by Todd Brown

I was reminded, last night, of a major “success principle” I learned many moons ago.

I can honestly say, it’s had a pretty hefty impact on my thinking, actions, attitude, and bank account since learning it.

And while Rich is taking the day off from blogging today – since he’s off sharing some insights and his marketing mojo with the folks at Infusionsoft – I figured I’d quickly pass this principle your way.

Cool?

Cool.

The principle came back to the top of my consciousness last night while I was watching television with my kids.

I think we were watching Hanna Montana. Or maybe iCarly.  I don’t know.

Either way, I perked up when this cool… success-related… commercial came on.

“Instead of asking why; ask why not”, the smooth Barry White-esk narrator shared as the same words faded in and out on the screen.

Hmmmm. Got me thinking about this thing I once read in a little T.Harv Eker book.

As soon as I read it, my thinking about success and achievement changed for ever.

To paraphrase the blurb from Eker’s book:

“Poor people think in terms of ‘either/or’. Wealthy people think in terms of ‘both’.”

Simply put, what this means – to me at least – is that when the most successful people are faced with the choice between having one of two things, outcomes, or results… instead of thinking about achieving either/or… they think about how get or achieve both.

You’ll notice, unfortunately, how many new online entrepreneurs think in terms of either/or.

For example, many online entrepreneurs think they must choose between either: making a lot of money online or using their new online business to gain lots of personal freedom and free time.  In other words, they think they must choose, and can only have, one of those.

Instead, what the most successful online entrepreneurs have done – and what we teach our Founders Club Members to do – is think about how can you achieve both. How can you make maximum money from your business while it gives you maximum free time and freedom.

I highly recommend you begin to pay attention to your thinking when faced with decisions and choices. And, when pondering which of two options you think you must choose between… instead… take some time to think about how you can have BOTH.

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