If you have any interest in Internet marketing whatsoever, what I am going to share here will be very special… very valuable… and very profitable.
Here’s the story:
It’s no big secret we hit our launch target in just 32 hours. We broke out the champagne, pumped up the music and had an office party that’ll be the cause of gossip for years to come.
But, before we turned off the lights and closed the office for the holidays, we decided to change a single web page on our site. And boy, am I ever glad we did … cause it brought in another $428,000 while we all enjoyed the time off with our families.
Want to know what the change was?
I thought you might. Ok, so…right after we sold the final Business Acceleration program, we did what we’ve always done. We took down the order page down and put up a sign up form for our waiting list.
Then it struck me: “Why in the heck are we doing that???”
Truth be told, I’ve found waiting lists to be somewhat worthless. People arbitrarily sign up with varying degree of commitment. And when you come back to this list of eager prospects…. you’ve got to sell them all over again.
It makes no sense!
So, we did something different this time. We replaced the waiting list with a pre-order form. So instead of asking for an opt-in (to try and resell later), we continued to get orders with each and every passing hour.
And guess what happened next?
Our conversion rate actually INCREASED! Imagine that!
And here’s the best part – while I was dressing up like Santa and playing with my daughters, the orders just kept on rolling in …
So here’s my newest New Years Resolution for ’08: NO MORE WAITING LISTS! You might want to add it to your list too – especially if you are thinking of launching any products or services in the year ahead.Come to think of it, even though I’d love to take credit for this subtle but immensely profitable switch. I can’t.
It sprung out of my subconscious from nowhere, but the seed was planted two weeks earlier when I was talking with my newest mentor.
He’s a true marketing makeover maven if there’s ever been one. His name? Clayton Makepeace, and he’s someone you should be studying. In fact, he’s going to be upping the ante this year – and i’ll bet you dollars to donuts that you’ll hear a lot more about him.
If you’ve never heard of this legend before… you have now. And please, remember you heard about him here first.
Why? because it’ll be a feather in my cap later on, and you’ll thank me for turning you on to a true genius. You can check out his site and absorb his wisdom:
To higher profits,
Rich Schefren
P.S. Here’s a great free gift that will make you a ton of money: Maybe it’s that extra half-a-mill Clayton helped me bag over the holidays … but I’m feeling pretty magnanimous right about now.
So here’s what I want to do: I want to give an extra free gift to everyone who pre-orders a copy of my Business Acceleration Program before midnight tomorrow night.
And take it from me: This gift is GANGBUSTERS!
It’s a private webinar that Clayton Makepeace did recently for members of his elite EasyWriters Marketing Club members ONLY.
It’s called The Makepeace Marketing Multiplier – and in it, Clayton shows you EXACTLY how he pulls more dollars per name out of his clients’ customer files than anyone else alive – as much as $50 million a year from less than 50,000 customers!
With this one secret strategy …
But you must move quickly – Clayton has agreed to make this amazing video available only until tomorrow at midnight – so:
pre-order your copy of my Business Acceleration Program right away!
Link to this post: If you found this page useful, consider linking to How I Made $428,000 On My Winter Vacation ...
What if you’ve already purchased the BAP?
I was going to ask the same question as Judy.
I have heard of Clayton Makepeace before but I haven’t heard anything by him.
I completely agree with you Rich about the pre-order form. Provided people know that there will be a delay, it has to make sense to grab their commitment and money while they are in a buying state of mind.
Paul Simister
http://www.yourprofitcoachblog.com
Have no fear Judy + Paul…
If you already own BAP, then SURPRISE… you’ve just gotten another great bonus!
To higher profits,
rich
Was wondering the same thing myself.
Hey Rich,
what a great achievement, plus a nice little tip that can increase profits and conversions a lot. And don’t forget about the relationship with your list.
But you should not forget that most people never get the amount of traffic, subscribers and leads that you do. Therefore most of them will never implement these tactics, or throw them away – saying it doesn’t work for them.
Why don’t you write a message or two directly to them… Those who aren’t on the level to profit from your tips yet, and maybe couldn’t even afford the BAP.
Just my 2c,
-Dave
Rich, I was about asking same question. How will those that order before now get their copy of this bonus?
Lateef
Excuse this dummie but where is your great program? I`m lost…NCB
Makepeace certainly knows his stuff, but if you get on his list he’ll send you SO absurdly many emails you’ll be massively annoyed.
Must increase conversion rates, but I’d rather not annoy so many people myself . . .
Hi Rich
Thanks for confirming that we all get it.
I didn’t expect there to be a problem.
Cheers
Paul Simister
http://www.yourprofitcoachblog.com
Hello,
Dave has a point, the price is going up for new products online.
Most people are stil looking to start up and are looking for traffic that’s not to expensive.
Hi.. Rich..
I think is great, you do it again…
i have learn from you so much..
Thanks.
Rudy Lim
http://www.rudylim.com
Rich,
Is it just me? I don’t get it. You were supposed to limit the sell to some 1,500 customers the Business Acceleration program and then went ahead and sold to the rest of the world anyways…
Is that it or I am missing something here?
I would appreciate an explanation.
Thank you!
How about a copy for New Business Acceleration Program Members as well Rich?
Clayton certainly knows his stuff or does he?
I was on his list and was getting as many as 4 emails PER DAY from him promoting one thing or another. The viagara spammers are sending less email per day!
He may be making money but he’s also losing his best customers with his “copywriting spam a bot.”
If a guy is sending you 4 emails per day—does he REALLY know marketing…or is he a good copywriter that really doesn’t know marketing? They are two different things.
I’d rather not use a system based on “annoying” the holy living hell out of my list.
Patrick
A couple of things guys…
Dave – Social media is the lowest cost, fastest and some of the best traffic you can get. For example the traffic we getfrom stumbleupon looks at the most pages on the site, stays on the site longer, and buys better than any other source other than JV partners.
That’s why I made the initial payment $250. Because if someone starting out online can’t afford $250 the first month and then $350 a month for just 5 months – they might want to earn some money before starting their online business (whether they buy my program or not).
Next question….
Related to the quantity… We hit our targets so quickly (even though people were traveling and almost everyone in internet marketing had the lowest amount of traffic they had in years during that time) we decided to get another batch super fast. And since we haven’t sold out this second batch out yet… we are letting everyone know they can still get in on before the price jumps up a thousand dollars.
Last question…..
Mike, I already replied above – anyone who has already gotten a copy of the program will get this bonus and any other bonuses we decide to introduce. I would never ‘punish’ the early buyers, it isn’t fair, and it’s not my style. So have no fear…
AN IMPORTANT NOTICE!!!
I am noticing that readers are starting to use their name field to advertise free downloads on their site. In effect using the offset type and seperate color to create their own little advertisement on our site. This is frowned upon here. While you’re free to talk about your download in your comments (within reason – if it’s a blatant attempt to feed off our traffic without adding to the conversation…that’s a no-no too) from this point forward we will periodically go through the comments and remove the advertisement out of the name field.
I have no problem with any reader getting traffic from our site if they are engaged in the conversation – But when it becomes more about trying to get traffic than engage in the conversation it simply won’t be tolerated. I don’t want to be a hard-a*s about this, but I know that if we don’t curb this attempt to exploit our site it could quickly get out of hand. Sorry.
Alright – I got to go…
Rich
Love Ya Man!…(-’
Heya Rich,
thanks for the reply there.
Maybe a good idea for a lead-generating report or low-priced product to get more prospects into your marketing funnel?
I’ve used social-bookmarking myself with moderate success. Most likely it all depends on how much ’stumbles’ you can get from people you already know – before others can get to know you ;)
-Dave
hi
I have to admit that I am not too sure what to think of the material in your course? I thought I was going to be blown away! I am kind of disappointed actually. I am two cd’s from the end of the entire course and I left thinking to myself is this really worth what I paid for it? I mean don’t get wrong here, there was some good information but none of the speakers went into depth about any of their subjects. It’s was just, huhhmm say what you can get into an hour speech type of thing. I was hoping to get a lot more specific information! Now maybe I am feeling this way because I am not a seasoned internet marketer yet, however, I definitely think your Business Acceleration program is more for advanced marketers. Any advice would be great. Thanks :-)
Hey Jason:
Brian Johnson here from Rich’s office. I saw your comment and wanted to get back to you. I Understand what you are saying but keep in mind the program is just that, a program, and not just cd’s. Your just getting started in the program and you definitely do not have to be an advanced internet marketer to take advantage of the amazing things you are, and will be learning. The process you are going through is important and crucial to the program. While you are getting some basics and advance information now, you are also about to get entrenched in individual calls, live, with each speaker and you will also be able to ask them questions directly after they go through an even more in-depth training with you. Then you get the same experience with the 7 webinars and trainings. I mean these are KILLER… and we just added another one AND a special one but I am not allowed to say yet but I can say he is HUGE. Plus more outstanding books coming to you, videos, more calls, etc. All I can say is you are going to be getting much deeper in the process. It is important though to follow the getting started guide. Don’t just listen to the cd’s. Get into the main event DVDs, the workbooks, the bonus dvd’s, blueprint books, Process maps, supplied software programs, etc. I am personally entrenched in this industry and I keep referring back to them. As always we will support you through the process.
I hope this helps, if not please feel free to call me directly in the office and we can talk more as well as our support team is available at any time to help.
Take care
Brian
Brian
Great response.
I find that with these types of programs, provided the material is a high quality (and I know that Strategic Profits will be), the real value comes from working with the material.
Learning is one thing, action is another.
It is only through purposeful action that anyone will get any cash payback. Otherwise it’s just intellectual entertainment.
Paul
http://www.yourprofitcoachblog.com
Hi Rich,
Re your original post topic I think that’s a great tip.
But I’ll suggest it can go one step further.
i.e. maybe it can be done BEFORE a launch. i.e. pre-ordering before the product launch.
I think I’ll try this on a new product I’m launching soon.
Comments?
PS
No blatant self promotion of the new site in my name field – just little old me :)
Hi Everyone,
From my perspective, ANY way to increase conversion and sales, as long as it is grounded in integrity and authenticity, to me, is always a winner.
isn’t that what this business is about? Being able to add great value, training, and content to our prospects and customers is a huge benefit…
so anything that increases the bottom line, and helps more people…to me is a complete no brainer.
I’m always creating and looking to add ways to help people learn how to increase their business and make more money…while being “real”…no hype is the only way to go…
Great tip, and keep up your awesome content!
Scott
http://www.reversefunnelwealthsystem.com
http://www.squidoo.com/tycoughlinsreversefunnelsystem
Hi Everyone,
From my perspective, ANY way to increase conversion and sales, as long as it is grounded in integrity and authenticity, to me, is always a winner.
isn’t that what this business is about? Being able to add great value, training, and content to our prospects and customers is a huge benefit…
so anything that increases the bottom line, and helps more people…to me is a complete no brainer.
I’m always creating and looking to add ways to help people learn how to increase their business and make more money…while being “real”…no hype is the only way to go…
Great tip, and keep up your awesome content!
Scott
http://www.reversefunnelwealthsystem.com
Hi…
Sometimes it takes us quite a while to listen to that inner voice which directs us along the right path. Often you can get so caught up in the frenetic pace of launching a very successful product that you don’t take time to draw breath… it’s in that quiet time that our subconscious lets fly. I’m glad you listened to your subconscious and followed it Rich! Congratulations!
Jeanne
http://aspirationsplus.typepad.com/uydayg
Jason…….. What UP?
You mean you already are masterful at mind mapping, AND you utilize a system for info management and project management superior to that which is being presented AND you read over 1200+ words per minute?
Perhaps…
But if that were so then you would definitely appreciate the candid detail of someone who made a measly $2M+ in a couple of days teaching us the inner workings, mindsets, and methods that made it so…
It’s about strategy, purpose, vision and hard work. It’s not about how to put up a website or worse how to rehash someone else’s ebook.
The devil’s in the details. Besides what’s mind bending is that masterful artistry “appears” really simple. Take your favorite guitar player, or your favorite running back, they move with such efficiency and poise it looks like anyone can do it; until you get out there and give it a go. Then you realize they’ve been practicing for years and that’s why it only looks easy.
You were forthcoming enough to write an honest post, then you have to be equally forthcoming about whether or not your skill set and your results can really rival that which you’re being presented with.
Just be a sponge, apply what your being presented and work towards mastery. It’s in the doing that learning takes place. I could read all kinds of articles on cooking, get all fired up about the Food Network (A TV network in the USA) and feel it makes sense, it may even looks easy, but ask me to play chef and whip up some fancy meal, (my wife calls it conducting an experiment) and I guarantee you there’s always a chance I’d blow up the whole damn building accidentally. (An 800 resident dorm was evacuated when I cooked a can of soup in college, sad but true-finals week too)
A buddist monk makes sitting in a lotus position for 8 hours looks like a breeze, a walk in the park. Try it sometime for say… 30 minutes and see if you don’t dial 911 and ask for help ’cause you’ve fallen and you can’t get up!
Just step into to the material, it will make sense the deeper your commitment to it. The more you put in (in energy and application) the more you ‘ll get out of it.
Best to you guy -)
Alex
I
I
thanks for the tips, and congrats on getting that much money in one night!
Paul you’re Right on the money…
“It is only through purposeful action that anyone will get any cash payback. Otherwise it’s just intellectual entertainment.”
As I always say to my subscribers “Even the best course cannot make you money if you don’t use it effectively.” We even warn folks to not sign up if they do not want to do the required work
from signing up for the offers we make.
I know It sounds crazy but its much better than selling stuff on false promises.
Let me know the manner I must work with your organisation hand by hand.
Hi Rich and Brian,
Way to go!
Nearly Half a Mil is a Milestone and a half!
Much Love,
DB
Admittedly I’d probably want a little cruise for a recharge after such a successful product launch.
By the way.. I noticed the link to buy on the BAP page after every description.. nice touch.. definitely adding that note to my yellow note pad.
Alex,
You make some very good suggestions. In trying to add to that, a lot of the information contained in the BAP has to be applied to a business situation strategically which can take time depending upon the size of the organization and its objectives.
The material contained in the BAP isn’t going to go out of style anytime soon so you can take one or two concepts at a time to apply to your situation and know that it’ll improve your business if you stick with it.
I’m personally in the process of trying to merge the best of the internet marketing techniques with traditional marketing best practices to improve my business. That can’t be done overnight even though I’d like that, but the BAP has been a great stimulus. For that, I say “thank you!”
Roger
Rich,
I almost forgot . . . for those that qualified for the mind maps, when should we expect those to arrive?
Thanks in advance,
Roger
For Paul I agree with you learn much from your actions as my action guru TungDW said, Knowing [by learning] is something, doing is everything. Other side, TungDW also said, How can we say we have done our best, when we haven’t learned from the best.
By this, I have greatest gratitude to you Rich, quickest acts I’ve ever seen, I have half prove on you, great one, my online action couch, prepare all who come inside to follow thru and bring what they need, I am sure too then remind each steps to implement for the higher profits.
Rich, for not being just traffic but conversion, I think best encourage using affliate link as I did.
Brian, I learn much how you explain precisely each steps we get most benefit derived from that package, the whole system, not just think as cd or learning. Proud on you and your team in Rich.
I proud on you Rudy whatever you did here, I believe we come to the most right and precious space and time.
Once more thank you for your over deliver package, just receive call from fedex here how they have difficulty finding my place, said that the address not wrote completly. I am in hours waiting for arriving of the greatest package in my life. Thank you so much Rich.
Regards,
Alvin Yudistira
Not really much to say yet! I am starting to focus on which of my great products I will begin with. O so much,…and many possibilities! Everything I have to bring to the market is tangible. I think I should go ride my horse. It’s that special time on the trails that most often give me the inspiration I am looking for. I love these mountains.
Hi!
Just stumbled across your site and subscribed to your feed – looking forward to reading more, so far looks pretty interesting :)