I’ve been asked countless times on recent livestreams… Will I walk you through my notes on one the greatest marketing books of all time? Breakthrough Advertising. Written by one of the greatest copywriters who ever lived, Eugene Schwartz. You should already know how valuable this book is. And if you do, you recognize how valuable

You may not know this about me, but I consider myself a fitness junkie. In fact, if I don’t hit the gym at least 3 days a week (not including cardio), I feel like total garbage. The truth is though, I wasn’t always this passionate about my fitness. It took me a long, long time

Early this year, Todd Brown called me and told me to buy this book. I did. He said it was right up my alley – and he was spot on. I read it, highlighted it, and transferred those highlights to Evernote. Next, I read those highlights in Evernote and bolded what was most important. After

If you hate negotiating and want to charge premium pricing… or set strict terms and conditions… all while having customers blow up your inbox asking to take advantage of your offer… Then listen to this story. As some of you know, my wife and I just bought a new house and are now in the

This might sound crazy, but it’s true. Successful entrepreneurs live in a different world than the unsuccessful ones. You might be wondering – what do I mean by “different world?” Well, it’s based on the work of Robert Kegan, a world renowned expert on adult development. Who’s also a Harvard Researcher & Professor. You see,

On Friday, I sent an email about professional priorities and how they can change over time. And apparently the idea resonated with a lotta folks. Because I got more responses to that message than any email I’ve sent in a while. But some wanted more. For instance… Subscriber Elijah S. wrote: === Thank you for

Forgive me if this is too personal, but I really want to know: What motivates you professionally? Do you want to achieve the freedom to work from anywhere on your own schedule? Do you want to afford the house of your dreams and never worry about money again? Or do you want the personal challenge

Want me to review your copy for free? Then listen close… Rich is at a mastermind in Orlando right now, so I’m filling in for his regularly scheduled Thursday livestream. But instead of talking about creating demand… or mental models… or any of Rich’s favorite topics… I’m sticking with my strength. I’m conducting a live

Want to know the secrets to creating demand? Most entrepreneurs and marketers only know how to chase demand, which is fine… Until, the ceiling is reached and you and your competitors have fully tapped all the current demand. When that happens, everyone runs out of options. Either they are stuck or forced to go out

Do you want people to buy your digital product… share their copy with their friends… and upload it online so that folks all over the world can get access for free? Most business owners would reply with a resounding “NO!” But for me, the answer isn’t so simple. In fact, I’m a firm believer that

If you want to have greater success in your business… increase your motivation… and get more done… Then I’ve got an important story to share. Over the past 2 weeks, I’ve experienced all three of those things. What’s more, I’ve realized that I’ve entered a positive feedback loop that continues to boost those benefits to

Earlier today, a “customer” sent me an email saying that he bought Steal Our Winners back in February, but no longer could get access. And in response, I informed him that all of his purchases had been declined by the payment processor. Then by his 3rd email, he continued to deny that fact… claimed his bank could