The Most Powerful, Overlooked Marketing Strategy on Earth


Want to skyrocket your sales this year? Then you need to hear this…

Because what I have to share with you today will permanently shift your perspective on marketing and selling your products.

In other words, when you’re done reading this post, you will understand marketing like never before – and you’ll understand what you need to do immediately to dramatically increase your sales.

You see, up until now, I’m wiling to bet your business has been silently stunted. It’s been handicapped from the get-go.

No matter how much you learned, no matter what new tactics you tried, you could never get the sales you needed.

You may as well have an anchor dragging down your business because your results have always been less than you expected.

But that’s all about to change. Once you fully grasp what you’re about to discover here, you’ll immediately know what you have to do to make more money and finally get the momentum you need for your business.

It starts with understanding WHO you’re really marketing to…

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A Working Epiphany: Why 95% of Marketers Are Marketing Wrong


Today, I’m interrupting our regularly scheduled blog series to bring you something NEW. Something different.

Something that until now… I’ve never revealed before anywhere else.

It’s an epiphany that I’ve come to recently, while doing some research for my upcoming Report Writing Workshop.

Right now, I’m actually working on all my presentations for this two-day workshop. So all this week, I’m locking myself in my back office cigar bar until I’m done with everything I’m preparing for this event.

But even though I have a lot on my plate this week, I still want to take some time out to share a glimpse at what I’m working on.

Because frankly, I’m making some HUGE breakthroughs that you need to know about.

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3 Simple But Awesome Ways to Sell


I’m dragging a bit today.

I didn’t get a whole lot of sleep last night. I kept waking up, thinking about the webinar I have coming up in a few weeks.

Luckily for me, you – my dear readers – already gave me a fantastic idea for a series of blog posts that I want to start today.

If you caught my last post, then you already know that most entrepreneurs put far too many steps between themselves and building their dream businesses.

When you start talking about the “bare minimum” you need to succeed in business, it really comes down to having…

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You’re Much Closer to Your Dream Business Than You Think


Right now, if I asked you, “How close are you to building your dream business?” Would you…

  1. Look at me confused and say “no idea?”
  2. Count up the dozens of things you need to do first?
  3. Or would you confidently say you’re just a few steps away?

If you’re like the vast majority of entrepreneurs, then you likely fall into category one or two.

That means you haven’t achieved the freedom and income that you desire, and you’re still likely searching for what you need to create your own successful business.

But what if I told you that you’re a lot closer to building your dream business than you think? That you already have the pieces to create your own business, and you may just not realize it yet?

In my experience with working with thousands of entrepreneurs, I can tell you it’s VERY likely this is the case.

Don’t believe me? Let me prove it to you. First, a quick story…

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The Most Genius Manipulation That I Have Ever Seen


This is story of the most genius manipulation I’ve ever seen.

It happened last summer in Paris. We were in France for a family vacation, so Debi and I decided to take Ava and Elle to an outdoor carnival.

As we entered the carnival, I was distracted by a huge mob crowding around one booth. From far away, that booth looked like your average (read: boring) carnival game. But I couldn’t be sure with so many tourists blocking my view.

I couldn’t resist. I had to take everyone over.

When I got close enough, I saw it… the most genius carnival game ever created.

Right away, your eye was drawn to the prizes. Instead of the usual stupid dolls, this game gave away ALL Apple products to winners. Tantalizing iPads, iPhones, and Macbooks were hanging all over the booth, just begging to be won.

The game itself was even more genius.

To play, you were handed a gun. The object of the game: Shoot the strings hanging from the booth’s ceiling.

Sounds innocent enough right? Here’s where the manipulation comes in…

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10 Things I’ve Learned From Building a Multi-Million Dollar Internet Business


Internet Business Guru Rich Schefren

It’s been a fascinating day here at Strategic Profits.

First, I started the day with filming a content video with my Founders Club Membership Director, Chuck Dolce. Basically, Chuck was interviewing me about why I have used free content like my reports to build my Internet business.

In this video, I revealed several strategies you can use in your own free content. We’ll be releasing this video next week, so be on the lookout for that.

Then I got on my Business Growth System (“BGS”) call. During the dispatch, I gave clients four of the 50 or so strategies that I use to write my free reports. That includes the exact strategy I used to make my seven free reports go viral.

If you’re a client, you can listen to the recording when it’s released next week.

But the most intriguing part of my day happened around 2:30 this afternoon. That’s when my Content Director, Kat burst into my back office. She pushed a document I had never seen before in my hands. The document was called…

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Think You Know Me? Prove it!
 – Signed, Your Customers


Wow. What an amazing weekend.

I was in Los Angeles for the Oscars. Today is Wednesday, and I’m still recovering from an unbelievable three days on the West Coast. Especially, Sir Elton John’s Oscar Party on Sunday night.

I’ve never experienced anything like it. Nearly a thousand A-list actors, supermodels, top directors, and Grammy-winning musicians all under one tent to celebrate the biggest awards night of the year.

It’s “THE” place to go both during and after the Oscars. In fact, I saw several Oscar winners carrying around their new gold statues.

I was at a table with other entrepreneurs in our industry including some close friends of mine – Jay Abraham, Alex Jeffreys, Pete Williams, and Carrie Owensby Wilkerson.

Sir Elton John came by our table at one point to say hi. So did Steven Tyler. You can see snapshots of us below.

Elton John with Rich Schefren
Steve Tyler Aerosmith With Rich Schefren


How to Know Your Customers Better Than They Know Themselves


Rule #1 for any entrepreneur: Know your customers.

I’m not talking about some vague, general familiarity here. I’m talking about knowing and understanding your customers on a deep, emotional level.

If you want to really sell your products, if you want to build a business that brings in six (or seven) figures this year…

Then you better be prepared to know your customers better than anyone else in your marketplace. In fact, you should know your customers better than their close friends do. Better than their spouses.

Better than your customers even know themselves.

And if you have NOT made your first sale yet: You should know and understand your IDEAL customer better than they know themselves. (In other words, the type of person who is most likely to buy your product.)

Believe it or not: It’s not as difficult as it sounds. Especially if you do what I’m about to show you in today’s post.

I’ll explain what I mean here in a minute. First a quick story…

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A $20 Million Secret You Can Use This Week…


A $20 Million Secret

I want to get right to the point today.

Fact is: I have a secret to share with you that led to the massive success of my seven free reports (and led to over $20 million in sales).

It’s one of the ways I’ve been able to create customers “out of thin air.” In other words: Clients seek me out, instead of the other way around.

It’s a writing secret that you can use in your own free content from now on. You can start using it as early as this week, to write much more compelling content.

It’s called “framing the problem.”

I have used this strategy in every one of my free reports so far, to not only give my prospects value, but to create demand for my products.

Let me show you how it works…

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