In today’s video, I discuss what it REALLY means to be a strategic entrepreneur. I even share a personal example to help you associate today’s tip with the real business world. Today’s tip will move you a step closer to creating a loyal following for your brand.
Hi, Rich Schefren here and in today’s drive to the office I want to talk to you about some of the beginning elements of what it means to be strategic and why when you’re strategic, you end up growing your business faster; you end up making more money and you end up working a lot less. Now before I get to that though, let me remind you that next week I’m going to be spending the entire week with my family at Michael Masterson’s house in Nicaragua. Now why am I telling you this? Well I’m telling you this because I am going to still do videos from there. So if you’re curious to see Michael Masterson’s house or you’re curious to see what Nicaragua is like, then just make sure to come back and check out the videos because that’s what I’ll be doing. Alright, so now let’s talk about being strategic and the first vital elements of really understanding the game that you’re playing. I want to give you an example first though because I think it will help illustrate what I’m talking about. So when I used to own my retail store, clothing stores, the Antique Boutique, when we had clients or customers at that time come into the store, we never sold them the clothes first. We sold them on the store first, so whereas most stores you might go in and they might ask you do you need any help. That’s focused on a product. We focused on the store. Have you ever been in this store before? Now if they had been in the store, we would tell them what was new. And if they hadn’t been in the store, we would tell them why our store was so special and why they would find stuff in our store that they couldn’t find anywhere else. You see, because our long-term goal was to have loyal customers of our store. We sold them on the store, not on just the clothing purchase that they wanted to make at that moment. That concept has followed me through all my businesses. In fact, at Strategic Profits, we are much more interested in turning an opportunity seeker into a strategic entrepreneur than to make a single sale of a single product. And because of that, we’re able to grow faster; hold onto clients longer and help our clients actually become more successful because they understand the steps to their success and how we fit into the picture. That is incredibly important for you to do in your business; to think about the ultimate objective that your clients, customers, prospects want and think about how ultimately what you want integrates into that. In other words, what steps could you be taking in your first introduction to your website, to a report that you’ve written, to a webinar you’ve created or what not and what could you lay the foundation for so that you have a bigger role in their life than just the immediate; that you actually develop a longer term relationship than just the first sale. Now when you do that, you are starting to think and act strategically. That alone will make a difference. Now there’s a lot more to thinking strategically and being ideally a strategic entrepreneur, but that’s a big step because when you do that, you end up being a lot more effective. So think the long-term game. What is it that you want and how can you lay the foundation for that in the very beginning of your relationships with your clients, prospects and customers? So that’s the tip for today. Like I said, make sure that you tune in next week because I won’t be on the road. But you’ll see the cliffs behind me. You’ll see the ocean behind me and I’m going to try and take some video as well, like the ride out there and everything else. So just stay tuned. I look forward to getting back next week or the following week and filling you in about Nicaragua and Michael Masterson’s house. So adios. I’ll see you next week. To higher profits and beyond and go have some fun this weekend. You deserve it. If you’re an entrepreneur, you’ve worked hard and make sure to at least spend 24 hours doing no work and just having a great time. That’s what I’ll be doing all week, but I’ll be talking to you every day. To higher profits and beyond, Schefren over and out. Adios.
Hi, Rich Schefren here with another profitable drive to the office. Today, I want to take what we’ve been talking about even further about getting inside the minds of your prospects and getting them ultimately to purchase your product or service. Now, Ingor had a great comment. She said, “isn’t this somewhat manipulative at the end of the day.” And the truth is that it is. Marketing in its essence is somewhat a manipulative process. All marketing is. All commercials are. The sooner that you realize that and the more that you embrace it, the more successful you will be. You see, Peter Drucker once said ‘that the goal of marketing is to make selling superfluous.’ And I couldn’t agree more. That’s what my goal is when I market. In fact, every communication can be seen in the context of manipulation. When my kids are trying to get permission to stay up later than their bedtime, they’re trying to manipulate me to say yes so that they can stay up later. When I’m marketing, I’m trying to get my prospects to see that my product or service is the absolute best solution to them getting the end result that they want. Now, what will block you from doing that? Well, what will block you from doing that is if you don’t believe it; if you don’t believe that your product or service is the absolute best thing that they could buy, you’re left in a conundrum. So what’s the way out? Well the way out is to invest the time, energy and effort to actually make your product or service that thing that your prospects would most greatly benefit from so that you remove all the barriers to marketing as aggressively as you can; to getting inside the minds of your prospects and helping them see their problems, their frustrations more clearly and how your product or service is the solution to those problems and those frustrations. You see, at the end of the day, you have to be totally aligned with what you sell and how you sell it so that you really can market as aggressively as you can because you believe in your whole of hearts that it is the best option for your prospects and your clients. That’s why I’ve committed my entire business life to just a few key products that we continually improve and we continually improve the way we market because I believe and actually I more than believe, I know that any prospect, any client, that buys our products, at the end of the day will be more successful because of it. There’s also a test. And I put this test to you, okay, and actually I’ll take my glasses off because it seems like people like that. Here’s the test. I call it “are you comfortable walking in the room.” And what I mean by this is if you were to gather all your customers, all your prospects, all your clients and put them in a room together and they could discuss their experience with your product or service for a few hours and then you were invited into that room. Would you be comfortable walking in that room? Most unfortunately in internet marketing would not be comfortable. I’ll tell you that I’ve been doing a Q & A call for all my clients for the last six or seven years. I am there week-in and week-out and I am never afraid to talk to all my clients in one big room. That’s actually one of the criteria I use to make the decisions I make. So what about you? Are you that comfortable? If you’re not, then you’re probably paying a price in your marketing as well because you just don’t feel comfortable enough to go balls to the wall in your marketing. The solution here is make your product as good as it possibly can be. The key thing that your prospects and clients need and then you’ll remove all the barriers to being as aggressive as you can be, getting inside the mind of your prospects and then getting them to buy. Because in your heart you know it’s the best thing that they could possibly do. So..let’s wrap this up. What can you do now? Well, look at your product and see if you really believe it. Do you believe that this is the best thing that your prospects could buy and if not, what do you need to do to be able to actually feel that way? Once you have that, then you can market like an animal. So to higher profits and beyond, Schefren over and out. Go take action. Go actually build that product and market aggressively and I’ll see you in tomorrow’s drive to the office.
Yesterday, I talked about WHY the success of your marketing efforts is hinged around getting into your prospects mind ( http://www.youtube.com/watch?v=st9d7PC8opY). In today’s video I’ll reveal one critical skill that you must develop, in order to get in the minds of your prospects. I’ll show you one simple exercise that will get you one step closer to your prospects mindset.
Hi, Rich Schefren here and on today’s drive to the office, I want to talk to you about what we spoke about yesterday. Yesterday, just to recall, I told you about how to get inside the mind of your prospects and why that was so important. Well today I want to take it even further. You see, there is one critical skill that you must develop in order to be able to get inside the mind of your prospects. And it’s often overlooked by the majority of entrepreneurs and marketers and this stunts their ability more so than anything else. But let me share a specific quote that will really open up this concept for you. Here’s the quote. “That which is most personal is most general.” Let me say it again. “That which is most personal is most general.” Now why is that such an important quote? Well, you see, what it means is that the deepest emotions, frustrations, desires, etc. that you have are actually shared by more than you would every imagine; that the things that you think are only specific to you, others are thinking the same exact thing. Now why is this quote so important? Well, you see, most people cannot identify the real reason why they’ve made a big purchase. They can’t identify the underlying emotions, drives, frustrations, desires etc. of why they bought what they bought. And here’s the problem. If you can’t do that for yourself, you’ll never be able to do it for your prospects and clients. So here’s the exercise. The exercise is to think through the last three purchases that you’ve made and think through, not the rationalization of why you bought it, but the real underlying emotional reasons why you bought it. What was specifically going on inside your mind that made you feel you needed to make that purchase right then and there from that place? If you can identify what you’re going to find is that you’re going to find the real deeper inner drives that drive purchase. You see, it’s often been said by many people who read my reports that they feel like I’ve been looking over their soldier, like secretly spying on them and being able to articulate in words what they’ve been feeling and never been able to articulate. Well the reason I’m able to do that so well, is that I’ve been keeping a journal for twenty years. So I’ve constantly dug deeper into my own psyche and by doing that I can dig into other psyches. That is the specific skill set that you need to succeed in marketing today. So that’s what you need to do. You need to explore your own psyche; to get deeper into your own thoughts about the reasons you do the things you do and the better that you get at that, the better marketer you’ll be. So think about it. And think about this going forward. Every time that you make a purchase, every time you take a new action, think about not the rationalization why, but the real reason, the deeper emotional reason why and the more that you’re able to articulate it, the better the marketer you will be. You see, at the end of the day, if you can’t dive into your own psyche, you’ll never get inside the minds of your prospects and clients. So my wife has been making fun of me of all the different ways that I end these calls, or sorry, these videos – over and out, to higher profits and beyond. She said pick one. Stick with it and don’t keep doing all these cheesy taglines. Well I don’t know what my tagline should be. I mean, it’s always been to higher profits and beyond, but I feel like I should say over and out or something. So why don’t you tell me. Tell me about what you think about this idea about the exercise of the three last purchases and maybe what you realize. And most importantly, tell me how you think I should end these. What should be the very last word, excuse me that comes out of my mouth right before I end these videos. And I’ll save it with that and I won’t even end. I’ll just wait until you tell me how to end.
All great marketing begins. All great marketing begins in the minds of your prospects; and because that’s not the most sexy or the most exciting, many entrepreneurs and unfortunately many marketers, kind of skip over the most important step. What is going on inside the mind of your prospects? You see, if you don’t know that you can never really have a blockbuster marketing campaign because you have enter in the conversation that’s already going on in your prospect’s head. You have to enter into that conversation and then you have to show how your product bridges the gap from where they are now to where they want to be. Now that’s impossible to do if you don’t know what’s going on inside the mind’s of your prospects. That’s why in all my programs I’ve always created quite a bit of information for my clients to go out and figure out where their prospect’s minds are and figure out what’s currently their frustrations, their beliefs, their desires, their wishes, their dreams, etc. You need to know that. You know, Dan Kennedy several years back took his clients through an exercise. He had them on the first page describe their favorite TV character. So let’s for example it was Seinfeld and you were describing George Costanza. Odds are is that if you’re a Seinfeld watcher, you could write a full page about George Costanza; about him being a loser; about him living with his parents; about him being sensitive about balding and short; about etc., right, all the crazy antics that he did. Now, what Dan Kennedy did after that was he had people turnover their page and now write about their prospect. The sad fact is that most people couldn’t even write a fraction of what they could write about their favorite TV character. And if that would happen to you, you really have to ask yourself where are your priorities? If you can describe a TV character better than the people that keep you in business and that are the biggest determinant of your success, then you’ve got to shift your priorities. You see, I could tell you a lot of advanced marketing tactics but it won’t matter if you don’t know what’s currently going on in the mind of your prospects. You see, I’ve been known to be able to sell things or create demand for things where there was no demand. And I’m quite effective at that actually. When I sold the Business Growth System, nobody was looking for business information. When I released our course on Theory of Constraints, nobody was looking for Theory of Constraints information. But I was able to do that first and foremost because I was able to meet my prospects with what was currently going on in their mind and I could show them that what I had to offer could take them to where they want to go. So what about you? What is it that is currently going on in the minds of your prospect? And once you know that, how can you show them that what you offer is the best way to get from where they are now to where they want to go. Alright, I’ll see you tomorrow on the drive to the office and you have to stay tuned for next week. Next week I have a really special treat for you. I’m actually heading to Nicaragua. I’m going to be spending the week at Michael Masterson’s house with my family. But I still plan on doing these daily videos. I’ll be doing them from the cliff overlooking the ocean. Hopefully I’ll be able to upload them. I’ll see you tomorrow on the drive to the office. To higher profits and beyond, Schefren over and out.
Hi, Rich Schefren here and it’s not a drive to the office today because there’s the office right there. But what I have to share with you is so critical, so important, I believe it’s one of the most important aspects of your entrepreneurial career. But before I get to that, let me tell you that I’m super excited to be back. It’s so nice to be back in sunny Florida talking to you and giving you the advice, strategies and tips you need to grow the business that you desire and to be the best entrepreneur that you can be. So what is this difference and what is this critical thing that I want to share with you today? Well the critical thing is what is it that you want to do? What impact is it that you want to have? You see, at Strategic Profits, we want to make entrepreneurial success more sure. We want to make it simpler to succeed in business. And so we help entrepreneurs grow their businesses online and we help opportunity seekers become the best entrepreneurs they can be. You see, what I saw at the seminar all this weekend were entrepreneurs who were not thinking about the impact that they wanted to have, not the difference that they wanted to make for their clients and customers. Instead, they were thinking about themselves. They were thinking about what they wanted to be as opposed to what they wanted to do. What they wanted to be was rich, or what they wanted to be was successful. And it’s those underlying motivations that cause you to make lots of mistakes in your entrepreneurial career. You see, when you want to be rich or you want to have a big business, you generally jump from opportunity to opportunity. You see that there is a demand for a product so you quickly create one without any regard to whether it’s going to be a great product and whether it’s really going to help your clients get the ultimate outcome that you’re fully invested in getting them. I think that’s a mistake. In fact, I know it is because I’ve seen time after time, time after time, entrepreneurs who are guided by the wrong motivations actually make mistake after mistake and go down blind alleyway and blind alleyway. So what about you? What is the impact you want to have on your customers? What is the impact that you want to have on the world? You see, Steve Jobs – he wanted to put a dent in the universe. Bill Gates wanted to put a laptop or computer on every desktop. You see, ultimately, it is the impact that you want to have that will help you define the purpose of your business; help you stay focused on the few things that matter and help you make the most amount progress, the most amount of profits and be the absolute best entrepreneur that you can be. So that’s the tip for today. I’m going to run upstairs. I’ve got a meeting right now. I’ll see you tomorrow on the drive to the office. Schefren over and out. To higher profits and beyond..
Hi, Rich Schefren here on my drive to the office. Now if you’re watching this that means that I was not able to get a video up from the Underground. So I’m making this video just in case. What I want to talk you about today is relationships and how every relationship that you have should be looked at as an opportunity to learn; an opportunity to learn more about that other person in the relationship or group of people in the relationships to maximize the leverage you get from that relationship. So in other words, it’s a reframe on how you look at relationships. If you were to look at relationships this way, I guarantee that you would make more progress faster than ever before. You see, when I am involved in any type of relationship whether it’s with employees, whether partners, whether my spouse or whether with my marketplace, I look at every interaction as an opportunity to learn something. Because let’s say I ask my staff to do something, if they do an amazing job, they get it done fast, well what was it about the way I asked or what I asked them to do that actually caused them to do that. Or if they do a horrible job, what did I say that made them do a horrible job. In other words, I’m always looking at the relationship because relationships provide immediate feedback. From this point forward, look at your relationships the same way. Look at every relationship as an ability for you to extract feedback in your performance of how you can maximize the benefit of that relationship. And the most important relationship that you need to spend more time than any other is your relationship with the marketplace. What has your relationship with the marketplace taught you? In other words, what have they bought and what don’t they buy? What do they talk about? What don’t they talk about? What seems to get them interested? What seems to bore them? The more that you can learn from your relationship with your market, the more successful you’ll be as a marketer. Therefore, the more successful you’ll be as an entrepreneur. So that’s today’s tip. Like I said, if you’re watching this then there was a problem and I made this just in case. Hopefully, tomorrow you’ll see me from Washington, D.C. and until then to higher profits and beyond. Schefren over and out..
Hi, Rich Schefren here and obviously I’m not in my car. And if you watched yesterday’s I told you I was heading to D.C. for Yannick Silver’s Underground and that’s where I am. I’m in the hotel room. Today what I want to talk to you about is a simple question that I think determines actually a lot about your mindset and therefore also your results. You see, last night there was a party, get together, for players I guess in the industry and I was there. The common question that people ask is what’s new? And I think that that’s a bad question. You know, people always have answer to what’s new and when someone asks me what’s new, there really isn’t that much new. There’s a lot of things that are working. There’s a lot of things that are working better. Those are the two questions that I constantly ask myself – what’s working and what can we do to make what’s working already better? You see, if you focus on what’s new you’re always looking for different, something extra, as opposed to how can I take what’s already working even further? So what about you? What is current working? And what if you focused on it more would work even better? I think those are better questions to ask yourself and also better questions to have an answer to. So that’s the tip for today. Think about what’s currently working and what you could make work better. Next time when someone asks you what’s new, have the answer of what’s currently working and what’s new is it’s working even better. So that’s the tip for today. I’m going to try to do another tip tonight if I get a chance. And if not, I’ll see you tomorrow from this hotel room. Schefren over and out. To higher profits and beyond.p>
Hi, Rich Schefren here and today I want to talk to you about maximizing your ability to pick the brains of others. In other words, to derive as much benefit as you can from the conversations that you have with others. You know, this really stems back down to being curious and always staying curious and always looking for the opportunity to take someone else’s experience and apply it to your own life. So for example, if I’m talking to someone and they’re doing really well in PayPerClick then I’m asking them well why do they think they’re doing so well? What did they do to cause that? In other words, I’m investing myself more in the conversation, but at the same time, I’m trying to understand from them what they think they did that made all the difference? I do that consistently in every area of my life. One I guess just because I’m a curious person. The entrepreneurs that I know that are the most successful tend to be the most curious. And it doesn’t matter the context. You know I’m asking my family members the same types of questions. I also when I step into a cab, I also I say how’s the business? Is it busy? Is it slow? Or is it busy on nights like this that it’s raining; whatever just happens to kind of spark into my mind? And it always ends up helping me become a better business owner and helping me make better decisions. You never know where the next insight is going to come from. So, who could you pick the brain of today? Who could you talk to that maybe if you just got a little bit more curious you might extract nuggets of gold from that conversation? Then go ahead and reach out, talk to that person and see what happens. I’m actually on my way right now to the airport. I’m heading to Washington, D.C. for Yannick Silver’s Underground. And so tomorrow I won’t be driving to the office but I’ll be rolling out of bed and making a video for you. So tomorrow it’ll be from Washington, D.C., my hotel room, but I hope this drive was profitable for you. I know it was for me. Until tomorrow, to higher profits and beyond. Schefren over and out.
In today’s video, I’ll share with you how my team and I make sure that each week at Strategic Profits is a productive one. If you can’t see a notable positive change in your business at the end of every week, you need to watch this video to discover how I do it.