I used to get asked about emerging trends a lot. Mostly because the reports I used to write were so accurate in predicting them. Well one prediction from one of my past reports has come to pass in such a big way I thought I’d write a couple short posts just to nudge it back front and center in your marketing memory.
It’s an area of your marketing you might be overlooking. Or one you might not be taking as seriously as you should.
It’s really not a new concept. (But then again, reviewing the fundamentals is always uber-valuable no matter how sophisticated a marketer you are.) In fact if you’re into copywriting at all, I’m sure you know about it all too well. Read More
Think back to what your hopes and dreams were when you were a child. The amazing future you had planned. Every day was filled with opportunity and promise. Anything was possible for you then. How many fighter pilots, astronauts, major league third basemen, writers, artists, poets and princesses do you suppose are reading this post right now?
So you’re still with me in this little series? Good attention!
So what do you know now? Every “age” has it’s unique leverage points that offer economic value. And as an entrepreneur, mastering those leverage points will launch you head and shoulders above the competition.
So… now that we’re smack dab in the middle of the attention age, what leverage points do you need to master?
The other day we talked about how six areas of information overload combined into a perfect storm to create The Attention Age… An era in which your prospect’s attention is the most valuable asset you can have.
We also talked about the spillover effects that it’s had on our ability to focus, think critically and get things done.
But all our talk has been about how we’ve been influenced as consumers of information. What about as entrepreneurs? What about as marketers and business owners? How have those roles been impacted?
Let’s dip back into The Attention Age Doctrine and see how you got an economic edge in every age since the dawn of time… Read More
I just got back from San Diego where I spent the better part of the week at my buddy Ryan Deiss’s Traffic and Conversion summit. It was an incredible event. I’d guess there were probably 3,000 people in attendance. Props to Ryan for a really amazing conference. (You should check it out next year if you’ve never been.)
But one of the things at the conference that struck me was the overarching theme of attention. That’s not exactly a new topic for me.
Way back in 2007 I wrote a pretty ground-breaking free report titled The Attention Age Doctrine. It was downloaded a ton.
And it was different from anything I had written in the past. Because unlike it’s Manifesto predecessors (that explained the mistakes entrepreneurs were making), the Doctrine was a prediction about the future.
In the next couple posts, I want to revisit a couple ideas from that report and take a look at how they’ve evolved since I wrote it. And how they’re impacting what you’re trying to accomplish in your business today.
It all started with a really simple premise… Read More
So in my last post I explained the 5 main reasons you should be looking for specific help in your business. In the form of a mastermind group.
I hope at least one or two resonated with you.
Because the mastermind concept is a really powerful tool for advancing on your path to success.
Unfortunately they also tend to fall outside most entrepreneurs’ comfort zones. And because they do, those entrepreneurs tend to have a whole lot of reasons for not taking the plunge and ramping up their success.
In this post I’m going to share a few of my favorites…
1: I Know All About Them. Nothing For Me There…
Pay attention! The biggest, most deeply rooted, most intractable obstacle to your bettering yourself and your business is…
What you already know.
(Or at least what you think you know.)
Our brains are incredible organs. They process millions upon millions of bits of data every second. And to help in handling that immense task, they’ve developed a number of shortcuts.
One is an “auto-filing” system. As soon as our brains can identify and fit anything new into some already known category, that’s where it goes without any further examination.
That way your brain doesn’t have to expend a ton of energy dealing with so many details. And it can go back to processing all those data bits on auto-pilot.
The truth is you don’t know what a mastermind is all about and what one can possibly offer you until you sit down and participate in one. Notice my emphasis on participation
You only get out what you put in. (Of course that goes for everything in life.) But you should be aware that most mastermind groups require participation. No wallflowers sitting and listening in on these. That’s one reason they’re so damn effective.
OK. Let me be totally honest. Cost can be a barrier to entry. Some groups command mid-five figure membership fees. And typically the better ones attract more successful entrepreneurs who can manage a substantial up front investment.
But if your decision to join one is based solely on the money, you’re looking at it all wrong.
A quality mastermind group, that’s attended by sharp, successful entrepreneurs (who can seriously move the needle for your business) can more than pay for itself in terms of what you invest in it. And by the way, that’s how you should be thinking about a mastermind group.
As an investment.
As an investment in your future security. As an investment in your earning potential. As an investment in your ability to quickly and efficiently achieve and even exceed your business and financial goals.
Because that’s what they’ll do for you.
An important warning: While you shouldn’t make money an obstacle, you shouldn’t spend the rent on one either. Putting yourself under any kind of undue financial or mental stress will only impede your ability to perform in the group. And ultimately diminish your results.
But in more cases than you’d imagine, money is just an excuse.
So if you find a mastermind group that you think suits your needs, but the membership fee sounds a little out of reach, think about this. What other things do you spend money on every month – like your cable bill, those daily trips to Starbucks, etc – that have little or no bearing on your ultimate success.
Every entrepreneur has the “lone wolf” gene somewhere in their cellular make up.
The gene that just won’t let them be happy in a structured 9 to 5 existence.
So they come up with a business idea. And off they go on their own.
The problem is, no matter how well they’ve equipped themselves for their entrepreneurial adventure, they’re never equipped well enough. Being out there on your own brings challenges that an entrepreneur may never be able to overcome on their own. Read More
Transformation weekend (a huge success) is finally wrapped. A week of private consults complete. Now I really want to get back to where I left off here.
Because there was a response on the blog that I wanted to address in particular.
During the transformation workshop, I shared a couple topics on the blog that we were covering live during the weekend. One post, about “who you are” relative to your business, prompted “Mary” to leave a comment… Read More