Want In On My Live, 4-Week, One-Time-Only Coaching Program?

Want In On My Live, 4-Week, One-Time-Only Coaching Program?

(Oh yeah, and it’s FREE…)

Not long ago, I got my hands on something that wasn’t available to the general public. (One of the perks of being me.) Something, I believe, could take anyone’s business to all new levels of success, no matter where you are right now.

It was so important, in fact, I decided I had to find a way to share it all with my best subscribers.

Watch the video below to get the details.

I’m only taking participants until Tuesday night April 21. Then your free opportunity goes away forever!

Click here to sign up NOW!

Three Things You Never Thought Of To Supercharge Your Social Proof

In my last post, we talked about social proof.

It’s not rocket science. As an aspiring entrepreneur, you know you need it.

You need it to demonstrate that whatever product or service you provide, yours is the right choice for your prospect.

And, a little more subconsciously but no less important, you need it to demonstrate you’re the popular choice. That by buying what you’re selling, your prospect will become one of the “cool kids”. (Don’t underestimate the power of this. Apple has had me wanting to be one of the “cool kids” for years!)

So today I want to share three concepts – you may have never thought of – that will help you build and leverage the social proof you need to succeed… Read More

The Element of Your Marketing That’s More Important Than Ever

I used to get asked about emerging trends a lot. Mostly because the reports I used to write were so accurate in predicting them. Well one prediction from one of my past reports has come to pass in such a big way I thought I’d write a couple short posts just to nudge it back front and center in your marketing memory.

It’s an area of your marketing you might be overlooking. Or one you might not be taking as seriously as you should.

It’s really not a new concept. (But then again, reviewing the fundamentals is always uber-valuable no matter how sophisticated a marketer you are.) In fact if you’re into copywriting at all, I’m sure you know about it all too well. Read More

Your Automatic “Chain Of Reaction”

I’m sure you’ve heard of this self-preservation mechanism before. The way we react when we encounter some kind of “danger”.

You probably know it as the “Fight or Flight” response.

When confronted with some sort of imminent threat, we calculate the degree of danger. And either run for cover or face it down and do battle.

Well guess what?

You can forget that.

Because that understanding is wrong… Read More

The Bad News On Why You Keep Procrastinating

So in my last post I left you with a somewhat daunting question…

I mean in all the information that’s been published, there’s got to be a solution somewhere that’ll get you to stop being a procrastinator. Right?

How’s all that been workin’ for ya?

You see, like I also said in my last post, the problem is there’s a distinction about procrastinating that most people don’t seem to get.

And not understanding this distinction blurs the reality of the problem. It renders any hope of dealing with procrastination just about dead on arrival.

What is it? Read More

Why You’re Not “Living the Dream” Right Now

Think back to what your hopes and dreams were when you were a child. The amazing future you had planned. Every day was filled with opportunity and promise. Anything was possible for you then. How many fighter pilots, astronauts, major league third basemen, writers, artists, poets and princesses do you suppose are reading this post right now?

OK. Let’s be a little more realistic. Read More

Mastering the Attention Age

So you’re still with me in this little series? Good attention!

So what do you know now? Every “age” has it’s unique leverage points that offer economic value. And as an entrepreneur, mastering those leverage points will launch you head and shoulders above the competition.

So… now that we’re smack dab in the middle of the attention age, what leverage points do you need to master?

It’s simple.

You need to master… Read More

How The Attention Age Is Killing Your Business

The other day we talked about how six areas of information overload combined into a perfect storm to create The Attention Age… An era in which your prospect’s attention is the most valuable asset you can have.

We also talked about the spillover effects that it’s had on our ability to focus, think critically and get things done.

But all our talk has been about how we’ve been influenced as consumers of information. What about as entrepreneurs? What about as marketers and business owners? How have those roles been impacted?

Let’s dip back into The Attention Age Doctrine and see how you got an economic edge in every age since the dawn of time… Read More

The Attention Age… It’s Worse Than You Think

I just got back from San Diego where I spent the better part of the week at my buddy Ryan Deiss’s Traffic and Conversion summit. It was an incredible event. I’d guess there were probably 3,000 people in attendance. Props to Ryan for a really amazing conference. (You should check it out next year if you’ve never been.)

But one of the things at the conference that struck me was the overarching theme of attention. That’s not exactly a new topic for me.

Way back in 2007 I wrote a pretty ground-breaking free report titled The Attention Age Doctrine. It was downloaded a ton.

And it was different from anything I had written in the past. Because unlike it’s Manifesto predecessors (that explained the mistakes entrepreneurs were making), the Doctrine was a prediction about the future.

In the next couple posts, I want to revisit a couple ideas from that report and take a look at how they’ve evolved since I wrote it. And how they’re impacting what you’re trying to accomplish in your business today.

It all started with a really simple premise… Read More

Five Lies You Tell Yourself About Why You’re Not Getting Help…

So in my last post I explained the 5 main reasons you should be looking for specific help in your business. In the form of a mastermind group.

I hope at least one or two resonated with you.

Because the mastermind concept is a really powerful tool for advancing on your path to success.

Unfortunately they also tend to fall outside most entrepreneurs’ comfort zones. And because they do, those entrepreneurs tend to have a whole lot of reasons for not taking the plunge and ramping up their success.

In this post I’m going to share a few of my favorites…

1: I Know All About Them. Nothing For Me There…

Pay attention! The biggest, most deeply rooted, most intractable obstacle to your bettering yourself and your business is…

What you already know.

(Or at least what you think you know.)

Our brains are incredible organs. They process millions upon millions of bits of data every second. And to help in handling that immense task, they’ve developed a number of shortcuts.

One is an “auto-filing” system. As soon as our brains can identify and fit anything new into some already known category, that’s where it goes without any further examination.

That way your brain doesn’t have to expend a ton of energy dealing with so many details. And it can go back to processing all those data bits on auto-pilot.

The truth is you don’t know what a mastermind is all about and what one can possibly offer you until you sit down and participate in one. Notice my emphasis on participation

You only get out what you put in. (Of course that goes for everything in life.) But you should be aware that most mastermind groups require participation. No wallflowers sitting and listening in on these. That’s one reason they’re so damn effective.

Stop being such a know-it-all and start learning something…

2: I Can’t Afford It…

OK. Let me be totally honest. Cost can be a barrier to entry. Some groups command mid-five figure membership fees. And typically the better ones attract more successful entrepreneurs who can manage a substantial up front investment.

But if your decision to join one is based solely on the money, you’re looking at it all wrong.

A quality mastermind group, that’s attended by sharp, successful entrepreneurs (who can seriously move the needle for your business) can more than pay for itself in terms of what you invest in it. And by the way, that’s how you should be thinking about a mastermind group.

As an investment.

As an investment in your future security. As an investment in your earning potential. As an investment in your ability to quickly and efficiently achieve and even exceed your business and financial goals.

Because that’s what they’ll do for you.

An important warning: While you shouldn’t make money an obstacle, you shouldn’t spend the rent on one either. Putting yourself under any kind of undue financial or mental stress will only impede your ability to perform in the group. And ultimately diminish your results.

But in more cases than you’d imagine, money is just an excuse.

So if you find a mastermind group that you think suits your needs, but the membership fee sounds a little out of reach, think about this. What other things do you spend money on every month – like your cable bill, those daily trips to Starbucks, etc – that have little or no bearing on your ultimate success.

Figure out where your hard earned cash is best spent…

3: I Don’t Belong…

OK, more honesty. This can be true in certain cases too. Some groups do have strict admission standards.

But that doesn’t mean you can’t apply to any of them.

More often than not, your shortcomings are nothing more than your own stories. That “Oh, I could never…” attitude.

And anyway, so what? Imagine if you applied to a high level group (honestly of course) and did get accepted.

A friend mine likes to golf. He says always says plays better when he plays with someone who’s better than him. He doesn’t know what it is. But somehow unconsciously his game dials up a notch.

It doesn’t instantly make him a scratch golfer. But strokes seem to automatically come off his score.

Jim Rohn once said:

“You are the average of the five people you spend the most time with.”

It’s true.

Positioning yourself with those you view as a class above you will help push you to even greater success than you might have ever thought possible.

Join the ranks of a higher class of entrepreneur…

4: I Don’t Have Time…

OK, now it’s time to be a little harsh.

The truth is you’ve got nothing but time. In this world, time is all you’ve got. And frankly, you can never be sure of how much you’ve got left.

So why waste that time on miniscule details that have a marginal impact on your success? Why not invest that precious time doing something that will change things in a radical way?

Falling back on the idea of “someday when I have more time” is a terribly flawed way of thinking.

How many things have you put off until “someday”?

How many of those things have you actually gotten to?

The idea of “time management” is a total fallacy. You can’t manage time. The only thing you can manage is what you do with the time you have.

Make time for what’s important…

5: I’m Doing Fine On My Own…

See yesterday’s post.

And good luck to you…

So which excuse do you fall back on most? One from this list? Or do you have a personal favorite? Share yours in the comments section below.