Thank you for sharing this massive piece of advice and lesson.

The 5 sophistication levels of a particular market are indeed important to take into account before marketing strategy is put into place.

Nowadays it seems that the market sophistication is quite high in most fields and most products and services need to be marketed at least with the focus on the “unique mechanism”.

I like the way you give examples with weight loss.

Pretty soon everyone will have to focus on the last stage and be prospect centric.

I notice that many internet marketers are doing just that.

They try to identify with the prospects experiences. Then they offer them their product or service that is supposed to deliver them from all problems.

I wonder what stage will have to come when the prospects become jaded to this approach.

Vance

What a great post with some often unspoken and wise advice. People all too often talk about keyword research and hungry markets, yet do not go into detail about understanding that market and its sophistication.

The stages is certainly an interesting concept and a good understanding of it will position a business to evolve with their market and ensure that they are not left behind.

Thanks for another great post and see you in the FC.

Tom

This works great, especially when advertising with adwords or other PPC companies. People are less gullable now to stuff like “Take this pill and lose weight immediately”. You have to create an ad that pulls them in. A different ad that promises something different…

Cheers,
Johnny

As I was taking notes on it, I was thinking about putting together a class here locally to a group I teach on the notes & outlines I have of some of these classic books.

Coincidence?

This post is just an amazing stuff for anybody without any amount of knowledge & experience they have.

It’s a Cliche, but I like to say it when I really mean that it’s a “Great post”.

P.S.: What’s the puzzle of sophistication level no. 5? Another question I wanna ask is what happens to market place after that?
It’s a little late. But I would really appreciate an answer. Thanks