a 300% increase in the chance that affiliates said “YES!” to promoting his offer.

And on the call, he even gave the specific script you should use to achieve those results in your own business.

Want the full details?

Then make sure you sign up for Steal Our Winners and you’ll get access to the complete interview — along with 6 additional Internet marketing strategies — inside the upcoming issue.

But beware…

The deadline to join and receive the November issue is this Sunday at MIDNIGHT.

The clock’s ticking.

Your pen pal,

Matt Rizvi

P.S. Right now we’re offering Steal Our Winners for a crazy-low price. So if you’re interested, don’t delay. Get the full details right here.