Shocking but true… Timeless but very timely right now. One of the most influential books on marketing I’ve ever read, The True Believer, isn’t on marketing. In fact, it never even mentions it. Yet, the insights it provides on the human mind are incredibly potent in the hands of any marketer. So on tonight’s livestream, I

I’ve got a new concept to share with you today… Some people refer to it as the 5th cannon of rhetoric. It’s the most persuasive element of communication. So powerful in fact, it was kept secret from the masses. And in today’s livestream, I am going to show you where I found it, why it’s

If you want to grow a successful online business, there’s one skill you need above all others. It’s not accounting. …Or project management. …Or even leadership. Instead, it’s a coveted skill that’ll help you increase sales no matter what you sell or who you sell it to — despite the fact that few have ever

Here’s the truth… The key to winning online is to create a promotion that scales on cold traffic and generates 1,000+ new customers a day. And it ain’t easy. But too often, marketers make it harder than it needs to be. How? By focusing on the elements that aren’t critical to the conversion. I’m talking

[EDITOR’S NOTE: Since I wasn’t able to answer all the great questions asked during Tuesday’s livestream (and several folks were disappointed that they couldn’t attend), we’re going to do it again.] Got a question, obstacle, challenge, or difficulty starting, building or growing your business? If so, bring them to this livestream, because today is going

It’s official… Today marks my 1-year anniversary since I started working with Rich as the publisher of Strategic Profits. It’s been a crazy ride so far. But one thing hasn’t changed: It’s still my dream job. Every day I get to work with many of the world’s smartest online marketers and copywriters. I get to

Got a question, obstacle, challenge, or difficulty starting, building or growing your business? If so, bring them to this livestream, because today is going to be completely dedicated to you – answering your questions – removing all roadblocks – smashing all obstacles to get you on the right track. Bring your toughest questions – I’ll

There’s a dangerous myth going around… And I’ve noticed that it’s preventing countless entrepreneurs from achieving success… and in many cases, causing them to go broke. It goes a little something like this: “You can’t grow a multimillion-dollar business without paid traffic.” Heard that before? I sure have. In fact, there was a time when

As an entrepreneur… Your business performance is a direct reflection of your thinking… But how can you improve your thinking? (and in the process grow your business) Fortunately, we can stand on the shoulders of the intellectual giants who preceded us. More specifically – we can learn the distinctions they created that evolved into the

Is your first upsell converting within the “golden window?” If not, then you have a problem. Chances are: Your AOV isn’t as high as you’d like it to be. Your lifetime values are suffering. And your funnel is probably stuck and can’t seem to scale. Sound familiar? Then listen close… Recently, I was listening to

Have you heard about Clubhouse? The new social media ‘invite only’ app… If not, you need to asap… Right now, it is a goldmine for sharp marketers who are willing to jump in and seize the moment. I played around yesterday and ended up staying on for 4 hours. Maxwell Finn and I started a

Every holiday season, I tell myself a “sneaky” lie. It seems harmless on the surface. But recently, I was thinking about all the damage it’s done: Increased stress Disappointment And less energy to attack the new year But here’s what you may not realize… I bet you tell yourself the same thing… and are likely