My friendship with the new governor Of New York: How it can make you better looking … more successful … And the #1 brand in your market.
- Elliot Spitzer.
I’m at the airport, headed back from SXSW? What’s this? In Austin, Texas…I walk to my gate with my headphones blasting techno music. In the corner of my eye I see Elliot Spitzer on one of the plasma TVs now littering the airport, and think to myself… “I wonder what’s going on with him?”
But there’s no time to find out. I got to the airport late, by the time I get to the gate – it’s boarding time.
On the flight, my neighbour briefs me on the entire Spitzer affair – I guess what goes around comes around.
Thirty-four hours later I am back in the airport. This time, I’m waiting for my flight to Norway with my headphones tucked away in my pocket. The tragic Spitzer story has me riveted to the TV screen.
But what comes next nearly knocks me off my feet…
Dynamic Changes Hypnosis Centers. In fact, I still have a testimonial he gave us. Take a look … Read More
Sorry–had to get my Red Hot Chili Peppers on for a second.
But if you’ve been with me for while, you know that I’m all about giving stuff away for free…
I believe that’s the key to real success. When you give something away, you’ll eventually reap the rewards tenfold–or more–while creating a loyal audience of followers who hang on your every word.
And I’m not talking about just “any” stuff. I’m talking about your BEST OF THE BEST.
(Basically, if you’re clinging to it with both hands, trying to figure out how much to charge, you should really be handing it out for nothing.)
Because this resonates big-time with your audience. Those who were unsure about you will become fans. Those who were wishy washy followers will now become loyal beyond words. And those who have already bought from you will become your biggest cheerleaders (as well as AWESOME JV Partners).
But I know what you’re thinking:
“Rich, if I give everything away, what am I going to sell”?
- Have you ever noticed that when you’re following the path you were meant to travel down… the universe has a weird way of helping you along the way?
Here’s an amazing but true story about what happens when you find your life’s work and the synchronicity, good fortune, and weird circumstances that seem to come out of nowhere.
It all started nine months ago while conducting research for The Attention Age Doctrine 1. I was at a sticking point, struggling with too many competing concepts, and no clear way to distill them down. I had been fraught for days trying to “crack the code” that would crystallize everything swimming inside my mind.
I couldn’t sleep, couldn’t write, and didn’t know what to do with myself. Finally, I sat down checked some emails, and then surfed the web looking for inspiration and clarity.
Then WHAMO! I stumbled onto a blog that changed everything. In fact, reading this blog shifted the direction of my professional life.
Lots of marketers (more than I ever expected!) seem to be fascinated with me, my daily routine, and how I live my life.
I am not.
That’s not fake humility either. It seems to me I’m an ordinary entrepreneur. I live an interesting (but not insanely interesting) life. I just happen to have the uncanny knack to synthesize oodles of information, spot the upcoming trends and pinpoint all of it with laser focus to grow businesses fast.
Still, it seems many online marketers have a tendency to “glorify” me. A few others seem to consider me the evil mastermind behind everything that’s bad in internet marketing.
Truth be told, I am not that amazing, nor that wicked.
But, people are curious about me and so I thought I would invite you to come along with me to an incredible web 2.0 event happening in Texas right now… SXSW.
We’re wrapping up our mega-event in Orlando, and it was one great show…
All of the attendees are excited that they’re taking so much home with them…what they need to embrace a totally new way of doing business online.
So we’ve put together a cool video that takes you through the entire 2 and a half days of our “Main Event”… in a flash.
And here it is… Rich Schefren, Jay Abraham, John Carlton, Frank Kern, Gary Vanerchuk, Maryellen Tribby, Jeff Walker, Tom McCarthy, Paul Scheele, and… Mike Filsaime.
Today you get to see one of our favorite clients… the sometimes outrageous New Beginnings guest Andrea Yeager…
…with her top highlights of this week’s Main Event at Disney World.
You’ll see an attendee’s perspective of our event… from someone that came all the way from Israel to be here.
Watch this video clip now to find out why Gary thinks you are hurting your chances of success by not branding YOU…
… and how you can be helping build the brand of your biggest competitor… RIGHT NOW!
In this clip, Copywriting Legend John Carlton offers up 3 essential elements your testimonials must have to give you maximum credibility and instant maven status.
Take a look…
Jay Abraham kicked off Day three as only he can, with a killer Q and A session that left us all with our mouths on the floor.
Here’s a quick bit of Jay’s sage wisdom on how to stand out in your market…
In this clip, Frank Kern of Mass Control shows us how to use our “infinite power” wisely…and the correlation between this concept and the work of Mother Theresa.
See for yourself if you don’t believe me.