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Strategic Alliance Of The Century
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Two Titans of Internet Marketing Have Joined Forces To Take YOUR Online Business To A Level You’ve Never Imagined…
Watch as Rich Schefren and Brad Fallon reveal:
- An unprecedented Internet marketing event (sure to raise your bottom line)
- How they're harnessing Strategic Alliances (and how you can easily do the same)
- How to leverage the strengths of others (and send your sales through the roof)
- And grow your business by leaps and bounds (faster than you've ever imagined)
View Rich Schefren and Brad Fallon video
- Apr 09 2008
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19 Comments
Is Copy Really King?
Published in Blog
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For as long as I’ve been in this business, I’ve heard one thing over and over again:
“When it comes to making sales, copy is king.”So do I agree with it? Yes…and no. Let me explain…
I think that copy is still the most important cog in the sales and marketing machine. Whether we write it or speak it, copy gets inside the head of your prospect and finds those hot buttons that get them stirred up and reaching for a credit card.
But there’s more to writing great copy than just the occasional penning of a sales letter or email that elicits response.
Great copy is having a tried-and-true process…a proven system…a winning copywriting methodology that’s hard-wired into your brain. So it flows from you naturally whenever you sit at the keyboard or stand in front of a group.
It’s the kind of writing that people don’t even realize they’re reading…the kind that pulls them into a piece and gently guides them through to the desired action, with no effort whatsoever on reader’s part.
I’ve been able to tap into this system myself a time or two. After releasing one of my reports, someone commented, “I can’t believe I just read 93 pages in one sitting.”
But that’s exactly what I’m talking about, and exactly how the big-time copywriters do it. They’ve refined their systems to the “nth” degree, and they know how to produce copy that’s picture perfect for whoever they’re talking to.
And while I know 4 world-class copywriting pros who have honed their chops enough to teach it to you… The only one who has stepped up to the plate is my good friend John Carlton.
When I was putting together my New Beginnings event, the one name I HAD to have on the speaker’s list was John’s.
And did he ever deliver…I can still hear the whoops and cheers from the standing ovation he received.
John also put on a special 2 day workshop for a select group of copywriters and marketers before the event. And the response was overwhelming.
Take a look for yourself…
John Carlton’s Hands On Copywriting Workshop
And now John’s doing it again for 3 days in San Francisco. And you can be one of only 20 people who are invited.
Now as you can see, the event itself is going to be tremendous. But it’s the process that’s the clincher. You see, to get good fast you need to follow a process. And there’s no better process that’ll mold and shape you into a killer copywriter than the one John recently developed.
But I want you to pay special notice to HOW he’s selling this (it’s on eBay!)…
Click Here To See The Seminar Auction On Ebay
John’s actually holding a Dutch auction to establish a price for this event. That means the lowest out of 20
bids will set the price for everyone else.So if the lowest bid is…say…$100, when the auction expires, then EVERYONE pays only $100 to get inside.
Is that brilliant or what? Check out the stir on John’s Blog here:
The auction ends on Thursday April 10th, so get your bid in now before the clock runs out.
But even if you’re not interested (and you should be), do yourself a favor–take a few minutes to look at
John’s letter and the model he’s using. It’s remarkable, to say the least.John Carlton’s Hands On Copywriting Workshop
Rich
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19 Comments to “Is Copy Really King?”
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Posted By Rich Schefren
At age 22, Rich's very first business involved taking over a failing clothing store, which at that time, was doing 1.5 million dollars in sales (even though the breakeven was a whopping $3 million!) Within three years, the store was cranking in well over $6.5 million - with 25% of it dropping directly to the bottom line! -
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Interesting idea. Looking at the current bid it seems to work too.
Way to go, John
Rich,
The starting bid was set to $999, so no chance to get in for 100 bucks this time
John Carlton’s copy is truly exceptional.
In fact I doubt there’s a professional direct response copywriter in the world who hasn’t swiped something from at least one of his ads.
I can’t imagine any copywriter being ticked off about you suggesting your subscribers go to a John Carlton seminar.
Kindest regards,
Andrew Cavanagh
Rich,
I have been observing your copywriting system for some times already. Brilliant! It’s like Napoleon Hill using ‘Think & Grow Rich’ to market his ‘Law Of Success’.
Great Copywriting System!
Cheers,
Yew Heng
http://www.embraceinternetwealth.com
While great copy will boost sales the most important part is the offer.
If you have an offer that’s just too good to pass up, even with poor performing copy it will convert. On the other hand the best copywriting in the world couldn’t sell a crappy offer.
Whenever my company takes on a client who needs copywriting services we always demand that it be a good offer. There’s no point in doing research and writing for something that just isn’t right for it’s marketplace.
To Higher Profits,
Dave Ryan, Consultant
Well said Dave, great comment.
Haha… brilliant!
John is a really cool guy… we got to hang out a lot (at the bar) in Orlando… great times!
-Ryan
We know that you must have good copy to make the sale, no matter what form the “copy” takes. From a traditional direct-mail style salesletter to a “sales-video” on Youtube, quality copy is a must.
Art Crowley III identifies 3 crucial parts to online success in his 3 legged stool analogy. In order to be highly successful online NOW, you need:
1. Direct Response (copy)
2. Education (good copy educates why your product/service is a must
3. Technology - your site must look appealing and be highly functional. (ex: John Reese putting up the video testimonials years ago for Traffic Secrets 1)
One of the crucial parts to understand in my opinion is the role of your sales-copy in your online marketing strategy. Is it just to get the first sale?
Is the only way that you communicate with your customers a one-way conversation? (example: email and salesletters)
If it is, I think you will be losing your marketshare quicker than you would have ever imagined.
It’s time to start seeing the “sales process” as a fundamental component of your successful business model. As with all processes, when a better one comes along - the old one is dropped.
Кому: Rod Beckwith and Mike Filsaime
Hello, dear American and from other countries
Well-wishers!!! It is pleasant to see and welcome All of you
Almost in BIRTHDAY on April, 7th!!! To me it will be difficult in
Competition for Great Prizes owing to language and the pupil
In Интернет-Business!!! I that have made that - whether is assured truly?
And on a card = O (AS внесу-at once remove money)!!!!!?????
BUT!!! Soon year, as Noble America kindly
Has invited me in a pursuit of the American Dream!!!!!!!
For this period Я-not knowing English and the Pupil
In всем-has achieved following results:
- The winner of ten prizes!!!!!
- It is named: a part of Radio the Network of Planets, a part of affairs of Desert,
- ” The Estimated subscriber, WORTHY AWARDS “
Awards and prizes flow plentifully, but only in virtual
Kind!? And it is real - any award and any dollar!!??
Also predictions of my friends and friends, that come true
Is unreal to receive a prize from America!!!????
Поэтому-it is not so much my private question, How many problem
Prestige of America!!!!! And all of you for me
Are responsible in front of all America!!!!!!! Excuse!
Sincerely Anatoly Silkin.
I ask to send this letter which from me is not has reached!!!
Remember the saying copy is “Salesmanship In Print” well now we can combine video to infuse more power into copy thereby creating more sales.
Fuzz Ishaq
“Work Smarter Not Harder”
http://www.ishaqmarketing.com
Copywriting is NOT just just restricted to a piece of sales letter on a webpage. As demonstrated by Rich at all of his product lauch, it is FAR MORE than a singular sales letter.
To All Our Success.
Yew Heng, Chiong
http://www.embraceinternetwealth.com
“Awards and prizes flow plentifully, but only in virtual
Kind!? And it is real - any award and any dollar!!??
Also predictions of my friends and friends, that come true
Is unreal to receive a prize from America!!!????”
Now that’s kingly copy! I couldn’t say it any better; except that my mentor mentioned once in passing that content is not king — conversion is. I kinda like that notion. And nothing converts on the planet of marketing like that ole promise of the American dream . . . which seems to have melted down into a quagmire of nightmarish paranoia for much of the world these past, oh, let’s say, about seven years or so. But that’s a different story.
I am a Macroeconomic Expert and wish to hire it against Royalties to ensure profitability and secure my IP.
R U Interested ?
Warm Regards / MAURICE LAROSE
What amazes me is people that think they write good or at least adequate copy that have no clue.Now my copy quite honestly doesn’t ’suck’, but I know it’s not great, despite what some of my friends and colleagues tell me.
I think probably 90+% of us who write any copy could get much better (and that 90% is conservative number).
I love the model — Dutch auction on eBay. Be interesting to see how it works out.
Unfortunately I’ve got a speaking engagement at the same time so I won’t be bidding.
Just by holding this auction, John Carlton is getting massive publicity for his event. Yet another example of his genius in action.
I bet this is on blogs etc all over the web
I was at the Strategic Profits Live - Carlton Advanced Workshop, and I’ll verify the strength of Carlton’s teachings. He not only has killer copy techniques but also a clearcut system anyone can use to follow in his footsteps. And the coolest part is that you can’t help but improve the entire strategic angle of your business when you put Carlton’s system into place.
And I shouldn’t forget to mention how entertaining Carlton is live. We’re talking deep laughter from your gut.
Interesting how someone in the business comes up with ideas like Ebay for creating a buzz about a seminar and not a hard product. Great idea!
http://www.infoworthsharing.com
Dear Rick,
What turns a copy into a COPY is empathy.
It is necessary to “feel” how the reader is going to react to the written words (psychology over the self).
It is also needed to connect the product and the desire of the future buyer (psychology again, once people buy what they want and not always what they need) using emotional, driving words.
In short, this is what I think. It is not enlightening, I know, but came from the heart.
Best wishes to you and your team,
PT
PS: Maybe I’ll be adding one of my URLs to the comments, some day.
Rich,
What I like about your sales copy is that it’s 95%+ educational. I think the last letter I read from you came to over 100 pages, but you didn’t sell until the very end. The first 100 pages was all about giving me information.
I’m in Kenya, and this concept will revolutionize the market here.
Thanks for taking us to new levels and giving us something to piggyback on for the sake of serving the marketplace at a higher level that others can even imagine.
Pat Bell
Nairobi