I’m dragging a bit today.
I didn’t get a whole lot of sleep last night. I kept waking up, thinking about the webinar I have coming up in a few weeks.
Luckily for me, you – my dear readers – already gave me a fantastic idea for a series of blog posts that I want to start today.
If you caught my last post, then you already know that most entrepreneurs put far too many steps between themselves and building their dream businesses.
When you start talking about the “bare minimum” you need to succeed in business, it really comes down to having…
Right now, if I asked you, “How close are you to building your dream business?” Would you…
- Look at me confused and say “no idea?”
- Count up the dozens of things you need to do first?
- Or would you confidently say you’re just a few steps away?
If you’re like the vast majority of entrepreneurs, then you likely fall into category one or two.
That means you haven’t achieved the freedom and income that you desire, and you’re still likely searching for what you need to create your own successful business.
But what if I told you that you’re a lot closer to building your dream business than you think? That you already have the pieces to create your own business, and you may just not realize it yet?
In my experience with working with thousands of entrepreneurs, I can tell you it’s VERY likely this is the case.
Don’t believe me? Let me prove it to you. First, a quick story…
This is story of the most genius manipulation I’ve ever seen.
It happened last summer in Paris. We were in France for a family vacation, so Debi and I decided to take Ava and Elle to an outdoor carnival.
As we entered the carnival, I was distracted by a huge mob crowding around one booth. From far away, that booth looked like your average (read: boring) carnival game. But I couldn’t be sure with so many tourists blocking my view.
I couldn’t resist. I had to take everyone over.
When I got close enough, I saw it… the most genius carnival game ever created.
Right away, your eye was drawn to the prizes. Instead of the usual stupid dolls, this game gave away ALL Apple products to winners. Tantalizing iPads, iPhones, and Macbooks were hanging all over the booth, just begging to be won.
The game itself was even more genius.
To play, you were handed a gun. The object of the game: Shoot the strings hanging from the booth’s ceiling.
Sounds innocent enough right? Here’s where the manipulation comes in…
It’s been a fascinating day here at Strategic Profits.
First, I started the day with filming a content video with my Founders Club Membership Director, Chuck Dolce. Basically, Chuck was interviewing me about why I have used free content like my reports to build my Internet business.
In this video, I revealed several strategies you can use in your own free content. We’ll be releasing this video next week, so be on the lookout for that.
Then I got on my Business Growth System (“BGS”) call. During the dispatch, I gave clients four of the 50 or so strategies that I use to write my free reports. That includes the exact strategy I used to make my seven free reports go viral.
If you’re a client, you can listen to the recording when it’s released next week.
But the most intriguing part of my day happened around 2:30 this afternoon. That’s when my Content Director, Kat burst into my back office. She pushed a document I had never seen before in my hands. The document was called…
Wow. What an amazing weekend.
I was in Los Angeles for the Oscars. Today is Wednesday, and I’m still recovering from an unbelievable three days on the West Coast. Especially, Sir Elton John’s Oscar Party on Sunday night.
I’ve never experienced anything like it. Nearly a thousand A-list actors, supermodels, top directors, and Grammy-winning musicians all under one tent to celebrate the biggest awards night of the year.
It’s “THE” place to go both during and after the Oscars. In fact, I saw several Oscar winners carrying around their new gold statues.
I was at a table with other entrepreneurs in our industry including some close friends of mine – Jay Abraham, Alex Jeffreys, Pete Williams, and Carrie Owensby Wilkerson.
Sir Elton John came by our table at one point to say hi. So did Steven Tyler. You can see snapshots of us below.
Rule #1 for any entrepreneur: Know your customers.
I’m not talking about some vague, general familiarity here. I’m talking about knowing and understanding your customers on a deep, emotional level.
If you want to really sell your products, if you want to build a business that brings in six (or seven) figures this year…
Then you better be prepared to know your customers better than anyone else in your marketplace. In fact, you should know your customers better than their close friends do. Better than their spouses.
Better than your customers even know themselves.
And if you have NOT made your first sale yet: You should know and understand your IDEAL customer better than they know themselves. (In other words, the type of person who is most likely to buy your product.)
Believe it or not: It’s not as difficult as it sounds. Especially if you do what I’m about to show you in today’s post.
I’ll explain what I mean here in a minute. First a quick story…
I want to get right to the point today.
Fact is: I have a secret to share with you that led to the massive success of my seven free reports (and led to over $20 million in sales).
It’s one of the ways I’ve been able to create customers “out of thin air.” In other words: Clients seek me out, instead of the other way around.
It’s a writing secret that you can use in your own free content from now on. You can start using it as early as this week, to write much more compelling content.
It’s called “framing the problem.”
I have used this strategy in every one of my free reports so far, to not only give my prospects value, but to create demand for my products.
Let me show you how it works…
Yes, business is NOT common sense.
I can think of at least a dozen different situations in business where following common sense wisdom wouldn’t help.
In fact, doing what “makes sense” is much more likely to lead to your frustration and often failure as an entrepreneur.
Don’t believe me?
Here are a few common sense ideas off the top of my head that can and do kill online businesses…
- “The entrepreneur who works the longest hours will be the most successful.” (Actually, the opposite is true. Entrepreneurs who work the least tend to earn the most.)
- “If you’re not successful with a task, keep at it until it works.” (Again the opposite is true. If something isn’t working, it’s time to change… not continually fail.)
- “I’ll just copy what the most successful guys do.” (Following a mentor is one thing, but blindly copying others’ business strategies is NEVER the answer.)
This is why so many entrepreneurs struggle. They believe they can build and grow a business doing what “makes sense.”
“I don’t care how I do it… I need to make money now. Can you help me?”
Since I started in Internet Marketing, I’ve heard some version of that sentence dozens, if not hundreds of times. From clients… from prospects… even from strangers cornering me at conferences.
And I feel for all of them – I really do.
Because 12 years ago, I was exactly where they are today. At the time, I had just started out online. I was doing everything that the so-called experts told me I SHOULD do to make money.
I was diving into all the hottest niches, trying all the latest tactics, and staring at my computer at all hours of the day trying to gain an edge online.
And I was miserable.
It was only when I took a step back and really considered my strengths that I eventually developed the business that I have now. It’s a business designed around ME… around what I love to do… not what others tell me I should do.
In other words, I found what I call my “sweet spot” in my marketplace. Today I want to point you in the right direction to discover your own sweet spot, so you can build a business based on who YOU are…
It’s only February. Already, this is shaping up to be an incredible year for Strategic Profits.
We have a ton of projects in the works for 2013 along with surprises and extras we’re planning for clients.
If you’re a BGS client, you’ll be hearing about many of them in the coming weeks.
But of everything we have planned for this year, I’m most excited about our VIP client-only weekends.
The first of these VIP events is our “Relax Your Way to Riches” retreat coming up in April. If you’ve been checking your email, you probably already heard about it.
What you may not have heard is this retreat already SOLD OUT.
Bloody Mary’s and Business Breakthroughs
There’s a reason this retreat sold out so fast. I want to keep this weekend as intimate as possible, so we held registration to only five clients.
Come April, I’ll be cruising around South Florida with these five VIP clients for an entire weekend.