A lot of entrepreneurs believe their performance struggles stem from “shiny object” syndrome. Getting distracted by the latest, greatest, newest, sweetest, whiz-bangiest whatever-it-is. But did you ever think a “shiny object” could actually be good for your business?
You know what… they actually can!
You just need to make sure of a few things first…
Has a friend ever called and asked you if you wanted to go out for a beer at the end of the week and you responded by saying you’d get back to them and let them know? Even though you knew you had nothing going on Friday. And you were 99.9% sure that nothing was going to come up?
You know what that kind of response is called.
And it lies at the heart of a ton of performance crushing struggles including analysis paralysis… stalling mid-project… a lack of self-confidence… and more.
It’s called indecision.
And we’re going to dissect it in this post. I’m going to show you exactly why you hesitate when you should be taking action. And give you four simple steps that will eliminate indecision for you!
What holds YOU back?
When I sit to work on one piece, it leads me down the road of another…” -KC
“Unfocused time and project management…” -Juan
“…I would love to have more clarity, to have a sense of knowing where I am going.” -Jean
“…when I don’t clearly understand what I need to do…” -Barbara
OK. Everyone who shared one of the obstacles above (or the dozens more I didn’t print) is suffering from a pretty common problem. A planning issue. A clarity issue. Specifically clarity about the essential steps you need to take to accomplish your goals.
So in this post I’m going to give you the answers you want. I’m going to show you how to drill down and discover the essential steps you need, to accomplish almost anything in your business. (It’s the same exercise I do with many of my private clients.)
But in this post, I’m also going to do something else. I’m going to share something I believe you NEED.
It’s your life-long quest. A universal goal. The holy grail of happiness.
It’s what everybody on the planet wants just a little more of. (And it’s an entrepreneurs biggest obstacle to incredible performance.)
What am I talking about?
Certainty. Read More
Wow! What a great response to my last post! Your enthusiasm really got me pumped. Thanks to all of you who stepped up and shared a comment.
And congratulations on taking a first step in transforming your performance.
If you’re here reading this, you’re looking to improve your performance. And I’m here to help you.
So… Are you ready? Excited?
Well hold that thought.
Because I just spent the last couple days reading and re-reading all your comments. And we’ve got to get something straight. Before we go any further, I’ve got to put on my “hard-ass” hat, and explain some uncomfortable truths about what you’re getting into…
For the rest of this month (and possibly into March), right here in this very spot, you’re going to be treated to an eye-popping tutorial on how to quickly and easily crank up your personal (and professional) performance.
Call it an experiment in mass transformation. Call it a sort of blog-correspondence course. It’s going to be a dialogue between you and me. An it’s likely going to double or even triple your performance and productivity.
Over the next 30 or so days I want to take you, my blog readers, through an exploration of the obstacles that are really limiting your performance (and success!). And I’m willing to bet, you’re not even aware of them.
Because they’re all unconscious pitfalls that trip up and sidetrack every effort you make.
Struggling to get your marketing noticed? Disappointed by the lack of clicks and the opt-ins you’re getting? Frustrated by your lack of sales? You shouldn’t be surprised.
Today your average prospect is literally drowning in a tidal wave of marketing messages. Keeping your head above water in a sea of competitor’s promises, benefits, catchy slogans about their products is a nearly impossible task.
That’s no secret.
But what you may not know, is there’s a simple, little-known way to rise above it all. A secret that will lift your product (and you) out of that sea of sameness and into a position of unchallenged preeminence in your prospects’ minds.
Let me tell you a quick story about it…
It doesn’t matter how beautiful your slides are or how persuasive your close is, when it comes to creating a kick-butt webinar that generates sales, it comes down to a few core things. A webinar that drives more registrations, gets more attendance, and converts more people on and after the webinar is over, will always make more money.
In this article, what I want to focus on today is to teach you how to create the Perfect Webinar Funnel.
“Rich, seriously how do you know so much?”
I’ve been asked that question a lot over the years. It usually follows with questions like “Rich, how do you read so many books?” Or “how do you possibly stay on top of everything that’s happening in business?”
My answer to all of these questions is pretty simple.
For starters, I love reading. I love learning. I love making connections in the industry that no one has thought of yet.
But beyond that, I also have the right tools at my disposal so I can think, read, and organize information faster than most entrepreneurs think is possible.
Just to prove it to you…
A few years back, I created a list of these quick shortcuts and tools that I use in the “Rich’s Resources” document that you see below.
Inside this document, I showed clients…
(That you can borrow for your business)
30 minutes. That’s how long it took me to figure out that Dan Kennedy’s work was going to save me millions – and transform my business.
Let me tell you the story…
It happened 15 years ago. Long before I got started online. Long before I even knew what “Internet marketing” was.
At the time, I was running a chain of hypnosis centers in New York City.
To bring in new clients for my hypnosis business, I was constantly running advertisements in both local and national newspapers.
Of course, I was writing all those ads myself.
At the time, I didn’t know anything about direct response, or writing marketing copy, so I was basically using trial and error to figure out which advertisements worked for my business.
It wasn’t long before I noticed the strangest thing…