Are You Guilty of Fake Work?


Approximately 2.4 seconds. That’s how long it took me to realize I’d made this mistake. And I was still paying for it three hours later…

To understand this story, you need to know I spent the majority of my undergraduate years attending Case Western Reserve University in Cleveland, Ohio.

The drive from my home in New York to my apartment at school was 480 miles on the dot. A straight shot through New York, Pennsylvania and Ohio on the 80 West.

One foggy night when heading back to school – I pulled over after 180 miles to grab a bite to eat at a truck stop. The food was so good, cheap and quick that I was soon back on the Interstate.

Are You Guilty90 minutes later I realized I’d made a mistake. It was so foggy that I didn’t notice I got on the 80 East after leaving the truck stop and went a 100 miles in the wrong direction.

So, I did what anyone would do. I turned around and circled back. And three hours after leaving the truck stop I was right back where I started. Making all the driving I had just done a waste of time and gas money.

And that, my friend, is a great way to introduce you to the concept of fake work…

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What Would You Do if SEO Died?


Guest Blog By Pete Williams

What would happen if SEO died?

In other words, what would you do if suddenly, there was no such thing as search engine optimization?

You can’t get backlinks. You can’t do keywords. You can’t do any of the traditional SEO tasks to grab that highest ranking in Google, where your site is likely to be seen.

Yet, as a small business owner, you still have to drive profitable traffic to your site. It’s still one of your core marketing tasks that can make or break your business.

So if SEO was dead, how would you do get that traffic?

Obviously, you would need a new strategy. Fortunately, there are plenty of better methods for driving traffic to your site – far outside of search engine optimization.

Today, I want to introduce you to one of the most effective ways I know to get top rankings in Google for your content without worrying about search engine optimization.

SEO Is Great But…

Again, this is a hypothetical discussion at this point. SEO still exists. And yes there are people out there searching for businesses online.

But the reality is it’s getting tougher every day to get the highest ranking in Google using traditional SEO. Google keeps changing the rules for what constitutes SEO.

So personally, I would rather skip the whole SEO process all together, and focus on alternative methods for driving traffic to your site.

One of the best ways to grow your business online is to do what I call “standing on the shoulders of giants.”

What I mean by that is you can leverage other people, other “giants” in your niche. This is a great way to attract your prospects attention and get the traffic you need without bothering with SEO at all…

Stand on the Shoulders of Giants

These giants in your marketplace have already invested years of hard work, and put blood, sweat and tears into making sure that they get traffic to their site.

They have already built a platform. They already have a following and a community. More importantly, they already have top rankings in Google.

So why not leverage that status?

Instead of killing yourself trying to get the top rankings for your blog or site, you can approach one of these high-ranking authorities in your marketplace, and ask to create content for them.

That way you can post your content on one of the top-ranked sites in Google – without having to worry about backlinks, registering your domain, or making your post “Google friendly.” You can just focus on the content itself.

A great way to start is offer to create a high-value, engaging piece of content for another person’s blog.

It doesn’t have to be a written blog post either. It can be a video or podcast – whatever that plays to your strengths.

How to Approach the Giants 

Now if you’re just starting out in your business, it’s possible that you don’t know any authorities in your niche.

But even if you don’t know any giants in your niche personally, you can still approach them. You just need to approach them in the right way…

As Ed Dale often says, you need to consider: “What’s their objective?

In other words, what’s in it for them? Why would this authority want to post your content on their blog? You need to understand and support their self-interests.

Most authorities want highly engaging content for their audience. So if you’re actually creating high-quality articles and videos for their sites, that gives them value for their community.

It also shows that they have connections with intelligent people. So it helps position them as an authority.

So step 1: Create valuable content. Then deliver that content on a silver platter to the biggest giants in your industry.

This is an easy way to gain authority, traffic and attention.

It will work regardless whether SEO is alive and well for many years to come… or it dies tomorrow.




A Leak from My Free Report: Create Value that Pays for a Lifetime


I had another late night last night.

I was at my office until the early hours of the morning connecting the concepts and ideas inside my upcoming free report with one of the best writers on my team – Chuck Dolce.

For those of you in Founders Club, you know Chuck as the Membership Director. He’s also the writing power behind my newsletter, One Step Ahead and many of our Founders Club promotions.

And this past week, Chuck has been acting as a sounding board so I can bounce ideas, strategies and recommended actions off him for this next free report.

Over the past few days (and nights) we have been sketching out ideas on the massive whiteboards in my office. You can checkout our process on one of the boards below.

As you can see, not all of these strategies are ready for primetime yet.

But I wanted to share with you one of the ideas that I’ll be fleshing out in this next free report.

It’s how you go about doing something once that pays you for a lifetime. I’ll get to that. But first, I want to give you some context for this…

Inside-Out Marketing and What That Has to Do With This…

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Your Sweet Spot: Why It’s Important and What to Do if You Can’t Find Yours


Your “sweet spot” is the unique value you can provide to your marketplace. Specifically, it’s the place where your strengths, your passions, your talents, your experiences all come together to give you a unique competitive advantage. In this podcast, Rich Schefren will explain why your sweet spot is so important and what to do if you can’t find yours.


My First Free Report in Five Years, The Best Burger in Years, and Why Both Can Boost Your Profits


What I’m about to share with you is not only my biggest announcement in years, but it’ll also be a HUGE marketing breakthrough for you in your own business.

But first a quick story…

A few weeks back, my Content Director, Kat was in Cincinnati for the weekend.

When she got back to the office here in Florida, she regaled all of us with the tale of what she called “the best burger she’s had in years.”

She went into painstaking detail – how the burger was at least six inches tall, slathered with burgundy wine sauce, dripping in Portobello mushrooms and covered in provolone cheese.

Kat also insisted on showing us the picture you see below.

Personally, I’m not much of a burger fan. Nor am I the food lover that Kat is.

So I have to admit, I was only half listening until she said…

“We had to get there early. You have to get to this place at least 30 minutes before it opens or you don’t get a table.”

That’s when I started paying attention… Read More


What an Advanced Traffic Strategy Looks Like in 2012


As I’ve been saying in my last few posts…

“Getting traffic” is more than just driving people to your site.

It’s about making sure the right potential customers — the “qualified leads” — find your site. And eventually want to buy your products.

These days, the easiest way to do that is to use multiple channels to guide your potential customers.

A few months back, my traffic guy, Justin Brooke created a mindmap for his clients to show how this works.

It shows you how to link all your marketing channels together to point your prospects in the right direction.

This is Justin’s process for taking your prospects by the hand and leading them exactly where you want to them to go.

So they not only fall in love with your content… but they eventually get to a place where they want to buy your products.

Justin said I could share this with you. You can download it below and use it in your own marketing.

Download your copy of this mindmap right now.

That’s all I have time to post right now. I’m about to get on a plane to Chicago.

Tomorrow, I’m kicking off Dan Kennedy’s “Ask the Experts” video broadcast from his Chicago office for his Ultimate Lead Generation launch.

This broadcast starts at 1 pm EDT. I hope you’ll consider joining us. (You can check your email for details.)

By the way, if you haven’t seen it yet, we put together a killer bonus package for this program — including Justin’s 9 traffic videos that cover everything about how to drive qualified leads to your site.

Click here to get all the details on our $7,000 bonus package.