An Online Business Poem?

Today… We’ll take a break from credibility and believability.

Here’s why: Debi (wife) went out of town yesterday. Making me Mr. Mom.

So… this morning my focus is on my two girls (Ava + Elle).

But don’t be jealous… I’ve got something special up my sleeve today.

It’s this: A Short Poem About My Prospects.

You know what? I wrote it four years ago, but…

IT’S AS TRUE TODAY
AS IT WAS THEN!

It explains my prospect’s problem and it’s solution in one fell swoop.

My challenge to you is…

Could you write a poem about your prospect’s problem and the solution?

It’s a great test to see how well you know your market.

If you come up with one you are proud of – share it here in the comments.

And remember…. On Monday we’ll pick up where we left off – increasing your arsenal of proof.

But, for today… READ and REFLECT on this poem.

Then… try your hand at writing your own.

—————————————————————

Chapter 1

I open my email box
There is a great new opportunity to make money
I buy it
I work really hard… But the results don’t come
It must not be the right opportunity
I waste a lot of time and money

Chapter 2

I open my email box again
There is a great new opportunity to make money
I convince myself this time it will be different
I buy this one too
I can’t believe I am still not getting results
It must not be the right opportunity
I waste even more time and more money

Chapter 3

I open my email box yet again
There is a great new opportunity to make money
I see it for what it is
But I still buy it – It’s a habit (addiction)
My eyes are finally open
I realize I am an opportunity seeker
I cancel my purchase
I save my money and my time

Chapter 4

I open my email box again
There is a great new opportunity to make money
I delete it
Instead, I read The Internet Business Manifesto

Chapter 5

I have someone else open my email
I am making a lot more money
I am having fun building my dream business
I am finally a strategic entrepreneur

—————————————————————

So… tell me… what do you think?

To higher profits and beyond,

Rich Schefren

p.s. – don’t forget to come back Monday at 10 AM sharp to read your next installment on credibility, believability, and proof.

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Comments:

http://alan-kay.com Alan Kay

I am thinking … “Who wants to get to open my email every day for me?”
http://www.strategicprofits.com Rich Schefren

i have janine… you need to get a VA!
http://www.JCsedits.com Kerry W

Rich,
Thanks for the little break in the intensity –
Writing a poem about my prospects will be a good exercise and help me look at it from a little different angle.
You have given me a lot over these past two weeks – for that I thank you –
just the email management advice from Incremental Advantage of checking only twice per day (scheduled) has cut my time from probably nearly 4 hours per day to about 1 hour per day.

I’d like to give you something today – ENCOURAGEMENT

I have two girls who are 23 & 24 – at some point many years ago my words and actions convinced them that they had my 100% unconditional love and support. Did I give them every little thing they wanted? – absolutely not – that’s not what they really wanted or what they really needed. The relationship we have today makes all the effort worthwhile.

Young girls (young boys too) need a DAD who will love them no matter what –

You are doing great work here but it doesn’t compare to the value of being a great father and husband. You’ll never regret the time and effort you invest there.

I hope you have a fabulous Mr. Mom weekend – make it count.

YAIMP,
Kerry
http://www.strategicprofits.com Rich Schefren

thank you kerry – very nice of your to say… and i really appreciate it.

a good friend once gave me some great advice… he said spend as much time with them while they are young… because when they reach their teens they’ll be less enthusiastic than they are now and you’ll have mounds of regret.

i never forgot those words. and i do my best to spend lots of time with my girls… but taking over my wife’s responsibilities (combined with my own) always leaves me with profound respect for single parents who have to manage both.

like i said… thanks for the encouragement.

and i’d love to read that poem when you are done writing it.
http://www.specialistmetalworkskills.com Carl

Hi Rich,

That poem probably does sum up how some of your prospects think. Jumping from one get rich quick scheme after another. If they follow you for long enough though they’ll eventually be cured of that.

Your internet business manifesto has made a difference to how I approach internet marketing. I still have some problems though applying all of it.

I’m still wearing a lot of hats at the moment I’m sorry to say but it’s not because I want to.

I’m trying to wear only the hats that are core to growing my business. I feel that the design, sales and marketing are what I should concentrate on.

In the past I’ve wasted lots of time designing things that I didn’t know how to sell. I used to think create it and it will sell! That’s when I was operating as an opportunist.

Now I know market research and feedback from prospects and customers all help in creating better products.

I’ll put the link to my new web page on here once I’ve finished it. Thanks for the offer by the way!

I’ve had plenty of free advice off you over the last few years so If I can give you some feedback then I’m more than happy to.

The web page is coming on. I’ve got the copy together. I think that’s pretty good. I’ve tried to do some digital sculpting to use as a video demonstration. That’s taking longer than I thought…

Enjoy your morning with the kids and have a good weekend.

Regards,

Carl
Drago

Hi Rich,

Pretty good.

The poem about money was pretty funny.

I thought it’s delightful and contagious.

That’s why I’m writing this poem,

I hope it’s not to outrageous.

I am an old die hard and I think poems should rhyme,

I wish I could outsource my time

As I have two split passions

A job to pay the bills and a job for expansion

Of my soul, my life, my vision

While the 9 to 5 handles provision

Of food and clothes and stuff

One day life won’t be so tough

One day I’ll get it right

One day things won’t be so tight

I’ll eliminate my worries, have a great attitude

I’ll find happiness,

Love and gratitude.
http://www.strategicprofits.com Rich Schefren

thanks carl – you know… it’s not possible in all markets – but i like creating products with clients – that’s why all of our premium products were first delivered as coaching programs – so i could continue to make it better while i was doing it.

looking forward to seeing what you come up with
http://www.strategicprofits.com Rich Schefren

very… very good drago – good job!

but… doing it for yourself is easier than doing it for your prospect…. right?
Drago

Thank you Rich,

I’m glad you like the above verse,
as this one is probably going to be worse (see)

Well it’s not really just about me.

The one job I have only takes a few hours per month, and I started that this week. My other job I just started yesterday, (you’ll hear more about it soon, I’ll bet)

and I know practically nothing about the end clients for either company yet.

I have a former employee who is interested in Internet Marketing, so I am considering sending him to swim in your material. He might be better advised to simply find someone who loves and has already spent countless hours learning it, Someone who can execute it at a level I consider etheral.

To create and manage a JV.

That poem is a bit about him, a bit about me, and a bit of abstractness and a bit of poetry.

I’ve just started the race and ahead the first curve,
is to fall in love with my team, a job I’ve half done.
They make it so easy.
And then learn all I can about the people I’ll serve
with my team, it’ll be a home run.

what is a prospect? pro= forward and specere = “look at” and so not to sound cheesy, but my prospects are the people I will help, the people who look to me for a better future. That’s got to include me, my team, our advisors, clients, students and mentors.

Having free time, great help, a great attitude, finding happiness, Love and being able to give and receive plenty of gratitude, doesn’t sound so tough, and I think it may be enough.

Looking forward, the future looks bright, thanks once again and good night.
Alex Jeffreys

Hey rich …

I’ll sum that poem up In the words of rich schefren, that poems got chops!

I’ll try my hand at one soon,

today I’ve been crazy buzy starting of the campaign for “Gurus Nightmare”
It’s gonna cause a stil in the Market & I’m gonna make sure of that …boyo!

… So for now I want to leave you with a poem from one of my coaching students for my wedding,

Take it away jean …

My mentor Alex Jeffreys is getting married today and has told me he’s feeling pretty nervous.

He says it’s weird because he has been on stage and talked at seminars, held webinars for hours on end and shot videos which have been watched by thousands BUT this is different.

Today, he has to make his wedding speech infront of a hundred close friends and family but I have confidence he’ll pull it off.

I’d like to wish him, Katie and young son Cameron a lovely day.

Of course it comes with the obligatory word of advice:-

Never go to bed on an arguement!

Anyway, that said, here’s a poem for Alex

Alex Jeffreys getting married
And I wish him all the best
For today he’s pretty nervous
Feeling daunted by the test

He’s marrying lovely Katie
The true love of his life
And watched by young son Cameron
They’ll become man and wife

Alex is quite a chatty chappie
Can talk for hours when in the zone
His lengthy calls and webinars
Are pretty widely known

BUT today it’s really different
It’s unfamiliar ground
He’s not talking to the masses
About strategies he’s found

Not hidden behind a video
With headset and microphone
Instead, before one hundred
He’ll make his wedding speech alone

But Alex is professional
And like the cat that got the cream
He’ll turn his Newbies Nightmare
Into his Guru’s Dream

So Alex on your special day
As you take your lovely wife
I wish you health and happiness
And a loving, carefree life

Best wishes and “fail forward” Alex!

Jean Shaw
http://www.jeansmenopausalmoment.com/blog
http://www.designerprofits.com Sean O’Sullivan

Jee Rich. Remember you said one or two posts ago, how this gets addictive?

Give me my shot, man. I read your post this morning, went off to do my thing; but my mind insisted of throwing increasingly stoopid rhyming lines at me until I gave in & came back online.

I think it’s the cannot-resist-a-challenge syndrome.

So here’s my stab at literary genius
==========

Well I’m not one for writing a verse
Whole poems, I’d even be worse
But if Rich can write his,
Then play with his kids…
Maybe I too should try for my first.

I still get to check my inbox..
But truth is, the door has no locks
We’re not in jail
No need to check mail
Outsourcing near everything rocks

It all has to start in your mind
Then people and processes bind
Into one business true
Where you act as the glue
With the market the key you must find.

We are born in a golden age
The Internet; global knowledge
There’s room for one more,
Yes, that’s you for sure
Get your voice, and your skills, on the stage.

But its can’t be all business and money
Remember to enjoy the journey
You pass this way once
You’re only a dunce
If you end up so rich but so lonely.

So that is the end of my ditty
I’ve had fun, even if it’s not pretty
But it kinda rhymes
Didnt take too much time
Now like Rich – I’m off to my family.

===========

Ireland are playing France in Paris in the Six Nations (European Rugby international league) this afternoon; it should be a cracker of a game. Were’nt sport, and weekends, fantastic inventions :)

All the best – Sean
http://www.designerprofits.com Sean O’Sullivan

Just realized how that would be presented; should be a break after every 5 lines – ie read 5 lines at a time.

It’s a format called a Limerick, which happens to also be the name of the city I live in in Ireland.
http://www.bfreetomorrow.com Kris

Hello again Rich
You can cause some real problems mate :-).
Tried to play golf yestreday but all I got was these thoughts instead

My Ode to Opportunists

My Email box is full
Its full to overflowing
“I” have so many offer’s
“I” dont Know where I’m Going

one Guru Tells me this
one Guru Tells me that
“I” read so much Info
“I” dont know where I’m At

You want to be a success
“It’s easy” is what they say
Just pay me some more money
You wont be lead astray

“I” want to be successful
“I” dream it every day
No matter how hard “I” work
It never seems to PAY

“I” want to be a success
But my dream is starting to fade
I wanna go to my inbox
And see that “I’ve” been Paid

Just got yet another email
But Ive seen it all before
It says “Buy this new Program”
This will guarantee you score

My inbox will not fill so fast
As I gave it a spring clean at last
To all of my guru’s from the past
I say “You Can Kiss My Bloody A…”

Today’s Life has a new begining
My sanity’s warn and thinning
And when I’m on another site
I’m just not Opting In “No kidding”

I’ve found another mentor
He really knows his game
And when it comes to my success
He shows me who to really blame

If your incomes low and you’ve got complaints
Chances are its from your constraints
So grab this book and read it through
It has some answers that will help YOU

Unfortunately my money is tight
Cannot Afford his great insight
But I’ll sleep beter I know tonight
His Posts are getting my thinking RIGHT

My dream’s not gone nor is it done
I’m not prepared to QUIT and RUN
I’ve manage to keep the door ajar
Now Rich please help “Make Me A STAR”

Thanks Again
http://dreamdriver.psyrk.us Stafford “Doc” Williamson

Rich,

Limmerick’s are THE dominant poetic form for the non-academic crowd, so I am afraid that Sean O’Sullivan’s comment has me obsessing about them. Here’s mine that I hope follows the direction of your challenge.

Friend John was romantic young swain,
Whose heart broke again and again.
Now to try to attract her
He applies a new factor,
Without youth, krugerands, or Rogaine.

You see, I am entering the “dating and advice” market. Still under construction is a squeeze page for advice on “attracting attractive women and avoiding rejection and heartbreak”. While on the other side of the fence, my counseling efforts for people whose frustrations have already gotten the better of them can get back on track with my “dream drivers” philosophy (because I can only accommodate such a small number of clients in my personal video phone counseling) (although I do have a “staff” of PhD qualified counselors to refer people to if they desperately need this kind of help).
I don’t know why I am spreading myself so thin, or perhaps it just feels that way to me, since most of my “work” is done through virtual companies and joint venture type arrangements as I try to “save the world” from climate change and the energy crisis (see http://daochienergy.com).

Thanks for the change of pace today. I’ve been enjoying both your blog posts and the hundreds of comments, but I especially am impressed with how many replies you have managed to make. It is certainly helpful to your “strategy” of drawing in more commenters to make us feel appreciated by the gesture of personalized replies from you.

Sincerely,
Stafford “Doc” Williamson
http://dreamdriver.psyrk.us
http://twitter.com/LoydLarue Loyd La Rue

Rich:
first I would like to revisit this thought:

“MARKETING ISN’T A CAMPAIGN…IT’S A COMMITMENT
It’s a commitment to a relationship.
A relationship that will leave your prospects and clients better off than before.
And, it’s your job to continually convince them that you’ve got the chops to do it.
Which seamlessly transitions to”? from blog post Create Credibility…Boost Believability… Pile on the Proof! (part 2)

**Just a note here before the poem: the above quote will take many if not most online businesses to the next level and beyond. Placing maven status to your prospects/clients will separate you from the herd; period.
*************************
Now my attempt at this interesting poem idea…so here goes!

Today I opened my email w/ joy & glee
To find yet another chance or opportunity…
There on the page it was written plain & clear:
“To have riches beyond your dreams
Come following me here…
For I will transform your life don’t you see it’s plain and clear”
And I thought out loud to myself …Oh dear??

So I typed my name & email address too-
Then out popped a video that did claim:
“How” I would be made rich with cash, cars & trips to the zoo…
Oh my!! I said out load to myself…
More hype content from who???

So I typed a name & email address where required,
Just to see what free bonus would be delivered before it expires…
Once again the opportunity was announced;
”just send me yours hundreds” and I will make you rich…

No thanks…I thought I know better now…
How proof planning is the way to be
My strategic course will enable me;
In that
To tell what story can you help them tell,
Once they own the stuff you sell…

So Now I opened my email w/ joy & glee…knowing that
Profits await my client success because they plan for success
Just like me…

Loyd La Rue
http://twitter.com/LoydLarue
http://blogicthink.com Rinaldi Syahran

very unique to give the reader your idea by poem. I think your posting is useful and helpful but also an art.
http://www.bfreetomorrow.com Kris

Hi Rich
I Hope You Enjoy This

I got a link to this blog one day
It was not just luck, I’m sorry to say
I stayed and read for nearly a day
Always encouraged to have my say

So here goes

My Email box is full
Its full to overflowing
“I” have so many offer’s
“I” dont Know where I’m Going

One Guru Tells me this
One Guru Tells me that
“I” read so much Info
“I” dont know where I’m At

You want to be a success
“It’s easy” is what they say
Just pay me lots of money
You wont be led astray

“I” want to be successful
“I” dream it every day
No matter how hard “I” work
It never seems to PAY

“I” want to be a success
But my dream is starting to fade
I wanna go to my inbox
And see that “I’ve” been Paid

Just got another email
But Ive seen it all before
It says “Buy this new Program”
This will guarantee you score

Today, Life has a new begining
Now my sanity’s warn and thinning
And when I’m on another site
I’m just not Opting In “I’m not kidding”

My inbox will not fill so fast
As I gave it a spring clean at last
To all of my guru’s from the past
I say “You Can Kiss My Bloody A…”

I’ve found A lot better mentor
He really knows his game
And when it comes to my success
He shows me who to “Really Blame”

If you’ve ever read his blog
I’m sure you will agree
That success has two ingredients
They are Vision and Clarity

My incomes low and I’ve got complaints
He teach’s me its from my constraints
Now to teach people to understand
Success is not Luck it’s actually Planned

Unfortunately my money is tight
Cannot Afford more of his great insight
But I’ll sleep better I know tonight
His Posts are getting my thinking RIGHT

My dream’s not gone nor is it done
I’m not prepared to QUIT and RUN
I’ve manage to keep the door ajar
Now Rich can you help me to “BE A STAR”

So Here’s to RICH SCHEFREN
For your guidance on direction
So now that I know where to start
I would like to Thank You from the botton of my HEART

Kris
http://www.JCsedits.com Kerry W

This is what I thought about this weekend.
I believe it is on my prospect’s minds too.

For as long as I can remember,
Time and time I’d ask
What really makes one happy?
To answer is a monstrous task.

Is it a high balance in your checking?
Almost more than you can count
Or is the secret something different
A totally different type of account

Is it having the status of a celebrity?
With many at your beck and call
When they are really honest
They will tell you that that’s not all

It’s not all that it’s cracked up to be
Fame and fortune – that famous phrase
It’s never-ending hungry pursuit
Very often – leaves you in a daze

With many, many demands
Finding their way onto our plate
We study, think, and worry
But relax, it’s never too late

To put your faith in someone
who, in fact, will always care
Gives courage, strength, and happiness
if we will only dare…

Have a great week!
http://blog.fcon21.biz John W. Furst

Rich,

Tonight I have sucked in all your posts starting with Feb. 1, and re-read the Missing Chapter as well. Powerful stuff.

Now, here is my poem in a different methodology (requires some insider knowledge about movies. Let’s see how it goes.)

Monday
06:00
Groundhog Day

Tuesday
06:00
Groundhog Day

…
(I’m sure you can figure out the rest of the story.
Happy end? I leave it up to you.)

Yours
John
http://www.bettyscrazycritter.blogspot.com betty frame

Kris , I really think you got it
you covered all the right stuff
wading through the offers
man , it can really be tough

It’s especially hard to pass up an offer
when it ‘ties” into my core
even harder with the 2nd,3rd …one
promises even a bit more

what ??have “they” read my mind ??
do “they” see inside my heart ??
oh, how to trust their goods ??
how to make a decision based on smart(s) ??

its easy to plunk some moolah down
especially if its suppose to help ya
but ,oh so frustrating ,when ya get no help
and I see the $$ is all they was afta

then, what the hey, Rich says just write a poem
just try and see if you can do this
about my e-mail box offers I get everyday
and how to pick THE one that turns into reality from a wish

please let’s just get it right
I cry out from deep inside my being
let this “one” be the ONE
that unlocks the tiny door to “seeing”

’cause I KNOW w/o a doubt a single tweak
is what has me up against that brick wall
so I’ll continue pressing forward
reading yet another e-mail , I’m giving it my all

and Kris like you,there’s many who gratefully glean
the ‘yummy” crumbs strewn along our way
until slowly,slowly we begin to see the light
and how to start our brand new day

a brilliant shining guru star give another glimpse
so we save our pennies ,nickles and dimes
and we continue learning bit by bit
LOOK, good grief ,now you have us writing rhymes :-)

so, to each and every Schefren follower,
especially if new,my wish for you is plain
keep learning,opt in , and if you can …make a purchase
’cause after following a bit,I’m sure it won’t be in vein.
Ashley

Sir Richard,

dis poem is mad whack son.

but i is tryin to get up out dis ghetto and do well for my fam.

So how does i be makin some coin online son?

please tell me so i can avoid usin food stamps cuz it’s embarrassin for me.
http://www.strategicprofits.com Rich Schefren

not sure how to respond to that ashley
http://www.strategicprofits.com Rich Schefren

funny john – groundhog day isn’t bad if it’s a great day – other than that though you’ve got to mix things up.

work from different places… try different approaches to your work… for example right now i am working on a report and i am trying to dictate the whole thing. it’s a struggle right now… but i am enjoying the process… knowing that i’m getting better and the results are soon to come.
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