Your “sweet spot” is the unique value you can provide to your marketplace. Specifically, it’s the place where your strengths, your passions, your talents, your experiences all come together to give you a unique competitive advantage. In this podcast, Rich Schefren will explain why your sweet spot is so important and what to do if you can’t find yours.
What I’m about to share with you is not only my biggest announcement in years, but it’ll also be a HUGE marketing breakthrough for you in your own business.
But first a quick story…
A few weeks back, my Content Director, Kat was in Cincinnati for the weekend.
When she got back to the office here in Florida, she regaled all of us with the tale of what she called “the best burger she’s had in years.”
She went into painstaking detail – how the burger was at least six inches tall, slathered with burgundy wine sauce, dripping in Portobello mushrooms and covered in provolone cheese.
Kat also insisted on showing us the picture you see below.
Personally, I’m not much of a burger fan. Nor am I the food lover that Kat is.
So I have to admit, I was only half listening until she said…
“We had to get there early. You have to get to this place at least 30 minutes before it opens or you don’t get a table.”
That’s when I started paying attention… Read More
As I’ve been saying in my last few posts…
“Getting traffic” is more than just driving people to your site.
It’s about making sure the right potential customers — the “qualified leads” — find your site. And eventually want to buy your products.
These days, the easiest way to do that is to use multiple channels to guide your potential customers.
A few months back, my traffic guy, Justin Brooke created a mindmap for his clients to show how this works.
It shows you how to link all your marketing channels together to point your prospects in the right direction.
This is Justin’s process for taking your prospects by the hand and leading them exactly where you want to them to go.
So they not only fall in love with your content… but they eventually get to a place where they want to buy your products.
Justin said I could share this with you. You can download it below and use it in your own marketing.
Download your copy of this mindmap right now.
That’s all I have time to post right now. I’m about to get on a plane to Chicago.
Tomorrow, I’m kicking off Dan Kennedy’s “Ask the Experts” video broadcast from his Chicago office for his Ultimate Lead Generation launch.
This broadcast starts at 1 pm EDT. I hope you’ll consider joining us. (You can check your email for details.)
By the way, if you haven’t seen it yet, we put together a killer bonus package for this program — including Justin’s 9 traffic videos that cover everything about how to drive qualified leads to your site.
Click here to get all the details on our $7,000 bonus package.
It’s no secret why entrepreneurs procrastinate. It’s so easy to get overwhelmed by everything on your to-do list. In this podcast, Rich Schefren will explain how he works through projects step-by-step to ensure the important things get done.
All traffic has value.
I told you that in my last blog post. Unfortunately, a lot of people don’t get it.
Instead, most people in the online business world view the topic of traffic as little more than…
Traffic = Money
Now don’t get me wrong – more eyes on your products can lead to more sales. But it has to be the right kind of traffic that leads to more sales.
Also you have to have the business set up to generate those sales.
And if you understand that, you’ll understand that chasing after just any traffic simply doesn’t get you the results you want…
All the great, profitable answers start with the right question. In this podcast, Rich Schefren will help you find what’s the right question for you to move your entire business forward.
It’s the weekend, and I hope you’re out enjoying it with your family.
And since it is the weekend, I want to get right to the point…
Today, I want to tell you two very important truths about traffic.
They’re really simple. But nearly all entrepreneurs who struggle don’t fully understand them…
The first truth is…
All Traffic Has Value…
These days, most online marketers and entrepreneurs try to sell their prospects through a series of emails or other free communication. However, it is still possible to sell your prospects “cold” in your sales copy – without your prospects knowing who you are. In this podcast, Rich Schefren will explain how it’s done — by starting the sales conversation in the right way.
Every new online marketer always wants to know “how can I drive more traffic to my site?” But in reality, that’s not the question you should be asking. In this podcast, Rich Schefren will explain what you should want to know about traffic, and the role website traffic should play in your business.
Marketing is a process like anything else. If you want to be an online entrepreneur, you need to know how to master this process (and that includes acquiring new prospects). In this podcast, Rich Schefren will give you the 30,000 foot view of lead gen and give you two questions to ponder as you develop your own marketing process.