Feeling The Pinch…And How To Pinch Back

So are you feeling the pinch these days?

Most people would say "yes". With the current economic climate, it’s hard not to be affected in one way or another.

And when times like these come around, it’s easy to start chopping blindly at your business budget to keep you in the black. After all, if you don’t need it right now, why keep it?

But what I want to offer to you today goes against this concept. In fact, it’s nearly a 180 degree turn from the norm.

Let me explain…

When the economy slides like it has over the last year or so, the knee jerk reaction is to tighten the belt.

Business owners will look at the bottom line, see what’s not absolutely necessary, and get rid of it.

But what I want to suggest to you today is to look BEYOND the bottom line.

Because downturns like we’re experiencing are just that–downturns. Which means the logical next step is what?

That’s right–UPturn.

So if you can brave the storm and stay focused on the future of your business instead of the immediate, then you’ll be perfectly positioned when the pendulum starts to swing the other way.

Which means while everyone else is scrambling to get back in the game, you’ll already be miles ahead of your competition. Why? Because you didn’t panic when times got tough–you just worked smarter.

Makes sense, doesn’t it?

But I know what you’re thinking, "Easy for you to say, Rich. You’re not the one feeling the pinch"

Oh really?

Truth be told, we’ve made some very difficult decisions at Strategic Profits over the past few months.

Some of them I struggled with for weeks, spending more than one sleepless night tossing and turning while trying to decide what to do.

But eventually, we made our decision. And those decisions–no matter how tough–were engineered with one goal in mind: to make our company more profitable both today AND tomorrow.

And it’s working. We’re on our way to a record-breaking year and 2009 looks bigger and brighter than ever before.

So how can you keep your head above water while still finding ways to increase profits and grow your business?

Here’s my #1 tip for you…

Never–EVER–skimp on investing in your business development.

I’m serious. You should always focus on the areas where you may be weakest and search for learning opportunities to help improve those skills.

Is it traffic generation? Product creation? Branding and promotion? These are crucial elements in your journey to become successful. And now’s the perfect time to dive in and get educated.

And even though it may seem like a new coaching program or business building system is detrimental to the bottom line, you’re actually making huge strides towards GROWING it.

Because soon, you’ll find yourself becoming stronger and more confident in those areas. And when the Upturn happens (it will happen, trust me), you’ll be perfectly positioned to maximize your efforts and experience tremendous profit growth.

Now, you and I both know there’s a lot of fantastic business development resources out there. And many of them cost a pretty penny.

But there is one that can deliver everything you need to make 2009 your biggest year ever…without costing you an arm and a leg.


You’ve heard of "business-in-a-box"? Well, my CashMaps are more like "business-on-a-page"…

Because each Cashmap is the equivalent to thousands of dollars worth of marketing and business building courses–at a fraction of the cost.

It’s true–while other higher-priced products hand you pages of theory and hours of useless, unrelated info, these CashMaps boil it down to the very essence of what works–and what doesn’t.

And since each CashMap contains nothing but the best quality, no-fluff content, we can offer it for a much lower investment than 99% of the other programs out there.

They’re the same roadmaps I follow when I need a step-by-step process for making a difficult task easier and less time consuming, and they can be yours today as well.

Step-by-step Cashmaps

But you’d better hurry…on Friday the 21st, we’re pulling the page down.

So I’d jump on this right now if I were you.

Try Cashmaps for FREE

To Higher Profits,


P.S. These CashMaps are, in my opinion, the most effective way to "pinch back" at today’s economic state and keep your business humming along smoothly for very little investment.

But I’m sure you’ve discovered a few sources of your own that are helping as well. So why not share them with the group?

Post your comments below and let’s help each other out!

The Inner Sanctum Exposed

I just finished up with several presentations at the Early To Rise Boot Camp this week…

What a fantastic event. Michael Masterson and MaryEllen Tribby really went over and above for this one. And I was honored to be one of the speakers.

As it usually happens with these types of seminars, most of the speakers gathered in a private suite to relax, catch up, and talk shop.

I was able to reconnect with old friends like Alex Mandossian and Yanik Silver, as well as get to know brilliant people like David Cross and Marc Charles a lot better. Plus, it’s always good to see Buck Rivzi and Brock Felt.

Now, I know what many of you are thinking, because I get it all the time when I mention these “inner sanctums”…

“Wow, Rich… I would have loved to be a fly on the wall in there!”

I can understand that. When you get some of the world’s greatest marketing and business building minds in one room, creative sparks tend to fly. And million dollar deals tend to be struck.

But I’ll let you in on a little secret…

Our private suite wasn’t where the REAL action was.

Nope–the meaty, juicy stuff was inside our COO Brian Johnson’s circle.

Let me explain…

If you read my “Man Behind The Curtain” post a week or two ago, you know Brian takes care of the business at Strategic Profits. He’s my number one guy.

And whenever there was a break at the event, Brian was huddled with a handful of his contemporaries, comparing notes on recent promotions, future launches, and current trends.

But all that took a back seat to the main topic of conversation–how to effectively run the day-to-day operations of a multi-million dollar business.

Because Brian opened the proverbial can of worms with this call.

Internet Business Secrets Revealed

A couple of weeks back, Brian got a few of the top operations people on the phone to discuss their most productive strategies for keeping these mega-empires running smoothly.

And the call was a major success. We had masses of people flooding the phone lines when it ran live, and even more when we offered replays last weekend.

It was so good, in fact, that many of his pals at the event were scampering to get an MP3 and transcript to the call (which he promptly gave them).

But then I got to thinking, “If we give it to them, it’s only fair that we make it available to everyone else for the asking.”

So here you go.

Online Business Success Guide

Listening to this call will be like stepping inside Brian’s huddle this week…

You’ll get the inside scoop on what it takes to REALLY make things happen–from the people who pull all the strings.

We’re talking the brains behind the scenes for leading gurus including Jay Abraham, Joel Comm, Eben Pagan, Mike Filsaime and more–all in one place and all spilling their biggest secrets for multiplying sales and creating a business that virtually runs itself.

It’s unlike anything call you’ve ever listened to before, and you can hear every word–with my compliments–right here.

How To Make Money Online

I implore you–do NOT miss this. We’ll even throw in the transcript for free so you can highlight your favorite parts.

Sound good?

To Higher Profits,


P.S. Once you listen (or if you heard it earlier) let us know what you think by posting in the comments below…

I’d like to hear your biggest takeaways from the call along with one strategy you’ll be implementing into your own business immediately.

I’ll be monitoring your responses and chiming in myself from time to time. So make sure you post your comment below, okay?

Can’t wait to hear your input…

Free Internet Business Tips

The Biggest Reason Why Barack Obama Won The Election

(DISCLAIMER: Let’s just go ahead and get this out of the way right now…

This blog post is intended to examine the successful marketing aspects of each campaign and what we can take away as marketers and entrepreneurs. It is in NO WAY intended to endorse one candidate over the other.

Last time I mentioned a candidate there were some inflammatory comments posted and subsequently removed. We will follow the same format with this post.

So let’s keep everything in perspective here. Cool?)

Hey, we got us a new president!

Now maybe my phone will finally stop ringing 72 times a day with a recorded message from some guy running for the Assistant County Clerk’s office.

You too, huh? 😉

Anyway, the campaigns fascinated me to no end. Never before have we seen two candidates generate such a passionate response.

But let’s face it–an election is really no more than a marketing campaign. You’re basically trying to sell people on your product over another, right?

Well, one campaign did it BRILLIANTLY. Guess which one it was?

You got it–the winning one.

Now, we can argue until we’re blue in the face why Obama won over McCain last week…

Things like making cultural history…the sliding popularity of the previous Republican administration…a younger, hipper candidate who seemed to relate better…McCain’s controversial choice of Sara Palin as a running mate…they all hold water in this debate.

But I’ll tell you the BIGGEST reason why Barack Obama will be sworn in as the 44th President of the Untied States on January 20, 2009.

And it can be summed up in 2 words–social marketing.

Obama campaigned to the social marketing crowd perfectly, generating a HUGE amount of support from a variety of online resources

Just check out these amazing statistics from Trendrr…

Since the conventions, blog posts mentioning Obama outnumbered those referencing McCain by more than 3 to 1.

Obama’s number of MySpace friends grew steadily over the past few months while McCain’s remained relatively flat. By election day, Obama had almost 4 times the number of friends McCain had

While those MySpace figures are remarkable, the Twitter stats are even more eye-popping. Obama had nearly TWENTY FOUR times the amount of followers that McCain had.


And it doesn’t end there. I found similar numbers for FaceBook and YouTube usage as well, with Obama clearly outpacing McCain.

Obama’s tactic was a masterpiece–targeting the younger, more technically literate crowd (many who had never voted or even bothered to register) and hit them right where they live–on social networking landscape.

The subsequent result was a MASSIVE following that grew larger and larger by the day. And those same people made a huge impact at the polls.

So what does this all mean?

Simple–like I said a year ago in the Attention Age Doctrine 2, social marketing is now a factor that cannot (and must not) be ignored.

When the American political climate can be shifted by a blog, a forum, or a social networking site, then you have an 800 pound gorilla staring you right in the face.

And it’s HUNGRY.

Obama worked this element with a surgeon’s precision, generating a buzz very early on and feeding the frenzy until it grew to mammoth proportions.

But do you think Obama merely pulled a few net-savvy supporters together and said, “Go talk about me on those internet site thingys”?

Nope–he had a PLAN. A carefully conceived, painstakingly constructed plan. And it worked to perfection.

And that, my entrepreneurial friends, is what I want you to take away from this election…

No matter what it is in your business–be it traffic generation or product creation or copywriting–you need a solid, proven-to-work plan for getting from point A to point B.

Without it, you’re basically flying by the seat of your pants. And although there have been a few rare instances where this was successful, 99.9% of the time you end up crashing and burning.

So where do you get these “plans” exactly?

Click Here To Claim Your First FREE Month Of Cashmaps

With my CashMaps, you’ll have an entire series of step by step process maps that deliver big results–FAST.

Each CashMap highlights a different piece of the online business puzzle, with every step laid out in an easy-to read-fashion anyone can understand.

And these aren’t just pie in the sky ideas here. They’re the very same process maps I’ve been using for years to build Strategic Profits.

So they’ve been tested, re-tested and then re-tested again to achieve maximum impact with minimal effort.

Isn’t that what you’ve been looking for to make things easier?

Click Here To Claim Your First FREE Month Of Cashmaps

Right now, I’ve opened the CashMaps program again for a limited time…

In fact, you can get your first one right now for FREE (just pay for shipping and handling). I’ll even throw in some sweet bonuses worth hundreds of dollars just for checking it out.

And if you don’t like it, you can keep the bonuses with my compliments.

Talk about a risk-free deal…

Click Here To Claim Your First FREE Month Of Cashmaps

Next year, we’ll not only have a brand new president. You could also have a successful new business thanks to CashMaps.

Ready to get started?

Click Here To Claim Your First FREE Month Of Cashmaps

See you inside…

To Higher Profits,


P.S. Okay, I know many of you are chomping at the bit to add your comments below. So please go ahead and do that now.

But remember–no nastiness. Let’s stick to the marketing aspects of both campaigns and stay away from the volatile stuff.


Click Here To Claim Your First FREE Month Of Cashmaps

The World’s Biggest Money-Sucking Vortex

QUICK UPDATE: Since my last post about using process maps for trick or treating, I’ve received a bunch of emails asking how the girls did this year.

Well, it worked like a champ once again. We set out with a specific plan, made our rounds, and came home with the biggest pile of Halloween treasure in the Schefren history.

So everyone’s happy–except maybe Debi. Because I left our sugar-buzzed kids with her while I flew out to Vegas to spend the weekend with Eli Goldratt, the founder of the theory of constraints. (Mental note: send flowers.)

I’ll go into more details about that meeting in a later post (AWESOME experience) but right now, I want to talk about an epiphany I had on this trip…

See, Vegas is the biggest money-sucking vortex on the face of the earth. No other city on the planet pulls more cash from the wallets of its visitors than Sin City.

And I gotta admit–the entire thing fascinates me to no end. And here’s why…

The whole town is one big marketing lesson in itself. Seriously.

Think about it…every hotel, from the ceiling tiles to the wild, outrageous carpet patterns, is engineered to pull your focus to one thing–the profit center known as the casino.

They don’t want you to eat. They don’t want you to sleep. They don’t want you to leave. Just play. Hand after hand, roll after roll, pull after pull. And keep on playing.

From a logical standpoint, it all seems rather silly. Because we know how often gamblers come away winners, right?

But this isn’t logic we’re talking about. This is Vegas, baby. Easy riches at your fingertips. And from a marketing viewpoint, their methodology is BRILLIANT.

Because these mammoth hotels are specifically designed to funnel you towards the casino…and funnel your cash into their pockets.

Front desk? Gotta go through the casino. Elevators? Through the casino. Restaurants? Through the casino. Meeting rooms? Through the casino.

You simply can’t ignore its presence. And the allure of the non-stop action is hypnotic, to say the least.

Soon you find yourself dropping a few bucks on the slots…maybe a couple hundred at the tables. And next thing you know, you’re heading to the ATM for more money–and you haven’t even checked in yet!

Now don’t get me wrong–I’m not anti-gambling. I enjoy the occasional double down or Pass line bet. But there’s a lesson to be had here…

Just like a Vegas hotel, everything in your business needs to funnel towards your profit center. And I mean EVERYTHING.

If it stands in the way of helping you make money, get rid of it. Period. Your time and energy are too precious to devote towards anything besides maximizing your profit streams.

And if you’re sending your prospects anywhere else besides the funnel, you’re wasting their time–and yours. (Not to mention leaving humongous stacks of cash on the table). Simple as that.

I know it might sound a little harsh, but it’s sound business. Because really, if it’s not making you money, why are you even messing with it?

Think of it this way…imagine if one of these monster Vegas theme hotels decided to tuck their casino way back in the corner someplace like a gift shop. Would they be as profitable?

Of course not. They’d lose hundreds of millions of dollars because they’re not funneling prospects into the profit center. And they’d be out of business before you can sing the first few bars of "Danke Schoen".

So what’s the best way to set up a business that sucks your prospects into your own profit vortex with Vegas-like efficiency?

Oh, that’s TOO easy.

Reserve Your Spot Now

On Wednesday the 5th, Brian’s going to show you EXACTLY how to do it the Strategic Profits way…

You’ll discover how we set up different processes to pull in customers and lead them down an ultra-persuasive road to becoming lifetime buyers.

Plus, we’ll pull back the curtain and show you how we streamline the day-to-day business and generate millions of dollars a year in profits.

Ready to hit the jackpot?

Reserve Your Spot Now

And to top it all off, he’s bringing in some very special guests to compare notes with and see how they run their multi-million dollar business like clockwork.

Check out that all-star guest list here.

Reserve Your Spot Now

As of this writing, we’ve almost maxed out the bridge lines. Yes, there’s still a chance you could get on this call, but it decreases with every moment.

So you’d better secure your spot right now before they’re all snatched up.

Reserve Your Spot Now

See you inside…

To Higher Profits


P.S. I gotta tell you…if I had to choose between automated profits and having to scramble and scrape to make every buck, I’d take the former in a minute…

Automation is the key to real freedom as an entrepreneur. And the main reason we’ve been able to automate much of our business is because of process mapping.

These step-by-step blueprints have had a MAJOR impact on how we do things. I really don’t know where we’d be if it wasn’t for my dog-eared, coffee-stained copies.

Wanna know what’s on them? Tune in Wednesday to find out.

Reserve Your Spot Now

The Great Pumpkin’s Got Nothing On This Foolproof System…

So it’s Halloween again, one of Ava and Elle’s favorite holidays…

And this year they’re going as "Pink Supergirls". Not really sure what that means exactly. but I’ve seen the costumes and my kids will be the cutest on the block–bar none. Just like yours will be. 😉

All this brings me back to the excitement of going trick or treating as a kid. Remember?

Spending hours at the local store, eyeing up this season’s coolest costumes (all with the words FLAME RETARDANT in massive letters on the box, in case anyone would attempt to trick or treat with a burning torch instead of a flashlight)…

Finally deciding on the Batman over the Fonzie and the Evel Knievel (Yeah, I’m aging myself here)…

Then it was house to house, pillow case in hand and a hard, scratchy mask glued to your face. How did we ever breathe in those things?

And let me just say for the record…at the end of the evening, when everyone got together to compare their loot, I always–ALWAYS–came out with the biggest pile.

How? It was easy. I had my own little process map.

Seriously. Every year, I mapped out the entire trick or treat route in my head before leaving the house. Sometimes I even jotted it down on a piece of notebook paper.

I knew every house in a 3 block radius like the back of my hand. For example…

–The old lady at the end of the block? Avoid at all costs. She smelled like mothballs and her popcorn treats tasted like Elmer’s glue.

–The new family down the street in the Brady Bunch house? Definite must-stop. They always gave out the expensive stuff, like 3 Musketeers and Milky Way. (And not those mini ones either–full size, baby!). We’d try to hit them several times if we could swing it.

–That weird guy around the corner? Not in a million years. He never wore a shirt and his dog would hump your leg at the drop of a hat. Plus, he never gave you anything but that cheap, mystery candy in the plain black or red wrappers. Ewwwww…

And so on, and so on. I mapped the entire route in my head beforehand so I could maximize my efforts in minimal time. And the results were OUTSTANDING. (Unless of course, you asked my dentist.)

Those memories are wonderful, to say the least. But here’s what I want you to take away from all this…

When it all comes down to it, figuring out my little trick or treat route is really no different than figuring out how to build a business.

You have a set goal in mind, you’re starting from square one, and you’re trying to find the path to achieve success in the fastest, easiest way.

And the most effective way to do that is piece together a roadmap that takes you from A to B to C to D until you reach your goals. Simple right?

Well, it was when we were 10. But as grown ups, we tend to make things a lot more difficult than they need to be.

Stuff gets in the way, interruptions stall our progress, and setbacks abound. And when we peek inside our pillow case, all we see inside is a ball of lint…and a lot of frustration.

That’s why you need to be on this call.


Brian’s pulling some of the top operations people together to reveal how process mapping helps their multi-million dollar businesses thrive–even in a tough economy–and how those same principles can apply to your business.

These are the behind-the-scenes masterminds who work for the biggest gurus in our business, all together for one landmark call.

And they’re going to reveal some mind-blowing techniques and strategies for making your candy sack virtually overflow with goodies–every time.

How does that sound?


But it’s filling up fast, so you’d better grab a seat now before all the lines are taken.

I gotta go…I’m working with the kids on their own Halloween process map. Lesson One: Stay away from Brian Johnson’s house. Talk about CREEPY!

(Sorry–but after Brian and I got lambasted for our inside joke in my last post, I had to throw that in.) 😉

Happy Halloween everyone!

To Higher Profits,


P.S. I know I took a stroll down memory lane here. And I gotta admit…it was FUN.

But what about you? Do you have any great Halloween stories? Wear some embarrassing costumes? Have some "interesting" people on your block?

I’d love to hear them. But first, you need to register for the call here. Then chime in below with your favorite Halloween memories.

Pay No Attention To That Man Behind The Curtain!

Does that line ring a bell? If you grew up in America and had a television, it should.

It’s from the cinema classic, "The Wizard Of Oz". Dorothy, Scarecrow, Tin Man, and Cowardly Lion are quaking in fear before the smoky, fire-drenched image of Oz.

But then Dorothy’s little dog, Toto, tugs at a side
curtain to reveal the REAL Oz–a stocky little fellow
with a bushy moustache and a bit of a stutter.

I caught this scene again recently while my daughters were watching on DVD (Ava loves it, though she’s a little scared of the Wicked Witch). And it got me thinking…

All of the most successful people I know in this business have their own "man behind the curtain".

It’s true. This person takes care of everything behind the scenes, making sure the business is running smoothly on all cylinders and not missing a beat. And they’re VITAL to its success.

I’ve got my own version right here at Strategic Profits. His name is Brian Johnson.

If you’ve ever been to one of my events and seen a pale, dark-headed guy running to and fro with a walkie talkie and a look of complete exhaustion, that would be Brian.

Brian’s involved in every decision we make, and his tireless efforts and pit bull tenacity have played as MAJOR part in the success of Strategic Profits.

While I’m doing my work as the "face" of the company, I trust Brian to take care of everything else. Basically all the stuff involved in the day-to-day operations falls on his plate first.

And I must say, he does a PHENOMENAL job. I honestly don’t know where I’d be without him.

But I’m not alone. Most of my top guru pals have their own Man (or Girl) Friday.

People like Tom Beal (Mike Filsaime), Spike Humer (Jay Abraham), MaryEllen Tribby (Michael Masterson), Jon Walker (Jeff Walker), and many others work tirelessly behind the scenes to help generate multi-millions for their companies.

So what does this mean to you?

That’s easy–you should already be thinking about adding someone like this to your own business.

I know, I know–you’re saying "I’m just a one man show Rich. How can I add somebody to the mix when I’m struggling to make ends meet as it is?"

Well, think back with me for a moment to the All-Star Guru Call I did a couple months ago…

When I asked these internet marketing household names what their biggest constraint had been, the overwhelming majority made this confession:

"I was trying to do it all myself. And burning out quickly."

It wasn’t until they start hiring people–beginning with a "man behind the curtain"–that they experienced the tremendous growth and prosperity that put them over the top.

Now most of them have a full staff to do all the annoying busywork that kept them–and their profits–from overcoming that constraint.

Which means they can concentrate on the most important matter at hand: making more money. And to say it’s worked out very well for them would be an understatement.

But don’t run out and hire the first person you meet to help you. Here’s a few suggestions for finding a winner…

  • Make Sure You’re Compatible With Each Other: This is very important. Remember–you’ll be spending an EXTRAORDINARY amount of time together, so you need to be able to communicate without cringing. And even if they come highly recommended with a long list of top level experience, none of that will matter one iota if you can’t stand being in the same room with them.
  • Get References–And Lots Of Them: You don’t know this person, but friends and former employers do. So make sure you talk to them before pulling the trigger. Find out about work habits and personal issues. Ask how they resolve conflict and why they let their position. Because believe it or not, people have been known to stretch the truth on a resume. So dig deep–you’ll be surprised what you find.
  • Finally, Establish A Trial Period Before Hiring: In the marketing world, what do we do when we have a brand new campaign? We TEST it. Hiring a right-hand person is no different. Make sure they know they’re working on a trial basis (90 days is usually enough time) and at the end of that period, you’ll decide whether to continue the relationship or not. And have everything in writing, so there’s no confusion later.

Follow these guidelines when hiring your #1 person and you’ll be well on your way to seeing your company explode with monumental growth and record-breaking profits.

And in the meantime, if you’d like to hear what these "gurus behind the gurus" have to say about creating a mega information publishing empire, you MUST be on this call.


Brian’s getting some of the top operations people in our business together to compare notes on how they help their companies achieve million dollar profits.

This will be a highly unusual call, because it’s from a totally different perspective–one that’s never really been explored before.

And to be honest, I’m a little nervous about it…

Because all of these behind-the-scenes geniuses have seen us gurus at our best…and our worst. And who knows what they’re going to let slip?

Yikes…this could get ugly. Better tune in to see what happens.


I know I will be. With an Employee Termination form right by my side.

Got that, Brian?

To Higher Profits,


P.S. Okay, I’m just kidding about the Employee Termination thing. If I can trust Brian with the daily operations of my company, I can trust him on a phone call.

But I was serious when I said I’d be listening. Because this has all the earmarks of being an outstanding event featuring some killer information…

So make sure you’re listening as well by reserving your place now. I can’t guarantee we’ll have enough lines for everyone.


Silver Bullet #6 In All Its Glory

In my last blog post, I talked with you about how the live 24 hour Ustream video broadcast played a MAJOR part in the success of our GPS Coaching Program launch.

In fact, it almost overshadowed everything else–to the point where we had to scramble to make some last-minute tactical changes to the launch sequence.

The video broadcast was bigger than any of us had ever imagined. I even suggested that you put one together to promote your own business, and several of you chimed in to say you were planning to do exactly that.

Well, as it always goes in this business, what was once groundbreaking has now become the norm…

Because in the past several weeks, I’ve seen a number of marketers announcing their own Ustream broadcasts.

They’re seeing the tremendous potential to reach thousands of viewers at once. And they realize how easily it can be done (not to mention the fact that it’s FREE).

So these action-takers are running full speed ahead. And it only goes to prove the point I was making with Silver Bullet #6 inside "The Uncertainty Syndrome: Entrepreneur’s Emergency".

You remember that one, right? (waiting while everyone scrambles for their copy) Okay, I’ll let you off the hook…

Silver Bullet #6 talked about embracing the awesome power of social psychological marketing. And the Ustream broadcast portrayed this perfectly in several aspects…

  • First of all, it brought people together in an entirely new and different way. Not only was everyone watching the screen, they were submitting questions and making comments in real time.

    Some of those comments were funny, some rude, some outrageous, and some completely inappropriate. But the very fact that you could instantly talk with a thousand other people about something that was happening RIGHT NOW was truly remarkable…and more than a little frightening.

    Because if a few of you didn’t like what I was saying, you could respond with negative comments. Which might have led to a few more jumping in. Then a few more. And before you know it, we might have had a virtual Rich Schefren hate-fest going on.

    But in the same respect, it could go the complete opposite direction. All it takes is a few people to become raving fans, and others will follow. This turns into a mass of die-hard believers who will eat up any word you say. And before you can say Barack Obama, you’ve achieved maven status in your market.

    (Not to say I’m an Obama fan, but social marketing has played a MAJOR part in his lightning fast rise to prominence…and very well may get him elected President).

  • Secondly. the live 24-hour Q and A broke new ground by offering a different way to market. Yes, there had been similar broadcasts, but never for an entire day straight. And never without pitching a high end product.

    We wanted to make this very simple and straightforward. So we opened our offices (and our lives) to the world while answering some questions and directing viewers to download a free report.

    But as the word got out to what I was doing, it spread throughout the IM world and brought thousands of curious visitors our way. And once they got there and saw all the others chatting inside, they felt like they were a part of the group.

    So this was social marketing in its purest form–pulling thousands together to create an event that generated a monster buzz that pulled EVEN MORE thousands into the group.

  • Finally, the broadcast spawned a legion of followers in my footsteps–much like the original manifesto did.

    When the Manifesto hit the web and became an overnight sensation, we were suddenly inundated with a tidal wave of "manifestos" from every conceivable angle and niche.

    Copywriting. Traffic generation. Blogging. Email marketing, You name it–somebody wrote it. A few of them even blatantly ripped off my design, making only minor changes before publishing it as their own.

    So we knew we were onto something big. And we got that very same feeling after signing off from the broadcast.

So what should you takeaway from this?

Simple–take full advantage of the social marketing landscape and the opportunities it presents you. And don’t be afraid to try something new, something different.

For example, when I was pondering the manifesto idea, more than one prominent marketer told me I was out of my mind for handing out all that powerful info for free.

"Are you CRAZY, Rich?, they cried. "You can get 97 bucks for this easy–if not more!"

But I had a revolutionary idea: Give it away, build a following of die-hard believers, then market to those people.

And guess what? It worked out pretty darn well. But it didn’t happen with just one person. Or two. Or even two thousand.

It happened with ALL those people telling ALL their friends how much they dug the report. And they told theirs. And so on. And so on.

In other words, social marketing gave my manifesto life….and that life has changed me and my business forever.

Same deal with the 24 hour Ustream video. When somebody threw it out there on a pre-launch brainstorming call, I heard more than a little chuckling. In fact, somebody began comparing me to Jerry Lewis and his telethon.

But the more we fleshed it out, the more potential we saw this thing having. And the more we started loving the idea…

Next thing you know, we’ve got 27,000 people logging on to watch me barrel through 26 hours of non-stop Q and A. And they gobbled up every minute of it.

See what I mean?

And what’s really cool about all this is we’re not stopping there…

Right now, we’re testing some new, breakthrough technologies inside our GPS coaching program. And the initial reports are all thumbs up!

Soon, the word will get out and social marketing will kick in once again. And just like that, everyone will be using this stuff to help establish their name and grow their businesses.

Kind of like a content-rich free report. Or a 24 hour online broadcast. 😉

So tap into what’s at your disposal and pump it for all its worth. Because Silver Bullet #6 may just lead you to a GOLD MINE.

To Higher Profits,


P.S. How’s social marketing working for you? Are you experiencing some mind-blowing results? Or do you find yourself still struggling with Constraint #6–following the same outdated marketing tactics?

Let me know in the comments section below. I’d love to hear your story.

Lessons From An Internet Marketing Launch: I Got It Wrong–FAST!

Gotta make this quick because we’re already into the GPS program and my coaching students are chomping at the bit to bust through another constraint…

But I wanted to point something out regarding my latest launch…something I never saw coming, but you could certainly learn from.

You see, my launch model is very simple. It’s all based around the free report loaded with solid, actionable content. This is the foundation of my business, going all the way back to the Manifesto. And I wasn’t about to deviate from that tried-and-true process.

So I went down the same road again. Only this time, we decided to toss another element into the mix–the 24 hour tele-webcast to promote the report release.

Now, I have to admit: I’m not terribly comfortable on camera. When it comes to writing or speaking them through a phone line, I have no problem. But when the cameras roll, I get a little antsy.

So needless to say, this was a HUGE step for me. I was going to be exposed to the public for 24 hours straight. And who knows what was going to transpire.

But then, something interesting happened…

We got WAY more viewers than we ever thought we would–averaging around 1000 at any given moment (even during the dead of night). And they just kept on comin’.

The video shot straight up to Ustream’s #1 position (beating McCain’s video), the live chat session was rolling by faster than I could read it, and I was inundated with questions.

However, they weren’t necessarily questions about the report. They were all over the map. And that confused me a little.

Because this broadcast was supposed to revolve around “The Uncertainty Syndrome: Entrepreneur’s Emergency”. We release it, people read it, then they ask me questions about it.

But we quickly saw that the broadcast was actually overshadowing the release. Yes, people were downloading the report, but not taking the time to read it thoroughly at that moment

They were more interested in having direct, one-on-one access to me via live webcast and getting their specific questions answered.


Of course, we seized the opportunity and ran with it. I answered every question you could possibly throw at me over the next 24 (actually 26 hours) and generated a gigantic wave of positive feedback.

And every few minutes, I prompted viewers to download and read my new report.

So what’s the takeaway here?

Simple. This is the perfect example of Silver Bullet #1 from “The Uncertainty Syndrome: Entrepreneur’s Emergency”

It says, “Do it wrong fast, because action creates clarity.” And in this case, it was clear as a bell–the broadcast was the star of the moment here. And we needed to capitalize on it.

Now, that’s not to say the report didn’t do as it was supposed to. Backed by the broadcast and our affiliates, it caught fire within the next 24 hours and was downloaded nearly 30,000 times.

But there’s a lesson to be learned here…

Sometimes the best laid plans don’t turn out exactly like you think they will, and you need to adjust on the fly. This is how successful businesses work.

So don’t get caught up in following a set-in-stone plan, no matter what happens. Because opportunity may rise up from out of nowhere and stare you right in the face.

And when it does, you need to be ready to grab it by the throat and squeeze as hard as you can.

Got it?

Great–now back to my coaching students. I got some REALLY cool stuff in store for them today…

To Higher Profits,


P.S. Follow my lead here and set up your own web broadcast to promote your business.

It’s much easier than you think. All you need is a decent webcam and a free online service like Ustream, and you’re good to go.

Promote the broadcast using social media outlets in your niche, like blogs and forums. And don’t forget places like Twitter and Facebook, where thousands of your potential customers hang out.

You’d be surprised how many people will show up. We certainly were. 😉

And The Winner Is…

We’ve just announced the winner of our $100,000 contest…and man, was it TOUGH.

More than 600 of you chimed in on these three questions:

  1. Do you know what your single greatest constraint is right now? If so, what is it?
  2. How many constraints away are you from having the business and the life of your dreams?
  3. What are the three greatest benefits you’ll enjoy once those constraints are removed?

You gave us some tremendous answers, making this one of the hardest decisions we’ve ever had to make.

But when it all came down to it, one post shined brightest among all the others.

So without further adieu, the winner of $100,000 worth of my coaching and products is…

Sarah Hurty!

Sarah’s post hit the nail on the head. She truly understands how much the concept of overcoming constraints is affecting her business, and how miraculous it will be when it is removed forever.

Below is Sarah’s winning post:

o Comment by Sarah

2008-09-22 18:02:45

I work with financial advisors to help them market their practice, especially over the internet.

I work with a premier wealth preservation attorney with a list of approximately 100,000 financial advisors.

1. My single greatest constraint right now is refining processes and automating them. I’m working on that right now.

We sell a templated website with high quality content and interactive features for these financial advisors. It is completely customizable.

Then many of them opt for marketing coaching and SEO services. This is high dollar residual income, from services that provide high value clients for them.

Because their industries are so regulated in certain aspects, there are nuances to each client and site installation. Plus those who have a particular USP need that to be reflected throughout their site.

So much of the process can be automated, freeing up time for the essential one on one for the high level coaching.

2. I am two constraints away from having the business of my dreams. The first one is automating processes for the site installations and the SEO. (Again, both are part way done.)

The second one is "automated" process for content creation for my marketing membership that many of these guys are joining. I’m working toward this as well, but it is not finished.

Quite frankly, my business would absolutely explode both monetarily and in strong deliverables/results for the advisors. That would be a serious pleasure to see their success.

3. The three greatest benefits I will enjoy once these constraints are removed:

a) Spending more of my business time in intensive work with an inner circle of very serious advisors. This is germinating now, and ready to fluorish with the availability of time. I love and believe in the value that some of these advisors offer, and would enjoy helping them succeed to the height of their business dreams.

b) Being able to launch my "real" business goal when I first started three years ago: helping work at home/stay at home moms and dads accomplish their Family Mission. There is way too much to this to go into it here, and I don’t want to share names in this venue. But my dream is for the profits from helping "western world" families accomplish their Family Mission (including the financial freedom to allow them to do whatever it is in the world that they are called to do) to fund the exact same thing happening for families in the "developing world" through micro loans.

c) Bringing my husband home from corporate medicine, setting our family free to go anywhere in the world to do what we are called to do, living our Family Mission.

Thanks, Rich.

Congrats Sarah–and well done!

To Higher Profits,


P.S. If you want to learn more about Sarah’s business, go to http://www.whitecollarmarketing.com.

P.P.S. And keep an eye out, because we’ll have more exciting promotions and major giveaways to come in the future…

Join Rich at 1pm ET Today on Ustream.TV to Talk About GPS

Rich will be making another appearance on Ustream.TV today at 1pm ET to talk about the new release of GPS. If you have any questions for Rich, please leave them as comments on this post.

NOTE: Your questions will not show up for up to 15 minutes. Please do not re-submit.

UStream Link to the Event


If you haven’t done so already, check out Guided Profit System (GPS) at