In my last post, I talked about a disturbing reality that we all encounter at one time or another.
At some point, you’re likely to meet a person who you swear isn’t as smart as you… yet they seem to be more successful.
When that happens, it’s painful. It can shake your self-confidence, and make you question yourself.
But the harsh truth is the smartest person in the room doesn’t always succeed.
And sometimes the not-so-bright ones rise above it all and succeed because they don’t let “overthinking” stand in their way.
There are a few other success secrets worth noting that can give you an edge this year.
We all have met those people, right?
The people who seem like idiots, yet they’re still more successful than you? It’s irritating, isn’t it? It goes against everything we’re taught to believe. But it does happen.
Frequently, when I am coaching, a client will ask something like…
“I’m just as smart as this person, so why am I working so much harder yet making so much less than them?”
When they ask, I’m never quite sure… Do they really want the truth, or are they simply venting their frustrations?
To play it safe, I usually say nothing and wait to hear what comes out next. After a silent pause, the client speaks…
The next few words out of their mouth tell me everything I need to know. If they are serious they’ll press me and ask again. If not they’ll simply move on to the next topic.
You see, I need to know if they are serious, because if they’re not, then they aren’t ready to hear the cold, hard truth.
So what about you? Do you want to know why people half as smart as you are making 10 times more? If so keep reading…
Approximately 2.4 seconds. That’s how long it took me to realize I’d made this mistake. And I was still paying for it three hours later…
To understand this story, you need to know I spent the majority of my undergraduate years attending Case Western Reserve University in Cleveland, Ohio.
The drive from my home in New York to my apartment at school was 480 miles on the dot. A straight shot through New York, Pennsylvania and Ohio on the 80 West.
One foggy night when heading back to school – I pulled over after 180 miles to grab a bite to eat at a truck stop. The food was so good, cheap and quick that I was soon back on the Interstate.
90 minutes later I realized I’d made a mistake. It was so foggy that I didn’t notice I got on the 80 East after leaving the truck stop and went a 100 miles in the wrong direction.
So, I did what anyone would do. I turned around and circled back. And three hours after leaving the truck stop I was right back where I started. Making all the driving I had just done a waste of time and gas money.
And that, my friend, is a great way to introduce you to the concept of fake work…
Guest Blog By Pete Williams
What would happen if SEO died?
In other words, what would you do if suddenly, there was no such thing as search engine optimization?
You can’t get backlinks. You can’t do keywords. You can’t do any of the traditional SEO tasks to grab that highest ranking in Google, where your site is likely to be seen.
Yet, as a small business owner, you still have to drive profitable traffic to your site. It’s still one of your core marketing tasks that can make or break your business.
So if SEO was dead, how would you do get that traffic?
Obviously, you would need a new strategy. Fortunately, there are plenty of better methods for driving traffic to your site – far outside of search engine optimization.
Today, I want to introduce you to one of the most effective ways I know to get top rankings in Google for your content without worrying about search engine optimization.
SEO Is Great But…
Again, this is a hypothetical discussion at this point. SEO still exists. And yes there are people out there searching for businesses online.
But the reality is it’s getting tougher every day to get the highest ranking in Google using traditional SEO. Google keeps changing the rules for what constitutes SEO.
So personally, I would rather skip the whole SEO process all together, and focus on alternative methods for driving traffic to your site.
One of the best ways to grow your business online is to do what I call “standing on the shoulders of giants.”
What I mean by that is you can leverage other people, other “giants” in your niche. This is a great way to attract your prospects attention and get the traffic you need without bothering with SEO at all…
Stand on the Shoulders of Giants
These giants in your marketplace have already invested years of hard work, and put blood, sweat and tears into making sure that they get traffic to their site.
They have already built a platform. They already have a following and a community. More importantly, they already have top rankings in Google.
So why not leverage that status?
Instead of killing yourself trying to get the top rankings for your blog or site, you can approach one of these high-ranking authorities in your marketplace, and ask to create content for them.
That way you can post your content on one of the top-ranked sites in Google – without having to worry about backlinks, registering your domain, or making your post “Google friendly.” You can just focus on the content itself.
A great way to start is offer to create a high-value, engaging piece of content for another person’s blog.
It doesn’t have to be a written blog post either. It can be a video or podcast – whatever that plays to your strengths.
How to Approach the Giants
Now if you’re just starting out in your business, it’s possible that you don’t know any authorities in your niche.
But even if you don’t know any giants in your niche personally, you can still approach them. You just need to approach them in the right way…
As Ed Dale often says, you need to consider: “What’s their objective?
In other words, what’s in it for them? Why would this authority want to post your content on their blog? You need to understand and support their self-interests.
Most authorities want highly engaging content for their audience. So if you’re actually creating high-quality articles and videos for their sites, that gives them value for their community.
It also shows that they have connections with intelligent people. So it helps position them as an authority.
So step 1: Create valuable content. Then deliver that content on a silver platter to the biggest giants in your industry.
This is an easy way to gain authority, traffic and attention.
It will work regardless whether SEO is alive and well for many years to come… or it dies tomorrow.