Kathy Sierra, Gary Vaynerchuk, + Rich Schefren

Have you ever noticed that when you’re following the path you were meant to travel down… the universe has a weird way of helping you along the way?

Here’s an amazing but true story about what happens when you find your life’s work and the synchronicity, good fortune, and weird circumstances that seem to come out of nowhere.

It all started nine months ago while conducting research for The Attention Age Doctrine 1. I was at a sticking point, struggling with too many competing concepts, and no clear way to distill them down. I had been fraught for days trying to “crack the code” that would crystallize everything swimming inside my mind.

I couldn’t sleep, couldn’t write, and didn’t know what to do with myself. Finally, I sat down checked some emails, and then surfed the web looking for inspiration and clarity.

Then WHAMO! I stumbled onto a blog that changed everything. In fact, reading this blog shifted the direction of my professional life.

This blog was written and then eventually abandoned by a genius who had gone into hiding. But as I read one post after another (I read the entire site) my views about marketing, blogging and life were altered forever. The author had struggled with the same concepts I was then struggling with, but had come out on the other side with a clear, coherent message that was simple yet profound.

After letting the ideas and concepts from this genius’s writing mentally-marinate for a few days… writing the first Attention Age Doctrine became effortless. When it was released it caused quite a stir in online marketing circles and sold out our live event in sunny Delray Beach, Florida in just three days.

After the success of the Doctrine I, I had a little downtime so I started investigating why this amazing blog had been abandoned, and why this genius had gone into hiding. What I found disgusted me, this amazing luminary had been the target of death threats and other malicious acts that I don’t care to repeat here.

I sent this genius emails, but none were ever answered. I tried calling every phone number associated with the site – but had no success. I asked a staff member to spend a whole week to try to find her, and he couldn’t track her down either.

But I wouldn’t stop trying – it was too important. So when legendary blogger Andy Beard asked if there was anything he could do for me (in return for a favor) I asked for just one… Help me find this genius. But Andy came up short just like we did.

We kept trying other means to contact her – but my focus returned to finishing what I had started with the Doctrine I, so my research continued and a few months later I released the Doctrine II.

The Doctrine II’s success put me in touch with social media superstar Gary Vaynerchuck. And in our interview together we immediately connected and found a friend in each other whose ideas complimented our own.

Gary and I stayed in touch, and I continued on with my research. The next report I released was The Maven Matrix Manifesto. In it I broke down the steps to transforming yourself into the supreme and dominant maven in your market.

And since Gary is one of the best examples of being a maven in a niche, I invited Gary to come speak at our seminar to share his unique perspective with my clients.

The crowd instantly connected with Gary, and when he got off stage he was mobbed with new fans surrounding him for over 6 hours… They hit him with question after question until we literally had to clear the room at 11pm.

Gary and I spent a few hours together that night, and he convinced me that I needed to attend the event I am at right now SXSW. He also convinced me to start using Twitter. He was right on both counts, the event was amazing, Twitter is fantastic…and where everything took me is the topic of this post.

I started using Twitter just a few days ago (before leaving to come to SXSW)… you can read all about it and sign up to get the inside scoop here:

www.twitter.com/richschefren

Thank God I was twittering about the event, because Andy Beard saw my tweets and sent me a tweet back congratulating me for finally tracking down the genius I had been searching for.

I had been so swept up in the event that I hadn’t even realized she was here since I was just only looking at the names of the presentations not the names of the presenters.

But there she was, the genius who authored that abandoned blog, Kathy Sierra, presenting at 3:30pm on Sunday. Wow! I was finally going to get my chance. I was so psyched.

All day I was so excited. But my heart sank when I arrived at Kathy’s session, because apparently I wasn’t her only fan. The room held approximately 2,000 people and it was packed! By the time Kathy got underway, hundreds were standing with every single seat filled.

With so many fans I realized getting to Kathy was going to be close to impossible. But I hoped for the best and listened intently.(I’ll post a summary of her presentation sometime this week).

At the outset, Kathy mentioned she was going to bring a special guest up at the end of her presentation, someone she had just recently met, who was doing everything that she was going to cover during her presentation. Then she tore it up and dove right into some incredible content.

It was 55 minutes of great distinctions about how to thrive in today’s world.

It was now time to bring on her special guest… and lo and behold it was none other than my good friend Gary Vaynerchuck. I couldn’t believe it. Immediately all my fears and concerns about getting to Kathy dissipated.

As soon as the presentation was over, I ran over to Gary and literally forced him to introduce me. He did, and thank god he did, because she gave me her personal email address and told me she was going to start blogging again. I told her I’d love to interview her and introduce all my readers to someone I have massive respect for.

So why did I tell you all this? It’s simple really. I’ve found both in my own life and those of my clients that when you are on the right path in your business and life, magical things can and do happen. It’s like the universe’s way of confirming you are on the right path.

Q Now for the big question: What about you?

Have you had an experience like mine, where the universe decides to jump in and lend a helping hand when you least expect it?

Have you had any runs ins with the power of synchronicity while you were dilligently following your path?

Have you almost given up on searching for something when all of a sudden-plop! There it is in front of you?

If you have, please share your story below with the rest of us. I’d love to read them, and who knows? Maybe you’ll inspire another reader to pick themselves up and keep moving forward.

Because that’s what it’s all about, really.

So let’s hear your stories!

Rich



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Comments:
  • http://Moving4ward4Profit.4t.com Anthony Whyms

    Rich,

    What a great story! My great moment came when one year ago, I was searching the web for great information on how to think above the fold as a marketer.

    Being a former banker, I like research and especially well thought-out reports and books with lots of specific numbers and proofs.

    So at the time I was reading lots of Shawn Casey’s stuff and read a hypothetical report by Joshua Shafran about what he would do if someone had a gun to his head & he had 48 hours to make $1,000.

    I became a member of his “2 Comma Club” and he talked alot about a viral marketing genius named Mike Filsaime.

    Well, I started reading Mike’s blog and buying his stuff (he’s offered to meet me for coffee whenever I get to Long Island, New York) and learned through an audio that he had you as a mentor.

    Wow! What a breakthrough! Since then, I’ve read pretty much everything you’ve written from your book about Strategic Alliances to the current ‘Maven’ book & I’ve listened intently to all the calls you’ve had with Jay Abraham . . .

    One day, I’m sure we’ll meet personally, but until then I wanted to let you know that your clear-headed reports & forward-thinking approach to mavenship has empowered me to improve myself & my business.

    Keep writing for greater profits,

    Anthony Whyms

    Moving4ward Marketing
    http://Moving4ward4Profit.4t.com

  • http://mandysstory.com MikeB

    Hey Rich and All,

    I just wanted to let everyone that Mandy came through today’s surgery with flying colors. She is resting comfortably.
    Thank You for All the Prayers
    Michael Blaes
    PS. I updated the blog with the details and a new picture http://mandysstory.com

  • http://mandysstory.com MikeB

    Hi Taj
    I appreciate your comments. I know that I am here for a reason and there is a purpose for my life. one of my favorite scriptures is All things work together for good to those who love the Lord and are called according to his purpose. Rom 8:28. That definitely describes me. The neat thing about the whole story is how God is totally in control of the circumstances. I am 100 % powerless to make changes or improve the situation. It is all in his hands.

    Michael Blaes

  • http://mandysstory.com MikeB

    Hi Lukman,

    I believe that you can. It is a matter of positioning yourself as an expert. There is nothing that says that you have to be “credentialed” to be a teacher and educator. Look at Tony Robbins for example. To the best of my knowledge, he doesnt have any kind of degree in psychology. Yet he has positioned himself as one of the mavens of self-help. Start by writing articles and creating a blog about your expertise. Offer advice freely and it wll be paid back in kind. My suggestion is start with the Maven Manifesto and work through the exercises. It will help you focus and develop your strategy.

    I hope this helps,
    Michael Blaes

  • http://mandysstory.com MikeB

    That is really cool and very appropriate too. I look foward to seeing Kathy return.

    Michael Blaes

  • Taj

    Dear Marilyn,
    At the supeficial level what you say of Mike & Teresa –’courage, determination & sheer guts’–is right, but when you care to look at the core of the situation it’s his FAITH that’s moving him–total & absolute faith in HIM [whether you call HIM Jesus or Lord or Allah or Krishna or just plain God]…nothing more & nothing less. And when you have that, one doesn’t need anything else–all else WILL fall into place when the time comes. But you need to be patient for that time to come–b’cos HE acts according to HIS timetable, for HE knows what’s BEST for us much more than us; HE doesn’t hurry things up just b’cos Taj or Mike or Marilyn or anyone wants things to be hurried up.

    We have in India a Saint who lived in the later part of 1800s-1900s called Sai Baba in the village [then] of Shirdi [now HIS shrine is visited by a few thousands every day and the Offerings are in the range of US $ 0.5-1 millions on festival days]. HE always stressed on 2 aspects: Faith & Patience. He is now revered to as GOD by people of ALL faiths–hindus, muslims, christians, sikhs and I think I noticed a couple of jews too during one of my visits–HE stressed that GOD is one–something all of profess day-in & day-out but rarely practice.

    Out of the so many situations that I faced in my life, I can mention one to bring clarity to this aspect Marilyn.
    Like I mentioned in my earlier blog, my life was shattered and thrown asunder and the business [I am into Headhunting for mostly IT Companies in India] clients all gave some reason or the other to keep me away and my employees began to take advantage of the situation–coming when they wanted, sometimes @ 1.00 PM when they were to be in office at 10.00 AM, etc, etc. In March, 2007–yes, exactly one year back– I just asked HIM should I be paying for other’s mistakes? I told HIM–look I am going to dump all the existing employees and there’s no client for me now [the only one who still continues is my US client whose H1-B hiring activities had just ended for the 2007 quota]. You decide what I need to do–if you want me stop this business, I will. Then on 1 April, 2007 I moved my office from my own premises to a shared one belonging to an old friend [ this is another entry into my life of a friend who was with me in college in the 1970s and except for meeting maybe half-a-dozen times from then to now, there wasn't much of a contact until March, 2007]. I really didn’t know what to do–I shifted my office alright, to cut down on the expenses & a few other reasons, but what is the work I could do without any client to service? Then on 3 April, 2007 came a mail to me from my ex-boss when I used to work in the early 1990s–” Hi Sateesh, [that's how I was called by some] How are you? we need some good Embedded people into my company. pl. call me”. And work appeared and despite being alone in my office, had hands full of work and believe me or not, my Invoice got raised for a hiree in May, 2007–the first one after Sept, 2005 [yes that's right]. Now I am slowly but surely coming back on rails–I have 2 people again working in my company from Nov, 2007.

    I learned one thing from my so many experiences–if you want HIM to take charge of your life, FIRST and FOREMOST, you need to ALLOW HIM to do that. If you want to do things the way YOU think is right, what & how would HE play any role? If I want play football, I have to play it by the rules of the football game, not basketball–so if you want HIM to play your game-of-life, HE will play it by HIS rules, not according to your’s or mine.

    I am sure there indeed a very good reason why ALL of us are coming together NOW–not a bit early or not a bit later. Well…if I know that reason, I would be HIM himself—right? I am not HIM and HE will let us know wghat the reason is when the time comes–as per HIS timeframe and not ours’.

    And Mike–all will be well–just hold on to your faith–as you would a parachute if you were to be falling from a plane– and have patience until HE brings you back to land.

    Bye for now.
    Taj
    BTW, Marilyn–what do you do actually?

  • Taj

    Janet,
    I just responded with my views to Marilyn–some may be relevant/appropriate to you too.

    There’s one thing I could add specifically to you about what you mentioned: ‘ Sometimes we refuse to see that the door is closed’. Yes. You are right and it does happen [it happened to me at least]–as human beings we are always prone to clutch to the known / familiar–whether they are our sorroundings or people or jobs or anything. By nature we are AFRAID of the unknown and it is this way of thinking / reacting to the situations around us that prevents us from “letting go” and unless we ‘let go’ where is the scope for HIM to enter and take charge? This is what I covered in my response to Marilyn.

    I am not sure if I can or at least am in a position to suggest you to ‘do this or do that’ to handle your problems, but maybe if you give the details someone would be able guide.
    Bye for now Janet
    Taj

  • Taj

    Hey Mike,
    Glad to know that Mandy is OK now and is on the way to recovery.
    I agree with what all you mentioned except one thing Mike: ” I am 100% powerless…….”. You are now MUCH MORE than 100% powerful–just b’cos you have put yourself in HIS total control. It’s something like this Mike: when you tell your kid to do this or do that, your kid just does what you ask him/her to do– not b’cos he/she thinks you are right but b’cos he/she TRUSTS that what you say is right and good for her/him–notice the difference, in fact 2 differences? What if he/she refuses to listen–or so to say, refuses to allow you to put him/her on the right path?

    And when as a human being trusting another human being can achieve great results, how would one explain/communicate the results when a human being trusts HIM–can we even think of successfully explaining that situation? I think not–it just HAS to be experienced.
    In the former, misusing the trust can be possible [you trust your kid or office staff of not cheating, but the possibility always exists that they can, and many do too], but in the later that situation just DOESN’T exist.

    Bye for now,
    Taj

  • http://www.mybusinessblueprints.com Jason

    Wow People are really going deep on this Blog. Some really great stories and comments. This is why i check out this blog often. Thank everyone for the great stories and inspiration.

    Jason
    http://www.stepbystepblueprints.com

  • http://malissa.info/archives/5 Mini-Mal

    Hey Rich,

    What do you see as the purpose of Twitter, when it can easily be used as a distraction?

    I’ve questioned it in my recent blog entry at http://malissa.info/archives/5

    Can you please clarify this given your the author of “The Attention Age Doctrine” and it seems somewhat hypocritical to be reccomending it?.

    Thanks

    Mini-Mal

  • http://www.StartYourLifeNow.com Rick Carter

    When I met my wife, the thought “I’m home” flashed in my mind.
    And you know all those “stressors” that are supposed to tear a marriage apart?
    We actually did laugh our way through them.
    I love my wife.
    I love my daughters.
    I am deeply grateful to Rich, Jay,
    Frank Kern, and other marketers who give away enough free content for us “small” marketers to keep turning corners as our businesses grow.

  • Simone

    Cassidy,

    You might want to check out the Release Technique at releasetechnique.com
    The premise that everything and everyone that we attract into our lives is our complete & total responsibility can be tough idea for many to accept. However, when we forgive ourselves for attracting those negative influences, we release the stuck energy within us.
    In other words, forgiving yourself for being a “whacked out human” can release the outward appearance of a whacked out human from your life.
    It’s certainly better than existing with fear!

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  • http://marketersrelief.com Daniel McGonagle @ http://danielmcgonagle.name

    Funny this came up on my radar when it did.

    I just finished reading Jonathan Livingston Seagull for 3d time, it’s a deep, deep wonderful book.

    Emyth: Revisited opened my eyes a lot too.

    Funny, I do more reading online than I do offline, and it’s the offline books that affect me the most.

    Might be time for a change…

    Thanks,

    Dan
    http://marketersrelief.com

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  • http://www.outriggervacationclubonline.com/ Outrigger VC

    Thank you for sharing. Interesting take on life and work.

  • http://stpaulmnattorney.com Attorney Julienne Flautt

    This post is impressively useful. You are a very thought provoking blogger.