I Can Predict Your Financial Future


 In today’s daily video, I’ll explain one thing thats in every entrepreneurs future. Whether your business is flying high right now or not, this major occurence requires lots of foresight and planning. Start acting on today’s message now, it could potentially save your financial future.





Where Success, Growth, & Profits Come From


Hi, Rich Schefren here and on today’s drive to the office, I want to tell you about a very special place. It’s a place where all personal growth happens. It’s a place where not only does your personal growth happen, but business growth happens. It’s a place where satisfaction stems from and it’s a place where when you visit it, you become stronger and stronger each and every time you visit. Sounds like a magical place doesn’t it? What if I told you that place was closer than you think? That that place was actually one step away from where you are right now? You see this magical place is one step outside your comfort zone. Too often too many entrepreneurs stay with what’s comfortable; stay with what’s routine and they avoid what they think will be uncomfortable. So I’ve gotten a lot questions recently about how I do certain things or how I’ve been able to grow or how I’ve been able to grow my business. And this is one the tricks. The trick is to get yourself to do something each and every day that you’re just a little uncomfortable doing. It might be picking up the phone and making that call. It might be calling an affiliate and asking them to promote for you. It might be creating a video when you’ve been uncomfortable in front of the video camera. Here’s the bottom line. The bottom line is that all growth comes from stepping outside your comfort zone. Satisfaction derives every time you step outside your comfort zone. So here’s the way I do it. Each night I think about what I could tomorrow that I would generally tend to avoid because it’s uncomfortable. When I’m going to bed I play through my mind a couple of times visualizing me actually taking that act; that uncomfortable act that I would normally avoid. Let me tell you what happens because what I try and do then the next morning is actually do that task very early on in my day. And there’s a tremendous sense of satisfaction when I’ve done that thing; when I’ve taken that leap outside my comfort zone because I know that I’m growing and I’m satisfied. I know that I’m living my life. So that’s the tip for today. Think about what you’ve been avoiding because you’re just a little uncomfortable and step outside it and take that action. Do that thing that you’ve been avoiding because of uncomfortableness and you notice a profound difference in the rest of your day. So I want you to have a wonderful weekend. Make it fun and I’ll see you on Monday and I’ll help you make next week even more profitable than this week. To higher profits and beyond, Rich Schefren over and out.


Payoff versus Tradeoff – Which Do You Focus On


Hi, Rich Schefren here and today I want to give you a very simple distinction that can make a world of difference in the effectiveness and the profitability and therefore the success of you the entrepreneur. This subtle distinction is the distinction between payoff and tradeoff. You see, way too many struggling entrepreneurs focus only on the payoff when making a decision about what activities to pursue; how long they should work on a project; how long they should they work on their product, etc. without really giving enough thought to the tradeoff. For example, early on in my career, I would be working on a presentation and I’d be thinking about all the potential possibilities that an amazing presentation could do for me. I could “wow” the audience. I could sell a lot of people. If it was really good, I could create a product out of it and so on and so on and so on. All payoff focused though. And by only focusing on the payoff it seemed only to make sense to continue working on it; to be a perfectionist because I could only see the payoff. However, when I looked at the tradeoff of spending day after day on that presentation, not getting done other things because of it, all of a sudden I saw that the perfectionism wasn’t really serving me. That in fact, there were other projects – what I was trading off, what I was no longer able to do – the opportunity cost was too high. So here’s the concept and I know it’s a little heady and I’m probably not describing it as best as I could, but it’s so important. I want you to understand it – is that if you are suffering right now from perfectionism; if you tend to get really myopic working on something way past the point that you’re getting diminishing returns; of if you even tend to spend too many hours doing something that’s just not really moving the business forward – once again, you’re thinking of payoff and you’re not thinking of tradeoff. What you need to do starting today is when you start to spend what you believe is an inordinate amount of time on something, step back, realize that you’re looking at the payoff and now ask yourself what is the tradeoff of spending all this time on that? What am I giving up? What’s the opportunity costs of actually continuing to spend time on this, trying to make this product even better, trying to do this email even better, etc.? Focus on the tradeoff and you’ll always make better decisions than when you solely focus on the payoff. I know this was a little bit longer than usual. Have a great day. Make today profitable. I’ll see you tomorrow on the drive to the office. To higher profits and beyond – Schefren out.


Feedback: What’s Great and What Sucks!


Hi, Rich Schefren here and today what I want to talk to you about is something that you already know but the odds are is that you’re not doing it enough and you’re not doing it with those who matter most. So what am I talking about? Well, I’m talking about the power of feedback and who specifically should you be getting feedback from? – Your marketplace. You should be asking your marketplace on how you can improve what you’re already doing and what things that you’re not doing you should be doing. So case in point – a week ago I thought about doing these videos. I asked the market whether I should. I got some positive response that I should and so I’ve been doing these videos. But now I need to know how can I make these better? What can I do for you that would make these one minute to three minute videos more useful, more powerful, and more a must-watch for you? If you’ll tell me that I’ll do my best to incorporate your suggestions so that I can make these even better. You see, we haven’t even rolled this out to our list, to the majority of our market and our prospects and customers. And the reason why is that we are trying to make it better first before we roll it out. And you’re part of the beta test. So by watching this video, you can now give me some really valuable feedback. How can I make this better for you? It’s really that simple. If you’ll tell me that, I’ll do my best to deliver on that. Now, back to you for a second. You should be asking your market the same thing. How can you do what you’re already doing even better? How can you help them even more? What would you need to change in order to make that happen for them? So that’s my question to you and you should be asking that very same question to your marketplace on a very frequent basis. I really look forward to your comments. Please do your best to give me some valuable feedback. Tell me what sucks, what’s great, what you would change, what you wouldn’t change and I look forward to reading your comments. I’ll see you tomorrow on the drive to the office. Schefren over and out- to higher profits and beyond.


Resourceful Vs Constantly Searching For Resources


Hi, Rich Schefren here and today I’m driving my wife’s car, but I still have a tip for you in my drive to the office. And it’s an important because it’s one of the distinguishing differences between those who succeed and those who fail. You see, entrepreneurs that succeed tend to be those that are most resourceful. Whenever they come up against a problem, a difficulty, a challenge, they look at the things that they’re already doing or the things that they already have and they’re figuring out a way to still achieve the outcome or objective that they desire whereas, those who fail tend to be much more in a constant search for resources. So instead of being resourceful, using what they already have, using what they already know, they’re in a search to learn more or to find that perfect thing that’s going to solve their problem. The problem with that is that you tend to constantly be on a search for more as opposed to really leveraging what you have. So today as you approach your day, think about how you can be more resourceful as you’re trying to grow your business, as you come up against a challenge or obstacle or difficulty and stop looking for so many resources. The answer is within you. So that’s the tip for today. I’ll see you on tomorrow’s drive to the office. To higher profits and beyond, Rich Schefren over and out.