The Key to Making Your Website Traffic “Work” for Your Business


All traffic has value.

I told you that in my last blog post. Unfortunately, a lot of people don’t get it.

Instead, most people in the online business world view the topic of traffic as little more than…

Traffic = Money

Now don’t get me wrong – more eyes on your products can lead to more sales. But it has to be the right kind of traffic that leads to more sales.

Also you have to have the business set up to generate those sales.

And if you understand that, you’ll understand that chasing after just any traffic simply doesn’t get you the results you want…

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How Do You Sell To Somebody That Doesn’t Want To Be Sold


These days, most online marketers and entrepreneurs try to sell their prospects through a series of emails or other free communication. However, it is still possible to sell your prospects “cold” in your sales copy – without your prospects knowing who you are. In this podcast, Rich Schefren will explain how it’s done — by starting the sales conversation in the right way.




An Intervention: Are You Too Busy to Be Successful?


Busy, busy, busy, busy, busy, busy, busy, busy, busy, busy… bankrupt.

That’s the depressing downward spiral I see way too often in the Internet marketing space.

Especially in 2012, when running an online business can include any (or some would argue ALL) of the following…

  • Blogging
  • Guest blogging
  • Filming videos
  • Writing sales copy
  • Writing to your list
  • Managing your traffic
  • Building your funnel
  • Forum posting
  • Maintaining your fanpage
  • Keeping up with Twitter

Sadly, that list doesn’t even include helpful money-generating activities like creating products, or setting up payment options.

If right now, you’re trying to do everything above yourself… If you’re chasing your tail, and not really getting anywhere…

Then you’ll want to hear what I have to say in today’s post…

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The Simplest Way to Design a Webinar, Teleseminar or VSL that Sells


It’s fairly easy to design a webinar, teleseminar or video sales letter that provides value for your prospects. But it’s significantly more difficult to create webinars and teleseminars that consistently sell your products. In this podcast, Rich Schefren will explain how to create the ideal webinar process that actually sells by concentrating on the one factor that 90% of marketers overlook.


Marketing 101: How to Get Inside Your Prospects’ Heads and Improve Your Marketing


There is a fundamental skill that forms the basis of all entrepreneur’s marketing. Without it, you won’t be an effective marketer or entrepreneur. In this podcast, Rich Schefren will explain what this fundamental skill is. He’ll also explain how to refine this skill so you can get inside your prospects’ heads and improve your marketing.