Ever launch a marketing campaign that didn’t meet your expectations? You’re not alone… I’ve been there (more than I care to admit). And recently, Kim Walsh Phillips — who’s one of the world’s top social media strategists — had the same problem. But instead of throwing herself a “pity party” and calling it quits… She

I was shocked when I heard this… But this past January alone, financial publisher, Legacy Research, sent millions of emails to a list with about 315,000 people. The average open rate? A whopping 55%! Needless to say, it’s quite an accomplishment. And it’s all because Legacy’s Director of Marketing, Fernando Cruz, realized that smart list

When it comes to writing a sales page… Copywriters and marketers follow all sorts of guidelines, templates, blueprints, frameworks, formulas, and beyond. In other words: the tried and true methods that get results. But when it comes to upsells? Those same writers and marketers aren’t sure HOW to approach them. Which doesn’t do them any

Not everyone on your list is ready to buy. …Especially those who just opted in. But as direct-response marketers, we like to go straight for the jugular. Which means too often sending fresh leads a bunch of emails riddled with links that drive them to a sales page. And then we cross our fingers, hoping

“I’m just the puppet… Matt is the Puppet Master.” That’s what Rich said last year when we were on call with one of our vendors. Frankly, I was flattered. But the interaction also highlighted one of the difficulties I face — not only in our business — but in my personal life too. The fact

There’s a dangerous myth in the online biz community… Too many people think that as long as you’re a great marketer or copywriter, you can sell virtually anything and make a bundle. The product? That’s secondary (or so they think). But the truth is… The foundation for a successful and sustainable business is to have

Pop quiz… What’s the difference between information and insight? Simple: Information is data. It’s raw. And while it can lead to valuable discoveries, it can just as easily become a distraction that wastes your precious time and attention. Insight on the other hand, is different. It’s information that’s gone through the distillation process. The fluff

Life lessons… You get a lot of those as an entrepreneur. It doesn’t matter whether there’s an obstacle or an opportunity in front of you. Everyday as an entrepreneur the game of business offers you lessons with real consequences. Some of these business lessons will stick with you a lifetime. They’ll shape your decisions and

I’m not gonna lie… I’ve had a serious advantage in my career. Some might even think I’m “privileged.” But without a doubt, this one factor has been my ultimate shortcut to success — saving me years of painful trial and error in my journey to get where I am today. I’m talking about mentors. Throughout

Got a question, obstacle, challenge, or difficulty starting, building or growing your business? If so, bring them to this livestream, because today is going to be completely dedicated to you – answering your questions – removing all roadblocks – smashing all obstacles to get you on the right track. Bring your toughest questions – I’ll

What’s the #1 leverage point in ANY business? Simple… It’s YOU — the entrepreneur. Every decision you make and every action you take has the power to create massive ripple effects throughout your business right now and in the future. And while this causes many folks to focus on the “contents” of their brain, like

There are 2 ways to scale a business… The HARD Way The Easy Way The hard way involves years of grind, incremental gains, chronic setbacks, tight margins, and as an unintended consequence, high blood pressure. …While the “easy way” just feels effortless. It’s efficient. It’s fast. And often it can change your life in the