Part 2: Major Mistakes that Marketers Make with Free Content

In my last post, I gave you some background on why marketers have such a problem creating free content that makes the sales.

I also told you a story of one of my clients who I helped dramatically increase his sales with just a few suggestions on how to change his free content.

If you didn’t watch this first video, I recommend you go back and watch it now.

Today, we’re going to pick up where we left off in this free content series. In the video below, you’ll hear the biggest mistakes that Internet marketers make with free content.

Now that you’ve heard the wrong way to create free content, in my next post I’m going to give you the right way to create content that dramatically increases your sales.

If you liked this quick video, you may enjoy my webinar, From Frustration to Freedom. In this free webinar, I walk you through the steps of what it takes to build a successful business online. You can check it out here.



Share this article

Become a fan of Rich Schefren

Share post on facebook

Comments:
  • http://www.easywebdesignsystem.com/ Greg

    I realized an other BIG mistake while reading the legendary direct marketing book Claude Hopkins: Scientific Advertising…

    Now this mistake really annoyed me, and not just because I made this mistake before, but BIG names in internet marketing also make this mistake in their marketing… and keep making it!

    The mistake is: educating people why they need our stuff!

    And when I read chapter 10 in Scientific advertising, I realized what a BIG, actually HUGE mistake this is…

    It’s unbelivable!

    Going after or even just talking to those people who are not educated yet, is a total waste of time and advertising money.

    And those people who already know that they want sg. like our stuff will get bored from a marketing message that is telling them what they already know…

    So that is why I no longer try to convince or educate people to use Dreamweaver to make their website. Instead, I just go after those people who already want to use Dreamweaver, and I just give them what already want.

    The result?

    Conversion went to the roof, and advertising makes hell of a lot more money.