OK, let’s dive right in. Today I want to talk to you about your marketing content. Specifically about a simple but very important and unique way to think about the content that you create.
The goal of this little tweak in perspective is to stimulate demand for whatever it is you’re selling. But done correctly, it can even create demand where it wasn’t before. This is, without a doubt, one of the most powerful concepts you need to think about and put to work in every aspect of your marketing.
I’ve always been the guy who prefers to stand at the edge of the party looking in rather than be the center of attention.
And my “outside-looking-in” tendency extends to other areas too. Like the way I think about marketing.
I’ve always been on the outside of the “marketing-think” community too. Don’t get me wrong. I understand that there are time-tested marketing truths. Rules you always have to respect. (You have to know the rules before you can bend them, as they say.)
And I’ve used pretty much every conventional method and channel you can name. I’ve used direct response strategies in the mail and online. I’ve bought newspaper ads. Radio ads. PPC ads. Facebook ads. I’ve used product launches. Marketing funnels. You name it, I’ve done it.
But at the same time, I’ve always kind of looked at all of it from the outside. I’ve always looked for ways to “crank up the heat”, so to speak, of all my marketing. Whether it was the one small tweak I could add that would add major dollars to my bottom line. Or testing an entirely new breakthrough marketing idea. Read More
Ok, So I’ve been blogging about performance the past few weeks. Specifically targeting what blocks you from performing at your best.
I’ve shared some important solutions about how to overcome the barriers that hold you back.
But more importantly, it’s been my goal in these posts to show you the CAUSES behind some of your obstacles. You can take all the steps you want to fix a bad habit. But unless you actually address the underlying cause the fix will never be permanent.
So after reading all your initial comments at the very beginning, I saw that we needed to take a four-step path to address them. You needed to:
Execution strategy can be a huge barrier to optimizing your performance. You start designing and building and factoring in for the unforeseen obstacles as best you can, and before you know it…
You got nothing done!
Most aspiring entrepreneurs typically struggle with their execution because they don’t understand the “ULTIMATE SECRET” of powerful execution. And yes, There is an “ultimate secret”.
I’m going to share it with you in this post. And then I’m going to share two simple questions you need to answer to see your performance skyrocket where your execution is concerned. Get more done. Do less work. Earn more cash. That’s the name of the game after all, isn’t it?
So let’s get down to it. Let’s talk about how you execute.
Your eyes are stinging and bloodshot. Your brain has all but gone on strike.
You’ve just spent the last six, eight, maybe even twelve hours researching important data you need for a project. Or maybe you’ve been trying to learn the details of a certain strategy. Or the ins and outs of specific techniques for marketing your next launch.
The only problem is you can hardly remember anything you’ve read. And worse than that, the stuff you can recall seems to have no relation to anything you’re working on.
In fact, for a split second in time, you’re not even sure what you were working on in the first place.
Only one thing to do. Get some sleep and get back to more research in the morning. Read More
A lot of entrepreneurs believe their performance struggles stem from “shiny object” syndrome. Getting distracted by the latest, greatest, newest, sweetest, whiz-bangiest whatever-it-is. But did you ever think a “shiny object” could actually be good for your business?
Has a friend ever called and asked you if you wanted to go out for a beer at the end of the week and you responded by saying you’d get back to them and let them know? Even though you knew you had nothing going on Friday. And you were 99.9% sure that nothing was going to come up?
You know what that kind of response is called.
And it lies at the heart of a ton of performance crushing struggles including analysis paralysis… stalling mid-project… a lack of self-confidence… and more.
It’s called indecision.
And we’re going to dissect it in this post. I’m going to show you exactly why you hesitate when you should be taking action. And give you four simple steps that will eliminate indecision for you!