Do You Know What’s Blocking Your Business Success?


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This week I I’m offering YOU a chance to have ME solve/surpass the biggest obstacle, thats stopping you from getting the success you desire. All you have to do, is share your obstacle in the comments, and I’ll do my best to respond to as many people as possible.





Coming To You From Nicaragua – Daliy Video 25


[youtube width="600" height="475"]http://www.youtube.com/watch?v=4zDSsSM_N1c[/youtube]

I’m recording today’s daily video from Michael Masterson’s house in Nicaragua, my vacation paradise for the week. I’ll give you a sneek peek of his beautiful home. I’ll also give you some insight into some vital pieces of my luggage, my vacation books.


What It Means To Be A Strategic Entrepreneur


[youtube width="600" height="475"]http://www.youtube.com/watch?v=kltuFp3wi1Q[/youtube]

In today’s video, I discuss what it REALLY means to be a strategic entrepreneur. I even share a personal example to help you associate today’s tip with the real business world. Today’s tip will move you a step closer to creating a loyal following for your brand.

Read Transcript:

Hi, Rich Schefren here and in today’s drive to the office I want to talk to you about some of the beginning elements of what it means to be strategic and why when you’re strategic, you end up growing your business faster; you end up making more money and you end up working a lot less. Now before I get to that though, let me remind you that next week I’m going to be spending the entire week with my family at Michael Masterson’s house in Nicaragua. Now why am I telling you this? Well I’m telling you this because I am going to still do videos from there. So if you’re curious to see Michael Masterson’s house or you’re curious to see what Nicaragua is like, then just make sure to come back and check out the videos because that’s what I’ll be doing. Alright, so now let’s talk about being strategic and the first vital elements of really understanding the game that you’re playing. I want to give you an example first though because I think it will help illustrate what I’m talking about. So when I used to own my retail store, clothing stores, the Antique Boutique, when we had clients or customers at that time come into the store, we never sold them the clothes first. We sold them on the store first, so whereas most stores you might go in and they might ask you do you need any help. That’s focused on a product. We focused on the store. Have you ever been in this store before? Now if they had been in the store, we would tell them what was new. And if they hadn’t been in the store, we would tell them why our store was so special and why they would find stuff in our store that they couldn’t find anywhere else. You see, because our long-term goal was to have loyal customers of our store. We sold them on the store, not on just the clothing purchase that they wanted to make at that moment. That concept has followed me through all my businesses. In fact, at Strategic Profits, we are much more interested in turning an opportunity seeker into a strategic entrepreneur than to make a single sale of a single product. And because of that, we’re able to grow faster; hold onto clients longer and help our clients actually become more successful because they understand the steps to their success and how we fit into the picture. That is incredibly important for you to do in your business; to think about the ultimate objective that your clients, customers, prospects want and think about how ultimately what you want integrates into that. In other words, what steps could you be taking in your first introduction to your website, to a report that you’ve written, to a webinar you’ve created or what not and what could you lay the foundation for so that you have a bigger role in their life than just the immediate; that you actually develop a longer term relationship than just the first sale. Now when you do that, you are starting to think and act strategically. That alone will make a difference. Now there’s a lot more to thinking strategically and being ideally a strategic entrepreneur, but that’s a big step because when you do that, you end up being a lot more effective. So think the long-term game. What is it that you want and how can you lay the foundation for that in the very beginning of your relationships with your clients, prospects and customers? So that’s the tip for today. Like I said, make sure that you tune in next week because I won’t be on the road. But you’ll see the cliffs behind me. You’ll see the ocean behind me and I’m going to try and take some video as well, like the ride out there and everything else. So just stay tuned. I look forward to getting back next week or the following week and filling you in about Nicaragua and Michael Masterson’s house. So adios. I’ll see you next week. To higher profits and beyond and go have some fun this weekend. You deserve it. If you’re an entrepreneur, you’ve worked hard and make sure to at least spend 24 hours doing no work and just having a great time. That’s what I’ll be doing all week, but I’ll be talking to you every day. To higher profits and beyond, Schefren over and out. Adios.


Remove The Biggest Obstacle To Marketing Like You Mean It – Daily Video 23


[youtube width="600" height="475"]http://www.youtube.com/watch?v=PI0SdI5LS_o[/youtube]

Hi, Rich Schefren here with another profitable drive to the office. Today, I want to take what we’ve been talking about even further about getting inside the minds of your prospects and getting them ultimately to purchase your product or service. Now, Ingor had a great comment. She said, “isn’t this somewhat manipulative at the end of the day.” And the truth is that it is. Marketing in its essence is somewhat a manipulative process. All marketing is. All commercials are. The sooner that you realize that and the more that you embrace it, the more successful you will be. You see, Peter Drucker once said ‘that the goal of marketing is to make selling superfluous.’ And I couldn’t agree more. That’s what my goal is when I market. In fact, every communication can be seen in the context of manipulation. When my kids are trying to get permission to stay up later than their bedtime, they’re trying to manipulate me to say yes so that they can stay up later. When I’m marketing, I’m trying to get my prospects to see that my product or service is the absolute best solution to them getting the end result that they want. Now, what will block you from doing that? Well, what will block you from doing that is if you don’t believe it; if you don’t believe that your product or service is the absolute best thing that they could buy, you’re left in a conundrum. So what’s the way out? Well the way out is to invest the time, energy and effort to actually make your product or service that thing that your prospects would most greatly benefit from so that you remove all the barriers to marketing as aggressively as you can; to getting inside the minds of your prospects and helping them see their problems, their frustrations more clearly and how your product or service is the solution to those problems and those frustrations. You see, at the end of the day, you have to be totally aligned with what you sell and how you sell it so that you really can market as aggressively as you can because you believe in your whole of hearts that it is the best option for your prospects and your clients. That’s why I’ve committed my entire business life to just a few key products that we continually improve and we continually improve the way we market because I believe and actually I more than believe, I know that any prospect, any client, that buys our products, at the end of the day will be more successful because of it. There’s also a test. And I put this test to you, okay, and actually I’ll take my glasses off because it seems like people like that. Here’s the test. I call it “are you comfortable walking in the room.” And what I mean by this is if you were to gather all your customers, all your prospects, all your clients and put them in a room together and they could discuss their experience with your product or service for a few hours and then you were invited into that room. Would you be comfortable walking in that room? Most unfortunately in internet marketing would not be comfortable. I’ll tell you that I’ve been doing a Q & A call for all my clients for the last six or seven years. I am there week-in and week-out and I am never afraid to talk to all my clients in one big room. That’s actually one of the criteria I use to make the decisions I make. So what about you? Are you that comfortable? If you’re not, then you’re probably paying a price in your marketing as well because you just don’t feel comfortable enough to go balls to the wall in your marketing. The solution here is make your product as good as it possibly can be. The key thing that your prospects and clients need and then you’ll remove all the barriers to being as aggressive as you can be, getting inside the mind of your prospects and then getting them to buy. Because in your heart you know it’s the best thing that they could possibly do. So..let’s wrap this up. What can you do now? Well, look at your product and see if you really believe it. Do you believe that this is the best thing that your prospects could buy and if not, what do you need to do to be able to actually feel that way? Once you have that, then you can market like an animal. So to higher profits and beyond, Schefren over and out. Go take action. Go actually build that product and market aggressively and I’ll see you in tomorrow’s drive to the office.