• My friendship with the new governor Of New York: How it can make you better looking … more successful … And the #1 brand in your market.

    Elliot Spitzer.

    I’m at the airport, headed back from SXSW? What’s this? In Austin, Texas…I walk to my gate with my headphones blasting techno music. In the corner of my eye I see Elliot Spitzer on one of the plasma TVs now littering the airport, and think to myself… “I wonder what’s going on with him?

    But there’s no time to find out. I got to the airport late, by the time I get to the gate – it’s boarding time.

    On the flight, my neighbour briefs me on the entire Spitzer affair – I guess what goes around comes around.

    Thirty-four hours later I am back in the airport. This time, I’m waiting for my flight to Norway with my headphones tucked away in my pocket. The tragic Spitzer story has me riveted to the TV screen.

    But what comes next nearly knocks me off my feet…

    Dynamic Changes Hypnosis Centers. In fact, I still have a testimonial he gave us. Take a look …

    David Paterson

    They flash to the Lieutenant Governor, David Paterson, the soon-to-be new governor of New York. What’s shocking to me is that I know David – and not as a superficial acquaintance, either.

    In fact, I realize I probably know him better than most people will ever know him. Better yet, I probably know details that he’s never even shared - even with his closest friends.

    Why?

    Hang onto your hat …

    Governor Paterson Was One of My Hypnosis Clients!

    Turns out, back in October of 2000, when David was a State Senator, he was a hypnosis client at my previous company

    “I am less stressed, more confident, and increasingly optimistic.”

    David Paterson
    Governor of New York

    “I am less stressed, more confident, and increasingly optimistic as I learn to relax. I am convinced that I have only scratched the surface of my potential for reaching higher self-esteem, and greater productivity. But the improvements I feel to this point, stand on their own.”

    Truth be told, I’ve got thousands of testimonials, press-clippings, and video segments from the different businesses I’ve started and grown. So I was fortunate to be able to find this testimonial from Governor Paterson.

    Just for the record, I shared a special friendship with the Governor. In order for the therapist/client relationship to work, complete honesty is a must and confidentiality is required. In fact, if I didn’t have the testimonial – I wouldn’t even feel comfortable mentioning he was a client.

    But helping David and seeing how far he’s gone since I did my thing, got me thinking about the people I’ve met, the distinctions I’ve learned, and the impact I’ve had throughout my business life.

    As a serial entrepreneur, creating successful businesses in industry after industry, I’ve picked up some juicy tidbits of knowledge here and there. Truth be told, I’d have to be a complete moron to not have learned a few things during my time at the top of the fashion world, the self-development field, and the business growth industry.

    And whether your goal is to change the way you look, change the way you feel, or change the way your business operates – what all of these distinct fields have in common in a central belief, a common theme, in which they all operate. And it’s simply this…

    You Can Improve Anything In Your Life At Anytime

    To prove it to you, I thought I would share a couple of lessons from two of the three industries that have made me millions …

    1 A simple secret that instantly makes you better looking

    Have you ever noticed on a friend or colleague how a certain color really brings out their features?

    Maybe it makes their blue eyes really stand out, or makes their skin tone seem healthier..

    And before you go and tell me you’re an online entrepreneur… and it makes no difference, here’s some research for you:

    1. In a survey conducted by London Guildhall University of 11,000 people revealed that attractive people earn more, while less attractive earn about 13% less.
    2. In 2004, a study conducted by anthropologist Helen Fisher at Rutgers University used MRI brain scans on both men and women to prove that both men and women use physical attractiveness to determine how “good” an individual is.

    Now back to our color conversation…

    If you’ve never thought about the colors you wear, odds are high you are currently wearing some that highlight your worst features, making you appear uglier than you really are.

    So, how do you know which colors bring out your best, and which ones bring out your worst?

    I’ve got two ways – The Quick, And The Detailed

    The Quick Approach: Get two pieces of fabric: a white one, and a cream colored / yellowish one. Next, stand in front of a mirror that’s well lit. Hold each one under your chin – paying careful attention to which one makes you look more vibrant and healthy, which one makes your eye color more noticeable, etc…

    If white is the winner… you’ll look best in these colors:

    BlackWhite - Deep Green - Royal blue

    If the cream color is the winner… you’ll look best in these colors:

    Dark BrownCream - Olive - Camel

    But, if you’ve got a little more time on your hands…

    The Detailed Approach: Gather the different colors from your wardrobe. Get in front of a well-lit mirror (preferably lit from natural daylight). Then one at a time take each fabric color and hold it up next to your eyes, and then under your chin. With each color ask yourself “what stands out more – your features or the fabric?

    The right colors for you are the ones that bring out your features, not the garment. The wrong colors make you look drained, dull, and just plain old blah.

    MORAL: Thinking your way through even minor decisions – paying attention to the details that others ignore – gives you a huge advantage. Not just in your appearance; in every area of your life.

    Cool, right?

    Wait – there’s more. Here’s a gem from my years in the hypnosis business …

    2 Yes, you can THINK your way to success!

    Back in my days of building the world’s largest hypnosis business, I read a research study that has always added millions to my bottom line every year since.

    The study was conducted by Dr.Blaslotto at the University Of Chicago. The goal was to determine the effects of visualization on performance.

    Here’s what they did:

    First, they needed to pick a performance measure. So, they chose basketball players’ percentage of successful free throws vs. shots taken.

    Next, they tested all the athletes to determine their free-throw success rate as the baseline to measure against.

    After that, the athletes were randomly assigned to one of three groups.

    The first group didn’t do anything. They were told to simply forget about basketball.

    The second group hit the basketball-court every day for an hour of free-throw practice.

    The third group didn’t pick up a basketball during the study; instead they spent their time visualizing themselves shooting successful free throws.

    Fast-forward 30 days… The athletes from all three groups were retested to determine the effects of the three different approaches. And here are the results:

    The first group (who didn’t do anything) showed no improvement whatsoever.

    The second group (who practiced for an hour a day) showed a performance increase of 24%.

    And, the third group (who simply visualized sinking free-throws) improved by 23%

    BOTTOM LINE: Taking time each day to visualize your success … to see yourself experiencing the rewards you’re shooting for can nearly double your chances of succeeding!

    So what does this all mean to you – right now?

    Simple …

    Thinking your way through the details
    PLUS visualizing your success
    Equals moneymaking dynamite!
    .

    If you’ve read my latest two report The Attention Age Doctrine 2, and The Maven Matrix Manifesto you already know how important it is for you to be seen as the maven of your marketplace.

    Frankly, there are simply too many products, too many services, and too many professionals chasing too little demand to make everyone rich and successful.

    So, if you want to stand a chance in today’s hyper-competitive global market – you need to brand/position yourself as the go-to-guy (or girl) in your market.

    One of my business heroes Tom Peters came up with a personal brand evaluation that I’ve modified for our purposes.

    1. I am known for (2-4 things). By this time next year, I plan also to be known for (1-2 more).
    2. My current project is challenging me in the following (1-3 ways).
    3. New stuff I’ve learned in the last 90 days include (1-3 things).
    4. Important new contacts I’ve made for my business in the last 90 days include (2-4 names)
    5. My visibility / maven marketing program consists of (1-2 things).

    If you can’t easily fill this out… you better get to work, because your currently moving towards being a commodity whether you realize it or not.

    Here’s a chart to help you get some clarity on what you’ll need to do:

    Current Reality
    Future Goal
    How am I currently positioned or branded?

    • How would I define myself?
    • How do others define me?
    What would I like my positioning / personal brand to be?
    What are my biggest leveragable strengths?

    • What makes them uniquely superior?
    How could I better leverage my strengths to provide my marketplace with a better
    solution than is currently being offered?
    In what market am I already known in?
    What market do I want to be known in?
    What am I doing now to continually build my brand, and be known in my marketplace?
    How can I distinguish myself in a way that makes members of my marketplace seek me out?
    What if anything am I currently known for?
    What would I like to be known for in 6 months from now

    So what’s this all mean to you–right now?

    Simple…improvement takes action. And action means taking that first step.

    Whether you want to be more attractive, a better ball player, a more prosperous business person, a better spouse or parent, or a maven in your marketplace that everyone looks to, you must take action TODAY. RIGHT NOW.

    Because it simply won’t happen otherwise, Life isn’t about success randomly falling in your lap. You aren’t going to win the “life lottery” and have everything you always wanted handed to you on a silver platter.

    You gotta go out there and MAKE it happen for you. And that means doing what it takes.

    Sometimes it’s as easy as holding a piece of cloth. Other times it means focusing your energy on a specific task. Or putting extra time, effort, and finances into a proven system.

    Regardless, if you take that first step, you’ll find that every step afterwards becomes a little easier. So you take another one…and another. Soon, you’ll literally be running effortlessly towards your goal.

    And you’ll reach it–in less time than you ever dreamed possible.

    Q So what’s keeping you from taking your first step?

    Q What’s holding you back from your hopes…your dreams…and your aspirations?

    Chime in below and let me know, okay? Maybe we can help each other get to where we want to be.

    Rich