Podcast: Play in new window
Today we’re going to shift our attention for a moment…from getting the attention of your market… to giving attention to your business for maximum profits.
Here’s why: I have a unique teleseminar recording for you that’s going to give you an insider’s perspective into my early days… before the creation of Strategic Profits.
Even better – I’m going to introduce you to one of the men
who played a pivotal role in my writing of The Internet Business Manifesto, the most downloaded Internet business report in history.
Introduced to me by Jay Abraham he’s influenced me greatly… from the way I hire staff… to the way I manage and run my entire business.
The man I am talking about and that you now have a chance to hear is Chet Holmes.
To cut to the chase – you guaranteed to hear some brilliant business principles to grow your business. And at least a few major “Ah-ha” moments, that you can act on immediately.
Then set aside an hour or so and be prepared to take a lot of notes.
If you’re like me, you’ll want to post Chet’s “Four Ways to Double Your Sales” on the wall in your office… and refer to it regularly.
To Higher Profits,
Let Me Know Your Thoughts …
P.S. Chet’s “Best Buyer Strategy” can dramatically change your business and your life. So don’t miss a word of it. And when you’re done, come back to my blog and let me know your thoughts.
In the Attention Age, getting your prospect’s attention is harder than ever.
But it gets worse – because once you get attention, your job has just started.
You see, the real trick is holding onto your reader’s attention long enough to get your message across.
My good friend and world-class copywriter John Carlton says:
"The most common blunder rookie copywriters make is to assume the reader will ‘hang in there’… Your reader will not hang in there. At the very moment you bore him, confuse him, or ask him to ‘bear with you’…he’s out of there."
Think about it: Doesn’t your own experience confirm it?
It’s no big secret that I’ve been slaving away at The Attention Age Doctrine II. In order to do that – I often have to step back and reflect on what is currently happening in today’s world.
One of the many observations I’ve made about the attention age is that it is full of paradoxes. Such as:
-More Information But Less Knowledge
-More Activity But Less Accomplishment
-More Achievement But Less Fulfillment
As you can see the paradox is "More but Less"; for instance, it seems logical that having more information would lead to more knowledge – but as we all know the opposite is often true.
I’ve been working on a chart that has all the paradoxes I’ve thought about. Here, take a look: Read More
In my race to put the finishing touches on The Attention Age Doctrine II… I completely spaced on a gift I put aside for you.
So, here I am in the office after hours – setting things right.
But first a question:
How much of the Attention Age Doctrine do you remember?
A little over a year ago I left an internet marketing seminar feeling disheartened, disillusioned, and disappointed by what I saw. In fact, I was so disturbed I wrote a warning, a prescription for change, a call to arms for entrepreneurs online – The Internet Business Manifesto.
That’s why it’s rather ironic that I am writing this post from my hotel balcony in Sydney, Australia, once again disappointed, depressed, and disturbed by what I witnessed yesterday at an internet marketing event I participated in.
There were 16 speakers, many of whom were clients of mine. It was an impressive lineup of self made entrepreneurs who got to their current position by learning, thinking, working hard, and marketing even harder.
Yet table rush after table rush were for so-called "short-cuts" like Private Label Rights Products, Push Button Software, And you just sit at home and get rich while my company does all the hard work for you type products.
Not one person speaking from the stage got to their current position by any of these methods. You would think that the audience would see that. But if you did, you would be wrong.
I have never used this blog to attack anyone personally, that is… until now.
You see, yesterday, I had a unique experience that I want to share with you. I think it illustrates perfectly a key mistake that many business owners (both online and offline) make.
Here’s the background…
So we had this meeting recently at Strategic Profits, and I was looking around the room at my team. What a collection of All-Stars we have
- There’s Brian, Mr. Harvard Business School himself, my right hand man…
- Anna, the Jamaican Wonder, whose attention to detail makes my events shine…
- Dwain, our marketing guy and resident Canadian who eats and sleeps hockey…
- Artie, our software developer who leads our team of overseas developers…
- Lauren, our graphic design expert and our cookie queen…
- Ken, our whiz at content creation, online marketing, and music trivia…
- Matt, our writer who researches the blogs and social media landscape…
- Christina, fresh out of college, eager to write, and brand new to the Florida lifestyle…
- Ricardo, our finance guy, who makes sure the money keeps flowing where it should…
- Carlton, our customer service pro, whose smooth voice makes problems disappear…
As well as the rest of my superstar team in Florida and at productive locations overseas.
These are my colleagues… my teammates… my friends. And I cherish each and every one of them.
Do you ALWAYS follow the bouncing ball?
Congratulations! Like me, you may already have Attention Deficit Disorder (ADD).
And you may be on your way to becoming an Internet Millionaire!
I’ve coached thousands of entrepreneurs. Many of them have been diagnosed with ADD, but many more have not… they just think they have it. And they are using ADD as an excuse for why they haven’t succeeded in their chosen careers.
That’s a cop out.
There’s a reason why 76 percent of the successful Internet business gurus I have coached all have ADD. (That’s 15 times the national average).
People with ADD are exceptionally suited to excel as online entrepreneurs because of — not in spite of — our so-called “affliction.” You should think of it as an advantage. Learn from people who are using ADD to grow their businesses.
(Hat tip to Peter Quily, author of Top Ten Advantages of ADD in a High Tech Career”)
Hyperfocus Rules! Who says people with ADD can’t focus? Sometimes, that’s all we do. You know how to get in the zone and stay there. Sometimes for 14 hours at a time. Make it productive. While others are sleeping, you’ll be making money.
Use Your Rapid Fire and Ferocious Mind. Your brain is a cheetah. The next great idea is a rabbit. Yummy, yummy. Enough said.
Multitask Like an Octopus on Crack. How many browsers can you keep open on your monitor and still stay productive? Push the limits and find the best research in less time.
Experience a Super High Energy Level. Is Adrenaline a vegetable? If not, I’m declaring caffeine and sugar as fruits. Vroom! Vroom! Let’s get healthy and wealthy!
Get Highly Creative. Do you look at Dalmatians and see dice with legs? Ever find a business solution at the bottom of your smoothie? You don’t just think outside the box you play in it and turn it into a multi-family dwelling when you’re done. Rock on, origami boy!
All Hail the Quick Learner. ADDers pay attention to things that interest us. If something bores you, move on. There’s plenty more to do and discover with your supercharged mind. Mix in some creativity and create a cocktail for success.
Welcome to Stimulation Nation. Your brain craves stimulation. The Web gives it a home. Turn your distraction into discovery and keep your brain juiced with something amazing.
Leave X-Ray Vision to Superman. He only used it to check out Lois Lane, anyway. You have the super ability to see what others don’t see. Find business opportunities while your competitors find despair.
You’re a Crisis Champion. You don’t just like to mix it up, you are sometimes guilty of being the instigator. You thrive on chaos and change, and you don’t shrink from intense situations. Create an environment in which you thrive that will drive your competitors crazy.
No Risk, No Reward. Take some chances, then move onto the next adventure. You have ADD. While others are still reading the directions, you’ve already made two trips around the game board. Learn as you go, but keep going! and going! and going!
Forget about making lemonade from lemons! You have ADD! Go make your millions while others are still wondering how you get everything done.
Remember, ADD is a disorder, not a cop out. It’s a physiological problem, not a psychological one. You can’t fake ADD, and you shouldn’t try.
There are good traits with ADD as you can see, but there are some bad ones, too. I know because I struggle with them everyday.
Don’t use ADD as an excuse for your fears and failures. Rather, you should be inspired by people who really struggle with ADD and have turned perceived weaknesses into business strengths.
I know because I’m one of them… but I won’t change who I am or make excuses because of it.
Simple message: Be comfortable with who you are… but be more productive.
Share your thoughts…
Did you notice?
We installed a favicon.
It’s just one more detail that scores you a few extra points in the credibility index (Can I trust you?)
Do you know what I am talking about?
It’s the little logo you see in the address bar. It’s also shows up in bookmarks (yep, social ones too!), which means you need to get one right now!
Fortunately you can have one in a few minutes for free:
here’s a copy of ours:
You can create one too! It’s easy… Here’s how:
Go to: favicongenerator
Whether you are an online marketing veteran or a raw rookie, you’ve done your share of keyword research.
Odds are you think you’ve probably seen everything under the sun by now. Maybe you have, but maybe you haven’t thought of this…
Wednesdays are special days for me. It’s the one day a week where I spend between two-to-four hours answering questions from business coaching clients live on the phone. We usually get a few hundred callers with about 30 to 40 questions.
There’s a lot of great tactics shared in those calls, and it’s an easy way to make sure clients who are confused, challenged or especially motivated are only a phone call away from getting me to focus on their business and their action steps.
On today’s call we got on the topic of offers, and how to tap into what the market was craving. I listed many of the methods I use to determine what’s on the market’s mind, and everyone could see the logic in what I shared, except…
Using Google Trends
What I found fascinating is I took for granted that everyone understood the power of this tool. Apparently not.
It should be no big secret that I’ll be releasing The Attention Age Doctrine Part 2 in a matter of weeks now. One of the areas where I’ll be sharing some incredibly killer tactics is in the social marketing realm. So I decided to share two screenshots that highlight just one of the uses of Google Trends.
Above and below are graphs of the overall search volume (top) and the news reference volume (below) for the three keywords: (1) social bookmarking, (2) social networking, and (3) blogging.
Do you see what I see?
Well, if you’ve noticed that the trend on the red line (social networking) is really gaining momentum, then you’re paying attention.
This has profound implications if you think about it…
It means if you’re thinking about creating a product in an area that’s hot and growing hotter – social networking is your baby.
It means if you are going to an SEO program to sell your Web 2.0 course, it would be wise to work on social networking and it’s long tail offspring.
It means a great upsell, bonus, or follow-up offer on an Internet marketing product would be social networking.
I could go on and on, and if it wasn’t late and I wasn’t tired I probably would. But then again I’ve recently been accused of being a little too wordy, so I’ll keep the rest of my examples to myself, and press on.
If you’ve never used Google Trends you can check it out here
Then tell us what you think.
If you’ve used Google Trends before and got information that helped you in your business, please share with us how it helped you.
Time to hit the sack…
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