The Attention Age… It’s Worse Than You Think

I just got back from San Diego where I spent the better part of the week at my buddy Ryan Deiss’s Traffic and Conversion summit. It was an incredible event. I’d guess there were probably 3,000 people in attendance. Props to Ryan for a really amazing conference. (You should check it out next year if you’ve never been.)

But one of the things at the conference that struck me was the overarching theme of attention. That’s not exactly a new topic for me.

Way back in 2007 I wrote a pretty ground-breaking free report titled The Attention Age Doctrine. It was downloaded a ton.

And it was different from anything I had written in the past. Because unlike it’s Manifesto predecessors (that explained the mistakes entrepreneurs were making), the Doctrine was a prediction about the future.

In the next couple posts, I want to revisit a couple ideas from that report and take a look at how they’ve evolved since I wrote it. And how they’re impacting what you’re trying to accomplish in your business today.

It all started with a really simple premise… Read More

Five Lies You Tell Yourself About Why You’re Not Getting Help…

So in my last post I explained the 5 main reasons you should be looking for specific help in your business. In the form of a mastermind group.

I hope at least one or two resonated with you.

Because the mastermind concept is a really powerful tool for advancing on your path to success.

Unfortunately they also tend to fall outside most entrepreneurs’ comfort zones. And because they do, those entrepreneurs tend to have a whole lot of reasons for not taking the plunge and ramping up their success.

In this post I’m going to share a few of my favorites…

1: I Know All About Them. Nothing For Me There…

Pay attention! The biggest, most deeply rooted, most intractable obstacle to your bettering yourself and your business is…

What you already know.

(Or at least what you think you know.)

Our brains are incredible organs. They process millions upon millions of bits of data every second. And to help in handling that immense task, they’ve developed a number of shortcuts.

One is an “auto-filing” system. As soon as our brains can identify and fit anything new into some already known category, that’s where it goes without any further examination.

That way your brain doesn’t have to expend a ton of energy dealing with so many details. And it can go back to processing all those data bits on auto-pilot.

The truth is you don’t know what a mastermind is all about and what one can possibly offer you until you sit down and participate in one. Notice my emphasis on participation

You only get out what you put in. (Of course that goes for everything in life.) But you should be aware that most mastermind groups require participation. No wallflowers sitting and listening in on these. That’s one reason they’re so damn effective.

Stop being such a know-it-all and start learning something…

2: I Can’t Afford It…

OK. Let me be totally honest. Cost can be a barrier to entry. Some groups command mid-five figure membership fees. And typically the better ones attract more successful entrepreneurs who can manage a substantial up front investment.

But if your decision to join one is based solely on the money, you’re looking at it all wrong.

A quality mastermind group, that’s attended by sharp, successful entrepreneurs (who can seriously move the needle for your business) can more than pay for itself in terms of what you invest in it. And by the way, that’s how you should be thinking about a mastermind group.

As an investment.

As an investment in your future security. As an investment in your earning potential. As an investment in your ability to quickly and efficiently achieve and even exceed your business and financial goals.

Because that’s what they’ll do for you.

An important warning: While you shouldn’t make money an obstacle, you shouldn’t spend the rent on one either. Putting yourself under any kind of undue financial or mental stress will only impede your ability to perform in the group. And ultimately diminish your results.

But in more cases than you’d imagine, money is just an excuse.

So if you find a mastermind group that you think suits your needs, but the membership fee sounds a little out of reach, think about this. What other things do you spend money on every month – like your cable bill, those daily trips to Starbucks, etc – that have little or no bearing on your ultimate success.

Figure out where your hard earned cash is best spent…

3: I Don’t Belong…

OK, more honesty. This can be true in certain cases too. Some groups do have strict admission standards.

But that doesn’t mean you can’t apply to any of them.

More often than not, your shortcomings are nothing more than your own stories. That “Oh, I could never…” attitude.

And anyway, so what? Imagine if you applied to a high level group (honestly of course) and did get accepted.

A friend mine likes to golf. He says always says plays better when he plays with someone who’s better than him. He doesn’t know what it is. But somehow unconsciously his game dials up a notch.

It doesn’t instantly make him a scratch golfer. But strokes seem to automatically come off his score.

Jim Rohn once said:

“You are the average of the five people you spend the most time with.”

It’s true.

Positioning yourself with those you view as a class above you will help push you to even greater success than you might have ever thought possible.

Join the ranks of a higher class of entrepreneur…

4: I Don’t Have Time…

OK, now it’s time to be a little harsh.

The truth is you’ve got nothing but time. In this world, time is all you’ve got. And frankly, you can never be sure of how much you’ve got left.

So why waste that time on miniscule details that have a marginal impact on your success? Why not invest that precious time doing something that will change things in a radical way?

Falling back on the idea of “someday when I have more time” is a terribly flawed way of thinking.

How many things have you put off until “someday”?

How many of those things have you actually gotten to?

The idea of “time management” is a total fallacy. You can’t manage time. The only thing you can manage is what you do with the time you have.

Make time for what’s important…

5: I’m Doing Fine On My Own…

See yesterday’s post.

And good luck to you…

So which excuse do you fall back on most? One from this list? Or do you have a personal favorite? Share yours in the comments section below.

Five Reasons You Need Some Company…

Every entrepreneur has the “lone wolf” gene somewhere in their cellular make up.

The gene that just won’t let them be happy in a structured 9 to 5 existence.

So they come up with a business idea. And off they go on their own.

The problem is, no matter how well they’ve equipped themselves for their entrepreneurial adventure, they’re never equipped well enough. Being out there on your own brings challenges that an entrepreneur may never be able to overcome on their own. Read More

An Open Letter To Mary

It’s been a long couple weeks.

Transformation weekend (a huge success) is finally wrapped. A week of private consults complete. Now I really want to get back to where I left off here.

Because there was a response on the blog that I wanted to address in particular.

During the transformation workshop, I shared a couple topics on the blog that we were covering live during the weekend. One post, about “who you are” relative to your business, prompted “Mary” to leave a comment… Read More

The Truth About Success You May Not Want To Hear

Here’s a blatantly obvious statement for the day:

Nothing happens in your business without action.

Of course you know that. But do you really know it? I mean to you live it?

I want you to think back and be honest – how many times have you set a goal that, in the end, you just let slide. How many times have you made a promise only to make an excuse later on for not keeping it?

Action is about accountability. Read More

The One Question You Need To Answer To Get On The Path To Success

How’s business?

Is it running like a speed skater gliding along on a sheet of freshly smoothed ice? Or do things feel more like you’re dragging a hundred pound weight through knee-deep mud?

Are you making the sales you want? Signing up the customers you’re after? Generating the traffic and leads you need to grow?

Or are you faced with too many objections? Feeling too much resistance (from outside AND inside your business)?

If you’re experiencing friction in any area of your business, I’d like to share an idea about why that may be the case for you.

But before I do, I need you to do something if you’re going to get the most out of this post. I need you to suspend all your beliefs about “business success”. (Just for a minute.) Let go of all your preconceived ideas about what’ll make your business a success.

Because what I’m going to share with you is going to sound a little crazy.

Heck, maybe a lot crazy.

Ready? OK. Then let’s go… Read More

An Exercise That Will Rock Your World

Today I’ve got a huge post for you.

I going to reveal the secret of unlimited happiness and massive success. Or more specifically why you might feel like it’s always just out of your reach.

Why, despite your success, you still don’t feel fulfilled. Why you struggle, procrastinate and lose focus. Why nothing you do gives you the satisfaction that you desire so badly.

I want to walk you through an exercise that will reveal a secret so startling, I promise, it’ll turn your world upside down.

It shocked the hell out of me… Read More

Happy New Year!

It’s 2015!

And with the completion of our planet’s most recent loop around the sun, millions of people everywhere have all started on their annual quest for self-improvement… Working toward achieving their new year’s resolutions.

You’re going to lose those twenty pounds. Start reading more. Spend more quality time with your family. Give up some bad habit. Eat better. Whatever.

A new year. A new you.

Personally I think our quest to make resolutions is a positive thing. It’s a sign of our innate desire to better ourselves. To make that leap to a better life.

We’re programmed to want to do better. And that’s a good thing.

Unfortunately our results don’t often match our goals. Read More