It was one of the most amazing things I had ever seen.
Last February, during our New Beginnings event at the Walt Disney World Resort in Orlando, one of my guest speakers was Wine Library TV’s Gary Vaynerchuk.
Gary wrapped up the week with a rip-roaring presentation on social media that had everyone in the room standing and cheering.
If you’re a math whiz, then you may want to skip this blog post. Because I’m about to show you how 1+1 can equal 3. Or 300. Or even 3,000.
Let me explain…
Like you, I’m on a ton of lists. So I see what’s going on in the marketplace on a daily basis.
And one thing that’s really jumped out at me lately is the high influx of “how to get more JVs” type of products.
Seems like everyone’s got an ebook, a video, an audio, a teleseminar…you name it. And they’re all claiming to be the one that solves the JV riddle.
Well, I’m here to tell you something that may come as a shock…but it needs to be said.
The whole direct training/cross-training thing I talked about two posts ago was sparked by something that is—as you surely now know after my last post—extremely important to me…
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So I’m hanging out in gorgeous San Diego at Frank Kern’s Mass Control event, and who do I run into?
The List Building Mavens themselves–Tellman Knudson and Shawn Casey.
Now, if you’ve been following my blog lately, then you know these guys have been giving away the farm recently in a series of FREE videos on how to build monster lists…
And you know we’re going to do a call this Wednesday when I’ll talk to them about their fastest and easiest behind-the-scenes techniques for generating tens of thousands of devoted followers who know, like, and trust you…
So when I saw them roaming around the hotel, I grabbed my number one guy, Brian Johnson (who had his video camera with him), yanked Tellman and Shawn to a corner table and started rolling.
This is what came out of it…
I was going to write more about the direct training/cross-training thing today and show you the video I promised. However, I’m skipping over that for now… because… something happened to me yesterday that I want to get out while it’s fresh on my mind.
I think you’ll find it interesting and downright valuable to your business…
Here’s the story…
Q: Are you interested in getting smarter?
I think most people are. However, I also think most people misinterpret what “getting smarter” really means… or… really should mean.
Let me explain…
When most people think of increasing their brain power, all they think about is increasing their IQ.
And there are many books out there that promise that, if you just add a few points to your IQ, your life will improve… and improve dramatically.
Nice hook for selling books… but… I disagree with this concept. I don’t think our goal—if we want to be successful in business and in life—is to raise our IQs…
Not at all. And here’s why…
“And it’s working like gangbusters. Check out this video below I just got from one of my star pupils, Tellman Knudson.”
So yesterday I spent about 30 minutes on the phone swapping stories with an old college buddy, Josh.
I hadn’t spoken to him in years – but he tracked me down on the internet, sent me an email, and eventually it made it into my personal email box.
So, I called, we caught up, reminisced about our crazy days, and then the conversation turned serious.
Josh was currently experiencing hard times in his business. He’d noticed all the mentions of me and the success I’ve created for others while trying to find me. He wondered if I would give him some advice.
I agreed – and cutting to the chase, he lasered in on this crucial question…
Rich, you’re successful and you’ve made lots of others successful – is there one thing that all successes have in common that the unsuccessful seem to miss?
And without even a second of thought I shot back, “Leverage”.
So what exactly is “leverage”?
Do you ever end your day wondering… “did I really get the important stuff done today?”
Most entrepreneurs, both online or off, do. Here’s a quick strategy that’ll eradicate any lingering doubts you might possess about your productivity. Because you’ll be certain you’re getting the important stuff done.
In my work coaching many of today’s top Internet marketers these questions surfaced quite often:
For as long as I’ve been in this business, I’ve heard one thing over and over again:
“When it comes to making sales, copy is king.”
So do I agree with it? Yes…and no. Let me explain…
I think that copy is still the most important cog in the sales and marketing machine. Whether we write it or speak it, copy gets inside the head of your prospect and finds those hot buttons that get them stirred up and reaching for a credit card.
But there’s more to writing great copy than just the occasional penning of a sales letter or email that elicits response.
Listen friend, I’ve got a gift for you.
Q: Why am I giving you a gift?
Because it’s my way of saying thank you.
You see, at last count there were over 15 billion web pages online. And the simple fact that you are here reading this post means you consider my point of view valuable.
Better yet, it turns out you’re not alone in your opinion. At our recent conference, New Beginnings, a bunch of the speakers (Maryellen Tribby, Jeff Walker, John Carlton, Frank Kern, etc…) were hanging out in the green room when Gary Vaynerchuck asked “who are the most influential bloggers in the internet marketing community?”