Things are getting a little out of hand at Strategic Profits this week…
Tempers are flaring. Veins are popping. Normal conversations are turning into shouting matches.
I swear, you’d think this was the WWE instead of a marketing business (was that a chair that just went flying over my head?).
Seriously though, we did have a major rift in the office this week. And here’s what’s happened…
We were THIS close to releasing the new report. All the graphics were done, the formatting finished, and it looked fantastic.
The only thing left to do was cut it down to a more manageable size (if you recall, my first draft came in at over 300 pages). So I got the team together and the editors and asked them one question:
“What goes and what stays?”
We started poring through the report, line by line, and discussing how and where to trim it down.
And that’s where the trouble started.
Everyone had a different opinion. Some wanted certain sections left in, while others felt that they only hindered the main message. Still the editors thought most–if not all–of the content should be left as is.
And as we went on, it was blatantly apparent that nobody wanted to give in. Discussions became more and more heated. The fur started to fly. I even had to separate a couple of team members before they came to blows.
It was ugly. And I mean UGLY.
Like, why not put out all 300 pages right? That’s what some want because they felt it was so good.
I will explain why not soon.
Then, like a ray of sunshine through the dark clouds, a single voice spoke up:
“Why don’t we let our readers decide?”
It was Kristen, one of our newest (and quietest) employees at Strategic Profits.
Kristen is the voice you hear when you call our offices. She hadn’t said two words throughout the entire debacle until just now. But when she did, they were pure GOLD.
We instantly stopped arguing, looked shamefully at each other, and collectively thought the same thing:
So long story short, we’re putting the editing job into your hands. We want to know what YOU want to know. And here’s how it works.
It’s been rumored all over the internet, I’ve been teasing you about it for a while, and I’ve even let it slip in a few emails and blog posts.
But what you’re hearing is true–there’s a new report on the way.
Watch this video and see if it whets your appetite…
Now, I must tell you: this report is very unique from the others…
Because the previous reports only took me a few weeks, maybe a month at most to put together. All the info was upstairs–I just had to spill it out on paper.
But this one was totally the opposite. In fact, it’s been coming together, slowly but surely, for almost a year now.
See, I started noticing certain things about our business…certain “rules” that used to apply but don’t anymore.
And with each discovery, I would tuck it away in the back of my head, thinking “That’s something I need to change in my business right away and tell my blog readers about.”
But then something interesting happened. To put it into disc jockey lingo, “the hits just kept on comin’.”
As I went on, more and more discrepancies started popping up…significant differences in how things used to work and how they work now.
And we’re not talking about subtle changes. We’re talking MAJOR shifts in business building strategy.
These are died-in-the-wool principles and standards that are still revered as age-old gospel today…but in reality, aren’t worth the paper they’re written on.
So as the “back of my head” began to get a little overcrowded, I began jotting them down into my notes.
And before I knew it, I had the makings of a KILLER report.
Now, I knew I had to get all this down as quickly as possible in order to get the word out to thousands of entrepreneurs who were still following the old paths.
And to be honest, there was no way to get it done around the office. Too many distractions.
So I got away from it all–and I mean GOT AWAY–jetting to the remote wilderness of the Canadian North.
I spent the next 3 weeks with no phone line, no internet, and nothing to lure me from my task at hand.
And when I finally returned to Delray Beach (tired, unshaven, and resembling Grizzly Adams), I was completely tapped out mentally–but BURSTING at the seams to show everyone what I had on my laptop.
Right now, I’m still putting the final tweaks and edits on this baby (first draft came in at 380 pages but the final report will be slimed down to the best parts…talk about your mother of all brain dumps).
And the best part is, you’ll be the first to see it.
That’s correct–when I unleash this report on the world, everyone on my lists will be the first in line to get their hands on a copy.
I’ll send out an email with a link to the download page.
So if you’re NOT on one of my lists (and why aren’t you?) and you want to be among the first to see what all the fuss is about, then go here NOW and sign up immediately.
Because what’s inside my newest free offering is unlike anything you’ve seen before. And it very well could mean the difference between success and failure for your business.
Don’t mean to scare you, but it’s true. In fact, some of these discoveries scared ME. Because I was buying into this baloney just like everyone else.
But I immediately put some processes in place to eliminate what was holding me back from doubling or even tripling my bottom line. And I began to move forward on the cusp of the most exciting trends to hit our marketplace since the web was born.
And it’s already paying off in a BIG way (more on that later).
So stay tuned…because pretty soon, things are going to get REALLY interesting around here.
Consider yourself warned.
To Higher Profits,
P.S. As you’ll see in the video above, the report is only the tip of the iceberg…
In September, we’re going to change the way you do business online (and offline for that matter) with a system that’s going to blow everything else out of the water.
It’s true–everything you’ve learned so far, all the dusty old tactics and tired, beaten-to-death methods are history.
It’s a whole new world out there…one brimming with tremendous opportunity for unprecedented wealth, success, and freedom…and you’re going to be among the first to capitalize on it.
I can’t wait until you see what I’ve got for you. In the meantime, want to speculate?
Because you can in the comments below. Tell me what you think is inside this breakthrough new system, and I’ll give you the hot-warm-cold signs.
Someone once said, “Never meet your heroes. They’ll only disappoint you .”
And that’s been true to a certain extent. I’ve had the privilege to meet and chat with several people who have been a hero of mine in either a business or personal sense, and most of the time I came away discouraged
But in this case, the exact opposite happened–I came away INVIGORATED.
Ask any top level marketer what their 5 favorite business books are, and 9 out of 10 will have Robert Cialidini’s “Influence: The Psychology Of Persuasion” in there somewhere.
This book has become required reading for marketers and business owners. It provides a fascinating insight into your prospect’s mind, revealing scientific principles behind how we process decisions and the factors involved in making them.
Cialdini’s works have had a HUGE influence on my business, and are an integral part of what I teach. So when he agreed to an interview with me this past summer, I was absolutely thrilled. .
Dr. Cialdini and I talked for over an hour about a variety of different topics, including social media, testimonials, blogging, continuity programs, and his new book titled, “Yes!: 50 Scientifically Proven Ways to Be Persuasive.”
And as a gift to my blog readers, I’ve made the audio of this interview available to you absolutely free at the link below.
I can’t tell you how pumped up I was when I finished this interview. It was one of the most thrilling hours of my life, and I’m grateful to Dr, Cialdini for giving me his valuable time. He’s always been (and still is, thankfully) a true hero of mine.
And if you enjoy it as much as I did, let me know your thoughts in the comments below, okay?
Recently on a Q+A call I was asked – why have so many of the internet marketing gurus switched to macs?
My Answer – Because they can, it’s cooler (power of positioning), and the internet is moving more and more to multimedia and macs are simply superior when it comes to anything multimedia. Oh yeah, and lastly they are the most powerful computers on the market.
Along those lines, I’ve gotten several requests to see my setup so here it. It’s an 8 core processor, with 16 gigs of RAM, and 3 X 30 inch monitors. Perfect for creating presentations!
It’s late at night and I’m burning the midnight oil. Why? Because I am working on my next report, and it’s shaping up to be my best one yet. It happens everytime… I get so absorbed in my writing that I just click away on my keyboard until I look up – and everyone is gone!
Anyway, during my research I happened to stumble across a really cool new site. It’s SearchMe and it completely changes the way you surf online. I think you’re going to love it.
Judging by the comments from my May 9th post titled “How can 1+1=3“, I hit a hot button…
If you haven’t checked that one out yet, please do. Because I basically tip over one of the sacred cows of Internet marketing–the joint venture–and offer an advanced model that goes way beyond what a JV can accomplish.