The World’s Biggest Money-Sucking Vortex

QUICK UPDATE: Since my last post about using process maps for trick or treating, I’ve received a bunch of emails asking how the girls did this year.

Well, it worked like a champ once again. We set out with a specific plan, made our rounds, and came home with the biggest pile of Halloween treasure in the Schefren history.

So everyone’s happy–except maybe Debi. Because I left our sugar-buzzed kids with her while I flew out to Vegas to spend the weekend with Eli Goldratt, the founder of the theory of constraints. (Mental note: send flowers.)

I’ll go into more details about that meeting in a later post (AWESOME experience) but right now, I want to talk about an epiphany I had on this trip…

See, Vegas is the biggest money-sucking vortex on the face of the earth. No other city on the planet pulls more cash from the wallets of its visitors than Sin City.

And I gotta admit–the entire thing fascinates me to no end. And here’s why…

The whole town is one big marketing lesson in itself. Seriously.

Think about it…every hotel, from the ceiling tiles to the wild, outrageous carpet patterns, is engineered to pull your focus to one thing–the profit center known as the casino.

They don’t want you to eat. They don’t want you to sleep. They don’t want you to leave. Just play. Hand after hand, roll after roll, pull after pull. And keep on playing.

From a logical standpoint, it all seems rather silly. Because we know how often gamblers come away winners, right?

But this isn’t logic we’re talking about. This is Vegas, baby. Easy riches at your fingertips. And from a marketing viewpoint, their methodology is BRILLIANT.

Because these mammoth hotels are specifically designed to funnel you towards the casino…and funnel your cash into their pockets.

Front desk? Gotta go through the casino. Elevators? Through the casino. Restaurants? Through the casino. Meeting rooms? Through the casino.

You simply can’t ignore its presence. And the allure of the non-stop action is hypnotic, to say the least.

Soon you find yourself dropping a few bucks on the slots…maybe a couple hundred at the tables. And next thing you know, you’re heading to the ATM for more money–and you haven’t even checked in yet!

Now don’t get me wrong–I’m not anti-gambling. I enjoy the occasional double down or Pass line bet. But there’s a lesson to be had here…

Just like a Vegas hotel, everything in your business needs to funnel towards your profit center. And I mean EVERYTHING.

If it stands in the way of helping you make money, get rid of it. Period. Your time and energy are too precious to devote towards anything besides maximizing your profit streams.

And if you’re sending your prospects anywhere else besides the funnel, you’re wasting their time–and yours. (Not to mention leaving humongous stacks of cash on the table). Simple as that.

I know it might sound a little harsh, but it’s sound business. Because really, if it’s not making you money, why are you even messing with it?

Think of it this way…imagine if one of these monster Vegas theme hotels decided to tuck their casino way back in the corner someplace like a gift shop. Would they be as profitable?

Of course not. They’d lose hundreds of millions of dollars because they’re not funneling prospects into the profit center. And they’d be out of business before you can sing the first few bars of "Danke Schoen".

So what’s the best way to set up a business that sucks your prospects into your own profit vortex with Vegas-like efficiency?

Oh, that’s TOO easy.

Reserve Your Spot Now

On Wednesday the 5th, Brian’s going to show you EXACTLY how to do it the Strategic Profits way…

You’ll discover how we set up different processes to pull in customers and lead them down an ultra-persuasive road to becoming lifetime buyers.

Plus, we’ll pull back the curtain and show you how we streamline the day-to-day business and generate millions of dollars a year in profits.

Ready to hit the jackpot?

Reserve Your Spot Now

And to top it all off, he’s bringing in some very special guests to compare notes with and see how they run their multi-million dollar business like clockwork.

Check out that all-star guest list here.

Reserve Your Spot Now

As of this writing, we’ve almost maxed out the bridge lines. Yes, there’s still a chance you could get on this call, but it decreases with every moment.

So you’d better secure your spot right now before they’re all snatched up.

Reserve Your Spot Now

See you inside…

To Higher Profits


P.S. I gotta tell you…if I had to choose between automated profits and having to scramble and scrape to make every buck, I’d take the former in a minute…

Automation is the key to real freedom as an entrepreneur. And the main reason we’ve been able to automate much of our business is because of process mapping.

These step-by-step blueprints have had a MAJOR impact on how we do things. I really don’t know where we’d be if it wasn’t for my dog-eared, coffee-stained copies.

Wanna know what’s on them? Tune in Wednesday to find out.

Reserve Your Spot Now

The Great Pumpkin’s Got Nothing On This Foolproof System…

So it’s Halloween again, one of Ava and Elle’s favorite holidays…

And this year they’re going as "Pink Supergirls". Not really sure what that means exactly. but I’ve seen the costumes and my kids will be the cutest on the block–bar none. Just like yours will be. 😉

All this brings me back to the excitement of going trick or treating as a kid. Remember?

Spending hours at the local store, eyeing up this season’s coolest costumes (all with the words FLAME RETARDANT in massive letters on the box, in case anyone would attempt to trick or treat with a burning torch instead of a flashlight)…

Finally deciding on the Batman over the Fonzie and the Evel Knievel (Yeah, I’m aging myself here)…

Then it was house to house, pillow case in hand and a hard, scratchy mask glued to your face. How did we ever breathe in those things?

And let me just say for the record…at the end of the evening, when everyone got together to compare their loot, I always–ALWAYS–came out with the biggest pile.

How? It was easy. I had my own little process map.

Seriously. Every year, I mapped out the entire trick or treat route in my head before leaving the house. Sometimes I even jotted it down on a piece of notebook paper.

I knew every house in a 3 block radius like the back of my hand. For example…

–The old lady at the end of the block? Avoid at all costs. She smelled like mothballs and her popcorn treats tasted like Elmer’s glue.

–The new family down the street in the Brady Bunch house? Definite must-stop. They always gave out the expensive stuff, like 3 Musketeers and Milky Way. (And not those mini ones either–full size, baby!). We’d try to hit them several times if we could swing it.

–That weird guy around the corner? Not in a million years. He never wore a shirt and his dog would hump your leg at the drop of a hat. Plus, he never gave you anything but that cheap, mystery candy in the plain black or red wrappers. Ewwwww…

And so on, and so on. I mapped the entire route in my head beforehand so I could maximize my efforts in minimal time. And the results were OUTSTANDING. (Unless of course, you asked my dentist.)

Those memories are wonderful, to say the least. But here’s what I want you to take away from all this…

When it all comes down to it, figuring out my little trick or treat route is really no different than figuring out how to build a business.

You have a set goal in mind, you’re starting from square one, and you’re trying to find the path to achieve success in the fastest, easiest way.

And the most effective way to do that is piece together a roadmap that takes you from A to B to C to D until you reach your goals. Simple right?

Well, it was when we were 10. But as grown ups, we tend to make things a lot more difficult than they need to be.

Stuff gets in the way, interruptions stall our progress, and setbacks abound. And when we peek inside our pillow case, all we see inside is a ball of lint…and a lot of frustration.

That’s why you need to be on this call.


Brian’s pulling some of the top operations people together to reveal how process mapping helps their multi-million dollar businesses thrive–even in a tough economy–and how those same principles can apply to your business.

These are the behind-the-scenes masterminds who work for the biggest gurus in our business, all together for one landmark call.

And they’re going to reveal some mind-blowing techniques and strategies for making your candy sack virtually overflow with goodies–every time.

How does that sound?


But it’s filling up fast, so you’d better grab a seat now before all the lines are taken.

I gotta go…I’m working with the kids on their own Halloween process map. Lesson One: Stay away from Brian Johnson’s house. Talk about CREEPY!

(Sorry–but after Brian and I got lambasted for our inside joke in my last post, I had to throw that in.) 😉

Happy Halloween everyone!

To Higher Profits,


P.S. I know I took a stroll down memory lane here. And I gotta admit…it was FUN.

But what about you? Do you have any great Halloween stories? Wear some embarrassing costumes? Have some "interesting" people on your block?

I’d love to hear them. But first, you need to register for the call here. Then chime in below with your favorite Halloween memories.

Pay No Attention To That Man Behind The Curtain!

Does that line ring a bell? If you grew up in America and had a television, it should.

It’s from the cinema classic, "The Wizard Of Oz". Dorothy, Scarecrow, Tin Man, and Cowardly Lion are quaking in fear before the smoky, fire-drenched image of Oz.

But then Dorothy’s little dog, Toto, tugs at a side
curtain to reveal the REAL Oz–a stocky little fellow
with a bushy moustache and a bit of a stutter.

I caught this scene again recently while my daughters were watching on DVD (Ava loves it, though she’s a little scared of the Wicked Witch). And it got me thinking…

All of the most successful people I know in this business have their own "man behind the curtain".

It’s true. This person takes care of everything behind the scenes, making sure the business is running smoothly on all cylinders and not missing a beat. And they’re VITAL to its success.

I’ve got my own version right here at Strategic Profits. His name is Brian Johnson.

If you’ve ever been to one of my events and seen a pale, dark-headed guy running to and fro with a walkie talkie and a look of complete exhaustion, that would be Brian.

Brian’s involved in every decision we make, and his tireless efforts and pit bull tenacity have played as MAJOR part in the success of Strategic Profits.

While I’m doing my work as the "face" of the company, I trust Brian to take care of everything else. Basically all the stuff involved in the day-to-day operations falls on his plate first.

And I must say, he does a PHENOMENAL job. I honestly don’t know where I’d be without him.

But I’m not alone. Most of my top guru pals have their own Man (or Girl) Friday.

People like Tom Beal (Mike Filsaime), Spike Humer (Jay Abraham), MaryEllen Tribby (Michael Masterson), Jon Walker (Jeff Walker), and many others work tirelessly behind the scenes to help generate multi-millions for their companies.

So what does this mean to you?

That’s easy–you should already be thinking about adding someone like this to your own business.

I know, I know–you’re saying "I’m just a one man show Rich. How can I add somebody to the mix when I’m struggling to make ends meet as it is?"

Well, think back with me for a moment to the All-Star Guru Call I did a couple months ago…

When I asked these internet marketing household names what their biggest constraint had been, the overwhelming majority made this confession:

"I was trying to do it all myself. And burning out quickly."

It wasn’t until they start hiring people–beginning with a "man behind the curtain"–that they experienced the tremendous growth and prosperity that put them over the top.

Now most of them have a full staff to do all the annoying busywork that kept them–and their profits–from overcoming that constraint.

Which means they can concentrate on the most important matter at hand: making more money. And to say it’s worked out very well for them would be an understatement.

But don’t run out and hire the first person you meet to help you. Here’s a few suggestions for finding a winner…

  • Make Sure You’re Compatible With Each Other: This is very important. Remember–you’ll be spending an EXTRAORDINARY amount of time together, so you need to be able to communicate without cringing. And even if they come highly recommended with a long list of top level experience, none of that will matter one iota if you can’t stand being in the same room with them.
  • Get References–And Lots Of Them: You don’t know this person, but friends and former employers do. So make sure you talk to them before pulling the trigger. Find out about work habits and personal issues. Ask how they resolve conflict and why they let their position. Because believe it or not, people have been known to stretch the truth on a resume. So dig deep–you’ll be surprised what you find.
  • Finally, Establish A Trial Period Before Hiring: In the marketing world, what do we do when we have a brand new campaign? We TEST it. Hiring a right-hand person is no different. Make sure they know they’re working on a trial basis (90 days is usually enough time) and at the end of that period, you’ll decide whether to continue the relationship or not. And have everything in writing, so there’s no confusion later.

Follow these guidelines when hiring your #1 person and you’ll be well on your way to seeing your company explode with monumental growth and record-breaking profits.

And in the meantime, if you’d like to hear what these "gurus behind the gurus" have to say about creating a mega information publishing empire, you MUST be on this call.


Brian’s getting some of the top operations people in our business together to compare notes on how they help their companies achieve million dollar profits.

This will be a highly unusual call, because it’s from a totally different perspective–one that’s never really been explored before.

And to be honest, I’m a little nervous about it…

Because all of these behind-the-scenes geniuses have seen us gurus at our best…and our worst. And who knows what they’re going to let slip?

Yikes…this could get ugly. Better tune in to see what happens.


I know I will be. With an Employee Termination form right by my side.

Got that, Brian?

To Higher Profits,


P.S. Okay, I’m just kidding about the Employee Termination thing. If I can trust Brian with the daily operations of my company, I can trust him on a phone call.

But I was serious when I said I’d be listening. Because this has all the earmarks of being an outstanding event featuring some killer information…

So make sure you’re listening as well by reserving your place now. I can’t guarantee we’ll have enough lines for everyone.


Silver Bullet #6 In All Its Glory

In my last blog post, I talked with you about how the live 24 hour Ustream video broadcast played a MAJOR part in the success of our GPS Coaching Program launch.

In fact, it almost overshadowed everything else–to the point where we had to scramble to make some last-minute tactical changes to the launch sequence.

The video broadcast was bigger than any of us had ever imagined. I even suggested that you put one together to promote your own business, and several of you chimed in to say you were planning to do exactly that.

Well, as it always goes in this business, what was once groundbreaking has now become the norm…

Because in the past several weeks, I’ve seen a number of marketers announcing their own Ustream broadcasts.

They’re seeing the tremendous potential to reach thousands of viewers at once. And they realize how easily it can be done (not to mention the fact that it’s FREE).

So these action-takers are running full speed ahead. And it only goes to prove the point I was making with Silver Bullet #6 inside "The Uncertainty Syndrome: Entrepreneur’s Emergency".

You remember that one, right? (waiting while everyone scrambles for their copy) Okay, I’ll let you off the hook…

Silver Bullet #6 talked about embracing the awesome power of social psychological marketing. And the Ustream broadcast portrayed this perfectly in several aspects…

  • First of all, it brought people together in an entirely new and different way. Not only was everyone watching the screen, they were submitting questions and making comments in real time.

    Some of those comments were funny, some rude, some outrageous, and some completely inappropriate. But the very fact that you could instantly talk with a thousand other people about something that was happening RIGHT NOW was truly remarkable…and more than a little frightening.

    Because if a few of you didn’t like what I was saying, you could respond with negative comments. Which might have led to a few more jumping in. Then a few more. And before you know it, we might have had a virtual Rich Schefren hate-fest going on.

    But in the same respect, it could go the complete opposite direction. All it takes is a few people to become raving fans, and others will follow. This turns into a mass of die-hard believers who will eat up any word you say. And before you can say Barack Obama, you’ve achieved maven status in your market.

    (Not to say I’m an Obama fan, but social marketing has played a MAJOR part in his lightning fast rise to prominence…and very well may get him elected President).

  • Secondly. the live 24-hour Q and A broke new ground by offering a different way to market. Yes, there had been similar broadcasts, but never for an entire day straight. And never without pitching a high end product.

    We wanted to make this very simple and straightforward. So we opened our offices (and our lives) to the world while answering some questions and directing viewers to download a free report.

    But as the word got out to what I was doing, it spread throughout the IM world and brought thousands of curious visitors our way. And once they got there and saw all the others chatting inside, they felt like they were a part of the group.

    So this was social marketing in its purest form–pulling thousands together to create an event that generated a monster buzz that pulled EVEN MORE thousands into the group.

  • Finally, the broadcast spawned a legion of followers in my footsteps–much like the original manifesto did.

    When the Manifesto hit the web and became an overnight sensation, we were suddenly inundated with a tidal wave of "manifestos" from every conceivable angle and niche.

    Copywriting. Traffic generation. Blogging. Email marketing, You name it–somebody wrote it. A few of them even blatantly ripped off my design, making only minor changes before publishing it as their own.

    So we knew we were onto something big. And we got that very same feeling after signing off from the broadcast.

So what should you takeaway from this?

Simple–take full advantage of the social marketing landscape and the opportunities it presents you. And don’t be afraid to try something new, something different.

For example, when I was pondering the manifesto idea, more than one prominent marketer told me I was out of my mind for handing out all that powerful info for free.

"Are you CRAZY, Rich?, they cried. "You can get 97 bucks for this easy–if not more!"

But I had a revolutionary idea: Give it away, build a following of die-hard believers, then market to those people.

And guess what? It worked out pretty darn well. But it didn’t happen with just one person. Or two. Or even two thousand.

It happened with ALL those people telling ALL their friends how much they dug the report. And they told theirs. And so on. And so on.

In other words, social marketing gave my manifesto life….and that life has changed me and my business forever.

Same deal with the 24 hour Ustream video. When somebody threw it out there on a pre-launch brainstorming call, I heard more than a little chuckling. In fact, somebody began comparing me to Jerry Lewis and his telethon.

But the more we fleshed it out, the more potential we saw this thing having. And the more we started loving the idea…

Next thing you know, we’ve got 27,000 people logging on to watch me barrel through 26 hours of non-stop Q and A. And they gobbled up every minute of it.

See what I mean?

And what’s really cool about all this is we’re not stopping there…

Right now, we’re testing some new, breakthrough technologies inside our GPS coaching program. And the initial reports are all thumbs up!

Soon, the word will get out and social marketing will kick in once again. And just like that, everyone will be using this stuff to help establish their name and grow their businesses.

Kind of like a content-rich free report. Or a 24 hour online broadcast. 😉

So tap into what’s at your disposal and pump it for all its worth. Because Silver Bullet #6 may just lead you to a GOLD MINE.

To Higher Profits,


P.S. How’s social marketing working for you? Are you experiencing some mind-blowing results? Or do you find yourself still struggling with Constraint #6–following the same outdated marketing tactics?

Let me know in the comments section below. I’d love to hear your story.

Lessons From An Internet Marketing Launch: I Got It Wrong–FAST!

Gotta make this quick because we’re already into the GPS program and my coaching students are chomping at the bit to bust through another constraint…

But I wanted to point something out regarding my latest launch…something I never saw coming, but you could certainly learn from.

You see, my launch model is very simple. It’s all based around the free report loaded with solid, actionable content. This is the foundation of my business, going all the way back to the Manifesto. And I wasn’t about to deviate from that tried-and-true process.

So I went down the same road again. Only this time, we decided to toss another element into the mix–the 24 hour tele-webcast to promote the report release.

Now, I have to admit: I’m not terribly comfortable on camera. When it comes to writing or speaking them through a phone line, I have no problem. But when the cameras roll, I get a little antsy.

So needless to say, this was a HUGE step for me. I was going to be exposed to the public for 24 hours straight. And who knows what was going to transpire.

But then, something interesting happened…

We got WAY more viewers than we ever thought we would–averaging around 1000 at any given moment (even during the dead of night). And they just kept on comin’.

The video shot straight up to Ustream’s #1 position (beating McCain’s video), the live chat session was rolling by faster than I could read it, and I was inundated with questions.

However, they weren’t necessarily questions about the report. They were all over the map. And that confused me a little.

Because this broadcast was supposed to revolve around “The Uncertainty Syndrome: Entrepreneur’s Emergency”. We release it, people read it, then they ask me questions about it.

But we quickly saw that the broadcast was actually overshadowing the release. Yes, people were downloading the report, but not taking the time to read it thoroughly at that moment

They were more interested in having direct, one-on-one access to me via live webcast and getting their specific questions answered.


Of course, we seized the opportunity and ran with it. I answered every question you could possibly throw at me over the next 24 (actually 26 hours) and generated a gigantic wave of positive feedback.

And every few minutes, I prompted viewers to download and read my new report.

So what’s the takeaway here?

Simple. This is the perfect example of Silver Bullet #1 from “The Uncertainty Syndrome: Entrepreneur’s Emergency”

It says, “Do it wrong fast, because action creates clarity.” And in this case, it was clear as a bell–the broadcast was the star of the moment here. And we needed to capitalize on it.

Now, that’s not to say the report didn’t do as it was supposed to. Backed by the broadcast and our affiliates, it caught fire within the next 24 hours and was downloaded nearly 30,000 times.

But there’s a lesson to be learned here…

Sometimes the best laid plans don’t turn out exactly like you think they will, and you need to adjust on the fly. This is how successful businesses work.

So don’t get caught up in following a set-in-stone plan, no matter what happens. Because opportunity may rise up from out of nowhere and stare you right in the face.

And when it does, you need to be ready to grab it by the throat and squeeze as hard as you can.

Got it?

Great–now back to my coaching students. I got some REALLY cool stuff in store for them today…

To Higher Profits,


P.S. Follow my lead here and set up your own web broadcast to promote your business.

It’s much easier than you think. All you need is a decent webcam and a free online service like Ustream, and you’re good to go.

Promote the broadcast using social media outlets in your niche, like blogs and forums. And don’t forget places like Twitter and Facebook, where thousands of your potential customers hang out.

You’d be surprised how many people will show up. We certainly were. 😉

And The Winner Is…

We’ve just announced the winner of our $100,000 contest…and man, was it TOUGH.

More than 600 of you chimed in on these three questions:

  1. Do you know what your single greatest constraint is right now? If so, what is it?
  2. How many constraints away are you from having the business and the life of your dreams?
  3. What are the three greatest benefits you’ll enjoy once those constraints are removed?

You gave us some tremendous answers, making this one of the hardest decisions we’ve ever had to make.

But when it all came down to it, one post shined brightest among all the others.

So without further adieu, the winner of $100,000 worth of my coaching and products is…

Sarah Hurty!

Sarah’s post hit the nail on the head. She truly understands how much the concept of overcoming constraints is affecting her business, and how miraculous it will be when it is removed forever.

Below is Sarah’s winning post:

o Comment by Sarah

2008-09-22 18:02:45

I work with financial advisors to help them market their practice, especially over the internet.

I work with a premier wealth preservation attorney with a list of approximately 100,000 financial advisors.

1. My single greatest constraint right now is refining processes and automating them. I’m working on that right now.

We sell a templated website with high quality content and interactive features for these financial advisors. It is completely customizable.

Then many of them opt for marketing coaching and SEO services. This is high dollar residual income, from services that provide high value clients for them.

Because their industries are so regulated in certain aspects, there are nuances to each client and site installation. Plus those who have a particular USP need that to be reflected throughout their site.

So much of the process can be automated, freeing up time for the essential one on one for the high level coaching.

2. I am two constraints away from having the business of my dreams. The first one is automating processes for the site installations and the SEO. (Again, both are part way done.)

The second one is "automated" process for content creation for my marketing membership that many of these guys are joining. I’m working toward this as well, but it is not finished.

Quite frankly, my business would absolutely explode both monetarily and in strong deliverables/results for the advisors. That would be a serious pleasure to see their success.

3. The three greatest benefits I will enjoy once these constraints are removed:

a) Spending more of my business time in intensive work with an inner circle of very serious advisors. This is germinating now, and ready to fluorish with the availability of time. I love and believe in the value that some of these advisors offer, and would enjoy helping them succeed to the height of their business dreams.

b) Being able to launch my "real" business goal when I first started three years ago: helping work at home/stay at home moms and dads accomplish their Family Mission. There is way too much to this to go into it here, and I don’t want to share names in this venue. But my dream is for the profits from helping "western world" families accomplish their Family Mission (including the financial freedom to allow them to do whatever it is in the world that they are called to do) to fund the exact same thing happening for families in the "developing world" through micro loans.

c) Bringing my husband home from corporate medicine, setting our family free to go anywhere in the world to do what we are called to do, living our Family Mission.

Thanks, Rich.

Congrats Sarah–and well done!

To Higher Profits,


P.S. If you want to learn more about Sarah’s business, go to

P.P.S. And keep an eye out, because we’ll have more exciting promotions and major giveaways to come in the future…

Join Rich at 1pm ET Today on Ustream.TV to Talk About GPS

Rich will be making another appearance on Ustream.TV today at 1pm ET to talk about the new release of GPS. If you have any questions for Rich, please leave them as comments on this post.

NOTE: Your questions will not show up for up to 15 minutes. Please do not re-submit.

UStream Link to the Event

If you haven’t done so already, check out Guided Profit System (GPS) at

Get The Replay And Transcript Of My Jay Abraham Call Here

Whew..what an incredible 90 minutes.

I just got off the phone with Jay Abraham, and I feel like I just went 15 rounds with Tyson in his prime.

Take a listen and see for yourself here

See, Jay describes his interview style as "ruthlessly benevolent". And that’s an understatement.

This is a guy who doesn’t throw softballs. Every question comes at you with blazing speed and lots of curves. And this interview is no exception.

Because to put it bluntly, Jay is YOUR advocate here, not mine. He’s not doing this to make me look good. He’s doing this to help make your business a massive success.

So if you think this is a fluff piece, you’re dead wrong.

If you missed it, check out the replay here.

Inside this ground-breaking call, you’ll discover…

–How to maximize all the amazing opportunities that life affords you…

–How to find the most leverageable (and profitable) tools and mindsets in your industry…

–How to finally catapult past your constraints and get to the heart of the solution…

–How leverage is a lot like cholesterol (sounds weird, but this is mind-blowing analogy!)…

–Why you’re settling for less than you can achieve–and how you can eliminate this constraint forever…

–The secret constraints both Jay and Rich have struggled with…and how they overcame them.

–Jay’s "Indiana Jones School of Business" and how this metaphor can open up new worlds of opportunity for you…

–Why common sense doesn’t equate to common practice in your business (so simple, but so immensely powerful)…

–Do you watch things happen, make things happen, or let things happen to you? Jay reveals the answer…and it might surprise you!

All this, plus much more. Go here to listen NOW.

Jay’s insights on this call are brilliant.

He shows you how to turn a life of mediocrity into a life of making millions…

A life of no control into a life of total control…

And how to ultimately be liberated from the shackles of frustration and experience the freedom to move forward and become the success you’ve always dreamed you would be.

If that’s what you REALLY want, then don’t miss out on this chance to hear Jay hit me with tough, no-nonsense questions about my new GPS program.

I’ll be in the bathroom treating my bruises…

To Higher Profits,


P.S. In this call, you’ll finally get a sharp, clear view of my new GPS program, as I reveal the details of what’s inside.

This isn’t like any other coaching program you’ve ever been a part of–I guarantee it.

You’re going to get unprecedented access to me and my resources, along with every tool you need to destroy the constraints that hold you in captivity.

We’re talking in-depth, side-by-side personal interaction as we pick apart your business and transform it into a money-making machine that virtually runs itself and spews profits on command.

So don’t miss out on this call–listen NOW!


T-Minus 48:00 And Counting

We’re heading down the final stretch

I delayed our launch a couple of times already so I could help as many people as possible, but now, it’s almost time to get this party started:

   We’re "all systems go" for launching just 48 hours from now: On Thursday, September 25 at noon Eastern time.

I absolutely can’t wait to get going!

Nothing gives me a bigger thrill than helping online entrepreneurs grow their businesses. It’s been nearly three years since I last rolled my sleeves up and personally coached entrepreneurs one-on-one in a live program like this one — so, if you thought I was passionate at our marathon video event, you ain’t seen nothing yet!

No, I’m not going to spoil the surprise by giving you the details on Guided Profit System now. But I am going to answer some of the questions I’m getting now — and I’m going to be straight with you; no hype, no fluff:

1. THIS WILL NOT COST $15,000.00

For some reason, I’ve received a flood of emails from people asking if this was going to cost $10,000, $15,000, even $25,000. And while there’s no question that my former coaching students would tell you it’ll worth many, many times more, the enrollment price is going a tiny fraction of those amounts.


Ask anyone who knows me: When I take business building very seriously. And frankly, I have no time or patience for entrepreneurs who are less committed to their own success than I am.

So this program is intended solely for serious entrepreneurs who are willing to work as intensely on their businesses as I am — and who will actually USE my personalized instruction, advice, methods, and strategies to obliterate any and all constraints currently standing between them and the success they desire.

If that sounds like you — if you can see, feel and taste all the opportunity surrounding you online but need to blast through the constraints holding you back — this intense, 30-day program will deliver life you dreamed about when you decided to start your online business.


I’ve found that when I am able to work with a client daily for 30 days straight, I can create ten, even twenty times greater success than when the process is drawn out over a longer period of time.

Compressing the entire constraint-eliminating process into a single 30-day period inevitably ensures that you will, in fact, implement, execute, and follow through on the ideas, strategies, and tactics we come up with together and that you will reap the results in record time.

That means, to get you to from where you are now to where you and I want you to be in 30 days, the pace will be relentless. I’ll become a kind of entrepreneurial "drill sergeant:" Preparing you to do battle with your toughest competitors online and triumph over them.

I’ll stop at nothing to get you to the goal you signed up for. You’ll see and feel the difference we’re making in your business every single day. You’ll begin reaping many of the rewards almost instantly. And as we near the end of this exhilarating process, you will already be reaping returns that dwarf the price of admission.


My mission is to make you wildly successful — and then to use case studies from this program to justify the higher price I’ll charge for the automated version later on. That’s what I did with the Business Growth System, and it’s what I’ll do with this program as well.

That means I can’t — and I won’t — let you fail. I simply have too much riding on this.

So during this one-time-only pilot program, you’ll get me — PERSONALLY — working hand-in-hand with you to blast through your constraints and explode your business. I’ll give you 100% of my attention … 100% of my resources …. 100% of my best ideas … and 100% of my intensity and energy. I’ll hold absolutely NOTHING back.

I expect — I NEED — the same from you. That means you must be absolutely, positively committed to ACTING ON the solutions we develop together. That’s the only way I know that when we’re finished, I’ll be able to point to you as a living, breathing example of the growth miracles this program produces.

Now, as you can see, I’m serious about making sure you do NOT rush into this program for the wrong reasons. Over the past three weeks, I’ve pulled out all the stops to help you make an INFORMED decision.

I’ve gone to extraordinary lengths to educate you about constraints. I’ve given you a highly-acclaimed report to give you a basic working knowledge of my philosophy and methodology. I’ve answered hundreds of your questions on this blog. I even gave you a marathon 26-hour live video consultation to give you more answers.

Now, the time for questions is almost over. In 48 hours, you will make an all-important decision. Either you’ll move ahead with me to blast away the constraints that are now robbing you the success you deserve, or you won’t.

And the ramifications of that decision will have a massive impact on your business, your success, your wealth and your freedom for the rest of your life.

Between now and Thursday noon, you still have time to ask any lingering questions you have. Just use the form below and your question will be instantly forwarded to me here at Strategic Profits headquarters.

I promise that we’ll move heaven and Earth to get you the frank, no-B.S. answers you need as quickly as possible.

One final thing: You need to be ready to move EARLY on Thursday!

Now, I’m not a big believer in using high-pressure sales tactics in order to get you to join me. Either my track record with clients makes you think this is right for you, or you don’t. Either way is OK by me.

But, fair warning: If you’re serious about eliminating the constraints that are holding you back … if you’re ready to experience the astonishing growth, freedom and profits that vaporizing your constraints will bring you …

You need to be ready EARLY on Thursday; the day after tomorrow — and here’s why:

The last time I launched a live coaching program, I offered it to less than 31,000 internet marketers — and every available slot was snapped up be eager online entrepreneurs in just two hours and 14 minutes.

On Thursday, more than 240,000 business owners and entrepreneurs will be invited to join me — nearly EIGHT TIMES MORE.

Needless to say, I expect this new, constraint-busting coaching program will sell out in a heartbeat. It will not be repeated. And when the automated version is released next year, students will not get a fraction of the personal time with me and it will sell at a much higher price.

So if you’re not ready to grab your place when enrollment opens on Thursday, there’s every reason to believe you will miss out entirely.

Again: If there’s a single question in your mind that might cause you to hesitate and miss this opportunity, please ask it now!
— Rich

If You’re Reading This Blog Post… You Could Get $100,000 Worth of Business Coaching and Internet Marketing Products From Me

Update Sept 29, 2008, Monday

We’ve narrowed our decision down, but boy is this tough. Stay tuned for the winner!

Ever have one of those days where you were so excited to get started you woke up before your alarm clock was set to go off?

That’s exactly what happened to me this morning. Because I knew exactly what I needed to tell you on my blog today — and I couldn’t wait for you to read it!

See, Friday night, Debi asked me “Do you think all your subscribers fully realize how explosive the elimination of even one, key constraint can be for their businesses?” Frankly, I had to confess I haven’t really connected those dots for you.

  • How all the things you’ve already done to grow your business have created enormous back-pressure that is suddenly released; bringing a sudden surge of growth, sales and profits …
  • How the demands on your time and energy that have you slaving away 60, 80 even 100 or more hours a week simply vanish; giving you time and energy for the things that really matter to you …
  • And how all that new money and time — and the prestige and respect that flow to you as the owner of a business that’s taking your niche by storm — can change your life.

I want you to think about that. Hard.

I want you to ask yourself, “If every major constraint in my businesses suddenly vanished — right now, today — what would my life be like in a month? In two months? On New Year’s Day, 2009?

“How many new customers would I have? How many more sales would I be making every day? How much more could I pay myself?

“How much more fun would it be to go to work each morning and preside over a company that is bursting at the seams … that’s living up to its potential … and that is making me richer than I ever thought possible?

“What would I do … what would I buy … where would I go to celebrate my succsess? What would my new home look like? What car would I be driving? What would my next family vacation be like? How would it feel to see so much money piling up in my shopping cart every day, I’d never have to worry about money ever again?”

Because when you think about it, removing constraints isn’t just about eliminating the frustrating problems you wrestle with every day. It’s not just about spending less time at work and more time with your family.

It’s about breaking through to the next level … making your mark on your entire industry … and guaranteeing yourself and your family all the riches that flow from that kind of success.

I’ve seen it happen scores of times in my clients’ companies. Once I help them identify and eliminate the constraints that are blocking their success, the company is instantly transformed and the owner’s life permanently altered for the better.

And when I discovered this new way of creating success, it happened for me, too. These days, the toughest decision I have to face is whether to buy Debi a new Mercedes or a new Maserati. I have a king’s ransom socked away for a rainy day. My company produces all the money I could ever want — almost instantly, on demand.

But just three, short years ago, none of that was true. The one, huge difference? I learned how to correctly identify and eliminate my constraints.

Back then, my big constraint was my positioning in my market. Sure, I was well known in insider circles as the coach to the gurus, but to the general marketplace I was invisible, nobody knew who I was. So, I combined the one-two-three punch of Silver Bullets #2, #6, and #7.

Specifically, I combined the knowledge gained from silver bullet #2 (fast and frequent intelligence) to write a viral report leveraging silver bullet #6, social psychology marketing, guided by silver bullet #7 (removing the buyers bottlenecks).

The result — a viral report I entitled The Internet Business Manifesto — two weeks later my coaching program sold out in just 2 hours and 14 minutes. Immediately there was $1 million sitting in my PayPal account, plus a $217,000 monthly recurring revenue stream totaling 2.6 million over the next 12 months. In total $3.6 million from a single free report. And of course, millions more have flowed to me in the years since.

The money’s great. The sense of achievement … the knowledge that I alone are in control of my business destiny is even greater. And frankly, the prestige that comes with all of that is amazing.

About a month and a half ago, for example, I was invited to Las Vegas to an invitation-only summit for some of the world’s most successful web entrepreneurs. Later this week I’m flying to another exclusive meeting of the 100 most powerful online marketers at Chicago’s Hard Rock Hotel.

I’m not telling you any of this to brag; only to get you thinking about how quickly and how easily you could be joining us. Remember: I’ve helped put more people in these exclusive meetings than any other business coach alive. And if you’re one of the lucky ones who gets into my Guided Profit System program, I’ll get you there, too!

So, to help you connect with the radical ways your life will change once we identify and eliminate the constraints in your business, we’re going to have a contest.

And to really get your juices flowing, the winner’s going to get:

A full ride scholarship to my upcoming coaching program – where we’ll work together each and every day for thirty days. Together we’ll obliterate one business debilitating constraint after another. The net effect will be that what you write down below will be true for you no latter than Halloween.

A one day blitz for your business – we’ll send you your airfare and set you up in a posh hotel right around the corner from my office so my entire team and I can focus exclusively on your business. Every resource I have will be entirely focused on you and your success.

A complimentary spot in my $25,000 private reserve club– including private masterminds (with other elite online entrepreneurs) at my office, dedicated time with my staff, and exclusive personal access to me and my vast resources.

Read My New Report – The Uncertainty Syndrome: The Entrepreneurial Emergency

Then Leave A Comment Below and answer these three questions:

  1. Do you know what your single greatest constraint is right now? If so, what is it?

  2. How many constraints away are you from having the business and the life of your dreams?

  3. What are the three greatest benefits you’ll enjoy once those constraints are removed?

I’ll even give you some clues to what the winning posts will contain. First, they probably won’t contain sob stories. I don’t want to sound heartless, but frankly, my coaching programs are not about obsessing over your challenges and obstacles to success. It’s about exploding through them with a “Nothing-can-stand-in my way” attitude and the tools that make your success inevitable.

Instead, the winning entries will demonstrate – as specifically as possible – What your single greatest constraint is right now… What would your life be like without these constraints … The benefits you will enjoy when these constraints are removed.

The person who understands the most how much this concept is affecting your business in a negative way, and how miraculous it will be when it is gone, will be the winner.

Then we will turn that into phenomenal business growth in the year ahead.

Beginning this Wednesday 10PM EST – I’ll announce winner right here on this page. Make sure you use your right email address so we can get in touch with you.

So what are you waiting for?

Give me your answers now!