Today we’re talking about scaling your business… More specifically – the one and only metric that matters when it’s to scale your offer… You see, most entrepreneurs make the mistake of focusing on way too many details. In the process they overlook the one piece of the business growth equation that will determine their success

The late, great Gary Halbert once said… “Strong copy will not overcome a weak offer, but, in many cases, a strong offer will succeed in spite of weak copy written by marketing morons!” That still rings true today. And if there’s anyone who’s taken that statement to heart… It’s Caleb O’Dowd — who’s achieved a

There’s nothing worse than writing pages of copy… Editing video and image creatives… And making sure your ads are in tip-top shape… …Only to find that NONE of it converts. That’s when it’s time to take a step back and start listening to our good friend and upcoming contributor to Steal Our Winners, Charles Kirkland.

Want to know the #1 reason online businesses go under? They don’t get enough customers! And the primary reason is most offers are weaker than they need to be. With a weak offer you end up having to work much longer and much harder. A weak offer makes advertising difficult, getting affiliates close to impossible,

Want to grow your following by 500 a day? Then I’ve got one word for you: Clubhouse. You’ve probably heard a lot of people raving about it. Basically, it’s LIVE podcasting. But more importantly, it can feel like going to an in-person event or convention from your phone. And to be frank… You’d be hard

The writing is on the wall… Fans LOVE it when you livestream. Not only does it allow your tribe to know you better on a personal level… but it also makes it easier for you to understand their deepest problems and desires. (Which are critical to helping them as customers.) For example… Every Tuesday at

Almost everyone that starts an online business does it wrong… And they either pay by going out of business fast or they suffer needlessly later when their business stops growing and they get stuck with an online job instead of owning an online business. Don’t make the same mistake. And even if your business is

On today’s Facebook livestream, I’ll be joined by a very special guest: John Lee Dumas Now, for those of you who don’t know JLD, he’s the host of the award-winning Entrepreneurs On Fire podcast, founder of the Podcasters’ Paradise community, and author of the upcoming book, The Common Path To Uncommon Success. I’ve already read over

It’s part 2 of our topic from Tuesday! To recap… If you want to have a breakout year in 2021, then you can’t rely on the oversaturated methods that have simply been “good enough” to get you to this point. Instead, you need re-assess the competitive landscape and lock in on the select strategies that

Forget everything you know about Internet marketing… Forget blogging… SEO… content marketing… podcasts… ebooks… webinars… email newsletters… funnels… Tik Tok… Forget ALL of it. Because if you want to have a breakout year in 2021, then you can’t rely on the oversaturated methods that have simply been “good enough” to get you to this point.

I have a confession to make: I can get pretty into stuff sometimes. In fact, I often catch myself browsing the Interwebz for hours, searching for the next new “thing” I want to buy: New clothes… new sneakers… a new mid-engine Corvette… a new house in a new city… or most recently, a new desktop computer so

Need to hire a copywriter? (Or want to get hired?) Then listen close, because this decision can have a major impact on your business. Choose right and you can enjoy years of fresh offers, new customers, and a growing stream of sales. But choose wrong and you could be doomed with a copywriter that struggles