The 7 Things Every (GREAT) Webinar Funnel Needs


It doesn’t matter how beautiful your slides are or how persuasive your close is, when it comes to creating a kick-butt webinar that generates sales, it comes down to a few core things. A webinar that drives more registrations, gets more attendance, and converts more people on and after the webinar is over, will always make more money.

In this article, what I want to focus on today is to teach you how to create the Perfect Webinar Funnel.

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Rich’s Resources: My Personal List of Shortcuts, Hacks & Tools


“Rich, seriously how do you know so much?”

I’ve been asked that question a lot over the years. It usually follows with questions like “Rich, how do you read so many books?” Or “how do you possibly stay on top of everything that’s happening in business?”

My answer to all of these questions is pretty simple.

For starters, I love reading. I love learning. I love making connections in the industry that no one has thought of yet.

But beyond that, I also have the right tools at my disposal so I can think, read, and organize information faster than most entrepreneurs think is possible.

Just to prove it to you…

A few years back, I created a list of these quick shortcuts and tools that I use in the “Rich’s Resources” document that you see below.

Inside this document, I showed clients…

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6 Quick Tips that I Stole from Dan Kennedy…


(That you can borrow for your business)

30 minutes. That’s how long it took me to figure out that Dan Kennedy’s work was going to save me millions – and transform my business.

Let me tell you the story…

It happened 15 years ago. Long before I got started online. Long before I even knew what “Internet marketing” was.

At the time, I was running a chain of hypnosis centers in New York City.

To bring in new clients for my hypnosis business, I was constantly running advertisements in both local and national newspapers.

Of course, I was writing all those ads myself.

At the time, I didn’t know anything about direct response, or writing marketing copy, so I was basically using trial and error to figure out which advertisements worked for my business.

It wasn’t long before I noticed the strangest thing…

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7 Cardinal Sins of Free Content


As hard as I’ve tried over the years, I have NOT been able to dispel one of the greatest myths of online business.

This myth goes like this: “If you provide free content, people will want to buy your stuff.”

That’s a lot like saying, “Build a business and customers will come! Create any product and people will buy it!” (If only that were true right?)

In reality, free content is like anything else in business. It can either be the greatest thing since the invention of the Internet – or it can be the destructive force that hurts your chances of making more sales.

And if you’re currently NOT making sales you want through your posts, webinars, videos or emails, or you’re starting out and are just now looking for ways to turn your free content into actual sales…

Then I urge you to read on, because what I have to share with you today will change everything you do in free content from now on… Read More



The Most Powerful, Overlooked Marketing Strategy on Earth


Want to skyrocket your sales this year? Then you need to hear this…

Because what I have to share with you today will permanently shift your perspective on marketing and selling your products.

In other words, when you’re done reading this post, you will understand marketing like never before – and you’ll understand what you need to do immediately to dramatically increase your sales.

You see, up until now, I’m wiling to bet your business has been silently stunted. It’s been handicapped from the get-go.

No matter how much you learned, no matter what new tactics you tried, you could never get the sales you needed.

You may as well have an anchor dragging down your business because your results have always been less than you expected.

But that’s all about to change. Once you fully grasp what you’re about to discover here, you’ll immediately know what you have to do to make more money and finally get the momentum you need for your business.

It starts with understanding WHO you’re really marketing to…

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A Working Epiphany: Why 95% of Marketers Are Marketing Wrong


Today, I’m interrupting our regularly scheduled blog series to bring you something NEW. Something different.

Something that until now… I’ve never revealed before anywhere else.

It’s an epiphany that I’ve come to recently, while doing some research for my upcoming Report Writing Workshop.

Right now, I’m actually working on all my presentations for this two-day workshop. So all this week, I’m locking myself in my back office cigar bar until I’m done with everything I’m preparing for this event.

But even though I have a lot on my plate this week, I still want to take some time out to share a glimpse at what I’m working on.

Because frankly, I’m making some HUGE breakthroughs that you need to know about.

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3 Simple But Awesome Ways to Sell


I’m dragging a bit today.

I didn’t get a whole lot of sleep last night. I kept waking up, thinking about the webinar I have coming up in a few weeks.

Luckily for me, you – my dear readers – already gave me a fantastic idea for a series of blog posts that I want to start today.

If you caught my last post, then you already know that most entrepreneurs put far too many steps between themselves and building their dream businesses.

When you start talking about the “bare minimum” you need to succeed in business, it really comes down to having…

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You’re Much Closer to Your Dream Business Than You Think


Right now, if I asked you, “How close are you to building your dream business?” Would you…

  1. Look at me confused and say “no idea?”
  2. Count up the dozens of things you need to do first?
  3. Or would you confidently say you’re just a few steps away?

If you’re like the vast majority of entrepreneurs, then you likely fall into category one or two.

That means you haven’t achieved the freedom and income that you desire, and you’re still likely searching for what you need to create your own successful business.

But what if I told you that you’re a lot closer to building your dream business than you think? That you already have the pieces to create your own business, and you may just not realize it yet?

In my experience with working with thousands of entrepreneurs, I can tell you it’s VERY likely this is the case.

Don’t believe me? Let me prove it to you. First, a quick story…

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The Most Genius Manipulation That I Have Ever Seen


This is story of the most genius manipulation I’ve ever seen.

It happened last summer in Paris. We were in France for a family vacation, so Debi and I decided to take Ava and Elle to an outdoor carnival.

As we entered the carnival, I was distracted by a huge mob crowding around one booth. From far away, that booth looked like your average (read: boring) carnival game. But I couldn’t be sure with so many tourists blocking my view.

I couldn’t resist. I had to take everyone over.

When I got close enough, I saw it… the most genius carnival game ever created.

Right away, your eye was drawn to the prizes. Instead of the usual stupid dolls, this game gave away ALL Apple products to winners. Tantalizing iPads, iPhones, and Macbooks were hanging all over the booth, just begging to be won.

The game itself was even more genius.

To play, you were handed a gun. The object of the game: Shoot the strings hanging from the booth’s ceiling.

Sounds innocent enough right? Here’s where the manipulation comes in…

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