2 ‘Lazy’ Ways To Test and Make More Money From Autoresponder Sequences

“Really, it comes down to testing.”

As a marketer, how many times have you heard that? Hundreds, maybe thousands of times. We all know that best-practices can only take us so far, and that testing with live visitors / readers / viewers gives us the closest thing to “truth” when it comes to which offer works best.

Consequently, most marketers who have a reasonable amount of traffic will get started in testing. Testing landing pages, testing squeeze pages, testing webinar registration pages, sales pages you name it. But… testing email sequences?

Why Marketers IGNORE Testing Email Copy

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Three Things You Never Thought Of To Supercharge Your Social Proof

In my last post, we talked about social proof.

It’s not rocket science. As an aspiring entrepreneur, you know you need it.

You need it to demonstrate that whatever product or service you provide, yours is the right choice for your prospect.

And, a little more subconsciously but no less important, you need it to demonstrate you’re the popular choice. That by buying what you’re selling, your prospect will become one of the “cool kids”. (Don’t underestimate the power of this. Apple has had me wanting to be one of the “cool kids” for years!)

So today I want to share three concepts – you may have never thought of – that will help you build and leverage the social proof you need to succeed… Read More

The Element of Your Marketing That’s More Important Than Ever

I used to get asked about emerging trends a lot. Mostly because the reports I used to write were so accurate in predicting them. Well one prediction from one of my past reports has come to pass in such a big way I thought I’d write a couple short posts just to nudge it back front and center in your marketing memory.

It’s an area of your marketing you might be overlooking. Or one you might not be taking as seriously as you should.

It’s really not a new concept. (But then again, reviewing the fundamentals is always uber-valuable no matter how sophisticated a marketer you are.) In fact if you’re into copywriting at all, I’m sure you know about it all too well. Read More

Your Automatic “Chain Of Reaction”

I’m sure you’ve heard of this self-preservation mechanism before. The way we react when we encounter some kind of “danger”.

You probably know it as the “Fight or Flight” response.

When confronted with some sort of imminent threat, we calculate the degree of danger. And either run for cover or face it down and do battle.

Well guess what?

You can forget that.

Because that understanding is wrong… Read More

The Bad News On Why You Keep Procrastinating

So in my last post I left you with a somewhat daunting question…

I mean in all the information that’s been published, there’s got to be a solution somewhere that’ll get you to stop being a procrastinator. Right?

How’s all that been workin’ for ya?

You see, like I also said in my last post, the problem is there’s a distinction about procrastinating that most people don’t seem to get.

And not understanding this distinction blurs the reality of the problem. It renders any hope of dealing with procrastination just about dead on arrival.

What is it? Read More

Why You’re Not “Living the Dream” Right Now

Think back to what your hopes and dreams were when you were a child. The amazing future you had planned. Every day was filled with opportunity and promise. Anything was possible for you then. How many fighter pilots, astronauts, major league third basemen, writers, artists, poets and princesses do you suppose are reading this post right now?

OK. Let’s be a little more realistic. Read More

Mastering the Attention Age

So you’re still with me in this little series? Good attention!

So what do you know now? Every “age” has it’s unique leverage points that offer economic value. And as an entrepreneur, mastering those leverage points will launch you head and shoulders above the competition.

So… now that we’re smack dab in the middle of the attention age, what leverage points do you need to master?

It’s simple.

You need to master… Read More

How The Attention Age Is Killing Your Business

The other day we talked about how six areas of information overload combined into a perfect storm to create The Attention Age… An era in which your prospect’s attention is the most valuable asset you can have.

We also talked about the spillover effects that it’s had on our ability to focus, think critically and get things done.

But all our talk has been about how we’ve been influenced as consumers of information. What about as entrepreneurs? What about as marketers and business owners? How have those roles been impacted?

Let’s dip back into The Attention Age Doctrine and see how you got an economic edge in every age since the dawn of time… Read More